Safie

What Safie does

Safie Inc. (セーフィー株式会社) is a Tokyo-headquartered, privately-held Japanese company that operates a cloud-based video recording and management platform for network cameras, with stated 54.3% market share in Japan's network camera cloud recording service market (Techno System Research 2025 survey, engine-type camera registration unit basis). The platform combines a subscription cloud recording service (selectable 7–365 day retention tiers) with first-party hardware — Safie One (indoor edge AI camera), Safie Pocket2/Pocket2 Plus (wearable LTE cameras for field work), and the Safie GO series (LTE-enabled outdoor fixed, PTZ, and 360-degree cameras with built-in routers) — and resells third-party enterprise cameras from AXIS Communications and i-PRO through its online store at market.safie.link.

The platform is differentiated by an integrated AI and analytics layer that runs computer vision models both at the edge (on-device person detection, area intrusion alerts) and in the cloud: AI-powered people counting (人数カウント, Safie AI People Count), automatic license plate recognition (ナンバープレート認識), facial recognition entry management (Safie Entrance/Entrance2), anomaly detection (Safie Security Alert), and a custom AI development offering (Safie AI Studio). Supporting infrastructure includes Safie Manager (enterprise multi-site camera and account administration with SAML/SSO), Safie Developers (API/SDK platform with JavaScript SDK and v1/v2 APIs), integrations with KING OF TIME (attendance), YouTube Live, and POS systems, and two-way audio communication across the camera lineup.

Safie operates a hybrid go-to-market combining product-led e-commerce for SMBs (market.safie.link) with enterprise field sales backed by webinars and individual consultation sessions. Revenue is generated through cloud recording subscriptions (per camera, retention-tiered), hardware sales (one-time and rental), and add-on AI/analytics subscriptions. The customer base is anchored by major Japanese general contractors (Obayashi, Kajima, Takenaka, Okumura, Mitsui Sumitomo, Nishimatsu, Daiwa House Industry with 600+ cameras across 12 Smart Control Centers) and extends across manufacturing (House Foods, JFE Engineering), logistics (Monotaro), infrastructure (NEXCO East Japan with ~170 cameras), and public sector (Osaka City Construction Bureau with 210 cameras). Distribution is domestic Japan-only; the platform reports 370,000+ registered cameras in total.

Name

Safie

Legal name

Safie Inc.

Website

https://safie.jp

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Safie is Japan's leading cloud video recording platform for network cameras (54.3% market share, 370,000+ cameras registered), offering proprietary edge AI cameras, AI analytics, and management software to construction, retail, manufacturing, and public-sector enterprises.

Ownership category

akta.pro rank

Product category

Cloud Video Surveillance

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (513210)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)

akta.pro secondary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Cloud video recording
• Network camera surveillance
• Edge AI cameras
• Construction site monitoring
• Video analytics platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Cloud Recording Service Subscription: Monthly/annual subscription plans for cloud video recording with selectable retention periods (7 to 365 days). Revenue is recurring based on number of cameras and selected plan tiers.
2. Hardware Sales (Cameras): Sale of proprietary cameras including Safie One, Safie GO series, Safie Pocket series, as well as third-party cameras from AXIS, i-PRO. Hardware is sold through online store and includes one-time purchase prices.
3. Rental Camera Services: Rental programs for Safie GO and Safie Pocket series cameras, particularly targeting construction sites and temporary deployments. Pricing is by inquiry rather than fixed rates.
4. AI Application Options: Optional AI-powered features including AI人数カウント (people counting), AI-App ナンバープレート認識 (license plate recognition), and Safie AI People Count analytics, available as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Safie operates a cloud-based video recording and management platform for network cameras, complemented by its own line of edge-AI-enabled cameras (Safie One, Safie Pocket2, Safie GO series). Customers subscribe to cloud recording plans with configurable retention and purchase cameras through the Safie Market online store or enterprise sales. The platform adds value through AI applications for people counting, license plate recognition, entry management, and a developer API for custom integrations.

Product overview

Safie (セーフィー) operates as a cloud-based video surveillance and field operations platform, holding 54.3% market share in Japan's network camera cloud recording service market. The platform comprises a unified portfolio: the core Safie Cloud Recording Service powers video management across all connected cameras, supplemented by first-party hardware including Safie One (edge AI indoor camera), Safie Pocket2/Pocket2 Plus (wearable LTE cameras for field work), and Safie GO/GO 180/GO PTZ/GO 360 (outdoor fixed cameras). The add-on layer includes Safie Manager (enterprise device/account management with SSO), AI analytics applications (人数カウント for people counting, ナンバープレート認識 for ANPR, Safie AI People Count), access control solutions (Safie Entrance/Entrance2 face recognition, Safie Security Alert), and specialized tools (Safie Trail Station for time-lapse, Safie Survey, Safie AI Studio for custom model development, Safie POS journal integration). Safie Developers provides API access for third-party integrations. The platform targets construction, retail, manufacturing, logistics, and public sectors with solutions spanning remote monitoring, remote assistance, safety management, and business analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Safie One: Cloud camera with edge AI capabilities for image analysis and business efficiency
• Safie Pocket Series
• Safie GO Series
• Safie Manager
• Safie AI Studio
• Safie Security Alert
• Safie Entrance
• Safie Trail Station
• Safie Survey
• Safie AI People Count
• Safie Developers

