What Encoursa does

Encoursa is a continuing professional education (CPE) platform that delivers live webinars, on-demand self-study courses, bundled learning paths, and an audio podcast to certified public accountants (CPAs), other finance professionals, and enrolled agents seeking accredited credits for license renewal. The company holds dual regulatory accreditation as a NASBA-registered CPE Sponsor and an IRS-approved CE Provider (Provider #: KKRBE), which permits it to issue CPE/CE credits that count toward CPA and EA license maintenance across the relevant state boards. The content catalog spans 960+ CPE hours across accounting, auditing, taxation, ethics, and finance topics, with 12+ new premium webinars offered each month and 900+ hours of self-study material accessible on demand.

The platform is built as a cloud-based learning environment that integrates GoToWebinar for live delivery and a centralized CPE Tracker dashboard where users store certificates, view purchase history, and upload external courses for unified credit tracking. Content is produced through a network of credentialed presenters and recurring sponsor partners including SkyStem, TaxConnex, BILL, NetSuite, FinQuery, Divvy, Quadient, Peloton Consulting Group, and Summit CPA Group, who fund and present free webinars in exchange for lead generation and brand exposure to the CPA audience.

Commercially, Encoursa monetizes through three streams: an annual All-Access Pass subscription priced at $299 for unlimited access to the full library, unit-priced individual live webinars ($24-$42) and self-study courses ($32-$99), and sponsorship fees from partner companies running free educational webinars. Distribution is direct-to-consumer via the Encoursa website, supported by content marketing, SEO, email, and a podcast distributed on Apple and Spotify. The company is a privately-held Florida LLC headquartered in Pensacola, founded and operated by co-founders Matthew Briggson and Liz Briggson, with a team of 1-10 employees and no outside institutional capital disclosed.

Name

Encoursa

Legal name

Encoursa LLC

Website

https://encoursa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Encoursa is a NASBA-registered and IRS-approved continuing professional education platform serving CPAs, finance professionals, and enrolled agents with live webinars, on-demand self-study courses, bundles, and an annual All-Access Pass subscription.

Ownership category

akta.pro rank

Product category

Continuing Professional Education

NAICS

Professional and Management Development Training (611430), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)

akta.pro secondary industries

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL), Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Continuing professional education
• CPE webinars for CPAs
• Self-study accounting courses
• Professional tax education
• Online learning subscription

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. All-Access Pass Subscription: Annual subscription providing unlimited access to 12+ premium webinars monthly and 900+ hours of on-demand self-study courses. Subscription model creates recurring revenue with annual billing at $299/year.
2. Individual Course Sales: One-time purchases for individual webinars ($24-$42) and self-study courses ($32-$99). Revenue generated per transaction without recurring commitment from customer.
3. Sponsored Webinars: Partner companies sponsor webinars to generate leads and brand awareness. Sponsored webinars are often free for attendees, with Encoursa receiving sponsorship fees from presenting companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Encoursa provides accredited continuing professional education (CPE) to licensed CPAs, enrolled agents, and finance professionals through live webinars, on-demand self-study courses, curated bundles, and podcast-format content. The platform includes an integrated CPE Tracker dashboard for completion tracking and certificate management, with offerings individually priced ($24–$99) or bundled via an annual All-Access Pass subscription ($299/year).

Product overview

Encoursa is a continuing professional education (CPE/CPE) platform for accounting and finance professionals. The core offerings consist of live webinars and on-demand self-study courses delivered through a cloud-based platform. Users access content via the integrated dashboard where they can track completions and download certificates. The All-Access Pass subscription provides unlimited access to the full content library. Content is also available via podcast format for audio-based learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Webinars Live, instructor-led online webinars providing CPE credits for CPAs and finance professionals, covering topics such as accounting, auditing, taxation, leadership, and technology. Individual webinars are priced between $24 and $42 depending on CPE credit hours (1–2 CPEs).
• Self-Study Courses On-demand, pre-recorded courses allowing professionals to complete CPE requirements at their own pace, available in text-based and podcast formats. Individual courses are priced between $32 and $99 depending on length (2–9 CPE hours).
• All-Access Pass Annual subscription providing unlimited access to 12+ premium webinars per month and 900+ hours of on-demand self-study content for a single yearly fee of $299, offering an average savings of $500+ versus individual course purchases.
• Bundles Curated collections of related courses grouped together to deliver comprehensive learning paths in specific topic areas within accounting, auditing, taxation, and finance.
• Encoursa Podcast Audio-based CPE content delivered as podcast episodes covering career development, leadership, and accounting topics, accessible via Apple Podcasts, Spotify, and a web player.

