What FOURTEEN10 LTD does

Fourteen10 Ltd is a Sydney-based, privately held media agency founded in 2021 by three operators with prior experience at Google, Uber, and WPP. The firm offers a unified suite of three services — Advertising Maturity Mapping (strategic assessment and planning), Direct Response Marketing (performance campaigns), and Strategic Mass Marketing (multi-layered brand media planning) — delivered under a single planning, buying, and measurement offering. Its go-to-market is consultative and sales-led, targeting growth-stage brands and CAC-inflection brands primarily in Australia, with named clients including Stake, Wagetap, MOSH, Archie, Matilda, and FastCover. Distribution combines direct outreach, a website 'Apply to Work with us' application funnel, and content marketing via a Beehiiv-hosted thought leadership publication.

Underlying the service layer is an AI-assisted technology stack that trains on first-party data and creative theming for audience targeting, applies predictive analytics (incrementality tests, geolift experiments, mix-market modeling combined with brand tracking and financial data), and runs an internal software automation layer to free team capacity for strategic work. Fourteen10 packages these capabilities behind a proprietary Advertising Maturity Framework and a weekly experimentation repository intended to build cumulative intellectual property over time. The business model is professional services: revenue is generated from agency engagements (planning, buying, measurement) on a contact-based pricing model with no publicly disclosed rate cards. The firm positions itself against legacy media agencies on the axes of operator talent, technology leverage, and transparency.

Name

FOURTEEN10 LTD

Legal name

Fourteen10 Ltd

Website

https://fourteen10.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fourteen10 Ltd is a Sydney-based media agency founded in 2021 by ex-Google, Uber, and WPP operators, offering integrated advertising planning, buying, and measurement services for ambitious growth-stage and CAC-inflection brands in Australia.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Media planning services
• Advertising buying agency
• Media strategy consulting
• Performance marketing services
• Brand media buying

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Media Planning Services: Full suite media planning services including audience reach planning, buying, and measurement to help brands grow. Services are delivered across three core offerings: Advertising Maturity Mapping, Direct Response Marketing, and Strategic Mass Marketing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fourteen10 is a full-service media agency providing media strategy, planning, buying, and advertising automation services for growth-focused brands. The agency delivers three integrated service pillars: Advertising Maturity Mapping (strategic assessment framework), Direct Response Marketing (performance-driven bottom-funnel campaigns), and Strategic Mass Marketing (brand-building media planning), supported by an AI-powered software layer and weekly experimentation methodology.

Product overview

Fourteen10 is a full-service media agency offering a unified suite of three integrated services: Advertising Maturity Mapping for strategic assessment and planning, Direct Response Marketing for bottom-funnel performance campaigns, and Strategic Mass Marketing for brand-building at scale. The agency combines these services with data-driven measurement, rapid experimentation, and AI-powered optimization to help ambitious brands grow across both direct response and brand marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Maturity Mapping A maturity framework assessment service that evaluates a company's current advertising setup against industry benchmarks to identify pockets of growth, including headroom analysis, benchmarking, and data science. Designed for companies seeking an independent perspective on how to evolve their advertising, as well as VC and PE funds needing marketing diligence on potential investments.
• Direct Response Marketing Performance-driven advertising service focused on bottom-funnel conversions through search, social, and programmatic channels, with rapid experimentation to optimize ad spend and find competitive edge. Targeted at growth-stage brands looking to maximize bottom-funnel ad spend efficiency and brands needing more skilled operators during high growth periods.
• Strategic Mass Marketing Sophisticated multi-layered media planning service that balances short and long-term business goals through audience reach planning, media buying, and measurement to deliver sustainable growth. Designed for brands that have reached their CAC inflection point and must create demand, and brands lacking clarity on whether their current mass marketing approach is working.

Quantifiable outcome

• Stake grew from 7th to 3rd in category market share in under 3 years
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atomic 212°: Australian independent media agency offering full-service planning, buying, and analytics for growth-stage and enterprise brands; directly competes with Fourteen10 in the same domestic mid-market segment with similar service packaging.
• Resolution Digital: Australian digital media agency (part of OMG) specializing in performance, programmatic, and analytics for growth-stage and enterprise clients; directly competes on Fourteen10's DR marketing capability.
• Thinkerbell: Australian independent agency combining measured media, creative, and PR for ambitious challenger brands; overlaps with Fourteen10's growth-stage, "anti-status-quo" positioning and Australia-only footprint.
• Bastion Brands: Independent Australian agency offering integrated media, creative, and PR services; competes with Fourteen10 for mid-market ambitious brands in the same geography.
• Half Theory: Boutique Australian media agency focused on performance and brand integration for ambitious growth-stage brands; comparable service scope and target segment to Fourteen10.

Broad incumbents

• WPP (GroupM / m/SIX): Global advertising holding company and parent of GroupM media agencies; one of the founders' alma maters and the benchmark "traditional agency" competitor Fourteen10 targets in its manifesto.
• Wavemaker: WPP-owned global media agency offering planning, buying, and content; comparable service offering to Fourteen10 but at global scale with significantly deeper buying clout and proprietary tools.
• Hogarth (WPP): WPP-owned production and media content shop providing integrated advertising execution at scale; adjacent competitor for full-service brand mandates that Fourteen10 also targets.
• Dentsu Australia: Global holding-company media network operating in Australia with full planning, buying, and measurement offerings; represents the "status quo" incumbent against which Fourteen10 explicitly positions.

Emerging players

• Honest Brand Group: Emerging Australian independent agency offering media and growth strategy for challenger brands; overlaps with Fourteen10 on ambition-driven mid-market clients but with a smaller, less established track record.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fourteen10

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOURTEEN10 LTD