Terra Frma

What Terra Frma does

Terra Frma LLC is a privately held, Oregon-based direct-to-consumer e-commerce company selling disaster preparedness products. Its flagship offering, the Grab + Go Box (priced at $89 and reported out of stock at data collection), is a holistic kit combining a branded Guidebook, Action Plans, a pocket-sized Disaster Deck of instructional cards, and physical accessories. The company also sells the Disaster Deck as a standalone product (priced at $14.99) and branded apparel including Oregon-inspired trucker hats ranging from $24 to $35. Terra Frma positions its products around the integration of physical preparation with psychological and emotional support, claiming input from disaster experts, first responders, life coaches, and trauma therapists.

The company operates a Shopify-powered storefront at terrafrma.com with standard payment processing via Stripe, PayPal/Braintree, and Google Analytics for traffic tracking, and ships with free priority delivery on orders over $30. The Disaster Deck is also distributed through Amazon Marketplace, and Terra Frma participates in the Amazon Associates affiliate program. A wholesale/bulk channel accepts orders of 100+ units via direct email contact, and the company runs a community initiative called Terra Frma Relief that donates Disaster Decks to elementary schools and supports first responder trauma recovery programs. Marketing is content-led via the Thrive blog and organic social channels on Facebook and Instagram.

There are no disclosed funding rounds, no named founders or executives, no physical office address, and no management team data in the available sources. The firm appears bootstrapped and operates with a small footprint — all customer contact is via email and the company is governed under Oregon law. There is no evidence of APIs, mobile applications, AI/ML capabilities, or institutional backing, indicating a founder-led micro-DTC brand rather than a venture-scale operation.

Name

Terra Frma

Legal name

Terra Frma LLC

Website

https://terrafrma.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Terra Frma LLC is a privately held Oregon-based direct-to-consumer e-commerce brand selling holistic disaster preparedness kits, instructional card decks, and branded apparel to individual consumers and families across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Product Sales - Physical Goods: One-time purchase revenue from physical disaster preparedness products including the Grab + Go Box, Disaster Deck, and apparel. Products are sold at fixed price points with occasional sale discounts.
2. Amazon Associates Affiliate Revenue: Participant in Amazon Services LLC Associates Program, an affiliate advertising program. Earns advertising fees by advertising and linking to terra frma.com from Amazon.
3. Bulk/Wholesale Orders: Discounted pricing on large orders starting at 100 units. Revenue generated from B2B wholesale purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Terra Frma designs, sources, and ships physical disaster preparedness products directly to consumers. Its flagship offering, the Grab + Go Box, is a holistic preparedness kit bundling a printed Terra Frma Guidebook, Action Plans, a pocket-sized Disaster Deck, and physical accessories. The Disaster Deck is also sold standalone through the company's Shopify store and on Amazon, alongside Oregon-themed branded trucker hats sold as TF Apparel.

Product overview

Terra Frma is a disaster preparedness company offering the Grab + Go Box as its primary holistic disaster preparedness kit. This core product includes the Terra Frma Guidebook (preparation and recovery steps), Action Plans (home preparation and evacuation guidance), and Disaster Deck (pocket-sized outdoor/vehicle reference cards). The company also sells the Disaster Deck as a standalone product, branded TF Apparel (trucker hats), and operates the Thrive Blog for educational content. Terra Frma Relief is their community initiative providing free Disaster Decks to elementary students and first responder trauma support programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Two years of research pre-done for customers

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the terrafrma.com e-commerce website, providing the online storefront, shopping cart, checkout, and payment processing infrastructure. Terra Frma operates as a Shopify merchant (Shop ID 25418666).
• StripecoreTechnology or IntegrationThird-party payment processor for handling credit card transactions. Adheres to PCI-DSS standards for secure payment processing.
• PayPal/BraintreecoreTechnology or IntegrationThird-party payment processor for handling PayPal transactions. Adheres to PCI-DSS standards for secure payment processing.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program where Terra Frma earns advertising fees by advertising and linking to terrafrma.com from Amazon. The Disaster Deck is also sold on Amazon marketplace.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Quake Kare: Specialty retailer focused on earthquake preparedness kits and supplies. Comparable to Terra Frma in target use case (disaster-specific preparedness) and novice-friendly product bundling, but with narrower disaster focus.
• North American Rescue: Provider of tactical and emergency medical products including kits and training. Comparable in part of Terra Frma's value proposition (emergency response readiness), though more oriented toward professional/law enforcement buyers.

Direct peers

• Emergency Zone: Direct-to-consumer retailer of disaster and emergency preparedness kits for individuals and families. Closely comparable to Terra Frma in product mix (kits, guidance materials) and target customer base (novice households seeking prepackaged solutions).
• SOL (Survive Outdoors Longer): Brand of emergency and survival gear for outdoor and disaster scenarios. Comparable to Terra Frma in bundling educational content with physical preparedness products.
• Ready America: Established retailer of disaster preparedness kits, emergency food, and supplies. Comparable to Terra Frma in retail product mix and customer targeting, with greater scale and brand recognition.
• Adventure Medical Kits: Manufacturer and retailer of emergency medical and outdoor preparedness kits. Comparable in providing step-by-step preparedness guidance alongside physical products, though with more outdoor/adventure crossover.
• LifeStraw: Consumer brand known for water filtration products with emergency preparedness and outdoor use cases. Comparable in DTC retail model and brand-led positioning around safety/resilience.
• 72 Hours USA: Specialty retailer of emergency preparedness kits and supplies targeting the 72-hour disaster response window. Highly comparable in product positioning and target audience to Terra Frma.
• My Patriot Supply: Direct-to-consumer retailer of emergency food, water, and preparedness supplies. Comparable to Terra Frma in DTC e-commerce model, packaged preparedness value proposition, and emphasis on simplified readiness for novices.

Broad incumbents

• Red Cross Store: Retail arm of the American Red Cross selling preparedness kits, first aid supplies, and emergency gear. A broad incumbent whose brand authority and broader mission dwarf Terra Frma, but competes in the same end-customer category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GetTerraFrma1
• Instagraminstagram.com/terrafrmaready
• LinkedInlinkedin.com/company/terra-frma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Frma