Rondom

What Rondom does

Rondom Lopen Groep, operating as Rondom, is an independent Dutch multidisciplinary healthcare organization founded in 1978 and headquartered in Eindhoven. It describes itself as the largest podotherapy company in the Netherlands, fielding 350+ healthcare professionals across 500+ service locations and operating a portfolio of wholly-owned brands covering podiatry (Rondom Podotherapeuten), medical pedicures (Rondom Pedicures), lifestyle coaching (Rondom Leefstijl), occupational therapy (Rondom Ergotherapeuten), corporate health (Rondom in Bedrijf), psychology (Rondom Psychologen, OnsPsychologie, Daadkracht Psychologie), orthopedic technology (Krul Orthopedie), and a footwear platform (Rondom Schoenen). Strategic anchors include the in-house KIPZ knowledge institute for podiatrists, the Alles voor Loopzorg group purchasing channel for foot-care professionals, and the Loopzorg Alliantie which already represents approximately 20% of Dutch podiatrists.

The platform spans physical service delivery, digital tools, and an external professional ecosystem. Digital offerings include the Diabetes Voetencheck App (developed during COVID-19 and enhanced with AI for photo-quality and triage), the Rondom Leefstijl lifestyle app with 300+ educational items, and AI integration within the electronic patient system. Underlying clinical IP includes an internally developed fall prediction model for community-dwelling elderly patients and a 'Patients Like Me' dashboard comparing new patients against historical treatment outcomes. Research collaborations span TU/e, Fontys, Erasmus MC, Antoni van Leeuwenhoek, UMC Amsterdam, and Academische Werkplaats Homeland, with publications in JMIR and partnerships with diabetes, rheumatism, and Achilles tendinopathy research networks.

Rondom is entirely self-funded with no external investors and generates revenue through four streams: Dutch basic health insurance reimbursement for eligible paramedic, psychology, and medical pedicure services; B2B corporate wellness contracts via Rondom in Bedrijf on multi-year scopes; B2C and B2B footwear sales through Rondom Schoenen webshop and physical stores; and medical device sales (orthotics, shoe adaptations) plus group-purchase margins via Alles voor Loopzorg. Distribution is direct, delivered at primary care health centers, employer sites, hospitals, sports clubs, and independent treatment clinics, reaching individual patients, corporate employers, and sports organizations — all within the Netherlands.

Name

Rondom

Legal name

Rondom

Website

https://rondomlopengroep.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Rondom is an independent, self-funded Dutch multidisciplinary healthcare organization founded in 1978, operating 350+ clinicians across 500+ locations in podiatry, psychology, lifestyle coaching, occupational therapy, corporate wellness, and footwear for individual patients, corporate employers, and sports organizations across the Netherlands.

Ownership category

akta.pro rank

Product category

Multidisciplinary Healthcare Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industry

Virtual Care Team Collaboration & Provider-to-Provider Teleconsult Platforms (eConsults) (HLALABAI)

Keywords

• Podiatry services
• Medical pedicure
• Lifestyle coaching
• Corporate wellness
• Multidisciplinary healthcare

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Healthcare Services Reimbursement: Healthcare services reimbursed through Dutch health insurance system (basisverzekering). Podiatric care, medical pedicures, physiotherapy and other services covered for eligible patients with medical conditions such as diabetes, rheumatism, neuropathy, and kidney failure.
2. Corporate Wellness Programs: Rondom in Bedrijf provides integrated programs for organizations including prevention, occupational health, rehabilitation, ARBO services, and reintegration support. Services billed to employer clients.
3. Shoe Sales (Rondom Schoenen): E-commerce and retail sales of footwear through webshop and physical storefronts. Platform connecting foot care professionals with shoe knowledge and offerings.
4. Medical Device Sales: Sale of podiatric devices including orthotics, shoe adaptations, and foot care products through Alles voor Loopzorg purchasing channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Rondom is a Dutch multidisciplinary healthcare group that delivers podiatry, medical pedicure, lifestyle coaching, occupational therapy, corporate occupational health, psychology, and orthopedic services, complemented by a footwear advisory and retail platform (Rondom Schoenen), a knowledge institute for podiatrists (KIPZ), and a procurement channel (Alles voor Loopzorg). It serves individual patients through more than 500 locations across the Netherlands and corporate clients through Rondom in Bedrijf, and supports both audiences with proprietary apps including the Diabetes Voetencheck App and the Rondom Leefstijl lifestyle app.

