What RISE Worldwide does

RISE Worldwide Limited (formerly IMG Reliance Limited) is a Mumbai-based sports, entertainment, and lifestyle company operating as a wholly-owned subsidiary of Reliance Industries Limited. The company runs five integrated service lines: talent management (representing five top-tier Indian cricketers including Rohit Sharma, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma, and Sai Sudharsan), broadcast production (1500+ hours of live content, host broadcasting for FIFA U-17 World Cup India 2017, studio shows for FIFA World Cup), licensing (working with IPL franchises and brand partners including boAt, EA Sports, and FanCode), events (Tata Open Maharashtra, Lakme Fashion Week, Jio Wonderland), and sponsorship consulting / network representation. RISE acts as the exclusive India-market representative for several international sports properties, including Manchester City, Major League Baseball, BLAST Esports (via a JV with Reliance), and Cricket Australia (virtual sponsorship sales).

Name

RISE Worldwide

Legal name

RISE Worldwide Limited

Website

https://riseworldwide.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

RISE Worldwide is a Mumbai-based, Reliance-owned sports, lifestyle, and entertainment agency offering talent management, sponsorship consulting, broadcast production, licensing, and event management for international sports rights holders, Indian athletes, and consumer brands in India.

Ownership category

akta.pro rank

Product category

Sports Marketing and Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Venue & Event Presentation (Game Presentation, In-Venue Entertainment) (MPAKAKAD), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)

Keywords

• Sports sponsorship consulting
• Athlete management services
• Broadcast production services
• Sports event management
• Brand licensing programs

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship Consulting: RISE Worldwide provides sponsorship sales and servicing for sports properties, helping brands secure partnerships with leagues, teams, and events. Revenue comes from commission or fees for facilitating sponsorship deals.
2. Athlete/Talent Management: RISE manages athletes including cricketers (Rohit Sharma, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma, Sai Sudharsan) and facilitates their brand endorsements, associations, and partnerships. Revenue is generated through management fees or commission from athlete deals.
3. Broadcast Production: RISE provides comprehensive sports broadcast production services including host broadcasting for marquee events, studio shows, and live content production. Revenue comes from production fees charged to event organizers and rights holders.
4. Licensing: RISE operates a licensing vertical that works with IP owners, brands, sports franchises, and federations to create licensing programs and unlock value through brand extensions and commercial initiatives.
5. Event Management: RISE conceptualizes, plans, and executes events including sports tournaments, fashion weeks, and entertainment properties. Revenue generated through event management fees and potentially from ticket sales or event sponsorships.
6. Marketing and Media Rights Management: RISE manages marketing rights and media rights for sports properties, helping rights holders monetize their inventory through brand partnerships and sponsorship sales in the Indian market.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

RISE Worldwide provides sports, lifestyle, and entertainment management services including sponsorship consulting, athlete and talent management, broadcast production, brand licensing, and event conceptualization and execution. It also operates owned sports and entertainment properties such as the Tata Open Maharashtra ATP Tour event, Jio Wonderland family entertainment experience, and The Voice of Fashion digital publication, and serves as the exclusive India representative for international sports brands and rights holders including Manchester City, MLB, BLAST Esports, and Cricket Australia.

