Hey Counsel
HeyCounsel is a membership-based platform connecting solo and boutique lawyers with businesses seeking legal services. It operates as a curated network of 400+ vetted lawyers using AI-powered matching, a private Slack community, and shared legal templates.
- Company typePrivate
- Founded-
- HeadquartersSolana Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Hey Counsel does
HeyCounsel is a membership-based two-sided platform that connects solo, fractional, and boutique lawyers with businesses seeking legal services. The company serves approximately 400+ vetted member lawyers who pay recurring subscription fees and provides them with peer collaboration tools, client referrals, and operational resources. On the demand side, the platform enables businesses—predominantly early-stage to growth-stage technology startups such as Truv, Spade, Clicked, Roam, Slate, and Orb—to submit legal needs at no cost and receive matched lawyer proposals typically within 24 hours.
The platform is built around four interlocking product surfaces: a private Slack community workspace (operating for 4+ years) for peer Q&A, mastermind cohorts, and member-to-member referrals; an AI-powered Matching Service that uses recommendation algorithms (powered by third-party providers Anthropic and OpenAI) to suggest lawyers based on practice area, location, and profile data; a Template Repository containing 400+ member-contributed legal documents including MSAs, NDAs, and demand letters; and a Member Website Builder that enables lawyers to launch SEO- and AEO-optimized standalone professional sites. Supporting integrations include Stripe for subscription billing, Slack as the community chat layer, and Google/LinkedIn for third-party authentication. The AI capability is limited to recommendation/matching and is not used for document drafting, legal analysis, or workflow automation.
The business model is a pure recurring subscription model on the supply (lawyer) side. Lawyers pay either $99 per month billed monthly or $948 per year ($79/month equivalent) billed annually, with a 3-day risk-free trial and no referral, commission, or transaction fees on client engagements. Clients access the matching service free of charge and pay lawyers directly. The go-to-market motion is community-led growth: acquisition flows through the Slack community itself, CLE programming (including partnerships with NBI and Hotshot Legal), organic word-of-mouth, and the public-facing Lawyer Directory at go.heycounsel.com/search. The company is privately held, headquartered in West Hollywood, California (with a Solana Beach listed address), operates with 1–10 employees, and has no disclosed institutional funding, acquisitions, or parent company.
Hey Counsel firmographics
Firmographics- Name
- Hey Counsel
- Legal name
- Hey Counsel, Inc.
- Website
- https://heycounsel.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeyCounsel is a membership-based platform connecting solo and boutique lawyers with businesses seeking legal services. It operates as a curated network of 400+ vetted lawyers using AI-powered matching, a private Slack community, and shared legal templates.
- Ownership category
- akta.pro rank
Hey Counsel industry classification
Industry- Product category
- Legal Services Marketplace
- NAICS
- Legal Services (5411), All Other Legal Services (541199), Business Associations (813910)
- SIC
- Services-Legal Services (8111), Services-Membership Organizations (8600)
- akta.pro primary industry
- Affinity, Membership & Association Referral Programs (FSAEAMAL)
Keywords
Where Hey Counsel is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hey Counsel business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lawyer Membership Subscriptions: Solo and boutique lawyers pay monthly or annual membership fees to join the HeyCounsel network. Membership provides access to community features, client matching, template library, CLEs, and member referrals. No commission or transaction fees are charged on lawyer earnings from client engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership |
| Subscription | Annual | Annual membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hey Counsel product offering
Product offeringCore offering
HeyCounsel is a membership-based legal services marketplace that connects businesses seeking legal help with a curated network of 400+ vetted solo, fractional, and boutique lawyers. Lawyers pay monthly or annual subscription fees to access a private Slack community for peer collaboration, an AI-powered matching service for inbound client referrals, a repository of 400+ legal templates, CLE programming, and member-to-member referrals. Clients use the matching service free of charge, and no commissions or transaction fees are charged on lawyer earnings from engagements sourced through the platform.
Product overview
HeyCounsel is a membership-based platform connecting boutique, fractional, and solo lawyers with businesses seeking legal services. The platform operates as a unified ecosystem comprising a private Slack community for peer collaboration, an AI-powered Matching Service for client-lawyer introductions, a Template Repository with 400+ member-contributed legal documents, a Member Website Builder for SEO optimization, CLE & Education programming, a Vendor Discount Program, a Member Referral Network, and a public Lawyer Directory. The platform does not charge transaction fees—lawyers pay a membership fee and retain 100% of client payments. The Matching Service uses AI (powered by Anthropic and OpenAI) to generate lawyer suggestions based on client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- HeyCounsel Lawyer Membership Subscription membership for solo, fractional, and boutique lawyers that provides access to the HeyCounsel private Slack community, peer Q&A, member referrals, the legal template repository, free CLE programming, the website builder with SEO/AEO discoverability, and curated vendor discounts. Members join via an application/vetting process and pay $99/month billed monthly or $79/month billed annually.
