Pashma
- Company typePrivate
- Founded1999
- HeadquartersGurugram, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Pashma firmographics
Firmographics- Name
- Pashma
- Legal name
- SAS Cashmere Private Limited
- Website
- https://pashma.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Pashma industry classification
Industry- Product category
- Luxury Cashmere Apparel and Home Textiles
- NAICS
- Apparel Knitting Mills (3151), Fabric Mills (3132), Textile Mills (313)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
- akta.pro secondary industries
- Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH), Textured & Specialty Yarn Manufacturing (Textured/Chenille/Bouclé) (IMAOAAAF)
Keywords
Where Pashma is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Pashma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (D2C): Pashma generates revenue through direct-to-consumer sales of cashmere and luxury textile products via its e-commerce platform (pashma.com) and physical retail stores in India. Products include scarves, clothing, and home goods with price points ranging from approximately $39 to $996.
- Retail Store Sales: Revenue from physical retail locations in premium shopping areas including Khan Market (New Delhi), Santushti Shopping Complex (New Delhi), and UB City Mall (Bangalore).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cashmere Air Scarves - Premium price segment ($83-$336) |
| Unit Pricing | Pay-as-you-go | Wool-Cashmere Blended Scarves - Mid-tier ($84-$170) |
| Unit Pricing | Pay-as-you-go | Throws - Range from $95-$495 |
| Unit Pricing | Pay-as-you-go | Clothing - Tops, Dresses, Co-Ord Sets ($73-$273) |
| Unit Pricing | Pay-as-you-go | Home Cushions - From $39 |
| Unit Pricing | Pay-as-you-go | Heritage/Premium Cashmere - Up to $996 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Pashma product offering
Product offeringCore offering
Pashma manufactures and sells luxury cashmere and textile products, including scarves, sweaters, ruanas, tops, dresses, co-ord sets, bottoms, beanies, socks, cushions, and throws, sold direct-to-consumer via its Shopify e-commerce platform and three physical retail stores in India. The brand emphasizes sustainably sourced cashmere transformed into ultra-fine yarn using its Biella, Italy-procured worsted spinning system, and combines Indian heritage textile crafts with modern design across price points ranging from approximately $39 to $996.
Product overview
Pashma is a luxury cashmere and textile brand offering a comprehensive wardrobe collection centered around printed cashmere scarves and sweaters. The product portfolio spans three main categories: Scarves & Wraps (including Air Scarves, Ombre Diamond Scarves, Silk Cashmere Scarves, Airweight Cashmere, Printed Linen, Heritage/Changpa, and Neckerchiefs), Clothing (Tops & Dresses, T-shirts & Hoodies, Co-Ord Sets, Bottoms, Sweaters & Ruanas, Beanies & Socks), and Home (Cushions and Throws). The brand emphasizes sustainable sourcing of cashmere fibers directly from herders, artisanal craftsmanship, and combines Indian textile heritage with modern design. Products are made in India with materials including cashmere, silk, linen, cotton, wool, alpaca, and merino blends.
Differentiator
Problem solved
Functional benefit
Brands
- Casa Pashma: House brand mentioned for luxury cashmere throw products
Products and services
- Cashmere Scarves & Wraps Premium cashmere scarves and wraps sold direct-to-consumer, available in felted, ombre, airweight, woven, silk-cashmere, and heritage/Changpa varieties, targeted at affluent luxury consumers seeking trans-seasonal and travel-friendly accessories.
- Tops, Dresses & Blouses
Quantifiable outcome
- 231 products across multiple fabric types (cashmere, silk, linen, cotton)
- +1 more outcomes
Companies that use Pashma
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pashma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Pashma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycorePashma's e-commerce platform (pashma.com) is powered by Shopify, which provides the underlying technology infrastructure for the online store, including product listings, shopping cart, checkout, payment processing, and order management.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pashma competitors and assessment
Company assessmentDirect peers
- Ritu Kumar: Pioneering Indian luxury apparel brand built on Indian textile heritage and craftsmanship. Comparable to Pashma on heritage-driven positioning, premium womenswear, and Indian luxury retail footprint.
- Gobi Cashmere: Mongolian cashmere manufacturer and brand selling knitwear, scarves, and home textiles globally with vertical sourcing. Comparable to Pashma on cashmere-led assortment, vertical fiber control, and DTC international distribution.
- Eric Bompard: French heritage cashmere specialist selling premium knitwear, scarves, and accessories through own stores and wholesale. Direct comparable to Pashma in cashmere-led product mix, premium pricing, and brand-led D2C/wholesale model.
- Johnstons of Elgin: Scottish heritage cashmere manufacturer with own retail and own-brand knitwear, scarves, and home textiles. Comparable to Pashma on vertical integration from fiber to finished product and a heritage-led luxury positioning.
- Sabyasachi: Indian heritage-led luxury fashion brand with own retail, premium pricing, and global luxury positioning. Comparable to Pashma on Indian heritage storytelling and premium-segment apparel brand-building.
- Naadam: Modern DTC cashmere brand built around direct-from-herder sourcing and sustainable positioning. Closely comparable to Pashma on supply-chain narrative, cashmere-centric catalog, and digital-first distribution.
- Anita Dongre: Indian luxury fashion house combining Indian textile heritage with contemporary womenswear and bridal. Closest comparable in Indian heritage positioning, premium pricing, and integrated omnichannel D2C plus flagship retail.
- Autumn Cashmere: Cashmere specialist offering knitwear and accessories across price tiers. Comparable to Pashma on cashmere-led assortment and multi-channel apparel distribution.
Broad incumbents
- Loro Piana: Italian luxury cashmere, vicuña, and fine textiles maison owned by LVMH with extensive global retail. Direct competitor for Pashma's premium cashmere scarves, sweaters, and home textiles at the top price band.
- Brunello Cucinelli: Italian ultra-luxury cashmere and ready-to-wear maison with global flagship retail and wholesale. Competes with Pashma at the high end of the cashmere price band and represents the upper benchmark for cashmere brand-building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
Pashma social profiles
Digital presencePashma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pashma leadership team
Management profileNumber of profiles
Pashma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pashma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pashma
What does Pashma do?
Pashma manufactures and sells luxury cashmere and textile products, including scarves, sweaters, ruanas, tops, dresses, co-ord sets, bottoms, beanies, socks, cushions, and throws, sold direct-to-consumer via its Shopify e-commerce platform and three physical retail stores in India. The brand emphasizes sustainably sourced cashmere transformed into ultra-fine yarn using its Biella, Italy-procured worsted spinning system, and combines Indian heritage textile crafts with modern design across price points ranging from approximately $39 to $996.
Is Pashma a public or private company?
Pashma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pashma founded?
Pashma was founded in 1999. It employs 501 to 1,000 people.
Where is Pashma based?
Pashma is headquartered in Gurugram, India, in the Asia region.
How does Pashma make money?
Two revenue lines are on record. Direct Product Sales (D2C) is the primary driver. The others are retail Store Sales.
Who are Pashma's main competitors?
Direct peers on record are Ritu Kumar, Gobi Cashmere, Eric Bompard, Johnstons of Elgin, Sabyasachi, Naadam, Anita Dongre and Autumn Cashmere. Broad incumbents are Loro Piana and Brunello Cucinelli.
Does Pashma have an API?
No public API is recorded for Pashma.
What industry is Pashma in?
Pashma's product category is Luxury Cashmere Apparel and Home Textiles. Its primary akta.pro industry code is IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing, with a secondary code of IMAOABAH, Technical Fabric Mills (Performance/Protective/Medical Substrates). Its NAICS code is 3151 and its SIC code is 2300.