Trauma Recovery Yoga global

What Trauma Recovery Yoga global does

Trauma Recovery Yoga (TRY) Global is a 501(c)(3) humanitarian nonprofit founded in 2021 by Brenda Hershey in the Kurdistan Region of Iraq (Erbil), delivering trauma-informed yoga, mind-body classes, trainings, and crisis response programs to conflict-affected populations globally. The organization is built around the proprietary TRY Method, a neuroscience-based somatic therapy framework created in 2016 by Joyce and Darwin Bosen with Dr. Nicole Anders of the Las Vegas VA, which combines curated yoga postures, breath work, meditation, visualization, and affirmations designed to stimulate the vagus nerve, leverage neuroplasticity, and rebalance the autonomic nervous system. The method is codified into three certified class formats (Full TRY Class 45–60 min, Chair Class 30–45 min, Mindful Movements Kids Class 30 min), a micro-cue verbal guidance system, and a four-pillar framework (Choice, Safety, Predictability, Accessibility).

TRY Global operates a diversified nonprofit business model spanning earned revenue (teacher training fees $300–$400 for 2-day virtual/in-person, $399 self-paced certification; private sessions $50/session or $450/10-pack; tiered memberships $10–$55/month; branded products including an $11 I AM Card Deck and $20 essential oil) and donation/grant-funded free programming (Crisis Response Team deployments, community classes, partnered programs with UNFPA, Catholic Charities USA, Yazda, Snehalaya, DC Public Schools, and others). 2023 impact metrics were 220 classes taught, 1,294 people served, 14 trainings facilitated, and 148 individuals trained to teach TRY. Content is distributed in six languages (English, Arabic, Ukrainian, Kurdish Sorani, Kurdish Badini, Spanish) via YouTube, a members-only platform, and a global partner network. Primary customer segments are displaced populations and refugees, children ages 7–14 affected by trauma, and women affected by trauma; secondary segments include humanitarians/first responders and mental health/wellness practitioners seeking certification.

The organization maintains operations and training academies across Iraq (Erbil/HQ), Jordan (Amman), Egypt (Cairo and Ain Sokhna), with active or partner-led presence in Syria, Palestine, Ukraine, India, Costa Rica, and the United States. Research validation includes an 8-week intervention study with Emma Organization showing 46% anxiety improvement and 62% depression improvement, presented at the International Association of Women's Mental Health 2022 Conference, plus additional research on intergenerational trauma and Mindful Movements for children.

Name

Trauma Recovery Yoga global

Legal name

Trauma Recovery Yoga Global

Website

https://tryglobal.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Trauma Recovery Yoga Global is a 501(c)(3) nonprofit founded in 2021 in Erbil, Iraq that delivers the proprietary neuroscience-based TRY Method — yoga, breath work, and meditation — to conflict-affected refugees, women, children, and humanitarians across the Middle East, Ukraine, and beyond through training, classes, and Crisis Response Team deployments.

Ownership category

akta.pro rank

Product category

Trauma Recovery Yoga and Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

akta.pro secondary industries

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Rehabilitation & Recovery Retreats (Physio, Post-Op, Pain Management) (THAGAMAG), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Trauma-informed yoga
• Mind-body therapy
• Yoga teacher training
• Crisis response services
• Mental health support

Headquarters

HQ city

Erbil

HQ country

Iraq

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Fees: Revenue from 2-day TRY Teacher Training programs (virtual at $400, in-person at $300-400) and self-paced training at $399. Scholarships and discounts available for humanitarians and returning graduates ($100).
2. Crisis Response Programs: Funded programs provided to participants at no cost, funded through donations and grants. Includes TRY Teacher Programs, Women's Empowerment programs, and Children's Resilience programs.
3. Membership Subscriptions: Monthly membership tiers: Gratitude ($55/month) providing unlimited access and 6 refugee yoga mats annually; Generosity ($10-10/month) for sponsoring TRY classes bi-monthly; Solidarity ($25/month) for sponsoring 1+ class/month; Basic (free) for those unable to donate.
4. Product Sales: Sale of branded merchandise including I AM Card Deck ($11) featuring trauma-informed affirmation cards and TRY Global Product ($20) such as essential oils.
5. Private Sessions: One-on-one or small group private sessions available at $50 per session or $450 for a 10-class package. Also virtual TRY classes through partners at $11.99 per class.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Trauma Recovery Yoga Global provides a neuroscience-based Trauma Recovery Yoga (TRY) method that combines yoga postures, breath work, meditation, visualization, and affirmations to help trauma survivors regulate their nervous systems. The organization delivers trauma-informed yoga classes, certified teacher training programs, customized workshops, mobile Crisis Response Team deployments to disaster areas, and ongoing research programs, serving displaced populations, refugees, women, children, and humanitarian workers across the Middle East, Ukraine, and beyond.

