Blanket Life (2022) Inc.
Blanket Life (2022) Inc. is a Canadian digital insurance brokerage offering online life, travel, renters, and other personal lines coverage, with US operations via Yeroosha Inc. and policies issued by Humania Assurance Inc.
- Company typePrivate
- Founded2022
- HeadquartersWestmount, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blanket Life (2022) Inc. does
Blanket Life (2022) Inc. is a Canadian insurance technology company operating a digital insurance brokerage platform that aggregates multiple personal and commercial coverage lines — currently life, travel, and renters, with condo, house, car, pet, and business insurance on the stated roadmap — into a single self-serve customer experience. The platform is built around 24/7 quote-to-bind capabilities, a mobile-accessible policy management experience, and a 'dynamic underwriting' layer intended to customize coverage assessment per applicant; a hybrid 'Talk to an Expert' channel supplements self-serve with human broker assistance for higher-touch purchases.
The company earns revenue on an affiliate/commission basis: it acts as a broker distributing policies issued by Humania Assurance Inc. (its core carrier partner), rather than underwriting risk itself. Pricing is quote-based and personalized per applicant, with no publicly disclosed list prices. Operations are structured across two wholly-owned subsidiaries — Covered by Blanket (2022) Inc. for damage insurance and Yeroosha Inc. for US operations — with licensure spanning four Canadian provinces for life brokerage, all Canadian provinces except Newfoundland for damage brokerage, and all 50 US states for P&P and life via the US entity.
Blanket sells primarily to individual consumers and small businesses via a self-serve product-led growth motion supported by broker-assisted inside sales, with customer testimonials and a frictionless application flow as primary marketing assets. The company is privately held, founded in 2022, headquartered at 4150 St Catherine Street West, Westmount, Quebec, and does business as 'Blanket Insurance.'
Blanket Life (2022) Inc. firmographics
Firmographics- Name
- Blanket Life (2022) Inc.
- Legal name
- Blanket Life (2022) Inc.
- Website
- https://blanket.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blanket Life (2022) Inc. is a Canadian digital insurance brokerage offering online life, travel, renters, and other personal lines coverage, with US operations via Yeroosha Inc. and policies issued by Humania Assurance Inc.
- Ownership category
- akta.pro rank
Blanket Life (2022) Inc. industry classification
Industry- Product category
- Digital Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
- akta.pro secondary industry
- Level Term Life Insurance (FSAIAAAA)
Keywords
Where Blanket Life (2022) Inc. is headquartered
LocationHeadquarters
- HQ city
- Westmount
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Blanket Life (2022) Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Brokerage/Agency Commissions: Blanket operates as an insurance broker earning commissions on policies sold. Policies are issued by Humania Assurance Inc. Blanket curates and distributes insurance products from top providers through its digital platform, earning commission revenue for each policy placed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based personalized pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Blanket Life (2022) Inc. product offering
Product offeringCore offering
Blanket Life (2022) Inc. operates a digital insurance brokerage platform that aggregates and distributes third-party insurance products (life, travel, renters, condo, house, car, pet, business) to individual consumers. Policies are issued by partner carrier Humania Assurance Inc., with Blanket earning brokerage commissions on each policy placed through its 24/7 self-serve online platform and mobile app.
Product overview
Blanket is an insurance technology platform offering a unified digital insurance marketplace. The platform provides multiple insurance products including Life, Travel, Renters, and Condo insurance. According to their website, they also cover business, house, car, pet, and travel plans. The company positions itself as an all-in-one insurance solution, allowing customers to apply, get quotes, select coverage, and pay for policies digitally through their platform, with policies issued by Humania Assurance Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
Quantifiable outcome
- Apply, get quote, select, and pay for policy in minutes
Companies that use Blanket Life (2022) Inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Blanket Life (2022) Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blanket Life (2022) Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Humania Assurance Inc.coreHumania Assurance Inc. is the insurance carrier that issues policies offered through Blanket's platform. This is a core partnership where Blanket serves as a digital distribution broker for Humania insurance products, including life insurance coverage backed by the Assuris program (Canadian government insurance protection program).
