Shift

What Shift does

Shift is an Australian fintech founded in 2014 (originally as GetCapital, rebranded in October 2021) that provides credit and payment solutions to small and medium-sized enterprises. The company serves over 30,000 Australian businesses through five core credit products: Business Overdraft (revolving credit up to AUD 1M), Equipment Line (revolving facility for equipment purchases, AUD 2K-500K per transaction, up to AUD 1M total), Asset Finance (up to AUD 2M, terms up to 7 years), Trade Account (supplier invoice financing), and Term Loan. Shift differentiates through proprietary bank-statement-based credit assessment powered by streaming data integration via illion, Xero, and its own Bank Connect technology, enabling credit decisions in minutes rather than the days typical of traditional banks.

The platform architecture comprises four integrated components: Shift Online (customer digital portal), Shift Connect (broker platform with real-time client insights and 8-click applications), Shift Trade (B2B trade credit and supplier invoice payments), and Embedded Finance (third-party platform integrations with OFX, FoodByUs, and payFURL). Revenue is generated primarily through interest income on drawn balances (14.95-24.95% APR on Business Overdraft, 11.95-16.95% on Equipment Line, from 7.75% on Asset Finance), supplemented by establishment, annual, and dishonour fees, plus broker commissions of 2-4% upfront and 0.5% ongoing service fees. As of August 2024, Shift had provided AUD 3.5 billion in aggregate funding to Australian businesses and reported revenue and funding growth exceeding 50% annually for three consecutive years.

The go-to-market model is hybrid: a commercial broker network drives 70%+ of Equipment Line transactions and contributed to Shift winning CAFBA Fintech of the Year for four consecutive years (2020-2023), supplemented by direct digital acquisition through Shift Online and embedded finance distribution through vertical platforms. Capital is sourced through a diversified funding stack including warehouse facilities exceeding AUD 1 billion, successive asset-backed securitisations (2022, 2023, 2024, 2025), and equity rounds led by Peak XV Partners (formerly Sequoia Capital SEA). The company is headquartered in North Sydney, employs 300+ staff, and is led by CEO and founder Jamie Osborn alongside an executive team recruited from Macquarie Capital, Westpac, Tyro Payments, Afterpay, and other Tier 1 Australian financial institutions.

Name

Shift

Legal name

Shift Financial Pty Ltd

Website

https://shift.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Shift is an Australian fintech providing credit and payment solutions to SMEs through Business Overdraft, Equipment Line, Asset Finance, and Trade Account products, using streaming bank statement data for credit assessment. Founded in 2014 as GetCapital, it serves 30,000+ Australian businesses via a broker network, direct digital platform, and embedded finance partnerships.

Ownership category

akta.pro rank

Product category

SME Business Lending

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Other Financial Vehicles (52599)

SIC

Short-Term Business Credit Institutions (6153), Finance Lessors (6172), Asset-Backed Securities (6189)

akta.pro primary industry

Embedded FX & Cross-Border Treasury (FSAGALAG)

Keywords

• SME business lending
• Commercial credit products
• Equipment finance
• Trade finance solutions
• Broker lending platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Primary revenue from interest charged on business loans including Business Overdraft (14.95%-24.95% APR), Equipment Line (11.95%-16.95% APR), and Asset Finance (from 7.75% APR). Interest is charged on drawn amounts only.
2. Fee Income: Various fees including annual fees ($495-$795 for Business Overdraft), establishment fees ($499 for Asset Finance/Equipment Line), dishonour payment fees ($5-$25), and default interest (5% p.a. on outstanding principal).
3. Broker Commissions: Upfront commission paid to brokers at first drawdown (2-4% of facility limit depending on annual turnover) plus ongoing service fee (0.5% p.a. paid monthly).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Shift is an Australian fintech that provides credit and payment solutions to small and medium enterprises (SMEs). Its core offerings include revolving Business Overdrafts, Equipment Line revolving facilities, Asset Finance, Trade Accounts for invoice payments, and Term Loans, delivered through a broker network, direct digital platform (Shift Online), and embedded finance partnerships.

Product overview

Shift is a credit and payment platform for Australian businesses offering five core credit products: Business Overdraft (revolving credit for cash flow up to $1M), Equipment Line (revolving facility for equipment purchases up to $1M), Asset Finance (asset purchase financing up to $2M), Trade Account (invoice payment solutions), and Term Loan (business purpose loans). The platform operates through multiple channels: Shift Connect broker platform for commercial brokers, Shift Trade for suppliers, Shift Equipment for equipment vendors, and Embedded Finance for third-party platform integrations. Shift Online provides the customer-facing digital banking interface. Founded in 2014 as GetCapital and rebranded in 2021, the company has served over 30,000 Australian businesses with approximately $3.5 billion in aggregate funding.

