Teclado
Teclado is a Glasgow-based, founder-led online learning platform selling self-paced Python web development courses (Flask, FastAPI, Django) plus an all-courses subscription to individual learners globally, with no external funding and a sub-10-person team.
- Company typePrivate
- Founded2013
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Teclado does
Teclado Limited is a privately held, founder-operated online education business headquartered in Glasgow, Scotland. The company sells self-paced video courses and a bundled subscription teaching Python web development using Flask, FastAPI, and Django, with curriculum coverage of Docker, PostgreSQL, HTMX, AlpineJS, TailwindCSS, and deployment on platforms such as Render and Railway.
The platform is built as a self-serve website (teclado.com) delivering professional video courses with supporting text and code exercises. The product portfolio consists of three individual paid courses priced at $15-$30 with lifetime access, plus an all-courses subscription tier that adds one-on-one live chat support with the instructor and teaching assistants. Payment processing is handled through Stripe and Paddle, and analytics through Plausible. The entire catalog is produced and presented by a single instructor, founder Jose Salvatierra.
Teclado reaches customers through content marketing (blog.teclado.com), organic social media (Facebook, Instagram, Twitter, GitHub), email newsletters, and a Discord community that doubles as the primary support channel. The company serves individual learners globally with no geographic restrictions, has accumulated 280,000 students and 30,000+ five-star ratings since 2013, and operates with a team of 1-10 people. There is no disclosed external funding, and Teclado appears to be entirely founder-owned and bootstrapped.
Teclado firmographics
Firmographics- Name
- Teclado
- Legal name
- Teclado Limited
- Website
- https://teclado.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teclado is a Glasgow-based, founder-led online learning platform selling self-paced Python web development courses (Flask, FastAPI, Django) plus an all-courses subscription to individual learners globally, with no external funding and a sub-10-person team.
- Ownership category
- akta.pro rank
Teclado industry classification
Industry- Product category
- Online Coding Education
- NAICS
- Computer Training (61142), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Text-Based Programming (Python, Java, C/C++) (EDAMACAB)
- akta.pro secondary industries
- Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Teclado is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Teclado business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual Course Sales: One-time purchase of individual courses at $15-$30 per course. Lifetime access granted upon purchase. Courses also available via subscription for ongoing access.
- Subscription Access: All-course subscription providing access to complete course catalog as long as subscription remains active.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual course purchase - one-time payment |
| Subscription | Monthly | All-courses subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Teclado product offering
Product offeringCore offering
Teclado sells professional, self-paced online video courses that teach real-world Python and web development skills, including Full Stack Web Development with Django 5, FastAPI 101, and REST APIs with Flask and Python. Courses are sold individually for $15-$30 with lifetime access, and a subscription option provides access to the full catalog and one-on-one instructor support. Courses are designed by founder Jose Salvatierra and supported through a Discord student community.
Product overview
Teclado is an online learning platform offering professional and in-depth coding courses. The product portfolio consists of three individual paid courses (Full Stack Web Development with Django 5, FastAPI 101, and REST APIs with Flask and Python) and an all-courses subscription service that provides access to all courses along with one-on-one instructor support. The platform focuses on practical, real-world skills through video courses, coding exercises, and project-based learning.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Stack Web Development with Django 5 A comprehensive full stack web development course teaching how to build websites with HTML and TailwindCSS, add interactivity with JavaScript and AlpineJS, dynamically replace content with HTMX, serve with Django 5, and store data in PostgreSQL. Targeted at learners who want to become full stack web developers.
- FastAPI 101 A course on building professional APIs using FastAPI, covering testing with pytest, background tasks, user authentication with password hashing and Bearer tokens, async SQL database usage, and cloud deployment. Targeted at Python developers learning to build modern, production-grade APIs.
- REST APIs with Flask and Python A course on building complete REST APIs using Python with Flask, Docker, Flask-Smorest, and Flask-SQLAlchemy, covering user authentication, database migrations, background tasks, and deployments. Targeted at Python developers learning backend web development with Flask.
- Teclado Subscription A premium subscription providing access to all Teclado courses, including Full Stack Web Development with Django 5, FastAPI 101, and REST APIs with Flask and Python, along with one-on-one support via live chat. Targeted at learners who want full catalog access plus instructor and community support.
Companies that use Teclado
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Teclado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Teclado partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- StripecorePayment processor for order fulfillment. Stripe handles payment processing for course purchases and subscriptions on the Teclado platform.
