The Franchised

What The Franchised does

The Franchised is a UK-based B2B consultancy, founded in 2021 and registered as The Franchised Ltd, that helps franchisors recruit franchisees through marketing, content creation, and consulting services. Operating from Ashford, Kent with a podcast studio in Hampshire, the firm targets UK franchisors across diverse verticals including children's activities, home care, education, security, pet services, property, and elderly care. The company is founder-led by Ed Purnell, who brings 15+ years of recruitment, sales, and marketing experience, and operates with a small creative team of 1-10 employees comprising videographers, photographers, and a copywriter.

The company's core strategic asset is the Franchise Trust Engine™, a registered trademark structured as a five-step content-led methodology (Calibration, Configuration, Capture, Circulation, Conversion) designed to build trust with prospective franchisees before enquiry. Service offerings are organized into three layers: Strategy Services (audit, recruitment workshops, sales training), Marketing Implementation Services (social media, paid advertising, email, content creation, brochure design, copywriting), and specialized Video Podcasting Production offered across Online, Studio, and On-Site subscription tiers with 12-month minimum commitments. The company operates no proprietary technology platform, and the offering is delivered through human creative services. Complementary community properties include The Franchised Podcast, The Disenfranchised Podcast, The Franchised Jukebox community playlist, and The Franchised Social networking events.

Revenue is generated through a mix of one-off and project-based professional services engagements plus subscription retainers from video podcasting packages. The go-to-market is direct consultancy sales targeting enterprise and mid-market franchisors through Calendly-scheduled discovery calls, strategy workshops, and bespoke proposals. The customer base is diversified across SMB and mid-market segments with named clients including Walfinch, ERA Group, CareYourWay, Jiggy Wrigglers, Trafalgar Education, Captain Fantastic, and The Cat Butler. The company is privately held with no disclosed external funding and is supported by a strategic partnership with Red Book Productions for podcast production execution.

Name

The Franchised

Legal name

The Franchised Ltd

Website

https://thefranchised.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Franchised is a UK-based B2B consultancy that helps franchisors recruit franchisees through marketing, content creation, consulting, and video podcasting services. It operates the registered Franchise Trust Engine™ methodology with a small creative team serving SMB and mid-market UK franchisors.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consulting & Strategy Services: Revenue generated through franchise recruitment audits, strategy workshops, and bespoke consulting packages including franchisee recruitment process enhancement, content strategy development, and sales training.
2. Video Podcasting Subscriptions: Monthly retainer fees for podcast production services across Online, Studio, and On-Site tiers, with minimum 12-month commitments.
3. Marketing Implementation Services: Hands-on marketing support including social media management, content creation, paid advertising campaigns, email marketing, video production, franchise brochure creation, and copywriting.
4. Conference Content Services: Video and photography services for franchise conferences including highlights videos, testimonials, social media clips, and professional photography packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

The Franchised is a UK-based consultancy that helps franchisors attract, recruit, and convert high-quality franchisee candidates. The company delivers franchise recruitment audits, strategy workshops, hands-on marketing implementation, and video/podcast production, all tied together by the proprietary Franchise Trust Engine™ methodology. Its core deliverables span recruitment strategy, content creation, social media, paid advertising, brochure work, copywriting, conference filming, and subscription-based podcast production.

Product overview

The Franchised offers a unified service portfolio centered on franchise recruitment marketing and consulting. The core offering spans three interconnected areas: Strategy Services (audit, strategy workshops, and recruitment training), Marketing Implementation Services (content creation, social media, advertising, email, video, podcasts, copywriting), and specialized Video Podcasting Production (available as Online, Studio, or On Site packages). The Franchise Trust Engine™ serves as the strategic framework tying all services together—a structured content system that guides prospects through five stages from calibration to conversion. The company also operates content-driven community properties including The Franchised Podcast, The Disenfranchised Podcast, The Franchised Jukebox playlist, and The Franchised Social networking events, plus a free resources library. All services are delivered by a small creative team based in the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Trust Engine™ Strategic content system for franchisors that builds trust, attracts franchisees, and converts prospects through a structured 5-step process (Calibration, Configuration, Capture, Circulation, Conversion), combining professional content creation with strategic deployment across the recruitment funnel.
• Audit Services
• Strategy Services
• Marketing Implementation Services
• Video Podcasting Production
• Conference Content Services

Quantifiable outcome

• Over 300 plays and over 50 followers within 7 days of podcast launch for Trafalgar Education
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Red Book ProductionscoreStrategic or Co-development PartnerStrategic partnership for podcast production services. Red Book Productions works alongside The Franchised to provide seamless podcast production for franchisors, handling recording, editing, branding, publishing, and clips while The Franchised focuses on strategy and client relationships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 919 Marketing: US franchise marketing agency offering content, PR, social media and lead generation for franchise systems. Direct competitor in franchisor marketing services with a comparable integrated-service approach.
• Franchise Rocket: Franchise marketing agency providing lead generation, digital advertising and recruitment marketing for franchisors. Comparable offering across the franchise recruitment funnel with overlap on paid acquisition and content production.
• TopFire Media: US-based franchise marketing agency providing lead generation, SEO, content and paid media services to franchisors. Direct competitor on franchise-recruitment marketing services, with a deeper US footprint and longer operating history.
• Bigfish Creative Group: Franchise-focused creative and digital marketing agency serving franchisors with branding, web, SEO and content services. Comparable in scope of franchise marketing services and in serving SMB-to-mid-market franchisors.
• Inseev: US franchise digital marketing agency specializing in paid media, SEO and conversion optimization for franchisors. Closely comparable offering to The Franchised's Marketing Implementation services, but with broader US enterprise client base.
• Pure Franchise: UK-based franchise brokerage and consultancy connecting prospective franchisees with franchisors. Comparable UK franchise services competitor, but with a buyer-side brokerage model rather than a franchisor-side marketing model.
• BrandFace: Franchise branding and marketing agency building recruitment-focused brand systems, websites and content for franchisors. Comparable in targeting franchisor recruitment and brand-building objectives.

Broad incumbents

• Conversion Rate Experts: UK-based conversion optimization consultancy providing audit, strategy and experimentation services to B2B clients. Comparable in consulting methodology and UK B2B positioning, but broader in vertical focus rather than franchise-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thefranchised6344
• Facebookfacebook.com/TheFranchised
• LinkedInlinkedin.com/company/the-franchised
• Instagraminstagram.com/thefranchised

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Franchised