What Airaid does

Airaid is a US-based manufacturer of performance air intake systems and washable replacement air filters for the automotive aftermarket, founded in 1997 and operating as a wholly-owned subsidiary brand of K&N Engineering, Inc. The company's core products are organized around two anchor lines — Premium Replacement Air Filters built on proprietary SYNTHAFLOW® (oiled cotton/synthetic blend with nano-fibers) and SYNTHAMAX® (dry two-layer synthetic) filter media, and Performance Cold Air Intake Systems sold in MCAD™, CAD, MXP, and JRAir variants with roto-molded HDPE or carbon fiber air boxes and aerodynamically engineered intake tubes. Supporting products include POWERAID® throttle body spacers (patented Helix-Bore design), custom DIY intake components, and proprietary filter-cleaning kits, with several SKUs carrying CARB Executive Order numbers for legal sale in California.

Airaid serves a horizontal segmentation of vehicle enthusiasts spanning street-performance owners, off-road and overlanders, diesel truck and semi owners, racing/motorsports users, and powersports (motorcycle/ATV) customers. The portfolio is segmented by use-case into sub-brands — Outventure (off-road), Purpower (diesel), Roadpros (street-to-track) — and Poweraid for throttle body spacers. Customers reach the products through a multi-channel go-to-market combining direct e-commerce at airaid.com (shipping to US and Canada), a dealer network searchable by zip code, and shelf placement at major US auto-parts retailers including AutoZone, O'Reilly Auto Parts, Advance Auto Parts, Walmart, and Pep Boys. Marketing emphasizes motorsports sponsorships (Pikes Peak, Rebelle Rally, Jeep Jamboree), content marketing via the company blog, and email promotions offering 20% off filters and $50 off intakes. All products are backed by a "No-Hassle" Lifetime Limited Warranty, made in the USA, and tested to ISO 5011. The company is headquartered in Corona, California with R&D facilities in Riverside, California.

Name

Airaid

Legal name

AIRAID

Website

https://airaid.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Airaid manufactures performance air intake systems and washable replacement air filters for the US automotive aftermarket, serving street-performance enthusiasts, off-roaders, diesel truck owners, racers, and powersports customers via DTC e-commerce, national auto-parts retailers, and a dealer network.

Ownership category

akta.pro rank

Product category

Automotive Performance Air Intakes and Filters

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC)

Keywords

• Performance air filters
• Cold air intakes
• Automotive aftermarket parts
• Throttle body spacers
• Reusable air filtration

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Air Filter Sales: Airaid generates revenue through the sale of premium replacement air filters. Filters are washable and reusable, designed to be serviced every 30,000-50,000 miles. Available in oiled (SYNTHAFLOW) and dry (SYNTHAMAX) variants.
2. Air Intake System Sales: Primary revenue stream from performance cold air intake systems including MCAD, CAD, MXP, and JR models. Systems feature aerodynamically-engineered intake tubes designed to accelerate airflow and reduce turbulence.
3. Throttle Body Spacer Sales: Revenue from Poweraid throttle body spacers manufactured from aircraft-grade Billet 6061-T6 Aluminum with patented Helix-Bore design for improved air/fuel mixture.
4. Custom Kit and Component Sales: Sales of individual components and custom air intake master kits allowing customers to build custom intake systems. Components include intake tubes, couplers, reducers, brackets, hose clamps, and hardware.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Airaid designs and manufactures performance air intake systems, washable and reusable replacement air filters, throttle body spacers, and related custom components for automotive and powersports vehicles. The company sells proprietary filter media products (SYNTHAFLOW and SYNTHAMAX) plus complete intake systems (MCAD, CAD, MXP, JRAir) engineered to increase horsepower and torque through improved airflow. Products are organized into specialized sub-brands for off-road (OUTVENTURE), diesel (PURPOWER), and street-to-track (ROADPROS) applications.

Product overview

AIRAID is a manufacturer of performance air intake systems and replacement air filters for automotive applications. The product portfolio centers on two core product lines: Premium Replacement Air Filters (featuring Synthaflow and Synthamax filter media technologies) and Performance Cold Air Intake Systems (available in MCAD, CAD, MXP, and JRAir variants). These core products are complemented by Custom Air Intake Kits & Components for DIY builds, POWERAID Throttle Body Spacers for enhanced low-end torque, and Air Filter Cleaning Products for maintenance. The company organizes its offerings into specialized sub-brands: OUTVENTURE for off-road adventure applications, PURPOWER for diesel-focused innovations, and ROADPROS for street-to-track performance. All products are backed by a 'No-Hassle' Lifetime Limited Warranty and are designed to increase vehicle performance by reducing airflow restriction while maintaining air filtration quality.

