Elicit Brewing Company
Elicit Brewing Company is a privately held Connecticut craft brewpub chain operating three multi-format venues (Manchester, Fairfield, Danbury) that combine house-brewed craft beer, a Barrel House aging program, a craft cocktail and full food program, private event hosting, and an events-driven programming calendar for local adult consumers, private event hosts, community organizations, and entertainment seekers.
- Company typePrivate
- Founded2019
- HeadquartersManchester, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Elicit Brewing Company does
Elicit Brewing Company is a privately held Connecticut craft brewpub chain operating three locations — Manchester (opened 2019 inside the historic Adams Paper Mill), Fairfield (opened 2024 near the Fairfield Metro Station), and Danbury (opened 2025) — each combining a brewpub, restaurant, biergarten, cocktail bar, arcade, lounge, and private event space. Core output is house-brewed craft beer spanning IPAs, lagers, pilsners, stouts, sours, and seasonal/limited releases from a dedicated Barrel House program that ages beer in bourbon, rye, and wine barrels; the chain also operates a craft cocktail program (including an Espresso Martini built on locally sourced Victus Cold Brew) and a full food menu of pub fare (smash burgers, pizzas, wings, tacos, shareables).
Distribution and demand generation are direct-to-consumer and event-driven. Primary channels are walk-in taproom service and Toast Tab online ordering and gift cards, supplemented by ezCater for off-premise catering, Eventbrite and dungeonsndrafts.com for ticketed events, and private-event bookings across multiple venue spaces including a 250-capacity biergarten at Fairfield. Marketing emphasizes an extensive programming calendar — Hartford Jazz Orchestra weekly residency, DJ Marek trivia and music bingo, drag bingo, comedy, craft classes, fundraiser slots, and community pop-ups — that drives weeknight and weekend traffic without paid-acquisition spend. Customer segments include local adult consumers seeking food, drink, and entertainment; private event hosts (corporate, birthdays, weddings); community nonprofits and sports teams for fundraising; and entertainment seekers attending ticketed experiences.
The company is privately held with no disclosed institutional investors or parent entity and operates under the DBA "Elicit Brewing" / "Elicit." Three named team members — a Branding & Marketing Director (Emily, promoted early 2024), a Director of Private Event Sales (Marc), and a Manager (Katie) — reflect a lean management bench; ownership composition, total headcount, financials, and any plans for further locations are not disclosed in the source material.
Elicit Brewing Company firmographics
Firmographics- Name
- Elicit Brewing Company
- Legal name
- Elicit Brewing Company
- Website
- https://elicitbrewing.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elicit Brewing Company is a privately held Connecticut craft brewpub chain operating three multi-format venues (Manchester, Fairfield, Danbury) that combine house-brewed craft beer, a Barrel House aging program, a craft cocktail and full food program, private event hosting, and an events-driven programming calendar for local adult consumers, private event hosts, community organizations, and entertainment seekers.
- Ownership category
- akta.pro rank
Elicit Brewing Company industry classification
Industry- Product category
- Craft Brewing / Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Malt Beverages (2082), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Elicit Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Elicit Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Food and Beverage Sales: Primary revenue stream from sale of house-brewed craft beers, cocktails, wine, non-alcoholic drinks, and full food menu including shareables, pizzas, burgers, sandwiches, tacos, and desserts. Kitchen open daily with late-night food service on weekends.
- Private Event Hosting: Revenue from hosting private events including corporate gatherings, birthday parties, wedding receptions, and community fundraisers. Multiple venue spaces available for booking with customizable catering options.
- Event Tickets: Ticketed events including comedy shows ($20), matchmaking mixer events ($71.21), and special experiences. Cover-free regular events (trivia, jazz) drive beverage and food sales.
- Catering Services: Full-service catering offered through ezCater platform for off-site events. Private event catering menus available for on-site bookings.
- Gift Cards and Merchandise: Gift cards sold through Toast Tab platform. Merchandise including Elicit-branded apparel and glassware available at events and taprooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Matchmaking Mixer Event Ticket |
| One time/ perpetual license | Pay-as-you-go | Comedy Show Ticket |
| One time/ perpetual license | Pay-as-you-go | Brew Year's Eve VIP Package |
| Other | Pay-as-you-go | Fundraiser Donations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Elicit Brewing Company product offering
Product offeringCore offering
Elicit Brewing Company is a Connecticut-based craft brewpub chain operating three taproom locations that brew and serve house-made craft beer alongside a curated cocktail program and a full pub fare food menu. The company also operates as a multi-format entertainment venue and event space, hosting live music, trivia, comedy, drag shows, craft classes, and private events for corporate and personal gatherings. Additional revenue comes from off-site catering, gift cards, and to-go beer sales.