Product overview

Rondom is a network of interconnected healthcare companies focused on helping people walk better through life, both physically and mentally. The organization operates as a platform of specialized brands covering podiatry, medical pedicures, lifestyle coaching, occupational therapy, corporate health services, psychology, orthopedics, and shoe advisory services. Key brands include Rondom Podotherapeuten (largest podiatry company in Netherlands), Rondom Leefstijl (lifestyle coaching with GLI programs), and Rondom in Bedrijf (corporate health services). The group also includes KIPZ (knowledge institute for podiatrists), Alles voor Loopzorg (purchasing channel), and several psychology practices. Digital offerings include the Diabetes Voetencheck App for remote diabetic foot monitoring and a proprietary lifestyle app with educational content. With over 350 healthcare professionals across 500+ locations in the Netherlands, the organization provides multidisciplinary care since 1978 without external investors.

Differentiator

Problem solved

Functional benefit

Brands

• Rondom Podotherapeuten: Podotherapy services including sport, diabetes, and rheumatism podotherapy, ultrasound imaging, and movement science.
• Rondom Pedicures
• Rondom Leefstijl
• Rondom in Bedrijf
• Rondom Ergotherapeuten
• Rondom Schoenen
• Rondom Psychologen
• Daadkracht Psychologie
• OnsPsychologie
• Krul Orthopedie
• Voetencheck App

Products and services

• Rondom Podotherapeuten Podotherapy services delivered by a large multidisciplinary team including all-round, diabetes, and sport podiatrists, MSU sonographers, and movement scientists, treating foot complaints, preventing injuries, and improving (sport) performance.
• Rondom Pedicures Medical pedicure services focused on keeping medically necessary foot care accessible in the Netherlands, including for people who cannot afford additional cosmetic care.
• Rondom Leefstijl Lifestyle coaching services helping Dutch residents find a healthier life with less stress and pain and more happiness and confidence, offering combined lifestyle interventions (GLI), stop smoking programs, and corporate lifestyle coaching.
• Rondom in Bedrijf Corporate health services helping Dutch organizations keep employees physically and mentally healthy through integrated programs combining prevention, occupational health, rehabilitation, ARBO services, and reintegration support.
• Rondom Ergotherapeuten Occupational therapy services providing activity and environmental analyses to identify daily-life barriers and working toward more independence, resilience, and control over one's own life for young and old.
• Rondom Schoenen Footwear platform connecting foot care professionals with shoe knowledge, advice, and curated offerings, helping customers choose the right shoes to reduce existing pain complaints and prevent new ones, sold via webshop and physical stores.
• Rondom Psychologen Mental health services providing low-threshold psychological support from scientific insights with attention for the person behind the complaint, covering emotional, behavioral, systemic, and stress-related complaints.
• Daadkracht Psychologie Psychology practice for adults, youth, and children offering customized therapies and training, with therapists trained to involve parents, partners, siblings, teachers, and the broader context where useful.
• KIPZ (Kennisinstituut voor Podotherapeuten) Knowledge institute for podiatrists offering courses, training, e-learnings, and masterclasses at post-hbo level to enable lifelong learning.
• Alles voor Loopzorg Procurement channel for podiatrists, pedicures, and other care providers offering practice supplies including covering leather, treatment tables, shoes, instruments, and more, with group purchasing to keep costs low.
• OnsPsychologie Psychology practice creating a safe and confidential environment where people can share their story and work together on their mental well-being.
• Krul Orthopedie Orthopedic services helping people move again without worries through collaboration with doctors and specialists, providing solutions for smoother and pain-free walking and movement.
• Diabetes Voetencheck App Mobile application enabling diabetes patients to self-monitor foot health, submit photos for remote review by diabetes podiatrists, access educational videos, and benefit from AI-powered triage support.
• Rondom Leefstijl App Proprietary lifestyle application containing more than 300 videos, articles, quizzes, exercises, and chat functionality to support participants in making healthier lifestyle choices.