Product overview

Trauma Recovery Yoga (TRY) Global is a humanitarian organization offering a comprehensive suite of trauma recovery services built around the TRY Method—a science-based, neuroscience-grounded approach combining yoga, breathwork, meditation, and affirmations. The core offerings include live and on-demand yoga/meditation classes (Full TRY Class, Chair Class, Mindful Movements Kids Class, and Self-Regulation for Resilience), professional certification programs (2-Day Virtual Training, In-Person Training, Self-Paced Training, and Kids Yoga Training), and specialized workshops (Psychological First Aid, Stress Management, Intergenerational Trauma, Self-Care for Healers, and Resilience-Building for Children). The organization also operates Crisis Response Teams for disaster areas, conducts research programs, and provides membership subscriptions with tiered access levels. Physical products include I AM affirmation card decks and TRY essential oils. TRY Global serves vulnerable populations globally through partnerships with local organizations and offers both free and paid programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Recovery Yoga (TRY) Full Class

Quantifiable outcome

• 46% improvement in anxiety-related symptoms among beneficiaries (young Yazidi women, survivors of genocide)
• +11 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Youth SpeakcoreStrategic or Co-development Partner · 18 May 2024Youth activism organization bringing together youth activists from conflict-affected areas and international partners. Co-organized the first Duhok Wellness Festival in May 2024 alongside TRY Global and M-Therapy.
• M-TherapycoreStrategic or Co-development Partner · 18 May 2024Mental health startup promoting awareness and providing services to reduce stigma and bridge gap in mental health services. Co-organized the first Duhok Wellness Festival in May 2024 alongside TRY Global and Youth Speak.
• Emma Organization for Human DevelopmentcoreStrategic or Co-development PartnerKurdish organization providing mental health support to vulnerable women in the region. Partnership conducting 8-week TRY intervention research study with 23 conflict-affected women in Iraq. Research presented at International Association of Women's Mental Health 2022 Conference. Co-presented by Brenda Hershey and Dr. Bayan Rasul of Emma Organization.
• Kulturvan OrganizationcoreStrategic or Co-development PartnerNon-profit organization and cultural center in Amouda, Syria developing and promoting yoga and art. Partnership for TRY program in Northeast Syria (NES/Rojava). Kulturvan serves as TRY's home base in Syria, and TRY trains and employs locals to teach trauma recovery yoga in the community.
• Jordanian Clinical Psychologists Association (JCPA)coreStrategic or Co-development PartnerAssociation of more than 60 licensed psychologists, many with experience coordinating psychology services in emergency situations. Helping create and manage virtual therapy sessions for Palestinians through hotline system.
• Taraf for ConsultationminorStrategic or Co-development PartnerTherapy practice founded and operated by Licensed Psychologist Nour Aqrabawi in Amman, Jordan. Supporting creation and management of virtual therapy sessions for Palestinians.
• Spring of Hope FoundationcoreChannel Partner/ Reseller/ DistributorFeatured as a partner organization on TRY Global's classes page. Organizations partner to deliver TRY classes to beneficiaries.
• YazdacoreChannel Partner/ Reseller/ DistributorKurdish NGO focused on supporting Yazidi survivors of genocide. Listed as a global partner organization.
• SnehalayacoreChannel Partner/ Reseller/ DistributorIndian organization. Mindful Movements Training conducted for beneficiaries. Listed as a global partner organization.
• Catholic Charities USAcoreChannel Partner/ Reseller/ DistributorTRY classes taught to domestic violence shelter residents in Chicago through Catholic Charities.
• UNFPAcoreChannel Partner/ Reseller/ DistributorUnited Nations Population Fund. Listed as a partner organization working with TRY Global.
• Education Development Center (EDC)minorChannel Partner/ Reseller/ DistributorGlobal nonprofit organization. Listed as a partner organization working with TRY Global.
• DOLSA (Directorate of Labor and Social Affairs)minorChannel Partner/ Reseller/ DistributorKurdistan Regional Government directorate. Listed as a partner organization.