Differentiator

Problem solved

Functional benefit

Brands

• Shift Trade: Trade account product allowing businesses to pay supplier invoices with flexible repayment terms
• Shift Equipment
• Shift Connect
• Shift Online
• Embedded Finance

Products and services

• Business Overdraft Revolving credit facility linked to business transaction accounts for cash flow management, with credit limits up to $1 million, variable APR of 14.95%-24.95% based on annual turnover, and weekly or monthly principal and interest repayments over 5 years. For Australian SMEs.
• Equipment Line Revolving credit facility for equipment and fitout purchases in instalments, assessed on bank statement data alone, with transactions from $2,000 to $500,000 and total account thresholds up to $1 million. Interest rate 11.95%-16.95% APR with no establishment or annual fees. For Australian SMEs purchasing equipment.
• Asset Finance Financing solution for purchasing business assets such as equipment, vehicles, or machinery without paying the full cost upfront, with terms up to 7 years, amounts up to $2 million, and fixed APR from 7.75%. Includes $499 establishment fee added to loan. For Australian SMEs.
• Trade Account Invoice payment solution allowing businesses to pay supplier invoices for materials, stock, and services with flexible repayment options, including pay-in-full or instalment choices. For Australian SMEs managing supplier payment terms.
• Term Loan Business loan product for various business purposes with fixed repayment schedules, providing working capital and growth financing options. For Australian SMEs.
• Shift Connect Broker platform providing real-time client financial insights including credit scores, lender commitments, income/expense analysis, adverse markers, and ASIC business structure data. Enables 8-click loan applications and credit assessments in minutes. For commercial and asset finance brokers serving SME clients.
• Shift Trade Trade credit and payment platform enabling suppliers to minimise credit and payment risk, optimise order management processes, and offer their customers flexible trade terms including pay-in-full or instalment options. For B2B suppliers and merchants.
• Embedded Finance Embedded finance solution allowing third-party platforms to integrate Shift's trade credit and payment capabilities directly into their ecommerce or order management systems for B2B suppliers. Enables partners like FoodByUs, payFURL, and OFX to offer Shift credit and trade products within their platforms.
• Shift Online Secure online business banking portal allowing businesses to link bank accounts, view and manage funds, transfer money, access statements, and upload equipment invoices for payment processing. Integrated with Bank Connect technology for secure bank statement data retrieval. For Australian SME customers.

Quantifiable outcome

• More than 30,000 Australian businesses supported since 2014
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• payFURLcoreTechnology or Integration · 15 March 2024Shift Trade integrated into payFURL's payments orchestration platform, enabling B2B account payments at checkout via enterprise resource planning or order management platforms. First B2B solution offered through payFURL, streamlining trade finance management for businesses.
• OFXcoreTechnology or Integration · 3 July 2023OFX's foreign exchange service is integrated into Shift's Business Overdraft, enabling customers to make international money transfers to 170+ countries in 50+ currencies directly from Shift Online. OFX is an ASX-listed global payments specialist with 12 offices worldwide and transfers over AU$200bn+.
• FoodByUscoreTechnology or Integration · 5 April 2023FoodByUs, Australia's largest online wholesale food ordering platform, integrated Shift Trade enabling hospitality businesses to access flexible payment terms within the platform. The partnership streamlines procurement and payments for restaurants, cafes, pubs and clubs with 90-second credit application-to-ordering process.
• Tech Council of AustraliaminorOthers · 4 October 2021GetCapital (now Shift) joined the Tech Council of Australia in October 2021 to engage with industry peers on tech-driven innovation, talent attraction and retention, regulation, and R&D incentives.
• illion (BankStatements and BankFeeds)coreTechnology or Integrationillion provides secure data capture service for accessing, saving, and refreshing bank statement data and ongoing transaction details for credit assessment and monitoring.
• XerocoreTechnology or IntegrationXero integration allows Shift to access organisation data, business transactions, financial reports, and bank statement data for credit assessment. Customers can opt-in to connect their Xero accounts for credit evaluation and facility management.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plenti: ASX-listed Australian fintech originating automotive, renewable energy, and personal loans, using a technology-led origination model and institutional funding. Comparable in technology-driven lending and Australian market focus.
• OnDeck Capital: US-listed (then private-equity owned) online lender to small businesses offering term loans and lines of credit using proprietary data-driven underwriting. Direct comparison for Shift's equipment finance and revolving credit products.
• Prospa: Australian online lender to small businesses offering loans, lines of credit, and business overdrafts via a broker and direct digital channel. Closest direct competitor in the Australian SME lending category with overlapping products and distribution.
• Lumi: Australian fintech providing working capital loans and invoice financing to SMEs via a broker network. Direct competitor for Shift's Trade Account and Business Overdraft products in Australia.
• Funding Circle: UK-listed SME lending platform originating business loans through broker and direct channels and funding them via securitisation and institutional capital. Comparable business model, capital markets approach, and target segment.
• iwoca: UK-based fintech lender providing flexible credit lines and term loans to small businesses using bank transaction data and an embedded finance API. Comparable to Shift on underwriting approach, broker-adjacent distribution, and BaaS ambitions.

Broad incumbents

• Zip Co: ASX-listed global buy-now-pay-later and business finance provider with B2B credit products (Zip Business). Shift's Head of Engineering came from Zip Business; comparable in Australian fintech scale and embedded B2B credit.
• Tyro Payments: ASX-listed Australian fintech providing payments, EFTPOS, and business banking to SMEs. Shift's CFO came from Tyro, and both serve similar SME segments with technology-led financial products, though Tyro is primarily a payments incumbent.
• Kabbage (American Express): US small business lending platform acquired by American Express in 2020, offering lines of credit and working capital using bank data underwriting. Comparable product set and underwriting methodology; broader incumbent parent.
• Judo Bank: ASX-listed Australian challenger bank focused on SME lending and business deposits. Comparable target customer segment and SME credit focus, but operates as a deposit-funded incumbent rather than a fintech capital-markets-funded lender.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shiftfinance
• LinkedInlinkedin.com/company/shiftfinancialau

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds10 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shift