Quantifiable outcome

• 69% of contracted pedicures rate the collaboration with an 8 or higher; 89.9% feel seriously taken seriously; 84% feel well-informed about processes and guidelines
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• DiabetesFondscoreStrategic or Co-development PartnerPartnership for diabetes-related foot care research and prevention programs. Collaborated on organizing network events for occupational health.
• NVvP (Nederlandse Vereniging van Podotherapeuten)coreStrategic or Co-development PartnerNational professional association for podiatrists. 45% co-funding for EXPLORE study on fall prediction validation.
• Alliantie Gezondheidsvaardigheden / PharoscoreStrategic or Co-development PartnerPartnership to improve patient health literacy and ensure equal access to quality care regardless of background. Developing understandable communication materials.
• Technische Universiteit Eindhoven (TU/e)coreTechnology or IntegrationResearch collaboration on Technology Support for Diabetes project, investigating AI applications for foot monitoring apps.
• Fontys HogescholencoreStrategic or Co-development PartnerCollaborative research partner on Technology Support for Diabetes and MEDIS projects. Also provides student placements for podiatry and paramedic programs.
• UMC AmsterdamminorStrategic or Co-development PartnerAcademic hospital partnership for research collaboration.
• DiabetercoreStrategic or Co-development PartnerSpecialized type 1 diabetes treatment center partnership developing lifestyle programs, foot screenings, and psychological support for diabetes patients.
• ReumaZorg NederlandcoreStrategic or Co-development PartnerKnowledge partnership for rheumatism foot care. Joint webinars on keeping mobile with rheumatism.
• ArteveldehogeschoolminorChannel Partner/ Reseller/ DistributorBelgian university of applied sciences providing podology student placements and collaboration on education.
• Saxion HogeschoolminorChannel Partner/ Reseller/ DistributorDutch university of applied sciences providing podiatry student placements.
• Ruimte voor Lopen (RvL)minorStrategic or Co-development PartnerWalking advocacy organization partnership supporting National Walking Masterplan.
• BeweegalliantieminorStrategic or Co-development PartnerMovement alliance partnership promoting physical activity.
• Loopzorg AlliantiecoreStrategic or Co-development PartnerFoot care alliance network founded by Rondom with ~20% of Dutch podiatrists for knowledge sharing and mutual support.
• Erasmus MCcoreStrategic or Co-development PartnerResearch collaboration on shoe research for big toe osteoarthritis (MTP-1 joint) investigating whether shoe adaptations reduce walking pain.
• KIPZ (Kennisinstituut voor Podotherapeuten)coreStrategic or Co-development PartnerKnowledge institute for podiatrists where practice, education and research meet. Co-organizer of annual scientific congress.
• Alles voor LoopzorgminorChannel Partner/ Reseller/ DistributorPurchasing channel for podiatrists, pedicures and other care providers offering products from covering leather to treatment tables, shoes, instruments and more.
• StoflooscoreTechnology or IntegrationTechnology developer collaborating on Diabetes Voetencheck app development and AI integration.
• Academische Werkplaats HomelandcoreStrategic or Co-development PartnerNetwork partner conducting research on implementing skin temperature measurements for foot ulcer prevention in diabetes patients.
• Cycle CapitalminorStrategic or Co-development PartnerInvestment/funding partner for diabetes innovation projects.
• Universiteit AmsterdamminorStrategic or Co-development PartnerResearch collaboration on risk factors for Achilles tendinopathy.
• Ministerie van DefensieminorStrategic or Co-development PartnerDefense ministry collaboration on Achilles tendinopathy research.
• Antoni van Leeuwenhoek (AVL)coreStrategic or Co-development PartnerNetherlands Cancer Institute collaboration on LOCATE study examining how neuropathy from chemotherapy affects foot function.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Pieter van Foreest: Large Dutch elderly care organisation in the Delft region offering nursing, home care and paramedical services. Comparable multidisciplinary care for elderly and chronic-condition patients within a regional Dutch footprint.
• Fundashon Mariadal: Dutch-language integrated care provider in the Caribbean Netherlands offering hospital, elderly and home care. Comparable multi-disciplinary, multi-brand integrated care model with Dutch reimbursement dynamics.
• Topaz: Dutch elderly and chronic care organisation providing nursing home care, rehabilitation and paramedical services. Overlaps with Rondom on geriatric and chronic-condition care delivery in the Leiden region.

Direct peers

• DC Klinieken: Dutch chain of independent outpatient clinics offering specialist care. Comparable multi-site, multi-specialty clinical delivery model serving insured Dutch patients.
• Synaeda: Dutch mental health (GGZ) provider network offering outpatient and specialist psychological care. Comparable as a Dutch psychology practice group, mirroring Rondom Psychologen and Daadkracht Psychologie.
• HumanTotalCare: Major Dutch occupational health and absenteeism service provider (ARBO). Direct competitor for Rondom in Bedrijf in the corporate wellness and reintegration market.
• Espria: Dutch healthcare group providing home care, youth care and elderly services across multiple regions. Comparable multi-disciplinary Dutch care delivery model with regional brands and employer/municipality contracts.
• Allerzorg: Dutch home care organisation providing nursing and paramedical care at home. Comparable employer scale and Dutch paramedic reimbursement model.
• Bergman Clinics: Large Dutch chain of specialist medical clinics offering multi-disciplinary care across orthopaedics, ophthalmology and other specialties. Directly comparable as a multi-site Dutch healthcare provider with a similar focus on integrated specialist delivery and employer partnerships.

Emerging players

• NIPED: Dutch preventive health and lifestyle intervention company working with employers and municipalities. Comparable on the lifestyle coaching / GLI side of Rondom Leefstijl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rondomlopengroep
• LinkedInlinkedin.com/company/rondom-lopen-groep
• Instagraminstagram.com/rondomlopengroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rondom