Priori
Priori is a legal technology company offering a global marketplace of 8,000+ vetted legal professionals and an enterprise SaaS platform (Priori RFP & Panel Management) that helps in-house corporate legal teams source, evaluate, and manage outside counsel, with an AI agent called Scout supporting matter intake, RFP creation, and firm recommendations.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Priori does
Priori Legal, Inc. (DBA Priori) operates a two-product platform that helps in-house corporate legal teams find, engage, evaluate, and manage outside counsel. The Priori Talent Marketplace is a curated global marketplace of 8,000+ vetted legal professionals across all 50 U.S. states and 70+ countries, with 50% of providers drawn from AmLaw firms and 85% holding eight or more years of experience. Priori RFP & Panel Management is an enterprise SaaS product that brings together RFP creation, panel management, firm evaluation, system-agnostic eBilling integrations, and rate benchmarks into a single control center; the Scout AI agent (GA April 2026) layers natural-language matter intake, AI-driven RFP creation, firm recommendations, and proposal insights on top of structured data spanning 60,000+ lawyer profiles, five years of Chambers independent legal rankings (integrated March 2026), and historical client engagement data. The platform is SOC 2 Type II compliant and ISO/IEC 27001 certified, with GDPR and CCPA alignment, designed to meet Fortune 500 procurement standards.
The company earns revenue through multiple streams tied to its two-sided platform. On the marketplace side, Priori collects a management fee embedded in the rate billed when clients engage legal professionals, on flat, hourly, success-based, or mixed-fee terms, plus a 25% placement fee if a client hires an introduced professional within two years and pass-through disbursement billing. On the software side, Priori RFP & Panel Management is sold as a recurring enterprise SaaS subscription via a demo-driven direct sales motion, increasingly cross-sold into existing marketplace customers. Distribution is bifurcated: a self-serve web application (app.priorilegal.com) drives marketplace adoption, while the software business runs on enterprise field sales supported by a formal Client Advisory Board of senior in-house legal leaders from Meta, Mastercard, Shell, Capital One, Stryker, Clorox, Google, Hearst, and others. Marketing is content- and event-led, anchored by industry recognition (Deloitte Technology Fast 500 #191 in 2025, Inc. Regionals: Northeast No. 46 of 151 in 2026 with 108% two-year revenue growth), the FlexFest virtual summit, and speaking presence at the Financial Times Innovative Lawyers Global Summit, Economist General Counsel Summit US, and LegalOps.com Running Legal Like a Business.
Priori firmographics
Firmographics- Name
- Priori
- Legal name
- Priori Legal, Inc.
- Website
- https://priorilegal.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Priori is a legal technology company offering a global marketplace of 8,000+ vetted legal professionals and an enterprise SaaS platform (Priori RFP & Panel Management) that helps in-house corporate legal teams source, evaluate, and manage outside counsel, with an AI agent called Scout supporting matter intake, RFP creation, and firm recommendations.
- Ownership category
- akta.pro rank
Priori industry classification
Industry- Product category
- Legal Operations Software
- NAICS
- Legal Services (5411), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
- akta.pro secondary industry
- Business Valuation & Litigation Support (BPAHABAK)
Keywords
Where Priori is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Priori business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Transaction / Management Fee: When a Client engages a Platform Legal Professional through the Site, the Professional's rate includes both their legal fee and a Priori management fee — Priori's cut is built into the Rate billed through the platform. Billing terms can be flat, hourly, success-based, or mixed-fee. This is a transaction-based revenue stream tied to the volume of legal services sourced through the marketplace.
- Software Subscription (Priori RFP & Panel Management): Recurring SaaS revenue from the Priori RFP & Panel Management platform, which includes the Scout AI agent, workspace rules, eBilling integrations, and Chambers legal rankings data. Sold via "Request a Demo" enterprise sales motion to in-house legal departments.
- Placement / Recruitment Fee: If a Platform Legal Professional introduced by Priori is employed by the Client or its affiliates within two years of introduction, Client owes a Placement Fee equal to 25% of the Professional's total first-year compensation. One-time, contingent on a hire event.
- Disbursement Pass-Through Billing: Disbursements incurred by Platform Legal Professionals in connection with Legal Services are billed to the Client separately, on top of the Rate. Functions as a pass-through with potential margin on handling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Talent Marketplace engagements — flat, hourly, success, or mixed fee; Priori management fee built into the Rate |
| Subscription | Annual | Priori RFP & Panel Management software — enterprise SaaS, quote-based |
| Outcome Based/ Performance | Multi-year contract | Placement Fee (recruitment) — 25% of first-year total compensation |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Priori product offering
Product offeringCore offering
Priori operates a two-sided legal marketplace and outside counsel management SaaS platform for in-house legal teams. Its Talent Marketplace connects clients with 8,000+ vetted legal professionals and law firms across 50 U.S. states and 70+ countries for project-based, flex, leave-coverage, and overflow engagements. Its Priori RFP & Panel Management software (including the Scout AI agent) brings structure, AI-guided intelligence, eBilling integrations, and Chambers legal rankings data to outside counsel selection, panel management, and legal spend tracking.