Quantifiable outcome

• Save an average of $500+ per year on CPE with All-Access Pass
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• goVirtualOfficeminorGTM or Marketing PartnerSponsor of the 'AI and the Lethal Trifecta' webinar on Encoursa platform, using webinar as lead generation tool
• QuadientminorGTM or Marketing PartnerSponsor of the 'AI Governance in Finance: Securing Innovation While Managing Risk' webinar
• The CFO ProjectminorGTM or Marketing PartnerSponsor of the 'Start Before You're Ready: Launching CFO Advisory While You Still Have a Day Job' webinar
• SkyStemcoreGTM or Marketing PartnerPartner company offering sponsored webinars on month-end close automation and reconciliation topics. Multiple webinars including 'Back to Basics with Reconciliations', 'Perfecting the Close Checklist', 'Live Demo: Supercharge your Month-End Close', and '8 Ways to Torture Your CFO'. Nancy Wu from SkyStem is a regular presenter.
• TaxConnexcoreGTM or Marketing PartnerPartner for sales tax-related CPE content. Brian Greer and Jeff Meigs from TaxConnex present webinars including 'Mid-Year Sales Tax Health Check: Identify Risks Before Year-End'. Brian serves as Partner and Chief Revenue Officer; Jeff as Partner and Consulting Practice Leader.
• Peloton Consulting GroupminorGTM or Marketing PartnerPhilip Peck, VP of Advisory Services and Finance Transformation Practice, presents on finance transformation topics including 'How AI Agents Help Reshape Finance'
• BILLcoreGTM or Marketing PartnerSponsor of the 'From Transactions to Strategy: How AI Agents Help Reshape Finance' webinar. BILL is a financial operations platform for SMBs. Presenters include Jared Wall (Lead Product Manager) and Skyler Vickroy (Solutions Consultant) from BILL.
• NetSuitecoreGTM or Marketing PartnerSponsor of the Success in 202SIX Summit for CPA Firm Leaders virtual CPE event. Colleen Wanty (SVP Marketing) and Erik Zhou (CAO) are presenters from NetSuite on the platform supporting over 34,000 customers in 217 countries.
• BTA Advisory GroupminorGTM or Marketing PartnerCo-sponsor of the Success in 202SIX Summit virtual CPE event for CPA firm leaders
• FinQuerycoreGTM or Marketing PartnerPartner company with presenters including Nicole Vandervest (Technical Accountant) and Alaina Wagner (Technical Accounting Manager). FinQuery provides lease accounting and contract management software to over 36,000 professionals.
• DivvycoreGTM or Marketing PartnerDivvy, a Bill.com company, is a spend management platform partner with multiple presenters including Kevin Lynch, Chad Waite, Kyle Humphrey, Kyle Kinghorn, Taylor Cutler, and Ana Bolerjack. Webinar content focuses on expense management and corporate cards.
• Connor GroupcoreImplementation/ SI/ Consulting PartnerProfessional services firm with presenters including Frank Vukovits (Principal Evangelist at Fastpath Solutions) and Stefan van Duyvendijk (Accounting Operations Evangelist at FloQast). Specialized services for financial accounting and operations.
• Summit CPA Group, A Division of Anders CPAs + AdvisorscoreGTM or Marketing PartnerVirtual CFO services firm with presenters including Tom Wadelton, Jody Grunden, Adam Hale, and others. Summit is described as the first fully distributed firm and leading provider of Virtual CFO Services in North America.
• Principal Consulting GroupcoreImplementation/ SI/ Consulting PartnerBusiness consulting firm combining Big4 experience with presenters including Ryan Volk (Managing Partner), Devon Coombs, and Alec Schon. Services include transaction advisory, IPO readiness, and technical accounting.
• Safebooks AIminorGTM or Marketing PartnerAI-powered finance operations company with presenter Chris Wallace (Director of Solutions Consulting). Category leader in Agentic Finance Operations.
• ApriominorGTM or Marketing PartnerCPA advisory firm with experts Dave Carter-Hanson and Nevin Kumar presenting on R&D tax credit topics
• National Network of AccountantsminorGTM or Marketing PartnerOrganization providing financial planning solutions for accountants with presenters including Joseph Tucciarone and Paul Hyl focused on captive insurance and retirement planning

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• AICPA Store: The American Institute of CPAs sells CPE self-study, webcasts, and conference content directly to AICPA members. Comparable because it is a primary destination for CPA CPE, with a similarly broad catalog and self-serve online delivery.
• Wolters Kluwer CCH: CCH provides tax, accounting, and audit content with CPE-eligible learning for accounting professionals. Comparable as a large incumbent offering CPE within a wider tax/accounting content portfolio targeting CPAs and tax practitioners.
• Becker Professional Education: One of the largest CPA exam prep and CPE providers, owned by Adtalem Global Education. Directly comparable because it sells CPA review plus a CPE subscription library with live and on-demand formats targeting the same CPA audience.
• CheckPoint (Thomson Reuters): Thomson Reuters' tax and accounting research platform includes CPE-eligible content for tax and accounting professionals. Comparable as a broader incumbent offering CPE alongside compliance/research tools to the same finance professional audience.

Direct peers

• CPAacademy.com: Free and low-cost CPE webinar and self-study platform serving CPAs and finance professionals. Closely comparable in format (webinars, sponsor-driven free sessions, self-study) and target persona, competing most directly for sponsored webinar inventory.
• FASTCPE: Subscription-based CPE library for tax and accounting professionals with NASBA-aligned self-study courses. Directly comparable in subscription CPE pricing, NASBA sponsor status, and CPA/EA target persona.
• Western CPE: Self-study CPE publisher for CPAs and EAs with a large on-demand course catalog and subscription/credit packages. Directly comparable in NASBA-registered self-study model, pricing tiers, and CPA/EA target segment.
• Sum & Substance (PassKey): CPA review and CPE provider offering self-study materials and live review courses for CPA candidates and license renewers. Directly comparable in CPA-focused content and self-serve delivery model.
• Surgent: Major CPA exam prep and CPE provider (now part of Becker) with self-study, live webinars, and subscription CPE packages. Closely comparable in product mix (CPE courses, subscription access, NASBA sponsorship) and target CPA customer base.
• Wiley Efficient Learning (CPA Review): Wiley's CPA review and CPE division offers self-study courses and CPE packages for accounting professionals. Directly comparable in CPE subscription product, NASBA-aligned content, and CPA-skewed customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/encoursa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encoursa