Differentiator

Problem solved

Functional benefit

Brands

• Poweraid: Throttle body spacers featuring patented Helix-Bore design for improved air/fuel mixture and better engine performance.
• Outventure
• Purpower
• Roadpros
• Synthaflow
• Synthamax

Products and services

• AIRAID Premium Replacement Air Filters
• AIRAID Performance Cold Air Intake Systems
• POWERAID Throttle Body Spacers
• AIRAID Air Filter Cleaning Products

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Rebelle RallyminorGTM or Marketing PartnerAiraid sponsored the 2019 Rebelle Rally season - the longest competitive off-road rally in the lower 48 states and first navigational off-road rally for women in the US. The rally covered 1,200+ miles across Nevada and California over 8 days. Airaid fielded a custom-branded Jeep Rubicon team in the competition.
• Jeep Jamboree USAminorGTM or Marketing PartnerAiraid sponsored Jeep Jamboree events in 2019, including the 22nd Rubicon Trail event. The company participated with a branded Jeep and engaged with Jeep 4x4 enthusiasts at trail rides across streams, rock-crawling, and steep terrain.
• Scott Birdsall / Old SmokeyminorGTM or Marketing PartnerAiraid sponsored Scott Birdsall and the Old Smokey 1949 Ford F1 for the 2019 Pikes Peak International Hill Climb. The truck features a 1,463 HP 12-valve Cummins diesel with compound turbo setup. Birdsall and Old Smokey hold the world record in diesel half-mile and compete annually at Pikes Peak.
• SoCal Super TrucksminorStrategic or Co-development PartnerAiraid collaborated with SoCal Super Trucks to transform a Ford F250 Super Duty into the Ultimate Diesel Adventure Rig. The partnership demonstrates product capabilities in extreme diesel applications.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Spectre Performance: Spectre Performance is another K&N Engineering subsidiary that makes performance air filters, intake systems, and accessories. It competes in the same automotive aftermarket space with overlapping product categories and shared retail distribution.
• Injen Technology: Injen Technology designs and manufactures cold air intakes, intake systems, and intercooler kits for performance vehicles. It competes directly with Airaid's ROADPROS and MCAD product lines targeting street and track enthusiasts.
• Volant Performance: Volant Performance is a manufacturer of cold air intake systems and high-flow air filters focused on trucks, SUVs, and off-road vehicles. It directly competes with Airaid in the diesel and off-road aftermarket segments.
• S&B Filters: S&B Filters manufactures reusable performance air filters and cold air intake systems for trucks, Jeeps, and off-road vehicles. It is a direct competitor to Airaid's OUTVENTURE and PURPOWER sub-brands in the diesel and off-road enthusiast segments.
• Edge Products: Edge Products manufactures performance programmers, monitors, and intake systems primarily for diesel trucks and SUVs. It competes with Airaid's PURPOWER line in diesel performance aftermarket serving similar enthusiast customers.
• aFe Power: aFe Power (Advanced Flow Engineering) is a leading independent manufacturer of performance cold air intakes, filters, and exhaust systems. It directly competes with Airaid across diesel, off-road, and street performance segments targeting enthusiast consumers.
• AEM Intakes: AEM (Advanced Engine Management) is a sister brand within K&N Engineering's portfolio, specializing in performance cold air intakes and intake systems. It directly competes with Airaid across automotive and motorsports segments using similar distribution channels and target customers.
• Banks Power: Banks Power specializes in diesel performance upgrades including intake systems, exhaust, and engine calibration products. It competes directly with Airaid's PURPOWER diesel sub-brand targeting Ford Super Duty, Dodge Cummins, and similar truck owners.
• K&N Engineering: K&N Engineering is the parent company of Airaid and the original inventor of the high-flow cotton-gauze reusable air filter. It competes directly in performance air filters and cold air intakes via its flagship K&N Filters brand, sharing product category, target customer (auto enthusiasts), and go-to-market channels with Airaid.

Broad incumbents

• Mishimoto: Mishimoto is a broader performance aftermarket brand specializing in cooling systems, intercoolers, and intake components. While its core is cooling rather than filtration, it overlaps with Airaid in performance intake-adjacent products serving the same enthusiast demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airaidfilters
• Facebookfacebook.com/airaidfiltercompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airaid