Setlakwe
Setlakwe is a Quebec-based, fourth-generation family-owned retailer founded in 1925 that sells furniture, appliances, electronics, mattresses, and home décor through six physical stores across Quebec and an e-commerce site, serving residential homeowners.
- Company typePrivate
- Founded1925
- HeadquartersSaint-germain-de-grantham, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Setlakwe does
Setlakwe is a Quebec-based, privately held family retailer founded in 1925 and currently in its fourth generation of family ownership under co-owner Mickaël Setlakwe. The company sells furniture, major and small appliances, consumer electronics, mattresses and bedding, home décor, and kitchen and table accessories through six physical retail showrooms across Quebec and an e-commerce storefront at setlakwe.com. The product assortment spans hundreds of brands including Ashley, Bosch, Samsung, LG, Frigidaire, Palliser, and Canadel, with in-store customization services available for premium furniture lines (color, material, and configuration options).
Setlakwe firmographics
Firmographics- Name
- Setlakwe
- Legal name
- Setlakwe
- Website
- https://setlakwe.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Setlakwe is a Quebec-based, fourth-generation family-owned retailer founded in 1925 that sells furniture, appliances, electronics, mattresses, and home décor through six physical stores across Quebec and an e-commerce site, serving residential homeowners.
- Ownership category
- akta.pro rank
Where Setlakwe is headquartered
LocationHeadquarters
- HQ city
- Saint-germain-de-grantham
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Setlakwe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Home Goods Sales: One-time retail sales of furniture, appliances, electronics, mattresses, and home decor items through physical stores and e-commerce platform. Revenue generated from markup on product sales with no subscription component.
- Financing Services: Customer financing options available for purchases, generating revenue through interest and financing fees.
- Delivery and Setup Services: For-fee delivery and installation/setup services for purchased products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time product purchases with no recurring fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Setlakwe product offering
Product offeringCore offering
Setlakwe is a Quebec-based family-owned retailer that sells furniture, appliances, electronics, mattresses, and home décor through a network of physical showrooms and an e-commerce website. The company operates as a one-stop home-furnishing destination carrying brands such as Bosch, LG, Samsung, Frigidaire, Ashley, Palliser, and Canadel, with in-store advisory, furniture customization, customer financing, and paid delivery and setup services.
Product overview
Setlakwe is a Quebec-based family-owned retail store offering a comprehensive range of home furnishings and appliances. The company operates as a unified retail platform with both physical stores and e-commerce, serving as a one-stop destination for complete home furnishing needs. The product portfolio centers around six interconnected categories: Furniture (Meubles) covering all rooms including living spaces, bedrooms, dining, office, and outdoor; major and small Appliances (Électroménagers) for kitchen and laundry; Consumer Electronics (Appareils électroniques) including TVs and audio; Mattresses and Bedding (Matelas et literie); Home Décor (Décorations) including lighting, rugs, and accessories; and Kitchen/Table Accessories. Setlakwe carries multiple branded products from manufacturers like Ashley, Bosch, Samsung, LG, Frigidaire, Palliser, and Canadel, and offers customization services for certain furniture items.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture (Meubles) Retail assortment of household furniture across rooms and styles for residential consumers furnishing homes; includes customization options (colors, materials, finishes, configurations) for selected brands such as Canadel, Palliser, and Jaymar.
- Household Appliances (Électroménagers) Major and small household appliances for kitchen and laundry, including refrigerators, freezers, cooktops, wall ovens, microwaves, range hoods, dishwashers, washers, dryers, air conditioners, vacuums, and coffee machines, for residential customers.
- Consumer Electronics (Appareils électroniques) Consumer electronics including televisions (in multiple screen sizes and outdoor models), projectors, sound bars, media players, amplifiers, speakers, turntables, and headphones, for residential home entertainment setups.
- Mattresses and Bedding (Matelas et literie) Mattresses in single, double, queen, and king sizes plus box springs, pillows, bedding, sheets, comforters, duvets, mattress protectors, and throws, for residential sleep furnishing and replacement.
- Home Décor (Décorations) Home decoration items including decorative accessories, vases, artificial plants, mirrors, wall art, frames, clocks, table lamps, floor lamps, pendant lights, rugs, decorative cushions, and curtains, for residential interior styling.
- Kitchen and Table Accessories (Accessoires de cuisine et de table) Kitchen and table accessories including cooking tools and tableware complements to the kitchen and dining furniture assortment, for residential kitchen outfitting.
- Outdoor Furniture (Meubles d'extérieurs) Outdoor furniture and equipment for patios and gardens, including outdoor sectionals, dining sets, chairs, loungers, tables, BBQs, outdoor kitchens, and outdoor televisions.
- Customer Financing Customer financing available on retail purchases, enabling buyers to spread payments and creating revenue through interest and financing fees.
- Delivery and Setup Services For-fee home delivery and professional installation/setup services for purchased furniture, appliances, electronics, and outdoor products, for residential customers across the service area.
Companies that use Setlakwe
Customer profileSegments1 record
Ideal customer profiles1 record
Setlakwe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Setlakwe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bouvreuil MeublesminorBouvreuil Meubles is progressively joining Setlakwe's retail network as of April 2026. This acquisition/merger expands Setlakwe's presence in the Saint-Jean-sur-Richelieu area, adding this furniture retailer to their network of stores.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Setlakwe competitors and assessment
Company assessmentBroad incumbents
- IKEA Canada: Global flat-pack furniture giant with Quebec stores (including Montreal). Competes on furniture and home accessories but at much larger scale, with a self-serve showroom and pickup model distinct from Setlakwe's full-service advisory approach.
- The Brick: Western Canadian-headquartered furniture, mattress, and electronics retailer with national delivery. Competes with Setlakwe across furniture and electronics categories but operates as a much larger incumbent with broader geographic reach.
- Best Buy Canada: National consumer electronics and home appliance retailer. Overlaps with Setlakwe's electronics and major appliance categories, and increasingly competes on attached services like delivery and installation.
- Wayfair Canada: Online-first home goods retailer with extensive Canadian assortment. Competes with Setlakwe's furniture and décor categories through e-commerce scale, though lacking physical showroom experience.
- Amazon Canada: Online retail platform with extensive furniture, appliance, electronics, and home décor assortment. Reaches Quebec consumers with vast selection and Prime delivery, pressuring Setlakwe's e-commerce channel and price discovery.
- Costco Canada: Membership-based warehouse retailer carrying furniture, mattresses, appliances, and electronics across Canada. Competes on price/value in several of Setlakwe's categories with significantly larger buying power and footprint.
Direct peers
- Structube: Canadian furniture retailer specializing in modern/contemporary furniture with showrooms across Quebec and Canada. Direct overlap with Setlakwe's furniture category, particularly targeting style-conscious consumers.
- Brault & Martineau: Quebec-based family-owned furniture, appliance, and electronics retailer with multi-store presence. Directly comparable multi-category home goods assortment, regional Quebec focus, and similar family-business heritage make it the closest head-to-head competitor to Setlakwe.
- Leon's Furniture (Meubles Léon): Canada's largest furniture and appliance retailer with national footprint including Quebec stores. Overlaps with Setlakwe on furniture, mattress, and appliance categories, though at meaningfully greater scale and with broader geographic reach.
- Ameublements Tanguay: Long-standing Quebec furniture and appliance retailer operating showrooms across the province. Shares Setlakwe's home-furnishings-and-appliance focus, Quebec regional concentration, and brick-and-mortar showroom-led model.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Setlakwe social profiles
Digital presenceSetlakwe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Setlakwe leadership team
Management profileNumber of profiles
Profiles1 record
Setlakwe subsidiaries and ownership
Company hierarchySubsidiaries1 record
Setlakwe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Setlakwe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Setlakwe
What does Setlakwe do?
Setlakwe is a Quebec-based family-owned retailer that sells furniture, appliances, electronics, mattresses, and home décor through a network of physical showrooms and an e-commerce website. The company operates as a one-stop home-furnishing destination carrying brands such as Bosch, LG, Samsung, Frigidaire, Ashley, Palliser, and Canadel, with in-store advisory, furniture customization, customer financing, and paid delivery and setup services.
Is Setlakwe a public or private company?
Setlakwe is a private company. It is classified as family owned and is currently operating.
When was Setlakwe founded?
Setlakwe was founded in 1925. It employs 51 to 100 people.
Where is Setlakwe based?
Setlakwe is headquartered in Saint-germain-de-grantham, Canada, in the North America region.
How does Setlakwe make money?
Three revenue lines are on record. Furniture and Home Goods Sales are the primary driver. The others are financing Services and delivery and Setup Services.
Who are Setlakwe's main competitors?
Broad incumbents on record are IKEA Canada, The Brick, Best Buy Canada, Wayfair Canada, Amazon Canada and Costco Canada. Direct peers are Structube, Brault & Martineau, Leon's Furniture (Meubles Léon) and Ameublements Tanguay.
Does Setlakwe have an API?
No public API is recorded for Setlakwe.