Products and services

• Safie Cloud Recording Service Cloud-based video recording and storage platform for network cameras, offering remote live viewing, 24/7 recording, configurable retention, and scalable subscription plans.
• Safie One Indoor wireless camera with built-in edge AI, Wi-Fi/LAN/PoE connectivity, night vision, group calling, and AI-App compatibility for business analytics.
• Safie Pocket2 Wearable cloud camera with LTE communication, built-in battery, speaker phone, and image stabilization for construction sites, remote work assistance, and field operations.
• Safie Pocket2 Plus Enhanced wearable cloud camera with improved battery life, mobile charging, speaker phone, and advanced image stabilization for diverse remote work needs.
• Safie GO 180 LTE-enabled outdoor fixed camera with 180-degree wide-angle lens, IP66 waterproof/dustproof rating, and built-in router for construction site progress management and outdoor monitoring.
• Safie GO PTZ LTE-enabled outdoor pan-tilt-zoom camera with GPS position tracking and remote direction control for comprehensive site surveillance.
• Safie GO PTZ Plus Advanced outdoor PTZ camera with edge AI for human detection, area intrusion alerts, and people counting; weather-resistant with built-in router.
• Safie GO 360 360-degree panoramic outdoor camera with all-angle coverage, IP66 waterproof/dustproof rating, and built-in router for easy outdoor deployment.
• Safie Manager

Quantifiable outcome

• 54.3% market share in Japan's network camera cloud recording service market
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KING OF TIME (キングオブタイム)coreTechnology or IntegrationIntegration partnership for Safie Entrance2 entry management system with KING OF TIME attendance management system. Enables streamlined attendance tracking linked to entry/exit data from cloud camera-based entry management.
• AXIS CommunicationscoreTechnology or IntegrationTechnology partnership for selling AXIS network cameras (including AXIS M5074 PTZ) as compatible hardware for Safie cloud recording service. AXIS cameras are distributed through Safie's online store and require Safie service for operation.
• i-PRO (アイプロ)coreTechnology or IntegrationTechnology partnership for selling i-PRO network cameras (WV-U1532LA) as compatible hardware for Safie cloud recording service. Cameras are distributed through Safie's online store.
• Xacti / Zaqti Engineering Service (株式会社ザクティエンジニアリングサービス)minorStrategic or Co-development PartnerCo-development partnership for crane camera systems. Zaqti provides crane-mounted cameras that integrate with Safie cloud recording for crane operation safety support and remote monitoring.
• KYORITSU Electronics (協立電子工業)minorStrategic or Co-development PartnerPartnership for providing construction equipment cameras that integrate with Safie cloud recording. KYORITSU supplies equipment cameras for heavy machinery integration.
• NEC CorporationminorStrategic or Co-development PartnerJoint AI development partnership with Daiwa House for AI-powered construction site analysis using Safie camera footage to analyze excavation and concrete pouring progress and predict material logistics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rhombus Systems: Cloud-managed physical security offering cameras, access control, and sensors with AI analytics on a SaaS subscription; highly comparable business model and buyer profile to Safie.
• Verkada: US-based cloud-native VSaaS combining proprietary hardware (cameras, access control, sensors) with a subscription cloud platform and edge AI analytics — closely matches Safie's integrated hardware-plus-SaaS-plus-AI model, simply at US/global scale.
• Eagle Eye Networks: Cloud video surveillance platform that bridges existing IP cameras and provides AI analytics on a subscription basis; directly comparable to Safie's cloud recording service plus AI add-on layer.
• Camio: AI-powered cloud video surveillance that adds computer-vision analytics to existing camera fleets; mirrors Safie's AI-App people counting and license plate recognition overlays on cloud recording.

Regional players

• Secom: Japan's largest security services company offering monitored surveillance and guard services; a domestic peer/incumbent that competes for the same Japanese enterprise security budgets Safie addresses with cloud cameras.

Emerging players

• Spot AI: AI-focused cloud video platform for operations and safety use cases in construction, manufacturing, and retail — overlapping with Safie's vertical AI analytics and construction DX thesis at earlier scale.

Broad incumbents

• Hikvision: World's largest surveillance camera manufacturer with growing cloud/VMS offerings; a broad incumbent that competes with Safie on price and scale across the enterprise and SMB camera market.
• Dahua Technology: Major global surveillance equipment vendor offering cameras plus cloud-managed platforms comparable in scope to Safie's ecosystem, though with much broader geographic and product reach.
• i-PRO (Panasonic): Established Japanese surveillance camera manufacturer that is both a Safie hardware partner and a competing supplier of network cameras with its own cloud/VMS offerings, providing a regional incumbent comparison.
• Axis Communications: Global network-camera leader whose products are sold through Safie's online store while also competing in cloud-managed surveillance via AXIS Cloud and partner platforms; broad incumbent with overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/safieinc
• Facebookfacebook.com/safieinc
• LinkedInlinkedin.com/company/safie-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safie