Clutch Life 85 Apparel Inc.

Name

Clutch Life 85 Apparel Inc.

Legal name

CLUTCHLIFE85

Website

https://clutchlife85.com

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAO

Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sports apparel
• Streetwear clothing
• Historical jerseys
• Graphic t-shirts
• Snapback caps

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of branded apparel including hooded jerseys, t-shirts, hats, and shorts through their Shopify e-commerce platform. Products are sold at fixed price points with occasional sale discounts. Revenue is one-time transaction-based with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Clutch Life 85 designs, sources, and sells branded streetwear and sports lifestyle apparel — including hooded fleece jerseys, reversible baseball jerseys, graphic t-shirts, hooded tees, shorts, knit beanies, and snapback caps — through its own Shopify e-commerce storefront. The product line is anchored by the Hidden History Collection, which commemorates historical Black Canadian and American sports teams such as the Dartmouth Jubilees, Halifax Eurekas, Africville Seasides, Truro Victorias, and Chatham Colored All-Stars with embroidered logos and authentic team patches.

Product overview

Clutch Life 85 is a sports lifestyle apparel brand founded in 2014 that offers a unified portfolio of streetwear and sports apparel centered on celebrating Black athletic history. The core product line includes four primary categories: (1) Hidden History Collection jerseys and hoodies featuring historical Black Canadian and American sports teams from the Colored Hockey League (1895-1930) and the Chatham Colored All Stars baseball team, including the Dartmouth Jubilees, Halifax Eurekas, Africville Seasides, Truro Victorias hoodies, and Chatham All Stars reversible jerseys; (2) Signature apparel including the Signature Scoop Hooded Tee available in multiple colors (Navy, Black, Burgundy, Cream), Signature Shorts, and Signature Beanie; (3) Graphic tees such as the Everyday Champions Tee and CHL Tee; and (4) Headwear including team-branded snapbacks for Truro Victorias, Africville Seasides, and Chatham All Stars. All products are sold through their Shopify e-commerce platform with free Canada-wide shipping for orders over $75.

Differentiator

Problem solved

Functional benefit

Products and services

• Hidden History Collection Hooded Jerseys
• Hidden History Collection Reversible Jerseys
• Hidden History Collection Team Snapback Caps
• Signature Scoop Hooded Tee
• Everyday Champions Tee
• CHL Tee
• Signature Shorts
• Signature Beanie

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• New Era Cap: New Era is a dominant headwear and licensed sports lifestyle apparel company, particularly relevant to Clutch Life 85's snapback and beanie categories which compete in the team-branded headwear space.
• The Hundreds: The Hundreds is an established streetwear label anchored by storytelling, community content, and cultural identity. It is comparable to Clutch Life 85 at the brand-positioning layer even though its product breadth is far larger.
• Stüssy: Stüssy is a pioneering streetwear brand with strong cultural and community-driven positioning. Comparable to Clutch Life 85 as a cultural-identity streetwear label, though at significantly greater scale.

Direct peers

• Mitchell & Ness: Mitchell & Ness is a heritage brand producing nostalgic throwback jerseys and licensed sports apparel. It is the closest large-scale analogue to Clutch Life 85's playbook of storytelling-driven, team-branded apparel.
• BreakingT: BreakingT is a sports lifestyle apparel brand that ties products to cultural moments and athletic narratives via quick-turn drops. Shares Clutch Life 85's culture-meets-sportswear DTC approach with limited edition storytelling.
• Homage: Homage is a DTC apparel brand built around nostalgia, vintage sports graphics, and storytelling-driven graphics tees. Overlaps with Clutch Life 85 on DTC storytelling and graphic-driven apparel.
• '47 Brand: '47 Brand is a licensed sports lifestyle apparel company known for hats, tees, and casual sportswear with team branding. Directly comparable to Clutch Life 85 on the sportswear-meets-storytelling axis.
• Ebbets Field Flannels: Ebbets Field Flannels specializes in vintage and historical sports jersey reproductions with strong narrative branding. Like Clutch Life 85, the company monetizes forgotten sports history through premium apparel.

Emerging players

• Tipsy Elves: Tipsy Elves is a DTC apparel brand that built scale around novelty themed apparel with strong social media and storytelling. Useful comparable for Clutch Life 85's DTC, social-driven, storytelling-led growth model.
• Pelle Pelle: Pelle Pelle is a heritage streetwear label rooted in urban and Black cultural identity. Comparable to Clutch Life 85 on cultural storytelling in apparel, though operating at a different scale and price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clutch Life 85 Apparel Inc.