FESTIVAL ONE LIMITED

What FESTIVAL ONE LIMITED does

Festival One Limited is a New Zealand-based private company headquartered in Auckland that operates an annual four-day, three-night Christian music, arts, and culture festival at Hartford Farm in Karapiro, Waikato. The event is positioned as all-ages, drug- and alcohol-free, and programming includes 65+ artists across five stages alongside complementary components such as Ministry of Art, a Soul Lounge accessibility offering, and a Toddlers Programme. The company serves Christian youth, families, church and youth-group leaders, artists and creative professionals, and mission organizations and vendors operating on-site.

The company's product surface is anchored on the Karapiro festival with adjacent programmes including the On The Road pre-festival concert series (ticketed at NZD 10 via Humanitix) and group bookings at a 12% discount. The technical stack combines a Festival One mobile app on iOS and Android with iTicket as the primary ticketing platform, WAYVER cashless wristbands for on-site commerce, and Airtable for operational application management. There is no disclosed proprietary AI/ML or model pipeline; technology functions primarily as event operations infrastructure rather than a differentiator.

Revenue is generated across multiple streams: festival ticketing (individual and discounted group bookings), On The Road concert tickets, WAYVER wristband transactions, vendor and mission-organization fees, and merchandise. Distribution is largely grassroots, driven by church and youth-group ambassador networks and word-of-mouth within the New Zealand Christian community. The festival's twelve-year operating history and 2026 'biggest crowd ever' milestone indicate stable demand, with 2027 framed as an expanded event featuring an international headline act.

Name

FESTIVAL ONE LIMITED

Legal name

Festival One Limited

Website

https://festival.one

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Festival One Limited is an Auckland-based operator of New Zealand's premier multi-day Christian music, arts, and culture festival held annually at Karapiro, serving Christian youth, families, church groups, artists, and mission organizations.

Ownership category

akta.pro rank

Product category

Live Music Festival / Christian Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Christian music festival
• Live event management
• Festival ticketing services
• Faith-based entertainment
• Outdoor festival operations

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Festival Tickets: Primary revenue stream from ticket sales for the four-day, three-night festival experience held in late January. Tickets include camping access; additional fees for caravan/motorhome sites, rooftop tents, and iCamp pre-pitched tent add-ons.
2. Group Bookings: Revenue from group registrations where groups of 20+ receive 12% discount but generate volume ticket sales with the free ticket incentive. Group leader codes link tickets to reservations.
3. On The Road Event Tickets: Revenue from pre-festival concert series at youth groups across North Island, priced at $10 per ticket.
4. Vendor Fees: Fees collected from food vendors and retailers operating at the festival market area. Applications open annually with competitive selection process.
5. Wristband/Merchandise: Merchandise sales including iconic Festival One merchandise available at Town Hall. WAYVER wristband top-up fees generate small transaction revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Festival One Limited organizes and operates a multi-day Christian music, arts, and culture festival held annually at Hartford Farm in Karapiro, Waikato, New Zealand. The core offering is the four-day, three-night flagship festival featuring 65+ artists across five stages, with tent camping included and paid add-ons for caravan/motorhome sites and pre-pitched tents. The product portfolio also includes a pre-festival "On The Road" grassroots concert series held at youth groups across the North Island (tickets priced at $10), alongside on-site programme modules such as supervised Toddlers and Kids programmes, Soul Lounge accessibility services, Ministry of Art creative hub, sports tournaments, and campsite competitions.

Product overview

Festival One is a multi-day Christian music and arts festival held in New Zealand, operating as a single core event product (Festival One) with multiple integrated modules and add-on services. The main product is the annual four-day festival featuring 65+ artists across five stages, complemented by the pre-festival On The Road concert series, supervised children's programmes (Toddlers and Kids), group booking systems with discounts and reserved camping, accessibility services (Soul Lounge), creative arts programmes (Ministry of Art, Sculpture, Discovery Sessions), competitive sports events, vendor marketplace, and cashless payment wristbands (WAYVER). Accommodation add-ons include caravan/motorhome sites and pre-pitched tents. The company has expanded to its twelfth year with the 2027 edition.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival One Four-day, three-night Christian music and arts festival held annually at Hartford Farm in Waikato, New Zealand, featuring 65+ artists across five stages. Includes tent camping, kids and toddlers programmes, vendor marketplace, accessibility services, and community camping. Targeted at Christian youth, families, and church groups as an all-ages, alcohol/drug-free experience.
• Festival One: On The Road Grassroots pre-festival concert series held at youth groups across the North Island from July to November. Each event features 2-3 bands or artists plus a photo booth, with tickets priced at $10. Tickets sold via Humanitix. Aimed at youth group attendees and emerging artists seeking live performance opportunities.
• Camping and Accommodation Add-ons Pre-bookable paid accommodation options layered on top of the included tent camping. Includes caravan and motorhome sites (powered or unpowered, large or standard), rooftop tent sites, and iCamp pre-pitched tents available in Standard, Comfort, or Premium Deluxe tiers. Available via iTicket during main festival ticket purchase.

