M-Therapy OÜ

Name

M-Therapy OÜ

Legal name

M-Therapy OÜ

Website

https://mtherapy.ee

Company type

Private

Founded year

2023

Operating status

Operating

Short description

M-Therapy OÜ is a Tallinn-based, single-location massage and therapy studio offering eight therapeutic services priced €45-€90, operated by a three-person therapist team serving walk-in and appointment-based individual wellness clients.

Ownership category

akta.pro rank

Product category

Massage Therapy Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Swedish Massage (HSADAHAA), Deep Tissue Massage (HSALAEAB)

Keywords

• Therapeutic massage services
• Lymphatic drainage massage
• Thai massage therapy
• Facial massage treatment
• Manual therapy services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Massage and Therapy Services: Revenue generated from providing various massage services including therapeutic massage, lymphatic drainage massage, Thai massage, classic massage, facial massage (lifting and aesthetic), and soft manual therapy. Services are priced per session with varying durations and price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

M-Therapy OÜ operates a small boutique massage and manual therapy studio in Tallinn city center, offering a portfolio of massage services including therapeutic massage (Tervendav massaaž), lymphatic drainage, Thai massage, classic massage, therapeutic massage (Terapeutiline massaaž), facial massage (lifting and aesthetic), and soft manual therapy. Services are priced per session (€45–€90) and booked online through the Fresha platform, with payment processing and health insurance reimbursement handled via the STEBBY platform.

Product overview

M-Therapy OÜ operates as a single-location massage therapy studio offering a portfolio of eight distinct massage and manual therapy services. The core offering centers on therapeutic body massage services including Tervendav massaaž (Healing massage), Klassikaline massaaž (Classic massage), Terapeutiline massaaž (Therapeutic massage), Lümfimassaaž (Lymphatic massage), Tai massaaž (Thai massage), and Pehme manuaalteraapia (Soft manual therapy). These are complemented by specialized facial treatments: Lifting näomassaaž (Lifting facial massage) and Esteetiline näomassaaž (Aesthetic facial massage). An e-gift card product (E-kinkekaart) serves as an add-on for gifting. Services range from 45-90 minutes with pricing from €45-90, and are available through online booking via Fresha and payment processing via Stebby.

Differentiator

Problem solved

Functional benefit

Products and services

• Tervendav massaaž (Healing Massage) Therapeutic massage that relieves pain, reduces muscle tension, and improves mobility and circulation. Combines traditional Swedish massage with deep tissue techniques. Available in 45, 60, and 90 minute sessions at €45, €55, and €75 respectively. Offered by therapist Roman Belov.
• Lümfimassaaž (Lymphatic Drainage Massage) Gentle, oil-free massage that stimulates lymphatic circulation, reduces swelling, and relaxes the nervous system. Available in 45 minute (€45) and 60 minute (€55) sessions. Offered by therapist Roman Belov.
• Tai massaaž (Thai Massage) Therapeutic massage combining Thai massage, Shiatsu and similar techniques. Uses palms, knees, feet and elbows to deeply work muscles, stretch and mobilize joints. Performed through light clothing. 60 minute session at €55. Offered by therapist Roman Belov.
• Lifting näomassaaž (Lifting Facial Massage) Relaxing facial massage that firms, tones and refreshes skin for a naturally youthful appearance. Includes face, neck, head and décolletage work; the longer session includes back massage. Available as 45 min (€55) and 1h 45min (€90) sessions. Offered by therapist Darja.
• Klassikaline massaaž (Classic Massage) Versatile full body massage that relieves muscle tension, reduces stress and supports overall wellbeing. Available in 45 (€45), 60 (€55), and 90 (€75) minute sessions. Offered by therapist Darja.
• Terapeutiline massaaž (Therapeutic Massage) Manual techniques complex targeting correction of musculoskeletal dysfunction, pain reduction, tissue mobility restoration, and improvement of venous and lymphatic drainage. 60 minute session at €60. Offered by therapist Constantine Berman.
• Esteetiline näomassaaž (Aesthetic Facial Massage) Facial massage that improves skin tone and metabolism, helps correct age-related changes, reduces swelling, normalizes microcirculation and facial muscle functional condition. Used for both aesthetic and restorative purposes. Offered by therapist Constantine Berman.
• Pehme manuaalteraapia (Soft Manual Therapy) Gentle manual therapy for restoring joint and soft tissue mobility, reducing muscle tension and pain. Suitable for musculoskeletal functional disorders, movement limitations and rehabilitation programs. 60 minute session at €70. Offered by therapist Constantine Berman.
• E-kinkekaart (E-gift card) Digital gift card service allowing customers to purchase and send electronic gift cards for massage services.

Quantifiable outcome

• Pain or hand numbness relief often experienced after 2-3 sessions

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• STEBBYcoreGTM or Marketing PartnerM-Therapy partners with the STEBBY platform to enable customers to purchase tickets for massage procedures and pay for services. This partnership is significant as it allows customers with supplementary health insurance to use their insurance compensation for massage services. The studio can issue invoices for health insurance claims, and Roman Belov holds professional certification (nr E009552) required for insurance reimbursement.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Now Massage: Boutique massage studio chain emphasizing a calming, design-led ambiance and a curated menu of Swedish, deep tissue, and restorative services. Similar boutique studio concept and pricing model to M-Therapy.
• Massage Heights: Membership-based massage and skincare studio chain offering therapeutic, Swedish, deep tissue, and facial services in a boutique studio setting — closely mirroring M-Therapy's service mix and target customer.
• Elements Therapeutic Massage: US-based therapeutic massage franchise focused on pain relief, injury recovery, and stress reduction. Directly comparable to M-Therapy's positioning around clinical-style massage for chronic pain among working professionals.

Emerging players

• Soothe: US-based on-demand massage app delivering Swedish, deep tissue, and sports massage to homes, hotels, and offices. Comparable therapist-supply model and service mix to M-Therapy, though distribution is platform-led rather than studio-led.
• Zeel: On-demand massage therapy platform offering in-home and hotel therapist bookings across the US. Comparable service catalog (Swedish, deep tissue, prenatal) and licensed-therapist supply model to M-Therapy.
• Blys: On-demand mobile massage platform connecting certified therapists with customers for at-home or in-office sessions. Operates in the same massage therapy category as M-Therapy but via a mobile marketplace model.

Regional players

• MyFitness: Largest fitness club chain in Estonia with massage and wellness add-on services. Comparable as an Estonian-based wellness service provider in Tallinn targeting a similar local consumer base.
• Treatwell (Urban Massage): European online marketplace for booking salon, spa, and massage appointments across multiple countries. Operates in the same booking/consumer space as Fresha does for M-Therapy, with comparable SMB-studio customer base across Europe.

Broad incumbents

• Massage Envy: Largest US massage and skincare franchise, with subscription-based recurring massage services. Overlaps with M-Therapy's service categories but at vastly greater scale, brand reach, and operational sophistication.
• Hand & Stone Massage and Facial Spa: Larger North American chain offering therapeutic massage and facial services with memberships, encompassing M-Therapy's service scope but operating at significantly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mtherapy.tallinn
• Instagraminstagram.com/mtherapy.tallinn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-Therapy OÜ