National Olympic Committee of Sri Lanka

What National Olympic Committee of Sri Lanka does

The National Olympic Committee of Sri Lanka (NOCSL) is the IOC-recognized National Olympic Committee for Sri Lanka and, under a single umbrella, also operates the Commonwealth Games Association of Sri Lanka (CGA Sri Lanka). Inaugurated on 8 April 1937 and recognized by the IOC the same year, it is the sixth oldest NOC in Asia and the sole authorized body for representation of Sri Lanka at the Olympic Games, Commonwealth Games, Asian Games, South Asian Games, and other IOC-patronized multi-sport events. Its core operating scope is governance, athlete representation, and capacity building across a federation ecosystem of 35 member National Sports Federations and 7 co-opted members spanning cricket, football, rugby, athletics, rowing, and others.

NOCSL's "product" surface is a portfolio of education, venue, event, and support services rather than a technology platform. Education offerings include the National Olympic Academy (a four-day residential program under IOC auspices since 2001), the Olympic Solidarity Sport Administrators Course, and the OVEP Debater inter-school program. Venue services comprise the 110-seat Hemasiri Fernando Auditorium and a 30-seat classroom housed in Sri Lanka Olympic House (100/9F Independence Avenue, Colombo, opened 25 September 2008 at a build cost of nearly Rs. 150 million), plus a museum of Olympic memorabilia. Complementary programs—eqUIP, GAPS, Commonwealth Sport Women Leaders Programme, and Game Changers Grants—deliver athlete equipment support, women's leadership, and grant funding. Merchandise and recommendation-letter services are offered at the headquarters on a Friday-only basis.

The business model is non-profit, funded primarily through grants, donations, sponsorships (including MAS Holdings and Lovi Ceylon), Olympic Solidarity disbursements, and government support via the Ministry of Sports and Youth Affairs. Commercial income is marginal: auditorium rental starts at LKR 40,000 for four hours (plus LKR 7,500/hour), classroom rental at LKR 5,000 for four hours (plus LKR 1,500/hour), merchandise priced between Rs. 250 and Rs. 1,500 per item, and a LKR 1,000 administrative fee per recommendation letter. Compliance is anchored to the Olympic Charter (Constitution dated 27 November 2021) and the World Anti-Doping Code.

Name

National Olympic Committee of Sri Lanka

Legal name

National Olympic Committee of Sri Lanka

Website

https://olympic.lk

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Olympic Committee of Sri Lanka is the IOC-recognized body, founded 1937, that develops and protects the Olympic and Commonwealth Sport Movement in Sri Lanka, serving 35 member National Sports Federations, athletes, and sports administrators through education programs, venue services, and international representation.

Ownership category

akta.pro rank

Product category

Sports Governance

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

National Governing Bodies (NGBs) (MPAKAFAC), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Olympic sports governance
• Athlete development programs
• Sports administration training
• Olympic education programs
• Multi-sport event management

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Olympic House: NOC Sri Lanka raises funds through grants, donations and sponsorships to fund Olympic House building construction costing nearly Rs. 150 million. Revenue streams include service rentals (auditorium, classroom), merchandise sales, and government support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NOC Sri Lanka serves as the sole IOC-recognized National Olympic Committee for Sri Lanka, developing, promoting, and protecting the Olympic and Sport Movement through governance of 35 member National Sports Federations and 7 co-opted members. The organization offers Olympic education programs (National Olympic Academy, OVEP Debater, Sport Administrators Course), athlete support programs (eqUIP, GAPS Initiative, CWLP, Game Changers Grants), and venue/merchandise services from its Olympic House headquarters in Colombo 7. It also operates as the Commonwealth Games Association of Sri Lanka and represents Sri Lanka at the Olympic Games, Commonwealth Games, Asian Games, South Asian Games, and Youth Olympic Games.

Product overview

NOC Sri Lanka operates as a dual-function organization (National Olympic Committee and Commonwealth Games Association) offering Olympic and Commonwealth Games-related services. The organization provides Olympic education programs including the National Olympic Academy (NOA), OVEP Debater, and Sport Administrators Courses; venue services including the Hemasiri Fernando Auditorium and Classroom rental; merchandise; museum services; and recommendation letters. The Commonwealth Games Association functions include the eqUIP Programme, GAPS Initiative, CWLP, Game Changers Grants, and King's/Queen's Baton Relay. These services support athlete development, sports administration education, and promotion of Olympic values across Sri Lanka.

