The Jewelry Co.

What The Jewelry Co. does

The Jewelry Co. is a B2B fine diamond jewelry manufacturer and exporter founded in 2011 as an associate company of Shree Ramkrishna Exports Pvt. Ltd. (SRK), a Surat-headquartered diamond conglomerate established in 1964. The company is headquartered in Mumbai and operates manufacturing facilities in Surat—including three sites within and around the Surat Special Economic Zone—with stated production capacity of 30,000 pieces per month and over 300 new designs developed monthly. Its product catalog spans seven core categories (rings, pendants and necklaces, earrings, bangles and bracelets, gemstone pieces, men's jewelry, and diamond basics), five themed collections (Bella Bloom, Croserra, Eternity, Juliette, Kalora), and CAD/CAM-based customization services for trade customers.

The business model is exclusively B2B: the company serves wholesalers, retailers, catalog companies, and internet retailers across more than 30 countries through direct sales from its Mumbai headquarters, a marketing affiliate in New York (TJC Jewelry Inc.) for US market coverage, and a gated e-commerce portal that requires registration and approval. Pricing is quote-based under multi-year contracts; revenue is not publicly disclosed.

The company's competitive positioning is anchored in SRK's rough-diamond procurement privileges (DeBeers Sightholder, Rio Tinto Select Diamantaire, Dominion Preferred Purchaser) and a dense certification stack covering ISO 9001/14001/45001/50001/22000, Responsible Jewellery Council membership, Kimberly Process compliance, OECD Due Diligence adherence, SMETA ethical trade audit, and LEED Platinum status for the SRK Empire facility (2015). The company employs 400-500 people across its Mumbai and Surat operations and operates with no outside institutional investors under family-controlled ownership through SRK.

Name

The Jewelry Co.

Legal name

The Jewelry Co.

Website

https://tjc.me

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

The Jewelry Co. is a B2B manufacturer of fine diamond jewelry serving wholesalers, retailers, catalog companies, and internet retailers globally from Mumbai headquarters and Surat production facilities, backed by parent Shree Ramkrishna Exports.

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Diamond jewelry manufacturing
• B2B jewelry wholesale
• Fine jewelry supplier
• CAD jewelry design
• Precious gemstone jewelry

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fine Diamond Jewelry Manufacturing and Export: Manufactures and exports fine diamond jewelry including necklaces, earrings, bridal rings, bracelets, and pendants exclusively to B2B customers including wholesalers, retailers, catalog companies, and internet retailers.
2. Custom CAD/CAM Design Services: Provides cutting-edge design technology and personalized CAD/CAM services for jewelry professionals with unique customization needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Jewelry Co. manufactures and wholesales fine diamond and gemstone jewelry to business buyers, offering rings, pendants and necklaces, earrings, bangles and bracelets, gemstone collections, men's jewelry, and diamond basics, plus named design collections. The company produces approximately 30,000 pieces per month, introduces 300+ new designs per month, and supports CAD/CAM-based customization. Orders are placed through a gated B2B e-commerce platform serving wholesalers, retailers, catalog companies, and internet retailers.

Product overview

The Jewelry Co. is a B2B-focused jewelry manufacturer offering a unified portfolio of fine diamond and silver jewelry products, backed by its parent company Shree Ramkrishna Exports Pvt. Ltd. (SRK). The product catalog comprises seven core product categories (Rings, Pendants & Necklaces, Earrings, Bangles & Bracelets, Gemstone Collection, Men's Jewelry, and Diamond Basics), five named collections (Bella Bloom, Croserra, Eternity, Juliette, and Kalora), and CAD/CAM customization services. The company operates through its US marketing affiliate TJC Jewelry Inc. and primarily serves wholesalers, retailers, catalog companies, and internet retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Bella Bloom: Engagement Elegance collection
• Croserra
• Eternity
• Juliette
• Kalora

