HJ Holdings, Inc.
HJ Holdings operates the Hulu Japan subscription streaming service and related online video distribution offerings, serving individual consumers in Japan with a 140,000+ title library across subscription VOD, TVOD, Disney+ bundles, e-comics, and music live streaming.
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What HJ Holdings, Inc. does
HJ Holdings, Inc. (HJホールディングス株式会社) operates the Hulu Japan (Hulu Japan) streaming service and related online video distribution offerings from a single headquarters in Minato-ku, Tokyo, with 138 employees as of July 1, 2025. The company was founded in 2011 and has been a member of the Nippon TV (Nippon Television) Group since 2014, with Nippon Television Network Corporation as the controlling shareholder alongside Hulu, LLC (U.S.), LINE Yahoo Corporation, Toho Co., Ltd., Yomiuri Telecasting Corporation, and Chukyo Television Broadcasting.
The core product is the Hulu Subscription Service (Hulu見放題), a monthly subscription-based video-on-demand offering unlimited access to a library of 140,000+ titles of domestic and international movies, dramas, anime, variety shows, sports, and music. The service is delivered through a proprietary content delivery system (launched 2017, overhauled FY2019) and custom encoder tuning, supporting streaming across iOS, Android, Android TV, Apple TV, PlayStation, Nintendo Switch, and other devices. Around this core, HJ Holdings has built an integrated entertainment platform including Hulu Store (TVOD rentals and purchases, launched 2020), Hulu | Disney+ Set Plan bundles, prepaid Hulu Tickets via giftee, music live streaming, e-comics (launched October 2025), and a forthcoming October 2026 service revision that bundles 400 limited-period monthly points into the subscription.
The business model combines subscription recurring revenue (monthly fees of 1,026 JPY standard, 1,050 JPY via iTunes, rising to 1,320/1,450 JPY from October 2026), Disney+ bundle tiers (1,890/2,150 JPY from May 2026), transactional VOD (per-title rentals/purchases paid via prepaid purchase points), and advertising/business partnerships. Distribution is direct-to-consumer through hulu.jp and mobile apps, with billing also handled via iTunes, Google Play, Amazon, and a roster of Japanese telecom and cable partners including Rakuten Mobile, mineo, BB.excite, eo, BBIQ, Kintetsu Cable, and IIJmio. The service is restricted to Japan.
HJ Holdings, Inc. firmographics
Firmographics- Name
- HJ Holdings, Inc.
- Legal name
- HJホールディングス株式会社
- Website
- https://hjholdings.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HJ Holdings operates the Hulu Japan subscription streaming service and related online video distribution offerings, serving individual consumers in Japan with a 140,000+ title library across subscription VOD, TVOD, Disney+ bundles, e-comics, and music live streaming.
- Ownership category
- akta.pro rank
HJ Holdings, Inc. industry classification
Industry- Product category
- Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where HJ Holdings, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
HJ Holdings, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hulu Subscription (月額見放題): Monthly subscription VOD service. Core revenue driver. Standard subscription at 1,026 JPY/month (until Sep 2026), rising to 1,320 JPY/month from Oct 2026 with 400 limited-period points included. iTunes/Google Play/Amazon billing priced at 1,450 JPY/month from Oct 2026.
- Hulu Rental/Purchase (TVOD): Transactional VOD for latest movies, music events, and e-comics purchased or rented on a per-title basis. Launched 2020. Revenue per transaction; uses purchase points and limited-period points as payment instruments.
- Purchase Points (前払式支払手段): Prepaid points purchased by users to pay for TVOD rentals, purchases, e-comics, and music live events. Classified as pre-paid payment instruments under the Payment Services Act.
- Hulu | Disney+ Set Plan: Bundled subscription plan with Disney+ at two tiers: Standard (1,890 JPY/month from May 2026) and Premium (2,150 JPY/month from May 2026).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Subscription (Credit Card/Direct Billing) |
| Subscription | Monthly | App Store Billing (iTunes / Google Play / Amazon) |
| Subscription | Multi-year contract | Hulu Ticket (Prepaid Multi-Month) |
| Subscription | Monthly | Carrier/Telecom Partner Billing (Rakuten, mineo, etc.) |
| Subscription | Monthly | Hulu | Disney+ Standard Set Plan |
| Subscription | Monthly | Hulu | Disney+ Premium Set Plan |
| Unit Pricing | Pay-as-you-go | TVOD Rental/Purchase (Per-Title) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HJ Holdings, Inc. product offering
Product offeringCore offering
HJ Holdings, Inc. operates the Hulu Japan streaming service, providing subscription-based unlimited streaming access to more than 140,000 titles of movies, dramas, anime, variety shows, sports, and music via the hulu.jp website and proprietary mobile/TV/game console apps. The offering combines monthly subscription VOD with transactional video-on-demand (TVOD) rentals and purchases, a bundled Hulu | Disney+ set plan, prepaid multi-month Hulu tickets, an e-comics marketplace, and live music event streaming, all delivered through a proprietary content delivery and encoding infrastructure.
