Volant Performance
Volant Performance manufactures cold air intake systems and filtration products for trucks, SUVs, and performance cars in the US aftermarket. As a subsidiary of TMG Performance Products, it sells direct-to-consumer and via an authorized dealer network.
- Company typePrivate
- Founded1998
- HeadquartersBerea, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Volant Performance does
Volant Performance is a US automotive aftermarket manufacturer founded in 1998 and headquartered in Berea, Ohio, operating as a subsidiary of TMG Performance Products Company. The company designs and produces cold air intake systems and related filtration products for trucks, SUVs, and performance cars, with all products manufactured in the USA and backed by a lifetime warranty. Its core product architecture centers on enclosed "closed box" air intakes with high-velocity airducts and premium multi-ply silicone connectors, supplemented by metal shielded open intakes, aluminum oil catch cans, cold air scoops, cat-back exhaust systems, diesel muffler upgrade kits, and a tiered filter portfolio spanning Donaldson-licensed PowerCore, DryTech oil-free, and MaxFlow oiled cotton gauze technologies.
The company monetizes through one-time unit sales priced between approximately $144 and $485 depending on product and vehicle application, with replacement filters providing a recurring consumable revenue stream. It goes to market primarily direct-to-consumer via its own e-commerce storefront (volant.com), which features vehicle-specific search by year/make/model/engine, complemented by an authorized dealer locator network for buyers preferring in-person purchase and installation. Free US shipping is offered on orders over $100 within the lower 48 states, and the product line is CARB Executive Order certified for legal street use in California and adopting states.
The addressable customer base is a horizontal long tail of enthusiast and utility-oriented truck, SUV, and performance car owners across domestic and import platforms (Chevrolet/GMC, RAM, Ford, Jeep, Toyota, Nissan, among others). Customer acquisition relies on SEO-led vehicle search, email newsletter, content/rebates blog, dealer network presence, and affinity programs such as a first responder discount. Revenue, funding, and ownership details beyond the parent-subsidiary relationship with TMG Performance Products Company are not disclosed in available source material.
Volant Performance firmographics
Firmographics- Name
- Volant Performance
- Legal name
- Volant Performance
- Website
- https://volant.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Volant Performance manufactures cold air intake systems and filtration products for trucks, SUVs, and performance cars in the US aftermarket. As a subsidiary of TMG Performance Products, it sells direct-to-consumer and via an authorized dealer network.
- Ownership category
- akta.pro rank
Volant Performance industry classification
Industry- Product category
- Automotive Aftermarket Parts
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- akta.pro primary industry
- Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)
- akta.pro secondary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
Keywords
Where Volant Performance is headquartered
LocationHeadquarters
- HQ city
- Berea
- HQ country
- United States
- HQ region
- North America
Markets served
Volant Performance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cold Air Intakes: Primary revenue stream from closed box air intakes and metal open intakes for trucks, SUVs, and cars. Prices range from approximately $351.90 to $485.49 depending on vehicle application.
- Replacement Filters: Sales of replacement filters including PowerCore, DryTech, and MaxFlow oiled variants.
- Catch Cans: Aluminum oil catch cans priced at approximately $144.90.
- Accessories: Additional products including cold air scoops, throttle body spacers, and exhaust systems.
- Volant Gear Shop: Branded merchandise including apparel and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Closed Box Air Intakes |
| Unit Pricing | Pay-as-you-go | Cold Air Scoops |
| Unit Pricing | Pay-as-you-go | Catch Cans |
| Unit Pricing | Pay-as-you-go | Metal Shielded Intakes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Volant Performance product offering
Product offeringCore offering
Volant Performance designs, manufactures, and sells aftermarket cold air intake systems and performance filtration products for trucks, SUVs, and performance cars. Its core product lines are closed box air intakes and metal shielded open intakes, offered with multiple filter options (PowerCore, DryTech, MaxFlow oiled cotton gauze) and complemented by accessories such as aluminum oil catch cans, cold air scoops, and cat-back exhaust systems. Products are made in the USA, lifetime-warrantied, and CARB EO emissions-compliant for street-legal use.
Product overview
Volant Performance is a TMG Performance Products Company specializing in cold air intake systems and performance filtration for trucks, SUVs, and cars. Their core product line centers on Closed Box Air Intakes and Metal Shielded Air Intakes, complemented by a comprehensive range of filter technologies including PowerCore (by Donaldson), DryTech, and MaxFlow Oiled Cotton Gauze filters. The product portfolio includes add-on accessories such as Aluminum Oil Catch Cans, Cold Air Scoops, and Volant Exhaust cat-back systems, along with replacement filters and Pre-Filters. All products are made in the USA and backed by a Lifetime Warranty, with CARB EO certification for emissions compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Closed Box Air Intake Fully-enclosed cold air intake system with rugged closed box construction that blocks heat and provides maximum filtration protection in harsh environments. Features high-velocity airduct for streamlined airflow path and maximized air volume to improve HP/TQ, fuel economy, and throttle response. Sold to vehicle owners seeking performance upgrades; priced from approximately $351.90 to $485.49 depending on vehicle application.
- Metal Shielded Air Intake (Metal Open Intake) Open element intake with metal shield protection designed for vehicles that prefer less enclosed filtration systems while still delivering performance airflow improvements. Starting price approximately $360.90.
- Aluminum Oil Catch Can Aluminum oil catch can with bracket system that captures oil vapor and contaminants before they enter the engine, protecting engine components and improving longevity. Sold to truck and SUV owners as an add-on accessory.