Products and services

• Rings

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Shree Ramkrishna Exports Pvt. Ltd (SRK)coreOthersParent/associate company - a globally renowned corporate giant and ISO 9001-2015 certified manufacturer, importer & exporter of world-class diamonds since 1964. SRK Empire established in 2011 and SRK House in 2017 doubled manufacturing capacity. SRK Empire received LEED Platinum Certificate in 2015.
• TJC Jewelry InccoreChannel Partner/ Reseller/ DistributorMarketing affiliate company based in New York ensuring seamless distribution across the USA market.
• RK GemsmajorOEM/ Whitelabel/ Licensing PartnerAssociate Jewelry Manufacturing Unit and latest venture towards committed craftsmanship, located in Surat Special Economic Zone. Plot NO 224, 225, 226 and 226A, Surat Special Economic Zone, Sachin.
• DeBeerscoreOthersDeBeers Sight holder - recognized as an authorized sight holder of DeBeers Group. Preferred manufacturer of Forevermark diamonds.
• Rio TintocoreOthersRio Tinto Select Diamantaire - recognized as a select diamantaire partner of Rio Tinto for diamond procurement.
• Dominion Diamond CorporationminorOthersDominion Preferred Purchaser - preferred purchaser status for diamond sourcing.
• Gems and Jewelry Export Promotion Council (GJEPC) of IndiacoreOthersProud member of GJEPC of India - the premier gem and jewelry export promotion body.
• Responsible Jewellery Council (RJC)coreOthersMember of RJC - adhering to highest industry standards for responsible business practices in the jewelry supply chain.
• IIM-A (Indian Institute of Management Ahmedabad)minorStrategic or Co-development PartnerCSR partnership through SRK - Memorandum of Understanding for dissemination of knowledge and wisdom. Includes IIM-A & SRKKF Annual Lecture Series and Distinguished PGPX Faculty Award.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Titan Company (Tanishq): India's largest jewelry retail brand and manufacturer, with captive diamond sourcing and broad omnichannel reach. Comparable on jewelry manufacturing scale and Indian origin, though Titan is consumer-brand-led rather than pure B2B.
• KGK Group (Kantilal Gopaldas & Co.): Vertically integrated India-based diamond and jewelry conglomerate with mining, manufacturing, and global wholesale distribution. Comparable breadth (diamond sourcing through finished jewelry) and Indian manufacturing base.

Direct peers

• Diarough N.V. Belgian-headquartered but with major Indian manufacturing operations, producing polished diamonds and fine jewelry for global B2B clients. Similar sightholder positioning, multi-country distribution, and B2B-led model.
• Suashish Diamonds: Indian sightholder and manufacturer of cut diamonds and fine jewelry with global wholesale reach. Direct comparable on India-based manufacturing, sightholder credentials, and B2B distribution to retailers and wholesalers.
• Kiran Gems: One of the largest Indian diamond and fine jewelry manufacturers, headquartered in Surat. Directly comparable to TJC as a B2B diamond jewelry manufacturer with global wholesale distribution, sightholder status, and CAD-driven design capability.
• Rosy Blue (India): Global sightholder and Indian-based manufacturer of polished diamonds and fine jewelry with significant B2B presence. Comparable scale, sourcing relationships, and B2B customer base to TJC's parent SRK and TJC itself.
• Leo Schachter Diamonds: Global sightholder with Indian manufacturing operations producing polished diamonds and bridal jewelry for B2B customers. Similar position in bridal/bridal-set segments and sightholder-driven supply chain.
• Stuller, Inc. US-headquartered B2B manufacturer and wholesale distributor of fine jewelry and findings to retail jewelers worldwide. Comparable B2B trade-only model, CAD-driven customization, and broad SKU catalog serving independent retailers.

Emerging players

• Malabar Gold & Diamonds: Indian-headquartered jewelry manufacturer and retailer with captive diamond processing and global store network. Overlap in diamond jewelry manufacturing and global distribution, though primarily retail-led rather than B2B.
• Lightbox Jewelry (De Beers): De Beers-owned lab-grown diamond jewelry brand. Not a direct B2B peer but a critical competitive signal for natural-diamond-focused manufacturers like TJC, representing the lab-grown segment most likely to erode natural-diamond demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thejewelrycotjc
• Facebookfacebook.com/thejewelryco.tjc
• LinkedInlinkedin.com/company/the-jewelry-co

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jewelry Co.