- Client Matching Service Free, AI-powered online matching service enabling businesses to submit legal needs and receive suggestions of vetted member lawyers based on practice area, location, and profile information; member lawyers can submit proposals in response. Clients sign up at no charge and typically receive proposals within 24 hours.
- Lawyer Directory Public-facing searchable directory of vetted member lawyers with profiles including practice areas, bar admissions, geographic service areas, and professional credentials, enabling prospective clients to discover and browse HeyCounsel member attorneys.
Quantifiable outcome
- 400+ solo and small firm lawyers in network
- +3 more outcomes
Companies that use Hey Counsel
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Hey Counsel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Hey Counsel partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hey Counsel competitors and assessment
Company assessmentDirect peers
- Lawyer.com: Online lawyer directory and matching service for consumers and businesses seeking legal help. Direct overlap with HeyCounsel's public-facing lawyer directory at go.heycounsel.com/search and client matching workflow.
- Priori Legal: Curated marketplace of vetted lawyers serving startups and businesses, with a strong emphasis on quality control and a no/low-commission model. Closely comparable to HeyCounsel's curated network positioning and startup-focused client base.
- UpCounsel: Two-sided online marketplace connecting businesses with freelance lawyers across practice areas, operating on a model closely parallel to HeyCounsel's matching service. The most direct product and business-model comparison in the curated lawyer marketplace category.
- Clerky: Software and legal service provider focused on startup formation, financing, and acquisition paperwork. Targets the same startup client segment as HeyCounsel (Truv, Spade, Clicked, Roam, Slate, Orb) and competes for the same wallet of startup legal spend.
Broad incumbents
- Martindale-Hubbell: Long-standing lawyer directory and rating service, now part of Internet Brands/Avvo, with consumer attorney-matching products. Comparable to HeyCounsel's public lawyer directory and AI-assisted matching offering, though operating at much greater scale and as a legacy incumbent.
- LawDepot: Established online legal document template provider, directly comparable to HeyCounsel's 400+ member-contributed template repository. While broader and more consumer-oriented, it represents an alternative for clients seeking self-serve legal document solutions rather than a lawyer match.
- Avvo: Major lawyer directory and Q&A platform owned by Internet Brands, with a marketplace offering connecting consumers and SMBs to attorneys. Overlaps with HeyCounsel's lawyer directory and matching functionality but at much larger scale and as part of a broader portfolio.
- LegalZoom: Established consumer and SMB legal services platform offering document preparation, business formation, and lawyer matching at scale. Operates broadly across the legal services value chain with significantly larger resources, and is the dominant incumbent in the SMB legal marketplace.
- LinkedIn ProFinder: LinkedIn's professional services marketplace that connects users with freelance professionals including lawyers, accountants, and consultants. Provides a similar two-sided marketplace model at much greater scale, leveraging LinkedIn's identity and professional graph.
Emerging players
- Stripe Atlas: Stripe's startup incorporation and legal services product, embedding legal formation and template services into Stripe's startup onboarding flow. Competes for a subset of HeyCounsel's startup client work and represents the broader trend of legal services being bundled into fintech infrastructure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hey Counsel social profiles
Digital presenceHey Counsel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey Counsel leadership team
Management profileNumber of profiles
Hey Counsel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey Counsel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey Counsel
What does Hey Counsel do?
HeyCounsel is a membership-based legal services marketplace that connects businesses seeking legal help with a curated network of 400+ vetted solo, fractional, and boutique lawyers. Lawyers pay monthly or annual subscription fees to access a private Slack community for peer collaboration, an AI-powered matching service for inbound client referrals, a repository of 400+ legal templates, CLE programming, and member-to-member referrals. Clients use the matching service free of charge, and no commissions or transaction fees are charged on lawyer earnings from engagements sourced through the platform.
Is Hey Counsel a public or private company?
Hey Counsel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hey Counsel founded?
Hey Counsel was founded in -1. It employs 1 to 10 people.
Where is Hey Counsel based?
Hey Counsel is headquartered in Solana Beach, United States, in the North America region.
How does Hey Counsel make money?
One revenue line is on record: lawyer Membership Subscriptions.
Who are Hey Counsel's main competitors?
Direct peers on record are Lawyer.com, Priori Legal, UpCounsel and Clerky. Broad incumbents are Martindale-Hubbell, LawDepot, Avvo, LegalZoom and LinkedIn ProFinder. Stripe Atlas is listed as an emerging player.
Does Hey Counsel have an API?
No public API is recorded for Hey Counsel.
What industry is Hey Counsel in?
Hey Counsel's product category is Legal Services Marketplace. Its primary akta.pro industry code is FSAEAMAL, Affinity, Membership & Association Referral Programs. Its NAICS code is 5411 and its SIC code is 8111.