TRP Sports

What TRP Sports does

TRP Sports (DBA: The Right Player) is a privately held Indian sports management agency founded in 2016 and headquartered in Bengaluru, with additional offices in Mumbai and Goa. The company operates as a full-service sports management platform offering four interconnected service lines: Athlete Management (contract negotiation, endorsements, image rights, wealth management, and off-season programming), Digital Media Content (social media campaigns, PR, and storytelling for athletes, clubs, and brands), Sports Infrastructure (commercialization of sports facilities, event curation, and venue-based brand integrations), and Brand Partnerships (sponsorship brokering, brand activations, valuations, and digital campaigns). The company manages a roster of 100+ athletes and coaches spanning football, cricket, motorsports, athletics, and table tennis, and has curated 150+ brand partnerships and campaigns since inception, with reported 150 Crores of contract value facilitated.

The company's core technology is described as a 'sports management and marketing agency platform,' and no proprietary software products, AI/ML systems, or data platforms are referenced — value is generated through human-driven relationship management, negotiation expertise, and creative production rather than software. Revenue is derived from professional services commissions and fees across the four service lines, including athlete representation commissions, brand partnership fees, and infrastructure commercialization revenue. Pricing is quote-based and not publicly disclosed, and the company serves an enterprise and mid-market client mix of professional athletes, global and local brands (Hyperice, Garmin India, Adidas), ISL and IPL/WPL franchises (FC Goa, Mohun Bagan, Mumbai City FC, RCB, Mumbai Indians, KKR), and sports institutions (South United FC, KSCA Maharaja Trophy teams).

TRP Sports goes to market through direct, relationship-based field sales via its three Indian offices, targeting athletes, brand decision-makers, and sports institutions in person rather than through digital self-serve channels or third-party resellers. The firm is founder/owner-operated, with no disclosed venture capital, private equity, or institutional investor ownership, and operates with a headcount of 11–50 employees. Distribution is regional, focused exclusively on the Indian market, with global brand partnerships representing the company's primary international reach.

Name

TRP Sports

Legal name

TRP Sports

Website

https://therightplayer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TRP Sports is an India-based sports management agency that represents professional athletes, curates brand partnerships, and commercializes sports infrastructure for clients across football, cricket, motorsports, athletics, and table tennis.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN)

akta.pro secondary industries

Sports & Event Media Rights Licensing (MPADALAE), Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

• Athlete representation
• Sports marketing services
• Brand partnership management
• Sports talent management
• Sports infrastructure commercialization

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Athlete Management Services: TRP Sports earns revenue through commission and fees from representing athletes in contract negotiations, endorsements, and career management. Services include club contract procurement, brand sponsorships, image rights, wealth management, and off-season programs.
2. Brand Partnership Services: Revenue from creating partnerships between brands and sports properties. This includes global brand partnerships, brand activations, and brand content and media campaigns.
3. Sports Infrastructure Commercialization: Revenue generated from commercializing sports facilities through business development activities, events, and brand integrations at sports venues.
4. Digital Media Services: Revenue from digital content creation, social media management, PR services, and campaign execution for athletes, clubs, and brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TRP Sports is a sports management agency that represents professional athletes across football, cricket, motorsports, athletics, and table tennis, brokering club contracts, endorsements, image rights, and wealth management deals. It also commercializes sports facilities, runs digital media campaigns, and creates brand partnerships between sports properties and global/Indian brands. The company serves as a one-stop intermediary connecting athletes, sports clubs, and brands through curated campaigns and relationship-based services.

