ShopWPT

What ShopWPT does

ShopWPT is the official direct-to-consumer e-commerce store of the World Poker Tour, operated by WPT Enterprises, Inc. The storefront sells officially licensed WPT branded merchandise including headwear (Flexfit caps, snapbacks, rope hats at $34.99), tops (t-shirts at $14.99-$29.99, long sleeves at $49.99), outerwear (hoodies and zip-ups at $59.99-$89.99), accessories (playing cards, tumblers, shot glasses, bandanas), poker tables (Aces Pro at $1,749, Lumen HD LED at $3,749), digital gift cards ($25-$300), and premium collaboration items such as the WPT Arsham Poker Set at $5,000. The catalog includes approximately 207 SKUs across sub-brands (Chipster character line, WPT Golf, WPT Voyage) and limited edition collections tied to WPT events.

The platform is built on Shopify and supports standard e-commerce functionality: product browsing, shopping cart, checkout, and a broad range of payment methods including Shop Pay, major credit cards, Apple Pay, Google Pay, and Buy Now Pay Later. Marketing is conducted through a minimal set of owned and earned channels — Facebook, Pinterest, Twitter, email, and Shopify SEO — with free shipping offered on US orders over $100. The company operates as a wholly-aligned subsidiary of WPT Enterprises, with no external funding or public listing disclosed.

ShopWPT's customer base consists of WPT fans and tournament-following enthusiasts, active poker players seeking branded gear for events, and lifestyle/streetwear consumers drawn to the Chipster character designs. Strategic collaborations with Lodge, Seminole Hard Rock, BBO Poker Tables, ClubWPT, and Arsham Studio extend the assortment and refresh the brand, while the exclusive hold on official WPT trademarks, logos, and the Spade Card Design forms the core commercial asset. The business is small — 11-50 employees — and revenue is not publicly disclosed.

Name

ShopWPT

Legal name

WPT Enterprises, Inc.

Website

https://shopwpt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ShopWPT is the official e-commerce store of the World Poker Tour, operated by WPT Enterprises. It sells licensed WPT branded apparel, headwear, accessories, poker tables, and gift cards directly to consumers via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Licensed Sports Merchandise Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• Licensed apparel retail
• Poker merchandise
• Sports lifestyle apparel
• Poker gaming accessories
• E-commerce merchandise store

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of World Poker Tour branded merchandise including apparel, accessories, and poker equipment. Products are sold at varying price points with regular and sale pricing available.
2. Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, $200, and $300, providing a flexible gifting option for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ShopWPT operates the official direct-to-consumer e-commerce storefront for World Poker Tour (WPT) branded merchandise, sold under the DBA of WPT Enterprises, Inc. The store offers officially licensed apparel including hats, signature t-shirts, and hoodies, alongside themed collections (Chipster, World Championship, Golf, Voyage, Collab), poker accessories, Copag playing cards, BBO poker tables, lifestyle merchandise, and digital gift cards aimed at WPT fans, poker players, and lifestyle/streetwear consumers.

Product overview

ShopWPT.com is the official e-commerce store of the World Poker Tour, operated by WPT Enterprises Inc. The store offers a comprehensive merchandise portfolio centered on licensed WPT branded apparel and accessories. The product lineup includes headwear (Flexfit hats, snapbacks, retro rope hats), tops (t-shirts, long sleeves), outerwear (hoodies, zip-ups, jackets), accessories (playing cards, tumblers, shot glasses, bandanas), and specialty items (poker tables, golf apparel). Key sub-brands include the Chipster character collection and collaboration lines with partners like Lodge, Seminole Hard Rock, BBO Poker Tables, and artist Arsham. The store also features limited edition World Championship merchandise and Gift Cards. The platform is built on Shopify infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Chipster: A mascot character featured on World Poker Tour merchandise including t-shirts, hoodies, and various apparel items
• WPT Voyage
• WPT Golf

