Samoëns

What Samoëns does

The Office de Tourisme de Samoëns is a French public-sector destination management organization (SIRET 45190638200010) owned and operated by the commune of Samoëns in Haute-Savoie. It functions as the official tourist information and central booking office for the Samoëns alpine village and its position within the Grand Massif ski area consortium. The organization is led by Directeur de publication Jean-Michel Mouthon and is registered as a French travel agency (IM07410016) with APST financial guarantee (No. 37768).

The entity operates a WordPress-based website (samoens.com) with YataPress e-tourism components maintained by digital agency YATA! and hosted on OVH. The technology stack supports multi-language visitor interfaces (French, English, Dutch), an interactive digital map (explore.samoens.com), and a central reservation platform (reservation.samoens.com / booking.samoens.com) covering accommodations, ski passes, lessons, equipment rentals, and activities. Supporting portals include an Espace Pro for tourism partners, an Espace Adhérent for member offices, and a Press Area. Core products span year-round summer and winter activities, handi-tourism services delivered in partnership with the Samoëns Handi-Glisse association, an e-commerce boutique for official merchandise, and a calendar of signature events (Samoëns American Festival, Festival Lyrique du Giffre, Peak Adventure Piano Festival).

Revenue is generated through transaction-based commissions and service fees on accommodation bookings, activity bookings, and Grand Massif ski pass sales, supplemented by one-time merchandise sales via the boutique and professional services fees for corporate/MICE group business. The customer base is diversified across families, outdoor sports enthusiasts, cycling enthusiasts, disabled visitors, and corporate groups. The destination is differentiated by multiple state-issued certifications (Qualité Tourisme, Accueil Vélo, Jardin remarquable de France, Nordic France, Plus beau village de Haute-Savoie 2021) and cultural heritage assets including the Jaÿsinia Alpine Botanical Garden (donated 1906, 2,400 plant varieties) and the historic Frahans stonemason tradition.

Name

Samoëns

Legal name

Office de Tourisme de Samoëns

Website

https://samoens.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Public tourist office for the Samoëns alpine village in Haute-Savoie, France, operating a central booking platform for accommodations, ski passes, and year-round mountain activities, serving families, outdoor enthusiasts, cyclists, disabled visitors, and corporate groups.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Skiing Facilities (71392), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAAAAK

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Amusement Parks & Theme Parks

SECONDARYTHAMAAAG

Mountain & Ski Homes

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Whole-Home Vacation Rentals

SECONDARYTHAJABAH

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYTHAAALAF

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

Keywords

• Alpine tourism
• Ski resort services
• Mountain destination
• Accommodation booking
• Visitor information

Headquarters

HQ city

Samoëns

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Accommodation Reservations: Commission and service fees from booking accommodations including apartments, chalets, hotels, tourist residences, gîtes, campsites, and vacation villages through the central reservation platform
2. Activity Bookings: Revenue from booking activities including ski lessons, equipment rentals, guided tours, wellness services, and adventure sports
3. Ski Pass Sales: Sales of Grand Massif ski passes through the booking platform
4. E-commerce Boutique: Online shop selling official Samoëns branded products including textiles, cards, posters, books, and games
5. Professional Services for Tourism Partners: Business and group services including seminar organization, team building activities, and group bookings for tourism operators

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Samoëns provides tourism services for the alpine commune, including visitor information, accommodation and activity booking, event programming across winter and summer seasons, and destination merchandise. The offering is oriented toward individual leisure travelers and families visiting the Grand Massif ski area and surrounding alpine environment.

Product overview

The Office de Tourisme de Samoëns operates a comprehensive tourism platform centered around the Samoëns Réservation booking system and the main destination website. The core offering includes accommodation booking services (apartments, chalets, hotels, camping) and activity reservations (ski passes, lessons, equipment rental). Seasonal activities span summer (hiking, cycling, water sports, paragliding) and winter (skiing, ski touring, snowshoeing). Supporting services include a boutique for official merchandise, professional spaces for tourism partners, press resources, and an interactive map. The destination also features handi-tourism services and organizes major events including the Samoëns American Festival and Festival Lyrique du Giffre.

Differentiator

Problem solved

Functional benefit

Brands

• Samoëns Réservation: Official booking platform for accommodations, activities, and ski passes in Samoëns
• Boutique Samoëns

Products and services

• Accommodation booking service Centralized booking service for overnight stays in Samoëns across partner hotels, chalets, and vacation rentals.
• Activity and excursion booking Reservation service for mountain activities, guided excursions, and seasonal programs for visitors of the alpine destination.
• Tourist information services Visitor information services providing details about the destination, seasonal events, activities, and local resources for individual leisure travelers.
• Event programming Seasonal event programming and animation activities organized for visitors during winter and summer tourism seasons.
• Tourism merchandise Sale of destination-branded merchandise and souvenirs to visitors of the commune.

Quantifiable outcome

• 38,992 Instagram followers demonstrating strong community engagement

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Grand MassifcoreStrategic or Co-development PartnerGrand Massif is the ski area consortium that includes Samoëns, Flaine, Les Carroz, Morillon, and Sixt-Fer-à-Cheval. The partnership provides access to the Grand Massif Express lift system and integrated ski pass services. Marketing collaboration includes joint promotion of the ski area internationally.
• Samoëns Handi-Glisse AssociationcoreStrategic or Co-development PartnerThe Samoëns Handi-Glisse association provides disabled sports equipment (uniski, dualski, kartski, ice sleds) free of charge to people with disabilities. The tourist office collaborates with this association to promote accessible winter sports tourism and inclusive mountain experiences.
• Savoie-Mont-Blanc Heritage GuidesminorChannel Partner/ Reseller/ DistributorSavoie-Mont-Blanc certified heritage guides offer guided tours of Samoëns, providing cultural and historical interpretation of the village's heritage including the stonemason (Frans) tradition and Alpine botanical gardens.
• Local Tourism Operators (OT-Giffre network)minorChannel Partner/ Reseller/ DistributorNetwork of local tourist offices including OT Flaine, OT Sixt, OT Morillon, OT Les Carroz, OT Chantemerle, and OT-Giffre working collaboratively on regional promotion and visitor services across the Giffre valley.
• Insurance APST (Garantie APST N°37768)minorOthersAPST (Association Professionnelle de Solidarité du Tourisme) provides financial guarantee protection for travelers booking through the tourist office, ensuring refunds in case of service interruption.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Avoriaz Tourist Office: Tourist office for a purpose-built French Alpine ski resort providing central reservation, activity booking, and ski-pass services — comparable DMO scope and product mix.
• Les Arcs / Bourg-Saint-Maurice Tourist Office: Destination marketing office for a linked Paradiski ski area with integrated accommodation booking, lift pass sales, and summer activity marketplace — comparable function, scale, and operator ecosystem.
• Megève Tourist Office: Tourist office for a historic Savoyard village resort competing with Samoëns on authentic-village heritage, premium positioning, and multi-season activity programming — similar mix of cultural asset plus Alpine ski product.
• Val d'Isère Tourist Office: Municipal-style destination marketing and reservation organization for a major French ski resort, with central booking, activity, and ski-pass aggregation — the same DTC commerce and accommodation take-rate structure as Samoëns.
• Flaine Tourist Office (OT Flaine): Tourist office within the same Grand Massif consortium as Samoëns, sharing the joint lift system and cross-promoting inventory — a directly co-operating peer for resort comparison purposes.
• Méribel Tourist Office: Tourist office for a Three Valleys ski resort with central reservation, multi-season activity booking, and event programming — closely comparable product breadth, seasonality profile, and French public-entity status.
• Chamonix-Mont-Blanc Tourist Office: Public tourist office serving France's most iconic Alpine ski/mountain destination, offering ski passes, accommodation booking, activity reservations, and summer adventure products through an integrated digital platform — directly comparable operating model to Samoëns.
• La Plagne Tourist Office: Public tourist office for a large linked ski area with central booking, ski school and equipment activity aggregation, and a strong summer complement — same revenue architecture as Samoëns.
• Les Gets Tourist Office: Smaller Haute-Savoie neighbouring resort tourist office directly competing for the same family, cycling (Accueil Vélo), and MTB segments as Samoëns, with comparable municipal-office operating model.

Broad incumbents

• Compagnie des Alpes (operating arm: alpine ski resorts): Largest private operator of French ski resorts with multi-resort digital platforms and dynamic lift-pass pricing; a broader incumbent that competes for the same inbound visitor wallet with deeper capital and marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvCY9knyE4grTiS9e0HGQ1Q
• Facebookfacebook.com/samoensofficiel
• LinkedInfr.linkedin.com/company/samo%C3%ABns
• Instagraminstagram.com/samoens_officiel
• TikToktiktok.com/@samoens_officiel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samoëns