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Blanket Life (2022) Inc. competitors and assessment
Company assessmentRegional players
- Sonnet Insurance: Canadian digital-first insurance provider offering home and auto insurance through an online platform. Comparable as a Canadian digital insurance player serving consumers, though Sonnet is a carrier (Aviva-owned) while Blanket is a broker.
- Zensurance: Canadian digital commercial insurance brokerage targeting small businesses with online quotes for various commercial lines. Comparable as a Canadian digital insurance broker reimagining brokerage through technology, though focused on commercial vs Blanket's consumer focus.
- Aha Insurance: Canadian online insurance brokerage offering home, auto, life, and travel insurance through digital channels. Comparable as a Canadian digital insurance broker pursuing multi-line household coverage.
Emerging players
- Coverfox: India-based digital insurance aggregator and broker offering health, life, motor, and travel insurance comparison and purchase online. Comparable as a digital-first insurance distribution platform aggregating multiple lines from various carriers.
- Hippo Insurance: US digital-first home insurance provider offering modern homeowners insurance with smart home integration. Comparable as a digital insurance platform pursuing modernized customer experience and embedded product offerings.
Broad incumbents
- Lemonade: US-listed digital insurance super-app offering renters, home, auto, pet, and life insurance through a mobile-first AI-driven platform. Comparable as a multi-line digital insurance platform pursuing the household coverage thesis; serves as a US benchmark for Blanket's super-app ambitions.
- Policybazaar: Large digital insurance aggregator and broker offering life, health, auto, and travel insurance across multiple markets. Comparable as a multi-line insurance distribution platform using technology to aggregate and distribute carrier products at scale.
Direct peers
- PolicyMe: Canadian digital life insurance brokerage platform offering online term and whole life insurance quotes and policies. Most direct comparable to Blanket in Canada — same product (life insurance), same digital-first brokerage model, same Canadian consumer target.
- Insurify: US digital insurance comparison and brokerage platform aggregating auto, home, and life insurance quotes from multiple carriers. Comparable as a digital insurance distribution layer that curates and routes consumers to carrier products.
- Many Pets (formerly Bought by Many): Digital-first insurance brokerage offering pet, horse, and other specialty insurance via online platforms in the US, UK, and Canada. Comparable as a digital-first insurance broker using technology to streamline purchase and distribution of multiple insurance lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blanket Life (2022) Inc. social profiles
Digital presenceBlanket Life (2022) Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blanket Life (2022) Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Blanket Life (2022) Inc. subsidiaries and ownership
Company hierarchySubsidiaries3 records
Blanket Life (2022) Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blanket Life (2022) Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blanket Life (2022) Inc.
What does Blanket Life (2022) Inc. do?
Blanket Life (2022) Inc. operates a digital insurance brokerage platform that aggregates and distributes third-party insurance products (life, travel, renters, condo, house, car, pet, business) to individual consumers. Policies are issued by partner carrier Humania Assurance Inc., with Blanket earning brokerage commissions on each policy placed through its 24/7 self-serve online platform and mobile app.
Is Blanket Life (2022) Inc. a public or private company?
Blanket Life (2022) Inc. is a private company. It is classified as unknown and is currently operating.
When was Blanket Life (2022) Inc. founded?
Blanket Life (2022) Inc. was founded in 2022. It employs 11 to 50 people.
Where is Blanket Life (2022) Inc. based?
Blanket Life (2022) Inc. is headquartered in Westmount, Canada, in the North America region.
How does Blanket Life (2022) Inc. make money?
One revenue line is on record: insurance Brokerage/Agency Commissions.
Who are Blanket Life (2022) Inc.'s main competitors?
Regional players on record are Sonnet Insurance, Zensurance and Aha Insurance. Emerging players are Coverfox and Hippo Insurance. Broad incumbents are Lemonade and Policybazaar. Direct peers are PolicyMe, Insurify and Many Pets (formerly Bought by Many).
Does Blanket Life (2022) Inc. have an API?
No public API is recorded for Blanket Life (2022) Inc..
What industry is Blanket Life (2022) Inc. in?
Blanket Life (2022) Inc.'s product category is Digital Insurance Brokerage. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance, with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524210 and its SIC code is 6411.