Product overview
Elicit Brewing Company is a multi-location Connecticut craft brewpub operating three distinct venues: Manchester (opened 2019 in a historic mill), Fairfield (opened 2024 near Metro Station), and Danbury (opened 2025). The core offering centers on house-brewed craft beer (IPAs, stouts, lagers, sours, barrel-aged, and seasonal styles), complemented by a craft cocktail program and a full food menu of pub fare including smash burgers, pizzas, wings, and shareables. Additional revenue streams include private event hosting across various venue spaces, off-site catering, gift cards, and take-out beer. Entertainment programming includes live music, DJs, trivia, and themed events at all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- House-Brewed Craft Beer Rotating lineup of house-brewed craft beers including IPAs, stouts, lagers, pilsners, sours, barrel-aged beers, and seasonal offerings served on tap at all three Connecticut locations.
- Craft Cocktail & Spirits Program Curated craft cocktail menu featuring espresso martinis, margaritas, mojitos, Long Island Iced Tea, and a selection of premium spirits and cordials served at all three locations.
- Pub Fare Food Menu Pub fare menu featuring smash burgers, pizzas, wings, tacos, shareables, salads, and desserts, with offerings like All American Smash Burger, Buffalo Chicken Pizza, and Crispy Shrimp available at all three locations.
- Private Event Hosting Event hosting services across multiple venue spaces including beer hall, biergarten, patio, and private rooms. Available for corporate gatherings, birthdays, weddings, and rehearsal dinners with customizable catering options.
- Off-Site Catering Services Full-service catering offered through ezCater platform for off-site events, with private event catering menus available for on-site bookings as well.
- Elicit Gift Cards Digital and physical gift cards available for purchase through Toast Tab, redeemable at all three Connecticut Elicit Brewing locations.
- To-Go Beer (Crowlers and 4-Pack Cans) Take-out and to-go beer options including crowlers and 4-pack cans for off-premise consumption.
- Ticketed Events & Entertainment Programming Weekly entertainment programming including ticketed comedy shows, matchmaking mixer events, trivia nights, music bingo, drag shows, craft classes (Puff and Paint, Sea Glass Window Art), and special VIP experiences such as Brew Year's Eve packages.
Companies that use Elicit Brewing Company
Customer profileSegments4 records
Ideal customer profiles4 records
Elicit Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elicit Brewing Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Jillin' It EventsminorThird-party event company producing Singles Valentine's Day Party + Matchmaking Mixer at Fairfield location. Ticketed event at $71.21/person. Organizers manage participant ratio and facilitate introductions.
- Hartford Jazz OrchestracoreWeekly recurring live jazz performance every Monday evening from 7:30 PM to 9:30 PM at Manchester Craft Bar. Longest-running live music tradition at Elicit, bringing big band favorites and modern arrangements. No cover charge - drives food and beverage sales.
- DJ MarekcoreWeekly host for Trivia Night (Wednesdays 7PM) and Music Bingo (Tuesdays 6:30PM) at Manchester location. Regular recurring programming that builds consistent audience and weeknight traffic.
- Artifex Custom Gallery and BUDR CannabisminorPartnership for Puff and Paint Creative Art Class events. Art workshop combined with Elicit beverages and food. Hosted at Manchester location.
- Timeout TattoosminorFlash tattoo pop-up events at Manchester location. Local tattoo artists provide flash designs in a fun, laid-back brewery setting.
- Coastal CraftersminorPartner for Sea Glass Window Art Class events. Provides materials and guidance for freestyle resin workshops using shells and colored glass.
- Dungeons and DraftsminorTabletop gaming event series ticketed through dungeonsndrafts.com platform. Three-hour dedicated gaming sessions with tables, character sheets, and maps provided. Party of up to 6 players per reservation.
- Local Community OrganizationsminorFundraiser partnerships with organizations including NE Samoyed Rescue, South Windsor Boys Youth Lacrosse, The CODE Booster Club (Glastonbury Rockville Girls Soccer), and Chicago Marathon. Elicit provides space and promotional support; donors receive wristbands with drink/food specials.