• DC Public SchoolsminorChannel Partner/ Reseller/ DistributorSRR (Self-Regulation for Resilience) training conducted for school staff in Washington DC.
• Lotus FlowerminorChannel Partner/ Reseller/ DistributorListed as a global partner organization.
• Mind AidminorChannel Partner/ Reseller/ DistributorListed as a global partner organization.
• Free Your Minds (FYF)minorChannel Partner/ Reseller/ DistributorListed as a global partner organization.
• Nazeli ShalaminorChannel Partner/ Reseller/ DistributorVenue partner for TRY Teacher Training in Erbil, Iraqi Kurdistan. Located at 2nd floor of Nazeli Restaurant in Ankawa, Erbil.
• Osana Wellness CenterminorChannel Partner/ Reseller/ DistributorHost venue for TRY Teacher Training in Cairo, Egypt.
• Darya CampminorChannel Partner/ Reseller/ DistributorSustainable camp between Sinai mountains and Red Sea in Egypt. Host venue for TRY Healing Retreats featuring accommodations, coworking space, and event facilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Center for Trauma & Embodiment: Nonprofit organization that trains clinicians and yoga teachers in trauma-centered yoga and somatic therapies, and runs the Trauma-Informed Yoga program. Directly comparable to TRY Global in offering teacher certification and trauma-focused somatic interventions for vulnerable populations.
• The TRY Method (JoyWins): US-based organization founded by Joyce and Darwin Bosen, creators of the proprietary TRY Method that TRY Global teaches and scales internationally. Directly comparable as the originating entity of the same methodology and curriculum.
• Exhale to Inhale: Nonprofit offering trauma-informed yoga specifically to survivors of domestic violence and sexual assault, including shelter-based classes and teacher training. Directly comparable to TRY Global in serving trauma survivors through community-based classes and certified instructor model.
• Give Back Yoga Foundation: Nonprofit that supports yoga service organizations globally and funds yoga and mindfulness programs for underserved populations. Comparable to TRY Global in mission and ecosystem role within the trauma-informed yoga nonprofit community.
• Warriors at Ease: Nonprofit that trains and certifies yoga and meditation teachers to work with military veterans, active service members, and first responders affected by trauma. Comparable to TRY Global's trauma-informed teacher training and humanitarian worker offerings in target population and methodology.
• Prison Yoga Project: Nonprofit bringing trauma-informed yoga and mindfulness to incarcerated populations through trained volunteer teachers. Comparable to TRY Global in serving highly traumatized, underserved populations with a trained-instructor delivery model.
• Street Yoga: Nonprofit providing yoga, mindfulness, and compassion training to youth and families experiencing homelessness, trauma, and systemic injustice. Directly comparable to TRY Global in serving trauma-affected youth and families through certified teachers and community partnerships.
• Mindful Schools: Nonprofit that trains educators and provides mindfulness and trauma-informed practices for K-12 students, including a children's resilience curriculum. Directly comparable to TRY Global's Mindful Movements Kids Class and SRR training delivered into schools like Washington DC Public Schools.
• Trauma Center Trauma-Sensitive Yoga (TCTSY): Trauma-sensitive yoga program developed at the Trauma Center (Justice Resource Institute) by David Emerson, focused on trauma survivors and widely used in clinical and research settings. Directly comparable to TRY Global in applying yoga methodology specifically to trauma populations with a formalized, evidence-informed approach.

Broad incumbents

• Off the Mat, Into the World: Nonprofit mobilizing the yoga community for social impact through leadership training, activism, and humanitarian service. Comparable to TRY Global in mission of using yoga as a vehicle for humanitarian and social outcomes, but operates at a broader advocacy level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCodRoC5BtcMusRQNvH94f-A/videos
• Facebookfacebook.com/TraumaRecoveryYogaGlobal
• Instagraminstagram.com/try.global
• LinkedInlinkedin.com/company/try-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trauma Recovery Yoga global