Product overview

RISE Worldwide is India's #1 Sports, Entertainment, and Lifestyle company offering a comprehensive suite of services across sponsorship consulting, athlete management, marketing and media rights management, sports broadcast production, licensing, and event implementation. The company operates both owned properties (Tata Open Maharashtra, Jio Wonderland, The Voice of Fashion) and manages client services including Talent Management, Broadcast Production, Licensing, Events, and Network/Sponsorship Consulting. Formerly known as IMG Reliance Limited, the company is a wholly-owned subsidiary of Reliance Industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management End-to-end talent representation service that transforms athletes, fashion models, and other personalities into brands by facilitating endorsement tie-ups, associations, and partnerships. Currently manages five leading Indian cricketers including Rohit Sharma, Jasprit Bumrah, Suryakumar Yadav, Tilak Varma, and Sai Sudharsan.
• Broadcast Production End-to-end sports broadcast production services including host broadcasting for marquee events, studio shows, and live content production. Backed by 4+ decades of collective team experience, 1500+ hours of live content produced, and 30+ global partners including FIFA, ATP, AFC, BCCI and broadcasters like Star, Sony, and Jio.
• Licensing Licensing vertical working with IP owners, brands, sports franchises (Delhi Capitals, Punjab Kings, Kolkata Knight Riders, Royal Challengers Bangalore), and federations to create brand extensions and unlock value through sales, commercial negotiations, finance, and operations. Brand partners include boAt, EA Sports, FanCode, New Era, and The Souled Store.
• Events Full-service sports and lifestyle event conceptualization, planning, and execution from start to finish, with expertise in operations, public relations, marketing solutions, and sponsorship sales. Two decades of pioneering in sports marketing and event management; produced 800+ event days across 2019/20/21.
• Network / Sponsorship Consulting Sponsorship consulting services with partnerships across sports associations (BCCI, ATP Tour), brand partners (Hero, NEXA, USHA, LAKME, BKT, Castrol), and strategic partners including United Nations and British Council. Provides sponsorship sales and activation for international sports properties seeking India exposure.
• Tata Open Maharashtra South Asia's only ATP Tour event and India's most celebrated tennis event, formerly known as the Chennai Open, now held in Pune. Tournament heritage spanning over 25 editions in India.
• Jio Wonderland Fun-filled family entertainment experience featuring attractions, shows, shopping experiences, and carnival parades with India's tallest sustainable Christmas Tree.
• The Voice of Fashion India's first daily digital magazine tracking fashion, design, and culture, providing news, features, video, and podcast content with a dedicated sustainability section.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• Major League Baseball (MLB)flagshipStrategic or Co-development Partner · 20 May 2026Major League Baseball partnered with RISE Worldwide, a wholly-owned subsidiary of Reliance Industries, to support baseball growth in India. The collaboration spans marketing, social media, commercial initiatives, and culminates in a joint live event in Mumbai in October 2026. This partnership marks a significant step in MLB's international expansion strategy and reinforces India's importance as a key sports market with a young, engaged audience. MLB has been developing baseball in India since opening its New Delhi office in 2019 through grassroots programs like MLB First Pitch and youth competitions such as the MLB Cup.
• Cricket AustraliacoreStrategic or Co-development Partner · 17 October 2025RISE Worldwide and Cricket Australia partnered on sponsorship sales in India, exclusively managing virtual sponsorship inventory. The partnership has been successful with sold-out inventory for the Australia vs India series. Brand partners include Hero, Makemytrip, Groww (renewed), and new partners Skoda, SBI Life, Pidilite, Livpure, and CP Plus. Revenue grew by approximately 25% over the previous season.
• BLAST EsportsflagshipStrategic or Co-development Partner · 2 April 2025Reliance and RISE Worldwide formed a joint venture with BLAST Esports to operate and create esports business in India. The partnership brings BLAST's globally recognized esports properties and production techniques to India while co-creating new tournament IPs. BLAST works with publishers including Epic Games, Valve, Riot Games, KRAFTON, and Ubisoft for titles like Rocket League, Fortnite, Rainbow Six, PUBG, Dota 2, and Counter-Strike 2. The JV leverages Jio's technology expertise and distribution reach via the JioGames platform.
• Manchester CitycoreGTM or Marketing Partner · 10 March 2025RISE Worldwide was appointed to represent Manchester City in India to unlock sponsorship and brand partnership opportunities. The agreement focuses on identifying and unlocking tailor-made brand partnerships with one of football's most successful franchises. This partnership reiterates India's potential as a priority market for Manchester City.
• Delhi CapitalsminorChannel Partner/ Reseller/ DistributorRISE Worldwide works with Delhi Capitals (IPL cricket franchise) on licensing programs, sales, commercial negotiations, finance, and operations to create brand extensions and unlock value.
• Punjab KingsminorChannel Partner/ Reseller/ DistributorRISE Worldwide works with Punjab Kings (IPL cricket franchise) on licensing programs, sales, commercial negotiations, finance, and operations to create brand extensions and unlock value.
• Kolkata Knight RidersminorChannel Partner/ Reseller/ DistributorRISE Worldwide works with Kolkata Knight Riders (IPL cricket franchise) on licensing programs, sales, commercial negotiations, finance, and operations to create brand extensions and unlock value.
• Royal Challengers BangaloreminorChannel Partner/ Reseller/ DistributorRISE Worldwide works with Royal Challengers Bangalore (IPL cricket franchise) on licensing programs, sales, commercial negotiations, finance, and operations to create brand extensions and unlock value.
• HerominorGTM or Marketing PartnerBrand partner for sports sponsorship and marketing activities in RISE's network portfolio.
• NEXAminorGTM or Marketing PartnerBrand partner for sports sponsorship and marketing activities in RISE's network portfolio.
• USHAminorGTM or Marketing PartnerBrand partner for sports sponsorship and marketing activities in RISE's network portfolio.
• LakmeminorGTM or Marketing PartnerBrand partner for fashion and lifestyle sponsorship through Lakme Fashion Week property.
• BKTminorGTM or Marketing PartnerBrand partner (Balkrishna Industries) for sports sponsorship, including Official Tyre Partner for India's Women's T20 Championship teams.
• CastrolminorGTM or Marketing PartnerBrand partner for sports sponsorship and marketing activities in RISE's network portfolio.
• United NationsminorStrategic or Co-development PartnerStrategic partner for sports and social development initiatives.
• British CouncilminorStrategic or Co-development PartnerStrategic partner for sports and cultural development programs.
• Star IndiaminorGTM or Marketing PartnerBroadcast partner for sports content distribution.
• FIFAminorStrategic or Co-development PartnerRISE was the sole host broadcaster for FIFA U-17 World Cup India 2017 and produces FIFA World Cup studio shows.
• BCCIminorStrategic or Co-development PartnerSports federation partner for cricket broadcast production and sponsorship services.
• ATP TourminorStrategic or Co-development PartnerRISE manages Tata Open Maharashtra, South Asia's only ATP Tour event. The company works with ATP on tennis broadcast production.
• boAtminorGTM or Marketing PartnerBrand partner for licensing programs with sports franchises.
• EA SportsminorGTM or Marketing PartnerBrand partner for licensing programs with sports franchises.
• FanCodeminorGTM or Marketing PartnerDigital streaming partner for sports content licensing.
• New EraminorGTM or Marketing PartnerBrand partner for licensing programs with sports franchises - headwear and apparel brand.
• The Souled StoreminorGTM or Marketing PartnerBrand partner for licensing programs - Indian casual wear brand.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Excel Sports Management: U.S.-based athlete representation and sports marketing agency handling endorsements, broadcasting, and event management for top-tier athletes — closely mirrors RISE's talent management and sponsorship consulting verticals.
• Infront Sports & Media: Sports media rights, sponsorship, and event management company serving international federations and brands; overlapping with RISE's sponsorship consulting and broadcast production verticals across FIFA, ATP, and other federations.
• Endeavor (formerly IMG / WME): Endeavor owns IMG, the original joint-venture partner of RISE when it was incorporated as IMG Reliance in 2008. Endeavor operates the same model of talent representation, sports rights sales, events, and broadcast on a global stage, making it the closest direct peer structurally and historically.
• Wasserman: Combines athlete representation with sports marketing, sponsorship sales, and event services — closely mirroring RISE's bundled offering across talent management and brand partnership monetization.
• CSE Marketing (International Sports Management): International sports sponsorship agency focused on global rights-holder representation and brand partnerships; comparable to RISE's role as exclusive India representative for Manchester City, MLB, and Cricket Australia.
• Sportfive (formerly Lagardère Sports): Global sports rights, sponsorship, and athlete marketing agency — directly comparable to RISE in serving international federations and brands entering regional markets through locally embedded rights-holding partnerships.
• Baseline Ventures: India-focused sports marketing, talent management and brand consulting agency working with Indian athletes and federations — the most direct domestic competitor to RISE in athlete representation and sponsorship sales.
• MP & Silva: Sports media rights and advisory firm historically focused on media rights distribution and sponsorship sales for international properties — analogous to RISE's media rights management and sponsorship sales for Cricket Australia, Manchester City, and others.
• Octagon: Global sports marketing agency providing sponsorship consulting, athlete & brand representation, and event management for international rights holders and brands — directly overlapping with RISE's sponsorship consulting, athlete management, and event execution services.
• Creative Artists Agency (CAA): One of the world's largest athlete and talent representation agencies; CAA's sports division competes directly with RISE for endorsement and appearance deals of marquee athletes like Rohit Sharma and Bumrah in India and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/r1seworldwide
• Facebookfacebook.com/R1SEWorldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RISE Worldwide