- Lunar Tales Book Fair VendorsminorPartnership with local authors (AK Nevermore, Diana Rock, Corrina Lawson, Regina Kyle, Jamie K. Schmidt, C. Jagodzinski, Archer Atwood, Karen C.P. McDermott, E.C. Gregory) and artisans (The Botanical Smell Good Co., Pop Fiction, Cake Pops, Gaia Jewelry, Sips of Saffron, Synaptic Soup, Crystalis Crochets, Sparklinx) for pop-up marketplace events.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Elicit Brewing Company competitors and assessment
Company assessmentDirect peers
- Back East Brewing Company: Bloomfield, CT craft brewery with taproom. Direct competitor in the greater Hartford area for craft beer enthusiasts and on-premise dining occasions.
- Thomas Hooker Brewing Company: Connecticut craft brewery with taproom and pub-style food. Direct competitor in the same Connecticut geography targeting similar craft beer and casual dining occasions.
- New England Brewing Company: Woodbridge, CT craft brewery with taproom. Direct geographic and product competitor in the Connecticut craft beer market with similar on-premise consumption model.
- Two Roads Brewing Company: One of the largest craft brewers in Connecticut (Stratford), operating a taproom and food program. Direct competitor for CT craft beer drinkers and on-premise occasions; competes in the same Connecticut geography with similar multi-format offerings.
- Counter Weight Brewing Company: Cheshire, CT craft brewery operating a taproom and food service. Comparable model as a smaller Connecticut craft brewer competing for similar on-premise occasions and local craft beer enthusiasts.
- Stony Creek Brewery: Connecticut craft brewery with on-site taproom, food service, and events programming. Closely comparable model combining house-brewed beer with food and event hosting in the same regional market.
- Shebeen Brewing Company: Wolcott, CT craft brewery and taproom. Comparable Connecticut craft brewer competing in the same geographic region for local craft beer customers and taproom occasions.
Broad incumbents
- Gordon Biersch Brewery Restaurant: Multi-location brewpub chain combining house-brewed beer with full restaurant service. Comparable operating model of brewing + food + bar venue, but at national chain scale rather than regional craft positioning.
- Harpoon Brewery: Established New England craft brewery with brewpub-style taprooms in Boston and Windsor, VT. Comparable operating model (brewery + beer hall + food + events) but at a larger scale and broader geographic footprint.
Regional players
- Trinity Brewhouse: Providence, RI brewpub combining house-brewed beer with full food menu and entertainment. Comparable concept as a brewpub destination but operating in a different regional market (Rhode Island vs Connecticut).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elicit Brewing Company social profiles
Digital presenceElicit Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elicit Brewing Company leadership team
Management profileNumber of profiles
Profiles3 records
Elicit Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elicit Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elicit Brewing Company
What does Elicit Brewing Company do?
Elicit Brewing Company is a Connecticut-based craft brewpub chain operating three taproom locations that brew and serve house-made craft beer alongside a curated cocktail program and a full pub fare food menu. The company also operates as a multi-format entertainment venue and event space, hosting live music, trivia, comedy, drag shows, craft classes, and private events for corporate and personal gatherings. Additional revenue comes from off-site catering, gift cards, and to-go beer sales.
Is Elicit Brewing Company a public or private company?
Elicit Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elicit Brewing Company founded?
Elicit Brewing Company was founded in 2019. It employs 51 to 100 people.
Where is Elicit Brewing Company based?
Elicit Brewing Company is headquartered in Manchester, United States, in the North America region.
How does Elicit Brewing Company make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hosting, event Tickets, catering Services and gift Cards and Merchandise.
Who are Elicit Brewing Company's main competitors?
Direct peers on record are Back East Brewing Company, Thomas Hooker Brewing Company, New England Brewing Company, Two Roads Brewing Company, Counter Weight Brewing Company, Stony Creek Brewery and Shebeen Brewing Company. Broad incumbents are Gordon Biersch Brewery Restaurant and Harpoon Brewery. Trinity Brewhouse is listed as a regional player.
Does Elicit Brewing Company have an API?
No public API is recorded for Elicit Brewing Company.
What industry is Elicit Brewing Company in?
Elicit Brewing Company's product category is Craft Brewing / Brewpub. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.