Smokescreen Visuals

Name

Smokescreen Visuals

Legal name

Smokescreen Visuals Ltd

Website

https://smokescreenvisuals.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based video production for agencies, brands, and corporate clients. Services include short films, documentaries, TV adverts, and social media content. Revenue is generated through bespoke project fees rather than recurring subscriptions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Smokescreen Visuals is a UK-based video production studio producing short films, documentaries, TV adverts, and social media content for agencies, brands, and corporate clients. The studio offers end-to-end production services spanning creative development, filming, directing, and editing, with TV advertising campaigns delivered through Sky's AdSmart platform for targeted audience reach.

Product overview

Smokescreen Visuals operates as a video production studio offering three integrated service lines: TV Advertising (leveraging Sky's AdSmart technology for targeted TV campaigns), Social Content (producing videos and photography for Instagram, TikTok, YouTube Shorts, and other social platforms), and Short Films and Documentaries (narrative-driven visual storytelling for brands and corporate clients). The company has over 20 years of experience producing content for agencies, brands, and corporate clients, and claims to be 'Award Winning.'

Differentiator

Problem solved

Functional benefit

Products and services

• TV Advertising TV advertising production service leveraging Sky's AdSmart technology to create targeted campaigns for businesses of all sizes, enabling reach to specific audiences in Sky and Virgin homes. The service encompasses planning, production, and analytics, including comprehensive monitoring and data analysis post-launch.
• Social Content Social media video production service creating content for platforms including Instagram, TikTok, YouTube Shorts, and other social channels. Includes photography, short-form video, and assets for digital marketing campaigns.
• Short Films and Documentaries Narrative-driven film production and documentary services that evoke emotion and deliver compelling stories for brands, agencies, and corporate clients.

Quantifiable outcome

• 70% increase in interest from 11-13 year olds for Worth School campaign
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sky AdSmartcoreTechnology or IntegrationStrategic technology partnership leveraging Sky's AdSmart platform for targeted TV advertising. Sky's AdSmart technology enables businesses to target specific audiences in Sky and Virgin homes, making TV advertising accessible and affordable for businesses of all sizes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vice Studios: Global production arm producing commercials, documentaries, and branded content across film, digital, and social. Comparable content categories, though much larger scale and broader geographic footprint.
• RSA Films: Established global commercial and film production company with deep experience in advertising, short films, and branded content. Operates at a much larger scale than Smokescreen but in the same creative production category.
• Moving Picture Company (MPC): Major global VFX and creative production studio producing commercials, films, and brand content. Operates at significantly larger scale but in overlapping commercial and brand video production categories.
• Pulse Films: Multi-award-winning UK production company producing commercials, music videos, feature documentaries, and branded content. Comparable service mix across TV adverts, social, and short-form film production.

Direct peers

• Hoi Polloi: UK-based production company producing TV commercials, online films, and branded content for agencies and brands. Similar mid-sized studio positioning and creative-services model.
• Knucklehead: London-based video production company producing branded content, TV commercials, documentaries, and digital campaigns for agencies and brands. Comparable small-to-mid UK studio offering similar end-to-end production services.
• Chief Productions: UK production studio producing TV adverts, branded content, and digital campaigns for agencies and direct brand clients. Closely comparable size and service mix.
• Agile Films: London-based independent production company producing commercials, branded content, and digital films. Similar size, service offering, and target client base of agencies and brands.
• Clearwood Films: Independent UK video production company producing commercials, brand films, and social content for agencies and corporate clients. Directly comparable services, target segments, and scale band.

Others

• Sky AdSmart (partner ecosystem): Sky's addressable TV advertising platform and the broader ecosystem of creative agencies producing AdSmart campaigns. Relevant because Smokescreen's differentiated TV offering sits inside this partner network rather than competing with it.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmokescreenVisuals
• LinkedInlinkedin.com/company/smokescreen-visuals-ltd
• Instagraminstagram.com/smokescreen_visuals
• Xx.com/SmokescreenV

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smokescreen Visuals