- Cold Air Scoop Supplemental cold air scoop designed to direct additional cool air into the intake system, improving performance in demanding conditions. Priced approximately $189.71–$204.99.
- Volant Exhaust (Cat-Back Systems) Cat-back exhaust systems engineered for specific vehicle applications, featuring various tip configurations including slash cut designs for performance styling.
- Diesel Muffler Upgrade Kit Performance muffler upgrade kit designed for Chevrolet/GMC Duramax diesel engines, featuring a 4.0-inch diameter for improved exhaust flow.
- Replacement Filters Replacement air filters available in multiple filtration technologies (PowerCore, DryTech, Oiled Cotton) to fit various vehicle applications and driving conditions. Sold as consumable/replacement parts for existing Volant intake systems.
- Pre-Filter Pre-filter accessory that wraps around the main filter for additional protection against debris and particles, extending filter life in harsh conditions.
Quantifiable outcome
- 100,000 mile maintenance-free filtration with PowerCore filters
Companies that use Volant Performance
Customer profileSegments1 record
Ideal customer profiles1 record
Volant Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Volant Performance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Donaldson Company Inc.corePowerCore filtration technology is provided by Donaldson Company Inc. The technology is marketed as 'PowerCore by Donaldson' providing 100,000 mile maintenance-free filtration. Donaldson is a registered trademark of Donaldson Company Inc. used under license by Volant Performance.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Volant Performance competitors and assessment
Company assessmentDirect peers
- Airaid: Makes cold air intakes and replacement filters for trucks, SUVs, and muscle cars, including the Airaid SynthaMax and PowerAid throttle body spacer lines. Directly competes with Volant on closed-box intake design and modular filter options.
- Banks Power: Performance aftermarket brand focused on diesel trucks and gas-powered trucks/SUVs, offering intakes, exhaust, tuners, and related powertrain upgrades. Highly comparable in target customer and platform coverage to Volant's truck/SUV intake business.
- AEM Intakes: Specializes in cold air intakes and dry-flow air filters for performance cars and trucks. Overlaps with Volant's intake-plus-filter proposition and serves the same enthusiast buyer via direct e-commerce and dealer channels.
- Flowmaster: Iconic aftermarket exhaust brand offering cat-back and axle-back systems, mufflers, and intake kits. Overlaps with Volant on the exhaust side (cat-back systems, diesel muffler upgrade kits) and shares the truck/SUV enthusiast customer base.
- Spectre Performance: Aftermarket intake, filter, and accessory maker for domestic cars and trucks. Competes with Volant in the value-to-mid performance segment and shares a similar truck/SUV fitment catalog.
- S&B Filters: Manufacturer of cold air intakes and replacement filters (including oiled and dry media) for trucks and SUVs. Closely comparable to Volant on product format, vehicle coverage, and performance/durability marketing claims.
- K&N Engineering: The dominant US aftermarket performance air intake and filtration brand. Sells cold air intakes, replacement air filters, and intake kits for the same truck/SUV/car applications as Volant, competing head-to-head on the enthusiast and dealer channel.
- aFe Power: Manufacturer of cold air intakes, air filters, exhaust systems, and programmers for trucks, SUVs, and muscle cars. Directly competes with Volant on intake kits and on-road/off-road filtration, with a similar Made-in-USA performance positioning.
- Injen Technology: Designs and manufactures cold air intakes, short ram intakes, and air intake systems for sport compact and domestic performance vehicles. Overlaps with Volant on intake engineering, tunable filtration, and enthusiast distribution.
Broad incumbents
- Edelbrock: Established performance aftermarket manufacturer spanning intakes, exhaust, fuel injection, and superchargers. Comparable as a broader incumbent in the same performance parts space, though with a wider portfolio than Volant's intake-anchored lineup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Volant Performance compliance and trust
Trust signalCompliance1 record
Volant Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volant Performance leadership team
Management profileNumber of profiles
Volant Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volant Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volant Performance
What does Volant Performance do?
Volant Performance designs, manufactures, and sells aftermarket cold air intake systems and performance filtration products for trucks, SUVs, and performance cars. Its core product lines are closed box air intakes and metal shielded open intakes, offered with multiple filter options (PowerCore, DryTech, MaxFlow oiled cotton gauze) and complemented by accessories such as aluminum oil catch cans, cold air scoops, and cat-back exhaust systems. Products are made in the USA, lifetime-warrantied, and CARB EO emissions-compliant for street-legal use.
Is Volant Performance a public or private company?
Volant Performance is a private company. It is classified as corporate owned and is currently operating.
When was Volant Performance founded?
Volant Performance was founded in 1998. It employs 101 to 250 people.
Where is Volant Performance based?
Volant Performance is headquartered in Berea, United States, in the North America region.
How does Volant Performance make money?
Five revenue lines are on record. Cold Air Intakes are the primary driver. The others are replacement Filters, catch Cans, accessories and volant Gear Shop.
Who are Volant Performance's main competitors?
Direct peers on record are Airaid, Banks Power, AEM Intakes, Flowmaster, Spectre Performance, S&B Filters, K&N Engineering, aFe Power and Injen Technology. Edelbrock is listed as a broad incumbent.
Does Volant Performance have an API?
No public API is recorded for Volant Performance.
What industry is Volant Performance in?
Volant Performance's product category is Automotive Aftermarket Parts. Its primary akta.pro industry code is IMACALAF, Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters), with a secondary code of IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR). Its NAICS code is 44133.