Product overview
HJ Holdings, Inc. operates Hulu as a comprehensive digital entertainment platform in Japan. The core offering is the Hulu見放題サービス (Hulu Subscription Service) — a monthly subscription-based streaming service providing unlimited access to over 140,000 titles including movies, dramas, anime, variety shows, sports, and music. This is supplemented by the Hulu | Disney+ セットプラン (bundled plan with Disney+), the Huluストア (Hulu Store) transactional platform for rentals, purchases, and live events, and the newer 電子コミック (e-comics) service launched in October 2025. The product portfolio includes subscription tiers, pre-paid Huluチケット (tickets), and per-title purchases/rentals, forming a unified entertainment ecosystem that expanded from pure video streaming into music live events and digital comics. A notable service revision in October 2026 will introduce a point-based system (400 monthly points) bundled with the monthly subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Hulu Subscription Service (Hulu見放題サービス) Monthly subscription-based video streaming service for individual consumers in Japan, providing unlimited access to more than 140,000 titles of movies, dramas, anime, variety shows, sports, and music on multiple devices (mobile, smart TVs, game consoles).
- Hulu Tickets (Huluチケット) Prepaid multi-month subscription tickets (up to 12 months) sold via gift/prepaid partner giftee Inc., allowing individuals to access Hulu at legacy pricing without limited-period points.
- Hulu | Disney+ Set Plan (Hulu | Disney+ セットプラン) Bundled subscription plan offering both Hulu streaming and Disney+ in Standard (1,890 JPY/month from May 2026) and Premium (2,150 JPY/month from May 2026) tiers for individual consumers in Japan.
- Hulu Store (Huluストア) - TVOD Transactional video-on-demand platform offering per-title rentals and purchases of movies, music live events, and digital comics via purchase points or limited-period points for individual consumers in Japan.
- E-comics Service (電子コミック) Digital comics marketplace integrated within the Hulu Store platform, allowing consumers in Japan to purchase electronic comics using points or direct payment; launched October 2025.
- Music Live Streaming (音楽ライブ配信) Live streaming of music concerts and events offered through the Hulu Store transactional platform for Japanese consumers, accessed via purchase points.
Quantifiable outcome
- System optimization reduced overall traffic volume by up to 50% while maintaining HD video quality
Companies that use HJ Holdings, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
HJ Holdings, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature4 records
HJ Holdings, Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Apple Inc. (iTunes Store)coreiTunes App Store distribution and billing partner. Hulu is distributed via iOS app, with Apple handling in-app payment processing and billing for subscribers on Apple devices. Apple retains a platform commission.
- Google (Google Play)coreGoogle Play distribution and billing partner for Android devices. Hulu app distributed via Google Play with in-app billing through Google.
- Amazon (Amazon Appstore / Fire TV)coreAmazon Fire TV app distribution and in-app billing partner. Subscribers on Fire TV and Fire devices pay through their Amazon account. Also sells Hulu via Amazon's platform.
- 楽天モバイル (Rakuten Mobile)minorJapanese telecom Rakuten Mobile offers Hulu as an optional add-on service bundled with its mobile plans. Billing handled through Rakuten.
- mineominorJapanese MVNO (virtual mobile operator) offers Hulu as an optional add-on service. Billing integrated through mineo's billing system.
- BB.exciteminorJapanese ISP BB.excite offers Hulu as an optional service add-on to its internet subscribers.
- eo (ケイ・オプティコム)minorJapanese fiber optic ISP (Kansai region) offers Hulu as an optional service add-on.
- ケーブルテレビ Operators (Various)minorVarious Japanese cable TV operators (BBIQ, Kintetsu Cable Network, and others) offer Hulu as an optional service billed through their cable TV billing systems.
- 株式会社ギフティ (giftee Inc.)minorGift/prepaid ticket platform for Hulu tickets. giftee handles the sale of prepaid multi-month Hulu tickets (up to 12 months) that maintain the legacy pricing structure without limited-period points.