Product overview

TRP Sports operates as a sports management company offering a portfolio of interconnected services. The core offerings include Athlete Management (handling contracts, endorsements, wealth management, and career development), Digital Media Content (social media campaigns, PR, and brand storytelling), Sports Infrastructure (commercializing sports facilities and curating events), and Brand Partnerships (sponsorships, endorsements, and brand activations). The subsidiary offering Trak Only provides specialized digital marketing services for sports teams including cricket franchises and football clubs. The company manages a roster spanning Football, Cricket, Motorsports, Athletics, and Table Tennis disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Management Comprehensive career management for professional athletes covering club contract procurement and brokering, brand sponsorships, image rights, media communication, digital content creation, branding and PR, wealth management including taxes, investments and asset creation, and off-season training programs.
• Brand Partnerships Sponsorship and endorsement services for global and Indian brands seeking to engage with Indian sports audiences, including sports property valuations, brand connect strategy, digital activations, on-ground shoots and events, and ROI planning.
• Digital Media Content Social media campaigns, content creation, and PR services for athletes, clubs and brands, including engaging visuals, compelling storytelling, fan engagement, live interactions, interviews, and podcast management.
• Sports Infrastructure Commercialization of sports facilities through business development activities, revenue generation via facility bookings, events curation, community programs, appearances and licensing deals, and brand integration opportunities at sports venues.
• Trak Only A specialized digital marketing agency service for sports entities, providing in-house content creation including engaging visuals and compelling stories for cricket teams and football teams.

Quantifiable outcome

• 150 Crores worth of contract value successfully negotiated since 2016
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• South United Football ClubcoreStrategic or Co-development PartnerTRP Sports serves as technical partners for commercializing South United FC's world-class football facility in Bangalore. They handle business development activities working with pro, semi-pro, and amateur teams booking the facility across sports including football, rugby, baseball, and frisbee. They also curate mid to high-level events at the facility.
• HypericemajorGTM or Marketing PartnerHyperice, a leading fitness and recovery equipment company, launched a digital campaign featuring TRP Sports athletes including Amrinder Singh, Ashique Kuruniyan, and Deepak Tangri to highlight the significance of fitness and recovery equipment.
• Garmin IndiamajorGTM or Marketing PartnerGarmin India launched the Instinct2x watch with a dynamic digital campaign featuring TRP Sports athletes K Gowtham and Jeakson Singh to showcase the watch's cutting-edge features promoting fitness, endurance, and precision.
• Shivamogga LionscoreGTM or Marketing PartnerTRP Sports serves as the digital marketing agency for Shivamogga Lions cricket team from the KSCA Maharaja Trophy. Their in-house team handles impactful content creation from engaging visuals to compelling stories.
• Gulbarga MysticscoreGTM or Marketing PartnerTRP Sports serves as the digital marketing agency for Gulbarga Mystics cricket team from the KSCA Maharaja Trophy. Their in-house team handles impactful content creation from engaging visuals to compelling stories.
• AdidasminorGTM or Marketing PartnerAdidas views the South United Football Club facility as an enterprising partnership opportunity for brand activations and integrations at the sports venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Independent Sports & Entertainment (ISE): Independent athlete representation firm managing NFL, NBA, MLB and soccer players. Direct comparable in the multi-sport agent business serving professional athletes globally.
• Octagon: Major global sports marketing agency representing athletes and brokering brand partnerships across football, cricket, motorsports and Olympics-bound sports. Closely comparable services to TRP.
• Wasserman: Global athlete representation and sports marketing agency. Direct comparable to TRP Sports on athlete management and brand partnership services, but at global scale across multiple sports.
• Athletes First: Specialized football-focused athlete representation agency. Direct comparable given TRP's positioning as India's leading football management agency.
• RISE Worldwide: India's largest sports marketing and talent management firm (formerly IMG Reliance). Closest geographic competitor with overlapping service lines in athlete management and brand partnership brokering in India.
• Excel Sports Management: Boutique athlete representation firm focusing on contract negotiation and endorsement deals. Direct comparable in the agency-of-record business model.
• Cornerstone Sport and Entertainment: Indian sports management company offering athlete representation, brand activation and sponsorship services. Direct peer in the Indian market targeting comparable clients.
• Creative Artists Agency (CAA) Sports: CAA's sports division handles athlete representation and endorsement negotiations. Direct comparable to TRP in the talent representation business, though operating globally.

Broad incumbents

• Relativity Sports: Larger sports division providing athlete representation and marketing. Adjacent to TRP but operating at broader portfolio scale across multiple sports globally.

Emerging players

• Mamba Sports Agency: Sports marketing agency focused on football and cricket talent representation with digital media capabilities. Comparable in service offering but smaller scale than the global incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TRPSPORTS
• LinkedInlinkedin.com/company/trpsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRP Sports