Product overview
Priori operates a platform-plus-modules architecture delivering a legal technology stack for in-house legal teams to source, engage, and manage outside counsel. Its two flagship products are (1) Priori Talent Marketplace, a global curated marketplace connecting in-house teams with 8,000+ vetted attorneys, legal operations professionals, and law firms for project-based, flex, leave-coverage, and overflow engagements, and (2) Priori RFP, an outside-counsel management software that unifies RFP creation, firm evaluation, pricing/benchmarks, panel management, eBilling integrations, and AI-guided intelligence via the Scout AI agent. The original Priori Panel Management module (launched 2021) is now incorporated into the Priori RFP product, and Scout (launched April 2026) is the AI agent layer that powers guided matter intake, AI-driven RFP creation, firm recommendations, and proposal insights across the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Priori RFP: RFP and Panel Management software product for outside counsel selection, with AI-guided intelligence via the Scout agent.
- Priori Talent Marketplace
- Scout
Products and services
- Priori Talent Marketplace A curated global marketplace connecting in-house legal teams with 8,000+ vetted legal professionals (attorneys, legal operations professionals, and law firms) across all 50 U.S. states and 70+ countries for flex work, project-based engagements, leave and headcount coverage, and outside counsel sourcing. Top practice areas include commercial contracts, data privacy, litigation, employment, and IP. Engagement terms can be flat, hourly, success-based, or mixed-fee.
- Priori RFP (RFP & Panel Management Software) Control-center software for outside counsel management that brings structure, transparency, and real-time intelligence to every outside counsel decision. Capabilities include firm evaluation, pricing strategy, rate benchmarks, panel management, system-agnostic eBilling integrations, integrated pricing intelligence, workspace rules, firm discovery, and AI-guided intelligence via the Scout agent. Sold via enterprise direct sales (Request a Demo) on annual subscription.
Quantifiable outcome
- 108% two-year revenue growth; #46 on 2026 Inc. Regionals: Northeast (151 companies)
- +7 more outcomes
Companies that use Priori
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles3 records
Priori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature7 records
Priori partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic (data partnership), core infrastructure, flagship (incubator / strategic home), strategic (thought leadership) and strategic (sponsorship).
- Chambers (Chambers and Partners)strategic (data partnership)In March 2026, Priori integrated five years of Chambers independent legal rankings data into its RFP & Panel Management platform, enriching firm intelligence for outside counsel decision-making.
- Stripe (Payment Processor)core infrastructurePriori uses Stripe as its third-party payment processor. Clients agree to be bound by Stripe's Connected Account Agreement, and Priori is authorized to share client information with Stripe as required to provide the Paid Services.
- Google Analyticscore infrastructurePriori uses Google Analytics for website and Platform usage analytics. Cookies are used in line with the consent management framework and Google Analytics Opt-out Browser Add-on is honored.
- CookieYescore infrastructurePriori uses CookieYes as its consent management platform. Visitors manage cookie options through the CookieYes pop-up and persistent button at the bottom of the screen.
- Secureframecore infrastructurePriori hosts its Security Trust Center on Secureframe, where customers and prospects can request copies of its ISO/IEC 27001 certificate and SOC 2 Type II compliance report, and view its sub-processor list.
- HearstLab (Hearst)flagship (incubator / strategic home)Priori is headquartered at HearstLab (300 West 57th Street, 40th Floor, New York), Hearst's accelerator program for women-led media and technology startups. Hearst's legal team (An Trotter, Sr. Director of Operations, Office of the General Counsel) is a Priori client and a member of the Client Advisory Board. Priori was co-founded by Basha Rubin and Mirra Levitt.
- Financial Times (Innovative Lawyers Global Summit)strategic (thought leadership)Priori is a participating partner and speaker at the FT Innovative Lawyers Global Summit (London, June 2026). CEO Basha Rubin is featured in a panel on AI-driven legal pricing.
- LegalOps.com (Running Legal Like a Business 2026)strategic (sponsorship)Priori is a sponsor and attendee of LegalOps.com's flagship event for legal operations professionals and in-house legal leaders in Las Vegas, Sept 8-11, 2026.
