What Moda does

Moda (legal entity Nullframe, Inc.) is an AI-powered design platform that lets go-to-market teams create editable, brand-aligned visual assets on a real canvas. The company's AI design agents learn a company's visual language — extracting colors, fonts, logos, and spacing rules either through a URL crawl in roughly two minutes or via an editable brand kit — and generate slides, social posts, documents, carousels, websites, and HTML documents that non-designers can modify in place rather than regenerate. Supporting infrastructure includes a Brand Memory Layer that stores brand elements as queryable tokens and a Layout Inference Engine that routes content into brand-compliant structures. Underlying models are exposed as a three-tier system (Lite, Standard, Pro) with credit-based usage.

The commercial model is a freemium product-led growth motion priced per seat: a Free tier with 1,500 monthly AI credits, a Pro tier at $30 per user per month, and an Ultra tier at $100 per user per month with SSO/SAML, unlimited brand kits, and shared team workspaces. Revenue mechanics combine recurring subscription with metered usage of AI credits, and a public API with Model Context Protocol (MCP) support provides a developer and integration channel. Distribution is primarily self-serve via moda.app, supplemented by content marketing (blog, free color and size resources), organic social, case studies, and a Slack community. The company is headquartered in New York City, was founded in 2025 by Anvisha Pai, Ravi Parikh, and John Holliman, and publicly launched in March 2026 alongside a $7.5 million seed round led by General Catalyst with participation from Pear VC, WndrCo, and individual investors from Dropbox, Stripe, Segment, Google, and Scale AI.

Moda targets fast-growing startups and enterprise GTM teams in sales, marketing, and operations who need to produce investor decks, sales collateral, and marketing assets without contractor bottlenecks. Named customers include Fermat, Coverbase, Mintlify, Deloitte, Glean, Intercom, Heard, and Magic Spoon. The company reports thousands of beta users and 3,000+ users in the first month of launch, with reported outcomes including turnaround compression from 8-12 hours to roughly 30 minutes per asset and approximately $40k in annual contractor savings per customer.

Name

Moda

Legal name

Nullframe, Inc.

Website

https://moda.app

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Moda is an AI-powered design platform that lets go-to-market teams generate editable, brand-aligned visual assets on a real canvas. Founded in 2025 and publicly launched in March 2026, the company targets startups and enterprise sales, marketing, and operations teams needing slides, social posts, and collateral at speed.

Ownership category

akta.pro rank

Product category

AI Design Software

NAICS

Software Publishers (5132), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Safety, Alignment & Content Moderation (Guardrails, Red Teaming) (HDAAACAI)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI design platform
• Brand-aligned design
• Generative design software
• Presentation automation
• Sales enablement design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Per Seat: Monthly subscription plans billed per user seat. Free tier with limited AI credits, Pro tier at $30/user/month, and Ultra tier at $100/user/month. Credits refresh at each billing cycle.
2. Usage-Based AI Credits: AI-powered features consume credits based on action complexity. Social posts cost 60-180 credits depending on model tier, documents cost 100-300 credits, slide decks cost 150-675 credits depending on slide count. Paid plans include metered billing when credits are exceeded.
3. Freemium Tier: Free plan with 1,500 AI credits per seat per month, up to 10 members, standard & lite design models, and basic features. Designed to drive adoption and conversion to paid tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Moda operates an AI-powered design platform (moda.app) where brand-aware AI agents learn a company's visual language and generate fully editable visual assets, including presentations, social posts, documents, and marketing materials, on a layered, Figma-like canvas. The platform extracts brand tokens (colors, fonts, logos, spacing, writing style) from a website URL in approximately two minutes, stores them in a structured Brand Memory Layer, and applies them via a Layout Inference Engine to ensure brand consistency. It is offered under freemium and per-seat subscription tiers with credit-based usage metering.

Product overview

Moda is a single unified AI design platform centered on an editable canvas where AI agents and humans collaborate. The core product consists of the AI Design Platform accessible via web app at moda.app, with three pricing tiers (Free, Pro at $30/user/month, Ultra at $100/user/month) offering AI credits-based generation of presentations, social posts, documents, and marketing materials. The platform differentiates through its Brand Memory Layer that extracts and stores brand tokens from URLs, and autonomous AI agents trained on typography, layout, and color systems. Supporting the core platform are free color conversion tools (HEX, RGB, HSL, HSV, OKLCH, CMYK converters) and resource guides (size guides, color references). The Ultra tier adds enterprise features including SSO/SAML, unlimited brand kits, and team workspaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Moda AI Design Platform An AI-powered design platform with a real, layered canvas where AI agents and humans collaborate to create brand-aligned visual assets. The platform learns a company's visual language from a URL and generates editable presentations, social posts, documents, charts, UI designs, and marketing materials, intended for sales, marketing, and operations teams that need on-brand output without design bottlenecks.
• Moda Free Color Tools A standalone set of free online color conversion utilities, including converters between HEX, RGB, HSL, HSV, OKLCH, and CMYK, designed for designers, marketers, and developers who need to convert and preview color values.

Quantifiable outcome

• Time to create sales collateral reduced from 8-12 hours to approximately 30 minutes per asset
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tome: Tome is an AI storytelling/presentation platform that auto-generates decks and visuals from prompts. Both Moda and Tome target fast, AI-generated visual narratives for startups and sales teams.
• Pitch: Pitch is a collaborative presentation platform with template-driven design for business teams. Both compete for GTM and startup users building pitch decks and sales collateral.
• Slides: Slides is a developer-friendly HTML presentation platform popular with technical startup teams. It competes for the same use cases of branded, polished presentations in startup and enterprise sales contexts.
• Beautiful.ai: Beautiful.ai is an AI-assisted presentation tool applying design rules to slide creation. Both platforms compete on automated, brand-consistent presentation generation for business teams.
• Gamma: Gamma is an AI-native presentation and document generation platform. Both Moda and Gamma target business users needing fast, AI-generated slides and docs, making Gamma the closest direct competitor in the AI design/creation category.

Emerging players

• PopAi: PopAi is an AI workspace for documents and presentations with partial overlap with Moda's AI design agent capabilities. It represents a newer AI-native entrant in the same design/content creation category.

Broad incumbents

• Adobe Express: Adobe Express is Adobe's prosumer design platform with generative AI features and Firefly integration. It competes in the same on-brand asset creation space with much broader resources and brand pull.
• Figma: Figma is the dominant collaborative design platform and Moda's editable canvas is directly compared to Figma. Figma's AI features and Slides extension make it the principal platform incumbent in Moda's editable-design space.
• Canva: Canva is a broad consumer and prosumer design platform with growing AI design features (Magic Studio). Moda's blog explicitly positions against Canva alternatives, and both target non-designer creators of branded visual assets.
• Microsoft Designer: Microsoft Designer is Microsoft's AI design assistant integrated with Copilot and the Office ecosystem. As a bundled offering within enterprise productivity suites, it is a structural competitor for GTM-team design workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trymoda
• LinkedInlinkedin.com/company/trymoda

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moda