- PaddlecorePayment processing platform used by Teclado for order management and payment processing.
- RendercoreCloud hosting platform used for deploying REST APIs and FastAPI applications in course curriculum. Featured in Flask, FastAPI, and Django courses.
- RailwaycoreCloud deployment platform used for deploying the Django full stack application in the Full Stack Web Development with Django 5 course.
- DockercoreContainerization technology taught across multiple courses (Flask, Django, FastAPI) for local development and deployment.
- MailguncoreEmail service used in courses for sending transactional emails (user registration, email confirmation) in Flask and FastAPI applications.
- Backblaze B2coreCloud storage service used in FastAPI course for handling file uploads securely without using server space.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Teclado competitors and assessment
Company assessmentDirect peers
- Treehouse: Long-running subscription platform for beginner-to-intermediate web development and Python courses, with structured learning tracks and coding challenges. Directly comparable to Teclado in the self-paced, career-focused developer learning category.
- Frontend Masters: Subscription-based platform for in-depth web development and JavaScript courses taught by recognized industry experts. Comparable to Teclado in the premium, expert-led, project-based learning model and the Python/web full-stack learner persona.
- Code with Mosh: Founder-led coding course platform (Mosh Hamedani) selling individual courses and an all-courses subscription across Python, JavaScript, and other languages. Closely comparable to Teclado's structure, pricing, and personal-brand-driven GTM motion.
- Educative: Subscription-based platform for developer courses with interactive in-browser coding environments, covering Python, web development, and system design. Comparable to Teclado in targeting self-paced career advancers with hands-on coding courses.
- Real Python: Subscription-based tutorial platform offering in-depth Python content, video courses, and quizzes. Directly competes with Teclado for Python learners and shares the same target persona of aspiring and intermediate developers.
- Talk Python Training: Python-focused online video course platform founded by Michael Kennedy, offering individual course purchases and a subscription (Python for Everybody). Closely comparable to Teclado in the niche Python/web-development educator category with a founder-led model.
- Codecademy: Interactive online learning platform for Python, web development, and other programming languages, with both free and Pro subscription tiers. Directly comparable to Teclado in targeting aspiring developers with project-based, self-paced coding courses and a recurring subscription model.
Broad incumbents
- Pluralsight: Large established technology skills platform offering thousands of courses across Python, web development, cloud, and security via individual and enterprise subscriptions. Overlaps with Teclado in Python/web development but operates at much broader scale with corporate customers.
- Udemy: Global marketplace for online courses with extensive Python and web development catalogs at low price points. Teclado competes for the same buyer at the same price band, but Udemy operates a much broader multi-instructor marketplace.
Emerging players
- freeCodeCamp: Free nonprofit learning platform with extensive Python, web development, and full-stack curricula, plus a recognized certification. Competes indirectly with Teclado by offering no-cost alternatives to the same target persona of aspiring developers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Teclado social profiles
Digital presenceTeclado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teclado leadership team
Management profileNumber of profiles
Profiles1 record
Teclado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teclado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teclado
What does Teclado do?
Teclado sells professional, self-paced online video courses that teach real-world Python and web development skills, including Full Stack Web Development with Django 5, FastAPI 101, and REST APIs with Flask and Python. Courses are sold individually for $15-$30 with lifetime access, and a subscription option provides access to the full catalog and one-on-one instructor support. Courses are designed by founder Jose Salvatierra and supported through a Discord student community.
Is Teclado a public or private company?
Teclado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teclado founded?
Teclado was founded in 2013. It employs 1 to 10 people.
Where is Teclado based?
Teclado is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Teclado make money?
Two revenue lines are on record. Individual Course Sales are the primary driver. The others are subscription Access.
Who are Teclado's main competitors?
Direct peers on record are Treehouse, Frontend Masters, Code with Mosh, Educative, Real Python, Talk Python Training and Codecademy. Broad incumbents are Pluralsight and Udemy. freeCodeCamp is listed as an emerging player.
Does Teclado have an API?
No public API is recorded for Teclado.
What industry is Teclado in?
Teclado's product category is Online Coding Education. Its primary akta.pro industry code is EDAMACAB, Text-Based Programming (Python, Java, C/C++), with a secondary code of EDAMACAC, Web Development (HTML/CSS/JavaScript, Front-End/Back-End). Its NAICS code is 61142 and its SIC code is 8200.