Products and services

• WPT Hats Officially licensed World Poker Tour branded headwear sold to WPT fans and lifestyle consumers as personal fan apparel.
• WPT Signature T-Shirts Officially licensed World Poker Tour signature t-shirts sold to WPT fans and lifestyle consumers for everyday wear.
• WPT Hoodies Officially licensed World Poker Tour hoodies sold to WPT fans and lifestyle consumers as outerwear and casual apparel.
• WPT Chipster Collection A themed merchandise collection featuring the Chipster character, offered as a distinct curated line of apparel and accessories for WPT fans and lifestyle buyers.
• WPT World Championship Merchandise Officially licensed merchandise tied to the World Poker Tour World Championship event, sold to tournament followers and WPT fans as commemorative and event-branded apparel and accessories.
• WPT Playing Cards Officially co-branded Copag playing cards sold to home-game poker players, hobbyists, and WPT fans seeking authentic WPT-branded playing cards for casual and tournament play.
• WPT Poker Tables Officially co-branded BBO poker tables sold to home-game hosts and serious poker hobbyists seeking professional-grade WPT-branded tables for recreational play.
• WPT Golf Collection A golf-themed lifestyle apparel and accessories collection sold to WPT fans and lifestyle consumers as crossover sportswear.
• WPT Voyage Collection A travel/Voyage-themed apparel and accessories collection sold to WPT fans and lifestyle consumers as limited-edition lifestyle apparel.
• WPT Collab Collection A collaboration apparel and accessories collection co-developed with named partners (including Lodge, Seminole Hard Rock, and Daniel Arsham), sold to streetwear and lifestyle consumers seeking limited-edition crossover drops.
• WPT Accessories Officially licensed World Poker Tour branded accessories such as tumblers, shot glasses, and bandanas sold to WPT fans and lifestyle consumers for personal and gifting use.
• WPT Gift Cards Digital gift cards redeemable across the WPT ecosystem, sold to WPT fans and gift-givers as stored-value products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• LodgecoreStrategic or Co-development PartnerWPT x Lodge collaboration featuring Chipster-branded apparel including t-shirts and crew neck sweatshirts. The collaboration combines WPT's poker branding with Lodge's apparel design.
• Seminole Hard RockcoreStrategic or Co-development PartnerWPT x Seminole Hard Rock collaboration featuring Chipster-branded t-shirts. Combines WPT poker branding with Seminole Hard Rock casino resort identity.
• BBO (BBO Poker Tables)coreStrategic or Co-development PartnerWPT x BBO partnership featuring premium poker tables including the Aces Pro Table ($1,749) and Lumen HD LED Table ($3,749). Co-branded professional-grade poker equipment.
• ClubWPTminorStrategic or Co-development PartnerGold Rush by ClubWPT product line featuring branded merchandise including shot glasses ($5.99) and bandanas ($2.99) with exclusive ClubWPT Gold Rush branding.
• Arsham StudioflagshipStrategic or Co-development PartnerWPT Arsham Poker Set collaboration featuring a premium $5,000 poker set designed in partnership with Arsham Studio. Represents the flagship premium product collaboration.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• '47 Brand: '47 Brand is a major licensed sports apparel and headwear manufacturer/retailer, producing officially licensed merchandise for NFL, MLB, NHL, and college teams. Comparable to ShopWPT in operating a licensed-apparel model with sports IP, though at mainstream sports scale.
• New Era Cap: New Era is the official on-field cap manufacturer for MLB and produces licensed headwear for NFL, NBA, and other major leagues. Comparable in product format (premium caps at ~$35 price points matching ShopWPT's $34.99 hat pricing) and licensing-driven model.
• Mitchell & Ness: Mitchell & Ness is a heritage licensed sports apparel brand known for premium throwback jerseys and apparel with high price points (similar to ShopWPT's premium Arsham collaboration). Comparable positioning in offering premium, collectible sports merchandise to enthusiast customers.
• Lids: Lids is the largest specialty retailer of licensed sports headwear in North America, with a heavy focus on caps and snapbacks. ShopWPT sells a similar mix of branded caps and headwear at comparable price points but in a vertical (poker) rather than mainstream sports.

Regional players

• ClubWPT: ClubWPT is the subscription online poker platform from WPT Enterprises that features its own Gold Rush sub-brand carried on ShopWPT. While not a retail competitor, it functions as an internal sibling channel within the WPT ecosystem and competes for poker-fan mindshare and spend.

Emerging players

• BreakingT: BreakingT is a licensed sports apparel company specializing in player- and event-themed merchandise drops. Comparable to ShopWPT in operating a niche licensed-merchandise model with premium pricing and limited edition drops, including apparel with sports and entertainment IP.
• Top of the World Headwear: Top of the World produces officially licensed collegiate and sports headwear. Similar in producing licensed branded headwear with a fan-focus, though operating at smaller scale and on college rather than professional sports IP.

Direct peers

• Fanatics: Fanatics is the largest licensed sports merchandise e-commerce platform, operating official stores for major sports leagues. ShopWPT is structurally analogous as an official, brand-owned store for a sports/entertainment IP, though Fanatics operates at vastly greater scale and league breadth.
• PokerStars Shop: PokerStars is the world's largest online poker brand and operates its own official merchandise store selling branded apparel and accessories. It is the most direct competitor to ShopWPT, serving the same niche of poker enthusiasts with a similar licensed-merchandise model.

Others

• Gold Rush Collectibles: Gold Rush Collectibles is a memorabilia and collectibles retailer operating in the casino and gaming space. Comparable adjacent operator in the gaming memorabilia niche, though focused on physical collectibles (coins, chips) rather than apparel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shopwpt-com-operated-by-weinraub-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopWPT