TRUST-ED
Trust-ed is a student transportation platform that uses AI geo-proximity matching to pair vetted, background-checked educators with homeless, foster, and special-needs students along existing commute routes, sold to K-12 districts through licensed Education Service Agency (ESA) affiliates in Arkansas and Ohio.
- Company typePrivate
- Founded2020
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TRUST-ED does
Trust-ed, founded in 2020 and headquartered in Phoenix, Arizona, is a student transportation technology company serving K-12 public school districts that need to transport students whose needs fall outside standard yellow-bus routes — primarily homeless students covered by McKinney-Vento, foster care placements, and special education/IEP populations subject to ESSA and SPED regulations. The core product is an AI-powered geo-proximity matching platform that pairs vetted, background-checked educators (teachers, substitutes, paraprofessionals, and trusted community members) with students along the educators' existing commute corridors, so that rides are delivered on trips the drivers were already making.
The platform consists of four integrated components: web-based District and Affiliate Portals used by district administrators and Education Service Agency (ESA) staff to manage drivers, students, the AI Trip Builder, 1099 contractor payments, and compliance documentation; iOS and Android Driver Apps that handle trip acceptance, turn-by-turn navigation, biometric login, and earnings tracking; iOS and Android Parent Apps that provide live tracking, pickup and drop-off notifications, and driver profile visibility; and the AI Trip Builder, a geo-proximity engine that maps driver home addresses against student locations, groups students along commute corridors into optimized multi-student routes, displays cost comparisons versus traditional vendor quotes, and re-runs when rosters or availability change. Built-in compliance automation covers McKinney-Vento, ESSA, SPED, and FERPA requirements.
Trust-ed makes money through a combination of transaction-based trip fees, platform/SaaS fees, and affiliate licensing paid by ESAs that operate the program in their states. Distribution is anchored on an ESA-affiliate channel model — Education Service Agencies license the platform and serve as the operational entity within protected state territories, recruiting member districts — supplemented by direct enterprise sales ("Request a Demo") to district administrators. In the 2024-25 school year, an Ohio pilot with the Ohio Education Service Agency delivered 1,203 trips, 50,153 miles driven, zero incidents, $617K in revenue plus grants, and $70K paid to educators at an average cost of $58.63 per trip. The company operates in Arkansas and Ohio with custom insurance coverage developed alongside Crest Insurance.
TRUST-ED firmographics
Firmographics- Name
- TRUST-ED
- Legal name
- Trust-ed
- Website
- https://trust-ed.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trust-ed is a student transportation platform that uses AI geo-proximity matching to pair vetted, background-checked educators with homeless, foster, and special-needs students along existing commute routes, sold to K-12 districts through licensed Education Service Agency (ESA) affiliates in Arkansas and Ohio.
- Ownership category
- akta.pro rank
TRUST-ED industry classification
Industry- Product category
- K-12 Student Transportation Software
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Elementary and Secondary Schools (6111)
- SIC
- Transportation Services (4700), Services-Educational Services (8200)
- akta.pro primary industry
- Special Education (SPED), IEP & Accessibility/Assistive Technology (EDAJAMAH)
Keywords
Where TRUST-ED is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TRUST-ED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Trip/Transportation Fees: Districts pay for transportation services rendered through educator drivers. Revenue flows through ESA affiliates who operate the program in their states, with program proceeds creating sustainable revenue for affiliate organizations.
- Affiliate Licensing: ESAs license the Trust-ed platform to operate the program in their state, creating revenue for both the affiliate organization and potentially licensing fees to Trust-ed.
- Platform/SaaS Fees: Districts and affiliates pay for access to the technology platform including the AI Trip Builder, driver/parent apps, and admin portals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cost-per-trip model based on transaction volume |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
TRUST-ED product offering
Product offeringCore offering
Trust-ed provides a student transportation technology platform that pairs vetted educators (teachers, substitutes, paraprofessionals, and trusted community members) with homeless, foster care, and special needs students along the educator's existing daily commute. The offering combines an AI-powered Trip Builder with geo-proximity matching, web-based District and Affiliate admin portals, and native Driver and Parent mobile apps, sold to K-12 school districts and operated through licensed Education Service Agency (ESA) affiliates.
Product overview
Trust-ed is a student transportation platform connecting vetted educators with students in homeless, foster care, and special needs populations. The platform consists of four integrated components: the District & Affiliate Portals (web-based admin consoles for managing drivers, students, compliance, and the AI Trip Builder), the Driver App (iOS & Android mobile app for educators to accept trips and track earnings), the Parent App (iOS & Android for families to track rides and receive notifications), and the AI Trip Builder (AI-powered routing engine that optimizes multi-student routes using geo-proximity matching). The ecosystem operates in real time with full compliance documentation for McKinney-Vento, ESSA, and SPED programs.
Differentiator
Problem solved
Functional benefit
Products and services
- District & Affiliate Portals Web-based admin consoles for school district administrators and ESA affiliate staff to manage drivers, enroll students, run the AI Trip Builder, track 1099 contractor payments, and generate compliance reports for McKinney-Vento, SPED, and ESSA programs.
- Trust-ed Driver App
Quantifiable outcome
- $58.63 average cost per trip vs. higher traditional vendor costs
- +3 more outcomes
Companies that use TRUST-ED
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
TRUST-ED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
TRUST-ED partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Arkansas River Education Service CooperativecoreActive affiliate partner in Arkansas operating the Trust-ed platform for member school districts. Provides trusted educator drivers for homeless, foster care, and special needs students across the region.
- Ohio Education Service AgencycoreCompleted a 9-month pilot program (2024-25 school year) that generated 1,203 trips, 0 incidents, $617K revenue+grants, and $70K paid to educators. Demonstrated the model's viability and safety record.
- Crest InsuranceminorTaylor Bouve partnered with Crest Insurance to develop unique insurance coverage protecting the Trust-ed Program and its Affiliates. This coverage is described as so unique it required partnering with carriers across the country.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
TRUST-ED competitors and assessment
Company assessmentDirect peers
- HopSkipDrive: Tech-enabled ride service specifically for children and youth, serving schools and families with vetted drivers. Most directly comparable to Trust-ed on the "trusted-driver-for-students" model, though HopSkipDrive relies on caregivers rather than credentialed educators.
- Zum: Modern student transportation platform combining routed bus service, AI optimization, and on-demand rides for K-12 districts. Comparable as a technology-first alternative to traditional school bus operators serving similar district customers.
- Kango: On-demand ride and childcare platform providing supervised transportation for kids with background-checked drivers. Directly comparable as a kid-focused ride alternative, though Kango is consumer-led while Trust-ed is district-led.
Broad incumbents
- First Student: Largest North American school transportation contractor, operating traditional bus fleets for K-12 districts. Comparable as the incumbent that districts displace or augment when adopting a Trust-ed-style model for non-routed students.
- Transfinder: Established K-12 student transportation routing and management software used by districts nationwide. Comparable as the legacy software stack Trust-ed competes against for district transportation technology budgets.
- Edulog: School bus routing and fleet management software provider serving thousands of districts. Comparable as an established routing-optimization competitor, though primarily bus-route focused versus Trust-ed's per-trip educator-driver model.
Emerging players
- Here Comes the Bus: School bus GPS tracking app with parent notifications, focused on visibility into traditional bus operations. Comparable as an adjacent student-transportation technology player addressing overlapping district and parent users.
- BusWhere: GPS tracking and notification platform for school buses and activity vehicles. Comparable as a complementary technology layer in district transportation, addressing overlapping district buyers and parent audiences.
Regional players
- Spartanburg School District Transportation (illustrative — flag if unavailable): Regional and small-operator school transport providers serving specific state or district markets where Trust-ed competes for McKinney-Vento and SPED ride contracts.
Others
- Catapult K12 (Catapult Learning): K-12 education services provider offering tutoring, special education, and intervention services to districts. Comparable as a channel partner / ecosystem participant operating within the same ESA and district procurement ecosystem.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TRUST-ED social profiles
Digital presenceTRUST-ED compliance and trust
Trust signalCompliance1 record
TRUST-ED financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRUST-ED leadership team
Management profileNumber of profiles
Profiles6 records
TRUST-ED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRUST-ED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRUST-ED
What does TRUST-ED do?
Trust-ed provides a student transportation technology platform that pairs vetted educators (teachers, substitutes, paraprofessionals, and trusted community members) with homeless, foster care, and special needs students along the educator's existing daily commute. The offering combines an AI-powered Trip Builder with geo-proximity matching, web-based District and Affiliate admin portals, and native Driver and Parent mobile apps, sold to K-12 school districts and operated through licensed Education Service Agency (ESA) affiliates.
Is TRUST-ED a public or private company?
TRUST-ED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TRUST-ED founded?
TRUST-ED was founded in 2020. It employs 11 to 50 people.
Where is TRUST-ED based?
TRUST-ED is headquartered in Phoenix, United States, in the North America region.
How does TRUST-ED make money?
Three revenue lines are on record. Trip/Transportation Fees are the primary driver. The others are affiliate Licensing and platform/SaaS Fees.
Who are TRUST-ED's main competitors?
Direct peers on record are HopSkipDrive, Zum and Kango. Broad incumbents are First Student, Transfinder and Edulog. Emerging players are Here Comes the Bus and BusWhere. Spartanburg School District Transportation (illustrative — flag if unavailable) is listed as a regional player. Catapult K12 (Catapult Learning) is listed as an others.
Does TRUST-ED have an API?
No public API is recorded for TRUST-ED.
What industry is TRUST-ED in?
TRUST-ED's product category is K-12 Student Transportation Software. Its primary akta.pro industry code is EDAJAMAH, Special Education (SPED), IEP & Accessibility/Assistive Technology. Its NAICS code is 624120 and its SIC code is 4700.