- Disney (Disney+ Bundled Plan)coreJoint bundled subscription plan combining Hulu and Disney+ (standard and premium tiers). The Hulu | Disney+ set plan is offered at 1,890 JPY/month (standard) and 2,150 JPY/month (premium) from May 2026. Price increase from prior 1,690/1,990 JPY.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
HJ Holdings, Inc. competitors and assessment
Company assessmentDirect peers
- Lemino: NTT Docomo-operated Japanese streaming service (successor to dTV). Direct competitor in Japanese SVOD with mobile-carrier distribution (Docomo billing) that parallels Hulu Japan's telecom-carrier channel strategy.
- Netflix: Global subscription video-on-demand leader operating in Japan with the same SVOD business model, competing directly for the same Japanese consumer wallet. Comparable on subscription pricing, multi-device delivery, and original/licensed content mix.
- Apple TV+: Apple's subscription streaming service distributed via the Apple TV app on Apple devices in Japan. Directly competes for the same Japanese SVOD subscribers and shares Apple App Store as a distribution channel.
- ABEMA: CyberAgent-operated Japanese streaming service combining AVOD linear channels and SVOD/PPV content. Direct competitor for Japanese video entertainment hours and sports/anime rights.
- WOWOW: Japanese pay-TV broadcaster offering premium subscription channels and on-demand streaming including movies, drama, and sports. Comparable premium subscription model targeting Japanese households with curated content.
- Disney+: Global SVOD competitor with dedicated Japanese operations. Directly competes for subscribers and is also a partner via the Hulu | Disney+ Set Plan bundled offering in Japan.
- U-NEXT: Leading Japanese subscription streaming service offering movies, dramas, anime, and live TV channels on a flat monthly fee. Closest direct peer given Japanese-only focus, similar content breadth, and SVOD/TVOD hybrid model.
- DMM TV: Japanese subscription streaming service operated by DMM with strong anime and entertainment catalog. Directly comparable on SVOD pricing, Japanese consumer base, and bundled ecosystem (DMM's broader digital services).
- Rakuten TV: Rakuten-operated streaming service in Japan offering AVOD and SVOD with telecom-ecosystem distribution. Comparable as a Japanese subscription video competitor with sister-company relationship to Rakuten Mobile, which is also a Hulu Japan billing partner.
- Amazon Prime Video: Subscription streaming service bundled into Amazon Prime in Japan. Directly comparable SVOD competitor with similar monthly subscription model, broad content library, and app-store/device distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HJ Holdings, Inc. social profiles
Digital presenceHJ Holdings, Inc. compliance and trust
Trust signalCompliance1 record
HJ Holdings, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
HJ Holdings, Inc. leadership team
Management profileNumber of profiles
Profiles6 records
HJ Holdings, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HJ Holdings, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HJ Holdings, Inc.
What does HJ Holdings, Inc. do?
HJ Holdings, Inc. operates the Hulu Japan streaming service, providing subscription-based unlimited streaming access to more than 140,000 titles of movies, dramas, anime, variety shows, sports, and music via the hulu.jp website and proprietary mobile/TV/game console apps. The offering combines monthly subscription VOD with transactional video-on-demand (TVOD) rentals and purchases, a bundled Hulu | Disney+ set plan, prepaid multi-month Hulu tickets, an e-comics marketplace, and live music event streaming, all delivered through a proprietary content delivery and encoding infrastructure.
Is HJ Holdings, Inc. a public or private company?
HJ Holdings, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was HJ Holdings, Inc. founded?
HJ Holdings, Inc. was founded in 2011. It employs 101 to 250 people.
Where is HJ Holdings, Inc. based?
HJ Holdings, Inc. is headquartered in Tokyo, Japan, in the Asia region.
How does HJ Holdings, Inc. make money?
Four revenue lines are on record. Hulu Subscription (月額見放題) is the primary driver. The others are hulu Rental/Purchase (TVOD), purchase Points (前払式支払手段) and hulu | Disney+ Set Plan.
Who are HJ Holdings, Inc.'s main competitors?
Direct peers on record are Lemino, Netflix, Apple TV+, ABEMA, WOWOW, Disney+, U-NEXT, DMM TV, Rakuten TV and Amazon Prime Video.
Does HJ Holdings, Inc. have an API?
No public API is recorded for HJ Holdings, Inc..
What industry is HJ Holdings, Inc. in?
HJ Holdings, Inc.'s product category is Video Streaming. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 5162 and its SIC code is 4841.