Cannabis Training Canada Inc.

What Cannabis Training Canada Inc. does

Cannabis Training Canada Inc. (CTC) is a privately-held Canadian e-learning company providing online training and certification programs for the cannabis retail workforce. The company was established to address the lack of standardized, credible cannabis education in Canada following legalization, serving both individual learners seeking entry into the industry and corporate clients (cannabis retailers, provincial liquor corporations, and government entities) needing compliance training and staff onboarding solutions. CTC has trained over 5,000 cannabis retail employees to date.

The company's core product is a proprietary in-house Learning Management System (LMS) delivering courses via video, graphics, interactive images, and text, with automated certificate generation upon passing final exams (80% minimum score). The course portfolio includes CTC 1: Retail Certification (AGCO-approved for Ontario mandatory training, $64.99), CTC 2: Advanced Product Knowledge ($79.99), a Selling Skills course ($49.99), and a partner-hosted Sensemillier Microscopy Course ($99.99). The platform supports multi-device self-paced learning and enables administrators to track employee progress for corporate clients.

CTC operates a hybrid go-to-market model: a self-serve online platform for individual course purchases (one-time per-course pricing) and a corporate programs division providing customized training modules and group certification for enterprise clients. Revenue streams include individual course sales, corporate subscriptions, and partner course hosting (marketplace commission). The company is based in Ontario, operates across Canada, and is bootstrapped with no disclosed external funding, acquisitions, or leadership changes. Notable customers include NSLC, Nunavut, Seed and Stone, Original Farm, Quartz Creek, and Sparq Cannabis Retail.

Name

Cannabis Training Canada Inc.

Legal name

Cannabis Training Canada Inc.

Website

https://cannabistrainingcanada.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cannabis Training Canada Inc. is a Canadian e-learning company providing AGCO-approved online certification and training courses for individual learners and corporate clients in the cannabis retail industry, delivered through a proprietary LMS platform.

Ownership category

akta.pro rank

Product category

Cannabis Workforce Training and Certification

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Cannabis training courses
• Retail certification programs
• Regulatory compliance training
• Product knowledge education
• Workforce e-learning

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Course Sales: One-time purchase model for individual learners purchasing online courses. Customers pay upfront for course access and certification.
2. Corporate Training Programs: Customized training programs for organizations with specific training needs. Pricing likely varies by organization size and customization requirements.
3. Partner Course Hosting: Platform hosts courses created and managed by partners like Sensemillier. CTC earns revenue from hosting partner-developed content on its platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Cannabis Training Canada Inc. operates an online e-learning platform that delivers standardized cannabis education and certification courses to the Canadian cannabis workforce. The company sells individual certification programs (CTC 1 retail certification, CTC 2 advanced product knowledge, Selling Skills) as well as tailored corporate training programs and custom modules delivered through a proprietary in-house Learning Management System (LMS).

Product overview

Cannabis Training Canada Inc. offers a multi-product e-learning platform for the Canadian cannabis industry. The core portfolio includes CTC 1 (AGCO-approved Retail Certification) and CTC 2 (Advanced Product Knowledge) as foundational and advanced certification programs, supplemented by Selling Skills training and the partner-hosted Sensemillier Microscopy Course. The company also provides Corporate Programs with custom modules and operates its own proprietary Learning Management System (LMS) for delivery, progress tracking, and certificate generation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 80% minimum pass rate required for certification
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nova Scotia Liquor Corporation (NSLC)coreStrategic or Co-development PartnerCannabis Training Canada Inc. announced a partnership with the Nova Scotia Liquor Corporation to provide an in-depth product knowledge education program to NSLC retail cannabis staff.
• SensemillierminorChannel Partner/ Reseller/ DistributorSensemillier partners with CTC to offer their Level 1 Microscopy course on the CTC platform. The course is created and managed by Sensemillier and hosted on the CTC platform for cannabis professionals.
• StoreServeminorGTM or Marketing PartnerStoreServe is referenced as a partner for retail liquor sales certification alongside CTC's cannabis training services.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Others

• StoreServe: Canadian provider of retail liquor sales certification co-marketed with CTC and listed as a partner on the CTC website. Adjacent rather than directly competitive, but indicates CTC's platform extension into adjacent regulated retail verticals.

Emerging players

• Cannabis Compliance Inc. Canadian cannabis regulatory and compliance training provider serving licensed producers and retailers. Overlaps with CTC's AGCO compliance mandate and targets a similar corporate training buyer in the Canadian cannabis market.
• Sensemillier: Canadian cannabis microscopy and quality assurance training provider that partners with CTC to host its Level 1 Microscopy Course. Adjacent competitor in specialized cannabis training content and a current channel partner on the CTC platform.

Direct peers

• THC University: Online cannabis education and certification provider offering courses in cannabis industry careers, cultivation, and product knowledge. Directly comparable to CTC's individual learner certifications and corporate training offerings.
• Green Flower: Leading cannabis education and training platform offering certification courses for cannabis industry professionals, retail staff, and consumers. Comparable to CTC in its focus on standardized cannabis curricula and online delivery, though operating at a broader U.S. and global scale.
• Learn Cannabis (Cannabis Training Network): Online cannabis education library offering courses for industry professionals and consumers. Comparable to CTC in its online delivery model and focus on standardized cannabis curricula for retail and industry audiences.
• 420 University: Cannabis training and certification provider offering courses for budtenders, dispensary staff, and cannabis professionals. Competes with CTC in the same retail-staff certification category with similar content delivery model.
• CannSell (formerly Ontario Cannabis Retail Corporation / OCRC): Authorized training and certification provider for cannabis retail employees in Ontario. Directly competes with CTC's CTC 1 Retail Certification through the same AGCO-required certification track for entry into the legal cannabis retail workforce.

Broad incumbents

• Leafly: Major cannabis information and education platform with extensive industry content, strain education, and learning resources. While broader in scope than CTC, it represents a scaled incumbent in cannabis education that could expand into formal certification.
• Udemy Business: Large-scale enterprise learning platform offering workforce training across thousands of topics including emerging cannabis-related courses. Represents a scaled LMS incumbent that could serve as either a competitive threat or distribution channel for CTC-style content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/cannabis-training-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannabis Training Canada Inc.