Quantifiable outcome

• Festival One 2026 was the biggest crowd ever hosted at Hartford Farm
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Soul LoungecoreStrategic or Co-development Partner · 1 January 2021Soul Lounge is Festival One's dedicated accessibility service that won the 2021 Access Alliance People's Choice Accessible Business Awards. They provide disability parking, hospital grade beds, fridges for medicines, and other accommodations to make Festival accessible to people who may find standard festival environments challenging.
• Youth Groups (Various)coreStrategic or Co-development PartnerFestival One partners with youth groups across the North Island to host On The Road pre-festival concerts. These events provide performance opportunities for young bands and tech teams to develop skills, while creating fun spaces for youth to invite friends and experience Christian community.
• Eden Church AucklandminorStrategic or Co-development PartnerHost venue for the launch of On The Road 2026 concert series on July 4th. Eden Church provides the venue for the first On The Road event of the season.
• LifeFMminorStrategic or Co-development PartnerLifeFM partners with Festival One to host Discovery Sessions, providing a platform for new and emerging artists who haven't performed at Festival One before to be discovered by the festival audience.
• Ministry of ArtcoreStrategic or Co-development PartnerCreative hub within Festival One where visual artists showcase work through painting, photography, sculpture, drawing, and other media. Applications open annually for Festival One 2027.
• Joshua PalmerminorOthersLocal artist from Onewhero who created the unique illustrated festival map, which is also available as pieces of art to purchase at the Town Hall.
• iTicketcoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner handling all ticket sales, wristband distribution, group bookings, and merchandise add-ons (caravan sites, iCamp tents) for Festival One. Provides e-ticket delivery around January 11th before the festival.
• HumanitixcoreChannel Partner/ Reseller/ DistributorTicketing platform for On The Road pre-festival concert series. Handles ticket sales for multiple event dates across North Island locations.
• WAYVERcoreTechnology or IntegrationCashless payment wristband system provider. Festival attendees use WAYVER wristbands as their wallet throughout the festival. Vendors scan and debit funds. Top-ups available at The Bank with cash, EFTPOS, or credit cards. Leftover balances refundable within 3 weeks or can be donated.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Creation Festival: Long-running US multi-day Christian music festival featuring dozens of artists across multiple stages with on-site camping. Comparable in scale of lineup (50+ artists) and faith-based community festival format.
• Soulfest: Australian Christian music festival held over multiple days with camping and family-friendly programming. Comparable faith-based multi-stage music festival positioning in the broader Australasian region.
• Parachute Music Festival: Was New Zealand's largest Christian music festival before ceasing operations. Closest historical direct peer to Festival One in the NZ Christian multi-day festival space, sharing the same demographic, faith-based content model, and country focus.
• Easterfest: Australia's largest Christian music and arts festival, operating as a multi-day event with camping, multiple stages, and family programming. Closest trans-Tasman analogue to Festival One's format and faith-based positioning.

Others

• Life FM (Rhema Media): NZ Christian radio network and existing Festival One partner (Discovery Sessions). Comparable audience reach into NZ Christian community and direct partnership relationship with Festival One for emerging artist programming.
• Humanitix: Ticketing platform used by Festival One for On The Road events, with a mission-driven social-impact angle. Adjacent ecosystem partner rather than a direct competitor; useful comparable for ticketing-enabled community events.
• Laidlaw College: Largest NZ theological college and Christian tertiary provider. Adjacent player in the broader NZ Christian ecosystem with overlapping audience (church leaders, youth workers) and potential partnership opportunities.

Regional players

• Bay Dreams: Major New Zealand multi-day music festival (summer) held in Mt Maunganui and other locations. Comparable large-scale NZ summer music festival operating model, but secular rather than faith-based, targeting a broader audience.
• Rhythm and Vines: Iconic New Year's multi-day music festival in Gisborne, NZ. Comparable large-scale NZ summer music festival with camping and multi-stage lineup, though secular and targeting a different demographic than Festival One.

Broad incumbents

• Hillsong Conference: Large global Christian gathering with live music, worship sessions, and family programming run by Hillsong Church. Comparable faith-based audience and music-driven event format, but operates at significantly larger scale with international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/festival.one.nz
• Instagraminstagram.com/festival_one/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FESTIVAL ONE LIMITED