- Economist Enterprise (General Counsel Summit US)strategic (thought leadership)Priori is a participating partner and speaker at the Economist General Counsel Summit US (New York, Sept 15, 2026). CEO Basha Rubin joins a panel on law firm business model evolution.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Priori competitors and assessment
Company assessmentPeers
Direct peers
- Axiom: Axiom is the most direct competitor in the legal talent marketplace space, connecting in-house teams with vetted attorneys and legal professionals for flex, project, and managed services engagements. It is highly comparable in business model (marketplace + ALSP services) and target customer (enterprise in-house legal departments).
- Elevate (ElevateNext): Elevate is a direct competitor providing flexible legal talent, legal operations consulting, and technology-enabled services to in-house teams. Its hybrid ALSP + technology offering closely mirrors Priori's marketplace-plus-software approach to outside counsel sourcing.
- Brightflag: Brightflag is an AI-powered legal spend management and outside counsel management platform for in-house legal teams. It competes most directly with Priori's RFP & Panel Management software for the same enterprise buyer and overlapping use cases (RFP, panel, eBilling).
- Apperio: Apperio provides real-time legal spend analytics and outside counsel management for in-house legal teams, with a focus on dashboards, rate benchmarking, and budget visibility. It is comparable to Priori in serving enterprise legal operations with spend insight and outside counsel decision support.
- UpCounsel: UpCounsel is an online legal marketplace connecting businesses with attorneys for project-based legal work. It is a comparable online marketplace model for sourcing outside legal talent, though it skews more toward SMBs and is less enterprise-focused than Priori.
Broad incumbents
- Onit (includes SimpleLegal): Onit is a broader legal operations and contract lifecycle management suite that includes SimpleLegal for legal spend management and outside counsel management. It competes with Priori RFP while also offering adjacent workflow tools beyond Priori's focused marketplace panel/RFP niche.
Emerging players
- LawVu: LawVu is a legal operations platform for in-house legal teams covering matter management, contract management, and outside counsel workflows. It overlaps with Priori's RFP & Panel Management on the outside-counsel workflow portion and targets the same enterprise legal operations buyer.
- Ironclad: Ironclad is a contract lifecycle management platform with digital contracting and AI-powered workflow tools for in-house legal teams. It is an adjacent rather than direct peer, competing for the same in-house legal budget and increasingly offering outside-counsel workflow features that intersect with Priori's panel and RFP functionality.
Regional players
- Morae Global: Morae Global is a legal management consulting and technology services firm serving corporate legal departments with outside counsel management, legal operations, and discovery services. It is a partial peer in the legal operations and outside counsel advisory space, particularly strong outside the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Priori social profiles
Digital presencePriori compliance and trust
Trust signalCompliance4 records
Priori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priori leadership team
Management profileNumber of profiles
Profiles5 records
Priori funding detail
Funding detailFunding overview
Funding rounds2 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priori
What does Priori do?
Priori operates a two-sided legal marketplace and outside counsel management SaaS platform for in-house legal teams. Its Talent Marketplace connects clients with 8,000+ vetted legal professionals and law firms across 50 U.S. states and 70+ countries for project-based, flex, leave-coverage, and overflow engagements. Its Priori RFP & Panel Management software (including the Scout AI agent) brings structure, AI-guided intelligence, eBilling integrations, and Chambers legal rankings data to outside counsel selection, panel management, and legal spend tracking.
Is Priori a public or private company?
Priori is a private company. It is classified as venture growth investor backed and is currently operating.
When was Priori founded?
Priori was founded in 2013. It employs 51 to 100 people.
Where is Priori based?
Priori is headquartered in New York, United States, in the North America region.
How does Priori make money?
Four revenue lines are on record. Marketplace Transaction / Management Fee is the primary driver. The others are software Subscription (Priori RFP & Panel Management), placement / Recruitment Fee and disbursement Pass-Through Billing.
Who are Priori's main competitors?
Wolters Kluwer ELM Solutions is listed as a peer. Direct peers are Axiom, Elevate (ElevateNext), Brightflag, Apperio and UpCounsel. Onit (includes SimpleLegal) is listed as a broad incumbent. Emerging players are LawVu and Ironclad. Morae Global is listed as a regional player.
Does Priori have an API?
No public API is recorded for Priori.
What industry is Priori in?
Priori's product category is Legal Operations Software. Its primary akta.pro industry code is BPAHALAG, Litigation Support & Expert Witness Services, with a secondary code of BPAHABAK, Business Valuation & Litigation Support. Its NAICS code is 5411 and its SIC code is 7361.