The Advocacy Group

What The Advocacy Group does

The Advocacy Group is a privately held, woman and minority-owned (WMBE-certified) consulting firm that specializes in human insights research, cultural competency training, and market analysis with a focused lens on marginalized and underrepresented communities. The company delivers four core service lines: people-focused qualitative research on marginalized audiences, cultural sensitivity training and coaching for workplaces, market analysis for emerging small and minority-owned businesses, and customized diversity, equity, and inclusion (DEI) services for Federal, State, and Local government agencies. The firm was founded by Ebony Pritchett, who brings 15 years of consumer insights experience from major consumer-facing companies including Procter & Gamble; the broader team contributes a stated 31 years of cumulative industry expertise across operations, market research, and consumer insights. The founding year is inconsistent across sources: structured firmographic data lists 2020, while the company-history narrative and a website copyright of 2023 imply 2023, creating a discrepancy the company has not publicly reconciled.

The firm's intellectual property and "technology" consist of its Human Insights research methodology and cultural competency training frameworks rather than a software platform; no APIs, SDKs, AI/ML capabilities, or patents are disclosed. Service delivery is project-based, with engagements customized to client needs and priced through a custom-quote model following Calendly-scheduled discovery calls. Distribution is direct and sales-led, targeting government agencies, large corporations (the website lists Apple, Walmart, Johnson & Johnson, Google, BET, Nike, and Procter & Gamble as past or current clients), non-profits, and small businesses. Marketing channels are limited to a Wix-hosted website, Instagram (@theadvocacygrp), a LinkedIn company page (The Advocacy Group LLC), email inquiries, and client testimonials. The company reports 1-10 employees, is headquartered in Orlando, Florida, and operates exclusively in the United States with no public funding, revenue, contract values, or partnership ecosystem disclosed.

Revenue mechanics are entirely project-based professional services billing under custom quotes, with multi-year contracts referenced as the billing cadence on some engagements. There is no software subscription, no usage-based pricing, no licensing revenue, and no disclosed pricing tiers. The combination of a 1-10 person headcount, founder-led GTM, and absence of disclosed capital or revenue figures indicates an early-stage consulting practice whose scale and growth rate cannot be verified from public information.

Name

The Advocacy Group

Legal name

The Advocacy Group LLC

Website

https://advocacygroupus.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Advocacy Group is a WMBE-certified consulting firm delivering human insights research, cultural competency training, and market analysis focused on marginalized communities for government agencies, corporations, non-profits, and small businesses across the United States.

Ownership category

akta.pro rank

Product category

DEI and Human Insights Consulting

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• DEI consulting services
• Cultural sensitivity training
• Market research services
• Human insights consulting
• Diversity training programs

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Services - Government DEI Training: Custom trainings and professional development services for Federal, State & Local Government DEI requirements. Services include marketing research, public opinion polling, management development training, and general management consulting.
2. Corporate Consulting Services: Cultural equity consulting, human insights research, and diversity training for corporate clients. Project-based engagements with customized deliverables based on organizational needs.
3. Small Business Market Analysis: Market analysis and insights services for emerging small and minority-owned businesses seeking to enter new markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Advocacy Group is a WMBE-certified human insights and DEI consulting firm that delivers qualitative market research focused on marginalized and underrepresented communities, cultural sensitivity training and coaching for workplaces, market analysis services for emerging small and minority-owned businesses, and DEI professional development engagements for Federal, State and Local government agencies. Services are project-based and customized per client requirements, with no software platform sold.

Product overview

The Advocacy Group is a woman and minority-owned human insights and advocacy firm offering a portfolio of consulting services centered on marginalized communities. The core offerings include: Human Insights (qualitative research services), Cultural Sensitivity Training & Coaching, Emerging Small Business Market Analysis, and Government DEI Services. Rather than a unified software platform, the company delivers personalized consulting engagements and training programs tailored to client needs in diversity, equity, inclusion, and market research.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Insights People-focused qualitative research service that designs and executes end-to-end consumer research studies based on client business needs and desired outcomes, with specialization in marginalized and underrepresented audiences. For organizations needing authentic consumer insights.
• Cultural Sensitivity Training & Coaching Cultural sensitivity training and coaching program providing tailored training sessions, one-on-one or group coaching, and tools/resources to foster inclusive environments in diverse workplaces. Covers facets of cultural diversity including race, gender, age, and sexual orientation.
• Emerging Small Business Market Analysis Market analysis service supporting small and minority-owned businesses seeking to enter new markets through market landscape assessment, target audience identification, and strategic market entry guidance.
• Government DEI Services Custom human insights and professional development services for Federal, State and Local government DEI requirements, including marketing research, public opinion polling, management development training, and general management consulting under applicable NAICS codes.

Quantifiable outcome

• Helps organizations attract diversity with integrity, not just optically
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cook Ross: Cook Ross is a specialized DEI and cultural competence consultancy offering training, coaching, and inclusion strategy to corporate clients - directly overlapping with The Advocacy Group's cultural sensitivity training offering.
• The Winters Group: The Winters Group is a woman- and minority-owned DEI consulting firm offering cultural competency training, leadership development, and inclusion strategy - directly comparable boutique competitor targeting government and enterprise clients.
• Cloverleaf: Cloverleaf is a DEI coaching and development platform serving corporate teams with personalized inclusion development - closely comparable in the cultural training/coaching vertical.
• Paradigm Strategy: Paradigm Strategy is a DEI consulting firm serving Fortune 500 and public-sector clients with inclusion strategy, training, and culture transformation services - highly comparable in client type and service mix.
• The Diversity Movement: The Diversity Movement provides DEI training, education, and consulting to corporate clients, with similar focus on cultural competency and inclusion capability building for enterprise customers.
• Blue Ocean Brain: Blue Ocean Brain offers DEI and unconscious bias training solutions to corporate clients, with comparable cultural competency and inclusion training positioning to TAG's Cultural Sensitivity Training service.

Emerging players

• C+R Research: C+R Research is a full-service market research firm specializing in consumer insights including diverse and multicultural audiences - directly comparable to The Advocacy Group's Human Insights research offering but with broader methodology.

Broad incumbents

• Kantar: Kantar is a major global market research and insights firm with dedicated diversity, equity and inclusion research offerings - a broad incumbent competing for the same enterprise clients.
• Ipsos: Ipsos is a global market research firm with significant multicultural and DEI-focused research practices - a broad incumbent that competes for the same enterprise research budgets as TAG's Human Insights service.
• Deloitte (DEI Practice): Deloitte's Human Capital practice includes a large DEI and inclusion transformation offering for enterprise and government clients - a broad incumbent that competes for large-scale DEI engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-advocacy-group-llc
• Instagraminstagram.com/theadvocacygrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Advocacy Group