What Kaspersky does

Kaspersky (legal entity: AO Kaspersky Lab) is a privately-held cybersecurity company founded in 1997 by Eugene Kaspersky and headquartered in Moscow, Russia, with regional offices in Woburn (United States), London (United Kingdom), and Beijing (China). The company develops AI-powered threat detection and prevention technology used by consumer, small business, enterprise, and industrial customers across more than 60 countries. Its product portfolio spans a consumer three-tier subscription line (Kaspersky Standard, Plus, Premium) with add-on modules including VPN Secure Connection, Safe Kids, and Password Manager; an SMB line led by Small Office Security and the Kaspersky Next EDR/XDR family; and an enterprise stack that includes Next XDR Expert, managed detection and response (MDR), threat intelligence services, hybrid cloud security, and professional cybersecurity services managed through the Kaspersky Cloud Console.

The company monetizes almost entirely through recurring annual subscriptions sold via direct e-commerce (usa.kaspersky.com and country-specific storefronts) and a multi-tier channel structure of B2B resellers, distributors, and technology partners coordinated through the Kaspersky United Partner Portal and a global partner locator. Its go-to-market is horizontal, segmented by buyer size (individual consumers, SMB, enterprise), with additional vertical motion into industrial and manufacturing OT security and government/law enforcement training delivered through partnerships such as the AFRIPOL agreement. Independent third-party testing labs (AV-Comparatives, AV-TEST, SE Labs) have consistently recognized the detection engine, including a 2023 AV-Comparatives 'Product of the Year' and 2024 SE Labs AAA enterprise endpoint rating. A regulatory action recorded against the company — the 'Kaspersky Ban' referenced via Bitsight Research — alongside the company's own 'We have no ties to any government' positioning in marketing materials indicates that geopolitical factors materially shape the addressable customer base, particularly in Western government and certain enterprise segments.

Name

Kaspersky

Legal name

AO Kaspersky Lab

Website

https://kaspersky.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kaspersky is a privately-held Russian-headquartered cybersecurity company founded in 1997 that provides AI-powered antivirus, endpoint, threat intelligence, and managed security products to consumers, SMBs, enterprises, and industrial organizations globally through direct sales and channel partners.

Ownership category

akta.pro rank

Product category

Cybersecurity Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Endpoint Protection Platforms (EPP/NGAV) (HDADAEAD)

akta.pro secondary industries

SOAR & Security Automation (HDADAGAB), Cybersecurity Architecture & Security Integration (BPAEAAAL), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Cybersecurity software
• Endpoint detection response
• Threat intelligence services
• Antivirus security solutions
• Managed detection response

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consumer Security Subscriptions: Recurring subscription revenue from consumer security products including Kaspersky Standard, Plus, and Premium plans. Products are available as annual subscriptions with 30-day money-back guarantee.
2. Business Security Solutions: Enterprise and SMB security products including endpoint detection and response (EDR/XDR), managed detection and response (MDR), threat intelligence, and hybrid cloud security solutions sold through channel partners and direct sales.
3. VPN and Privacy Services: Kaspersky VPN Secure Connection offering unlimited fast VPN service as part of Plus and Premium plans, and as standalone product.
4. Safe Kids: Parental control and child safety subscription service available as standalone product or bundled with Premium plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kaspersky develops and sells AI-powered cybersecurity software and services for consumers, SMBs, enterprises, and industrial organizations. Its portfolio includes consumer antivirus suites (Standard, Plus, Premium), endpoint/extended detection and response products (Kaspersky Next EDR/XDR family), Managed Detection and Response, Threat Intelligence, Hybrid Cloud Security, and professional cybersecurity services. Product sales are primarily delivered as annual subscriptions through its global website network and partner channel.

Product overview

Kaspersky offers a unified platform-plus-modules architecture spanning consumer, small-to-medium business, and enterprise segments. The consumer portfolio consists of three tiers—Kaspersky Standard (entry antivirus), Kaspersky Plus (mid-tier with VPN), and Kaspersky Premium (top-tier with identity protection)—alongside add-on modules including Kaspersky Safe Kids, Kaspersky VPN Secure Connection, and Kaspersky Password Manager. The SMB lineup features Kaspersky Small Office Security alongside the Kaspersky Next EDR/XDR product family (EDR Foundations, EDR Optimum, XDR Optimum, MXDR Optimum). Enterprise solutions include Kaspersky Next XDR Expert, Kaspersky MDR (Managed Detection and Response), Kaspersky Threat Intelligence, Hybrid Cloud Security, and Kaspersky Cybersecurity Services, all managed through the Kaspersky Cloud Console. The company also publishes research through SecureList and offers specialized tools like the OT Cybersecurity Savings Calculator.

Differentiator

Problem solved

Functional benefit

Brands

• Kaspersky Standard: Antivirus protection with 12 protection features including Real-Time Antivirus, Online Payment Protection, Performance Optimization, and Expert Virus Check & Removal.
• Kaspersky Plus
• Kaspersky Premium
• Kaspersky Safe Kids
• Kaspersky VPN Secure Connection
• Kaspersky Password Manager
• Kaspersky Next
• Kaspersky MDR
• Kaspersky Threat Intelligence
• Kaspersky Hybrid Cloud Security
• Tomorrow Unlocked
• SecureList
• Kaspersky Daily
• Kaspersky Academy

