Centre du Théâtre d’Aujourd’hui

What Centre du Théâtre d’Aujourd’hui does

Centre du Théâtre d'Aujourd'hui (CTD'A) is a Montreal-based, privately-operated cultural institution dedicated exclusively to Quebec dramaturgy, operating from a single site at 3900 rue Saint-Denis in the Quartier Latin. The institution's core product is annual seasonal theatrical programming presented across two owned performance spaces — Salle Michelle-Rossignol and Salle Jean-Claude-Germain — with the 2026-2027 season featuring 12 productions (including La version qui n'intéresse personne, Neige sur Abidjan, Vitesse-lumière, and Le Palais des Glaces) running from September 2026 through May 2027. The technology stack is conventional theatrical infrastructure: standard stage and venue equipment, online ticketing via the tuxedobillet.com platform, accessibility hardware (audiodescription, hearing assistance, wheelchair spaces), and a multi-channel digital presence (website, email newsletter, Facebook, Instagram, LinkedIn, TikTok, Vimeo, Bluesky). There is no proprietary technology platform, no AI capability, and no developer-facing APIs.

The business model is a hybrid of earned and contributed revenue. Earned income comes from unit-priced ticket sales (with accessibility pricing at $30 per person and free companion tickets) and progressive subscription packages that incentivize three-or-more-show commitments. Contributed revenue includes public grants from three tiers of Canadian arts funding bodies — the Canada Council for the Arts, the Conseil des arts et des lettres du Québec, and the Conseil des arts de Montréal — plus philanthropy through annual benefit events (Spectacles-bénéfice), private foundation support (Fondation Cole, Fonds de dotation Michelle-Rossignol), and corporate engagement. Distribution is direct in Montreal and channel-based (touring and coproductions) across Quebec and into Ontario, with over 20 coproduction partners including Théâtre du Trident, Théâtre de l'Affamée, and Orange Noyée. The theatre is governed by a board chaired by Stella Leney with co-general management split between artistic director Sylvain Bélanger (departing end of 2025-2026 season) and administrative co-director Mélissa Pietracupa. The institution also holds a Gold-level Scène Écoresponsable sustainability accreditation (achieved 2023).

Name

Centre du Théâtre d’Aujourd’hui

Legal name

Centre du Théâtre d'Aujourd'hui

Website

https://theatredaujourdhui.qc.ca

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Centre du Théâtre d'Aujourd'hui (CTD'A) is a Montreal-based private cultural institution exclusively dedicated to Quebec dramaturgy, producing 12 theatrical productions per season across two performance halls and touring across Quebec, funded through ticket sales, subscriptions, and public grants.

Ownership category

akta.pro rank

Product category

Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industry

Touring Theatre Productions (MPAGABAC)

Keywords

• Quebec theatrical productions
• Contemporary dramaturgy performances
• Theatre venue operations
• Seasonal performance programming
• Performing arts presentations

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from individual and subscription-based ticket sales for theatrical performances across the season's programming.
2. Spectacles-bénéfice: Annual benefit shows featuring community and business professionals performing on stage, generating philanthropic support for artistic projects.
3. Public Funding and Grants: Support from arts councils including Conseil des Arts du Canada, Conseil des arts et des lettres du Québec, and Conseil des arts de Montréal, as well as various endowment funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Centre du Théâtre d'Aujourd'hui presents seasonal theatrical programming devoted exclusively to Quebec dramaturgy across its two Montreal performance halls, supported by multi-show subscription packages, universal accessibility services, and venue rentals. The theatre produces and coproduces productions in collaboration with Quebec theatre companies and tours them across Quebec and Canada.

Product overview

Centre du Théâtre d'Aujourd'hui operates as a Montreal-based theatre institution dedicated to Quebec dramaturgy. The organization presents seasonal theatrical programming through its two venues (Salle Jean-Claude-Germain and Salle Michelle-Rossignol), offers subscription packages for season attendees, and provides accessibility services including audiodescription and mobility accommodations. The theatre also operates sustainable venue practices under its Gold-level Scène Écoresponsable accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Saison 2026-2027 Productions
• Saison 2025-2026 Productions
• Seasonal Ticket Subscriptions
• Accessibility Services
• Sustainable Theatre Practices
• Venue Rental

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered major, core and minor.

• Théâtre du TridentmajorStrategic or Co-development PartnerMajor Quebec City theatre company and coproduction partner for La version qui n'intéresse personne. Part of the core network of Quebec theatre companies collaborating with CTD'A on major productions.
• Théâtre de l'AffaméemajorStrategic or Co-development PartnerFeminist theatre collective founded in 2011 by Marie-Ève Milot and Marie-Claude St-Laurent. Co-creator of La version qui n'intéresse personne. Regular artistic resident at CTD'A.
• Théâtre de l'ŒilmajorStrategic or Co-development PartnerPuppet theatre company founded in 1973, specializing in young audience productions. Coproduction partner for La version qui n'intéresse personne with over 50 years of creative output.
• Orange NoyéemajorStrategic or Co-development PartnerProduction company founded by Mani Soleymanlou in 2011, specializing in engaging contemporary theatre. Co-producer of Neige sur Abidjan.
• Théâtre du Double signecoreStrategic or Co-development PartnerTheatre company based in Sherbrooke, creating diverse theatrical programming for 40 years. Coproducer of Le Palais des Glaces.
• Théâtre À tour de rôlecoreStrategic or Co-development PartnerTheatre company active since 1982 in Carleton-sur-Mer, Gaspésie. Initiated Le Palais des Glaces with one-month writing residency. Coproducer.
• La TribuminorStrategic or Co-development PartnerMontreal entertainment company founded in 1996, active in records, shows, and production. Co-producer of Tire le coyote Cohen tribute event.
• La vierge folleminorStrategic or Co-development PartnerProduction company based in Quebec City creating theatre, cinema, and storytelling. Coproducer of Madeleine.
• Mon père est mort (MPEM)coreStrategic or Co-development PartnerTheatre company co-directed by Catherine Côté and Charles Fournier, creating accessible contemporary works. Coproducer of Ne priez pas pour nous.
• Pleurer Dans' DouchecoreStrategic or Co-development PartnerQueer feminist theatre collective active since 2016, creating festive and inclusive productions. Coproducer of BIMBO.
• Tableau NoirminorStrategic or Co-development PartnerTheatre company founded in 2015 by André-Luc Tessier and Rose-Anne Déry, focusing on contemporary francophone theatre. Coproducer of L'affaire Magnolia.
• Le PàP (Théâtre PàP)majorStrategic or Co-development PartnerEstablished theatre company founded in 1978 with approximately 100 productions to its credit. Coproducer of Paradis Ébène.
• L'Éléphant dans la pièceminorStrategic or Co-development PartnerTheatre company led by Jacques Laroche, exploring bouffon, puppet, and realist theatre forms. Coproducer of Vitesse-lumière.
• Théâtre La moindre des chosesminorStrategic or Co-development PartnerTheatre company creating existential comedy through collaborative writing. Coproducer of Glissant glissant.
• 7millimètresminorStrategic or Co-development PartnerProduction company coproducer of Camera obscura with Rachel Graton.
• Théâtre du TandemminorStrategic or Co-development PartnerTheatre company based in Abitibi and Témiscamingue, focused on regional reality and imagination. Coproducer of Fondre.
• Théâtre de la Marée HauteminorStrategic or Co-development PartnerTheatre company exploring human relationships and societal influence. Coproducer of Fondre.
• Surreal SoRealminorStrategic or Co-development PartnerMontreal-based contemporary theatre company creating innovative productions for bilingual audiences. Coproducer of Le testament des célébrités.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Théâtre du Nouveau Monde (TNM): Largest classical and contemporary repertory theatre in Montreal. Operates as a broad incumbent in the same French-language Quebec theatre category but with a much larger institutional footprint than CTD'A.
• National Arts Centre (NAC) — French Theatre: Canada's largest performing arts presenter and a tour stop for CTD'A productions. Operates a French Theatre program directly comparable in mandate to showcase Quebec dramaturgy to national audiences.

Direct peers

• Espace Libre: Montreal venue dedicated to contemporary creation and emerging theatre companies. Comparable French-language contemporary-theatre programming and Quebec/Canadian artist-development focus to CTD'A.
• Théâtre La Licorne: Montreal theatre producing contemporary French-language dramaturgy including intimate-scale plays. Comparable venue-based, season-driven model in Quebec to CTD'A.
• Théâtre du Trident: Major Quebec City theatre company and a recurring coproduction partner of CTD'A. Both are French-language repertory theatres programming contemporary work for live audiences in Quebec.
• Théâtre de Quat'Sous: Montreal-based contemporary theatre company presenting contemporary dramaturgy in its own venue. Highly comparable mandate to CTD'A in serving French-language contemporary playwrights and producing multiple seasons of live performances.
• Théâtre de l'Affamée: Montreal feminist theatre collective and regular artistic resident at CTD'A. Highly comparable as a French-language contemporary company producing for live Quebec audiences.
• Théâtre du Rideau Vert: Historic Montreal theatre producing contemporary and classic Quebec plays. Comparable scale, venue-based model and French-language dramaturgy focus to CTD'A.

Emerging players

• Orange Noyée: Montreal production company founded by Mani Soleymanlou and coproducer of CTD'A productions including Neige sur Abidjan. Comparable in producing contemporary French-language theatre, but operating from a leaner production-company model rather than a venue operator.

Regional players

• Théâtre du Double Signe: Sherbrooke-based theatre company and coproducer with CTD'A. Comparable contemporary Quebec-theatre mandate but operating from a different regional hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xbsky.app/profile/ctdaujourdhui.bsky.social
• YouTubeyoutube.com/channel/UCL9J1Xna03396yePbVlsIlQ
• Facebookfacebook.com/sbtheatredaujourdhui
• LinkedInlinkedin.com/company/th-tre-d-aujourd-hui
• Instagraminstagram.com/ctdaujourdhui
• TikToktiktok.com/@ctdaujourdhui

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre du Théâtre d’Aujourd’hui