Differentiator

Problem solved

Functional benefit

Products and services

• National Olympic Academy (NOA) Annual four-day residential Olympic education program conducted under IOC auspices that disseminates Olympic Values to youth through educational sessions, field trips, cultural exchange, and sports activities. Designed for young participants from Sri Lanka and South Asian regional countries, expanding to include participants from India, Pakistan, Maldives, Bangladesh, and Nepal.
• OVEP Debater Inter-school debate program initiated under the Olympic Value Education Programme that promotes Olympic Educational Values including Joy of Effort, Fair Play, Respect for Others, Pursuit of Excellence, and Balance between Body, Will and Mind using the Karl-Popper debate format. Targeted at school students.
• Olympic Solidarity Sport Administrators Course Training program organized under Olympic Solidarity that provides management training in sports administration to enhance sports governance capacity. Targeted at sports administrators, sports officers, and coaches across Sri Lanka; the Second Sport Administrators Course 2026 was held in Jaffna with 36 participants from the Northern Province.
• Hemasiri Fernando Auditorium 110-seat theatre-style auditorium on the third floor of Sri Lanka Olympic House equipped with LED wall, sound system, simultaneous translation booth, and reception area. Available for rent to external organizations for meetings, conferences, academic events, seminars, and award ceremonies. Pricing is Rs. 40,000 for first four hours plus Rs. 7,500 per additional hour, with a refundable deposit of LKR 10,000 and weekend/holiday surcharges.
• Classroom Rental 30-seat fully air-conditioned classroom on the ground floor of Sri Lanka Olympic House at 100/9F Independence Avenue, Colombo 7, equipped with multimedia projector. Available for rent to external organizations for meetings, lectures, and seminars. Pricing is LKR 5,000 for first four hours plus LKR 1,500 per additional hour, with multimedia charges of LKR 3,000 per day and a 50% advance payment requirement.
• Olympic Merchandise Olympic-themed merchandise including NOC Sri Lanka Lapel Pins (Rs. 500), Olympic Day Walk T-shirts (Rs. 1,000), Olympic Day Official T-shirts (Rs. 1,500), Asian Games Fun Run T-shirts, GoodSport magazines (Rs. 750), and NOA 2022 pens (Rs. 250). Sold at NOC Sri Lanka office on Fridays between 10:30 a.m. and 4:30 p.m.
• NOC Sri Lanka Museum Museum on the ground floor of Sri Lanka Olympic House that houses torches, mascots, caps, lapel pins, plaques, ties, beverages, and souvenirs from Olympic Games, Asian Games, Commonwealth Games, and other National Olympic Committees. Open to the public on Fridays from 1:00 p.m. to 3:00 p.m.
• Recommendation Letter Service Administrative service that issues recommendation letters for applicants attending programs such as higher studies, workshops, short-term courses, seminars, or conferences. Carries an administrative fee of LKR 1,000 per letter with a minimum processing time of 7 working days. Payment is made to People's Bank – Town Hall Branch, Account Number: 167-1-001-8-0002036.
• King's/Queen's Baton Relay Traditional pre-Games relay program carrying His Majesty's Message across Commonwealth nations ahead of each Commonwealth Games. In Sri Lanka, the relay engages athletes, schools, universities, and communities, with baton designs reflecting Sri Lanka's biodiversity, heritage, and multicultural identity created through national competitions.
• eqUIP Programme Commonwealth Games Association program that supports Sri Lankan athlete preparation with equipment provisions across various stages of athlete development leading up to the Commonwealth Games.
• GAPS Initiative Commonwealth Games Association initiative that supports Sri Lankan athletes' Games preparation through targeted pre-Games support activities.
• Commonwealth Sport Women Leaders Programme (CWLP) Commonwealth Games Association program that promotes women's leadership in sport through targeted leadership development opportunities for women in sport across the Commonwealth.
• Game Changers Grants Commonwealth Games Association grant program that supports sporting initiatives and projects in Sri Lanka, including the 'Project Walasbedda' initiative and other community-level sport development projects.
• Olympic Day Annual Olympic Day celebration held on 23 June commemorating the founding of the IOC in 1894. The event promotes participation in sport and the Olympic values of excellence, friendship, and respect. The 2026 edition was held at Independence Square, Colombo with the theme 'Let's Move 2026' and approximately 500 participants.

Quantifiable outcome

• NOC Sri Lanka has 35 member National Sports Federations and 7 co-opted members

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered associate partner and core.

• MAS Holdingsassociate partnerStrategic or Co-development PartnerAssociate Partner of NOC Sri Lanka. MAS Holdings is a major Sri Lankan conglomerate with interests in sports apparel and manufacturing.
• Lovi Ceylonassociate partnerStrategic or Co-development PartnerLovi Ceylon is the official opening ceremony clothing sponsor for Team Sri Lanka at LA 2028 Olympic Games, Asian Games Aichi-Nagoya 2026, and other major international multi-sport events.
• IDM Nations Campusassociate partnerTechnology or IntegrationWebsite development and technology partner for NOC Sri Lanka's digital presence.
• Akbarassociate partnerStrategic or Co-development PartnerAssociate Partner of NOC Sri Lanka.
• Carnageassociate partnerStrategic or Co-development PartnerAssociate Partner of NOC Sri Lanka.
• Cinnamon Hotelsassociate partnerStrategic or Co-development PartnerAssociate Partner of NOC Sri Lanka.
• The Sports Managersassociate partnerStrategic or Co-development PartnerAssociate Partner of NOC Sri Lanka.
• Captainassociate partnerStrategic or Co-development PartnerAssociate Partner of NOC Sri Lanka.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerParent body providing recognition, governance framework (Olympic Charter), funding through Olympic Solidarity, and direction for the Olympic Movement.
• Olympic Council of Asia (OCA)coreStrategic or Co-development PartnerContinental governing body for Olympic Movement in Asia.
• Commonwealth Games FederationcoreStrategic or Co-development PartnerParent body for Commonwealth Games and Commonwealth Youth Games participation.
• Ministry of Sports and Youth AffairscoreStrategic or Co-development PartnerGovernment ministry providing policy direction and support for sports development in Sri Lanka.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bangladesh Olympic Association: Bangladesh's NOC, another South Asian NOC with parallel structure, IOC recognition, and participation in the same South Asian Games cycle, providing direct regional comparability.
• National Olympic Committee of Pakistan: Pakistan's NOC, the immediate South Asian neighbor NOC with the same mandate under the Olympic Charter and overlapping multi-sport event participation (Olympics, Asian Games, Commonwealth Games, South Asian Games).
• Indian Olympic Association: National Olympic Committee of India, the direct counterpart in the South Asian subcontinent, performing the same function of representing the country at Olympic, Asian, and Commonwealth Games. Highly comparable in mandate, structure, and regional context.
• Olympic Committee of Malaysia: Malaysian NOC performing identical NOC functions for an Asian Commonwealth country. Comparable in dual NOC/Commonwealth Games Association structure, IOC recognition, and reliance on government and sponsorship funding.

Broad incumbents

• Commonwealth Games Federation: International federation governing the Commonwealth Games, in which NOCSL's dual-function Commonwealth Games Association of Sri Lanka operates. Closely related as a parent/affiliate body and source of athlete-support programs such as eqUIP, GAPS, and CWLP.
• Indonesian Olympic Committee: Larger Asian NOC operating in a far bigger sports market, with broader commercial sponsorship and athlete-development programs, but performs the same core function of Olympic representation and multi-sport event management.
• Olympic Council of Asia: Continental association of which NOCSL is a member body, governing the Asian Games and coordinating NOCs across the region. Comparable in function at a higher level and a key counterparty for NOCSL's multi-sport event participation.

Others

• International Olympic Committee (IOC): Parent international body that recognizes and funds NOCSL through Olympic Solidarity and the Olympic Charter framework. Not a direct competitor, but the apex governing authority whose grants and recognition underpin NOCSL's operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olympiclk
• Facebookfacebook.com/OlympicLK
• LinkedInlinkedin.com/company/olympiclk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Olympic Committee of Sri Lanka