Products and services

• Kaspersky Standard Entry-level antivirus plan providing real-time antivirus protection, online payment protection, performance optimization, and 12 security features for Windows, macOS, Android, iOS, and Linux devices, intended for individual home users.
• Kaspersky Plus Mid-tier internet security plan offering 17 protection features, including Standard capabilities plus unlimited superfast VPN and additional privacy protections, targeted at individual consumers.
• Kaspersky Premium Top-tier total security plan offering 24 protection features, including Plus capabilities plus identity protection, expert virus check and removal, and priority support, marketed toward households seeking comprehensive protection.
• Kaspersky VPN Secure Connection Standalone unlimited superfast VPN subscription providing secure and private internet browsing, included in Plus and Premium plans, available where local laws permit.
• Kaspersky Safe Kids Parental control and child safety subscription included free for 1 year with Premium, providing monitoring and management of children's online activity for families.
• Kaspersky Password Manager Password management subscription for securely storing and auto-filling credentials across devices, marketed to individual users.
• Kaspersky Small Office Security Security solution tailored for small offices, combining antivirus protection with file server security and management simplicity for SMB customers.
• Kaspersky Next EDR Foundations Entry-level endpoint detection and response (EDR) solution providing essential threat visibility and response capabilities for small and medium businesses.
• Kaspersky Next EDR Optimum Mid-tier EDR solution balancing essential endpoint protection with advanced detection and response features for growing businesses.
• Kaspersky Next XDR Optimum Extended detection and response (XDR) solution offering cross-endpoint visibility and response capabilities for medium-sized organizations.
• Kaspersky Next MXDR Optimum Managed extended detection and response service providing outsourced threat monitoring, detection, and response backed by Kaspersky expertise, targeted at SMB and mid-market organizations.
• Kaspersky Next XDR Expert Advanced XDR solution for enterprises delivering expert-level threat hunting, investigation, and automated response across the IT infrastructure.
• Kaspersky MDR Managed Detection and Response service offering continuous security monitoring, threat detection, and incident response from Kaspersky's security operations expertise for enterprises.
• Kaspersky Threat Intelligence Threat intelligence feeds and analysis service providing actionable intelligence on emerging threats, indicators of compromise, and threat actor tactics, techniques, and procedures for enterprise customers.
• Kaspersky Hybrid Cloud Security Security solution designed to protect virtualized, cloud, and hybrid IT environments with unified management and advanced threat protection for enterprise and hybrid-cloud customers.
• Kaspersky Cybersecurity Services Portfolio of professional cybersecurity services including threat hunting, incident response, and security assessments for enterprise organizations.
• OT Cybersecurity Savings Calculator Online assessment tool for industrial and manufacturing organizations to estimate potential financial costs of inadequate operational technology security, using VDC Research benchmarked data.

Quantifiable outcome

• 5.3 billion cyberattacks detected
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• VDC ResearchcoreStrategic or Co-development Partner · 1 January 2025Joint research partnership with VDC Research for industrial and manufacturing cybersecurity analysis. Research collaboration produced findings that ransomware attacks against manufacturers generated over US$18 billion in losses during the first three quarters of 2025. VDC Research data is also used in Kaspersky's OT Cybersecurity Savings Calculator for benchmarking cost estimates.
• AFRIPOL (African Union Mechanism for Police Cooperation)coreStrategic or Co-development Partner · 1 November 2024Kaspersky and AFRIPOL conducted joint cybersecurity training for approximately 40 law enforcement officers from 23 African countries from November 2025 to March 2026. The program covered Security Operations Center activities, threat hunting, and incident investigation techniques. This is part of a five-year cooperation agreement signed in 2024 that formalizes threat intelligence sharing and cybercrime fighting collaboration between the private cybersecurity firm and the African Union police body.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft Defender for Endpoint: Bundled-in endpoint security inside the Microsoft 365 and Azure ecosystem; a structural threat to paid endpoint vendors including Kaspersky, especially among enterprise and SMB customers standardizing on Microsoft.
• Check Point Software: Network and endpoint security platform with Infinity XDR/XPR, overlapping with Kaspersky's enterprise and industrial/OT security offerings across mid-market and large enterprise.
• Palo Alto Networks: Broad cybersecurity platform (Cortex XSIAM, Prisma, Unit 42) overlapping with Kaspersky's enterprise EDR/XDR, MDR, and threat intelligence offerings as part of a much larger portfolio.

Direct peers

• Trend Micro: Long-standing consumer and enterprise antivirus/endpoint security vendor with comparable consumer subscription tiers, SMB offerings, and enterprise XDR platform, competing head-to-head with Kaspersky across regions.
• Bitdefender: Independent antivirus and EDR/XDR vendor with consumer subscription tiers (similar to Kaspersky Standard/Plus/Premium) and a GravityZone enterprise platform overlapping with Kaspersky Next.
• CrowdStrike: Cloud-native endpoint detection and response (EDR/XDR) and MDR provider competing directly with Kaspersky Next XDR/MXDR for enterprise and large enterprise accounts, particularly in North America.
• Sophos: Endpoint, EDR/XDR, and MDR provider (owned by Thoma Bravo) directly competing with Kaspersky in SMB and mid-market segments, with comparable managed security service offerings.
• Gen Digital (Norton, Avast, AVG): Consumer cybersecurity subscription suite (Norton/Avast/AVG/Lifelock) directly competing with Kaspersky Standard/Plus/Premium in retail consumer antivirus and VPN markets globally.
• ESET: Privately-held European-origin endpoint security vendor with comparable consumer and SMB/enterprise product lines, often benchmarked alongside Kaspersky in independent AV tests.
• SentinelOne: AI-driven Singularity XDR platform directly competing with Kaspersky Next XDR Expert for endpoint and cloud workload protection across enterprise and mid-market segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kaspersky

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaspersky