What Smile World does

Smile World (legal entity SAS SMILE WORLD, SIRET 881 763 205 00039, registered at the Tribunal de Versailles) operates a chain of urban indoor leisure parks in Paris and the Île-de-France region. Founded in 2021, the company runs seven operational parks spanning more than 50,000m² of entertainment space, with three additional sites in development. Each park aggregates multiple recreational activities under one roof — bowling, karting, laser game, arcade games, karaoke, trampoline, billiards, blind test, sim racing, drift bike, Prison Island, Quizz Team, mini-bowling, and climbing — alongside integrated bar and food service with cocktails, craft beers, and artisan pizzas. Park footprints range from 500m² (Créteil Soleil) to 5,000m² (Paris Gaité Montparnasse), and the company maintains specialized capital assets including an FFSA-homologated indoor karting track at Bercy 2 and 15 bowling lanes at Montigny-le-Bretonneux.

The company monetizes through usage-based activity pricing, bundled package formulas, birthday party packages (€16–€39 per person for children and adults), customized corporate events for groups of 10 to 600 people via its dedicated Smile Event Solutions division, and on-site food and beverage sales. Pricing varies by activity type, duration, time slot, day of week, and age group, with student discounts and group rates available. Distribution is entirely direct: physical retail locations and an online booking system on smile-world.fr, with no third-party resellers. The marketing mix emphasizes website content, email newsletter, press relations, and organic shopping-center foot traffic.

The customer base is segmented horizontally across families with children, young adult groups aged 18–35, and corporate/enterprise clients, with secondary segments for children's birthday parties, adult celebrations, and students. The company is privately held with no disclosed venture capital or private equity backing, and is part of a wider group that includes sister brands Laser World (laser tag), Vertical World (climbing), and Padel World (padel courts), enabling cross-promotion across complementary indoor leisure verticals. Headcount is 51–100 employees and revenue is not publicly disclosed.

Name

Smile World

Legal name

SAS SMILE WORLD

Website

https://smile-world.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Smile World operates seven urban indoor leisure parks across Paris and Île-de-France, offering bowling, karting, laser game, arcade, karaoke, and trampolines to families, young adult groups, and corporate clients booking events of 10–600 people.

Ownership category

akta.pro rank

Product category

Indoor Leisure & Entertainment

NAICS

Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Indoor leisure parks
• Bowling entertainment
• Laser game centers
• Corporate event venues
• Birthday party packages

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Activity Sessions: Per-session fees for individual activities such as bowling, laser game, karting, arcade games, karaoke, trampolines, billiards, blind test, quiz team, and drift bike. Pricing varies by activity type, duration, and time slot.
2. Package Formulas: Bundled activity packages combining multiple activities at discounted rates (e.g., Kara'Laser, Happy Drive, Full Pack Party). Also includes hourly rental options for venues.
3. Birthday Party Packages: Complete birthday celebration packages for children and adults including activities, food, beverages, and entertainment. Price per person ranging from €16 to €39 depending on package complexity.
4. Corporate Events: B2B event services for companies including team building, seminars, product launches, and private functions. Customized experiences for groups of 10 to 600 people.
5. Food & Beverage: On-site bar and restaurant services including cocktails, beers, mocktails, tapas, artisanal pizzas, and shareable platters. Kitchen remains open late for consumption before, during, or after activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Smile World operates multi-activity indoor leisure parks across Paris and Île-de-France, offering bowling, laser game, electric karting, arcade games, karaoke, and integrated food and beverage service. Offerings are packaged for individual consumers and groups (birthdays, evenings out, student nights) as well as for corporate clients through a dedicated event-planning division. Activities are sold per-person, per-slot, or as bundled party and corporate-event packages.

Product overview

Smile World operates 7 urban leisure parks across Paris and Île-de-France totaling over 50,000m2 of entertainment space. The core offering consists of a multi-activity platform combining recreational facilities with diverse activities including bowling, karting, laser game, arcade games, karaoke, blind test, billiards, trampoline park, drift bike, sim racing, Prison Island, Quizz Team, mini-bowling, and climbing. The parks serve both individual visitors and groups, with ancillary services including birthday party packages (for children and adults), corporate team building events (10-600 people), and bar/food operations featuring cocktails, craft beers, and artisan pizzas.

Differentiator

Problem solved

Functional benefit

Brands

• Laser World: Specialized laser game centers
• Vertical World
• Padel World

Products and services

• Bowling Multi-lane bowling offered as a core leisure activity at each indoor park, priced per person and bookable individually or as part of group packages. Targeted at families, friend groups, young adults, and corporate event attendees.
• Laser Game Indoor laser-tag arena sessions offered as a standalone activity or as part of group and corporate packages. Targeted at teenagers, young adults, families, and corporate team-building groups.
• Electric Karting Indoor electric go-kart racing sessions offered as a leisure activity and frequently bundled into corporate team-building packages. Targeted at groups seeking higher-adrenaline experiences and corporate event organizers.
• Arcade Games On-site arcade with pay-to-play video and redemption games, available as part of the park visit or as an accompaniment to other booked activities. Targeted at families, children, and casual visitors.
• Karaoke Private and group karaoke rooms offered for evening entertainment, particularly appealing to young adults and student groups. Targeted at young adults, friend groups, and corporate afterworks.
• Smile Party Birthday Packages Pre-configured birthday party packages combining activities, dedicated party space, and food and beverage for groups. Targeted at parents and organizers planning children's or teen birthday celebrations.
• Smile Event Solutions (Corporate Events) Dedicated corporate event division offering tailored team-building, afterwork, seminar, and group-celebration packages combining activities, catering, and private spaces. Sold through a direct B2B sales motion. Targeted at HR, office managers, and event organizers at companies.
• Bar and Restaurant (Food and Beverage Service) On-site bar and kitchen serving food and drinks to park visitors, including a late-night kitchen offering uncommon for family entertainment venues. Targeted at activity-booking customers across consumer and corporate segments.

Quantifiable outcome

• Serves groups from 10 to 600 people for corporate events
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Vertical WorldminorOthersSister brand operating climbing wall facilities. Cross-promotional relationship between entertainment venues under same ownership.
• Laser WorldminorOthersSister brand specializing in laser game entertainment. Cross-promotional relationship between entertainment venues under same ownership.
• Padel WorldminorOthersSister brand operating padel tennis facilities. Cross-promotional relationship between entertainment venues under same ownership.
• Alexandre RignaultminorImplementation/ SI/ Consulting PartnerWebsite design and development agency. Responsible for site conception and realization (alexandre-rignault.fr).
• WebindizminorImplementation/ SI/ Consulting PartnerDigital agency collaboration partner for website development. Contact for web maintenance and updates (webindiz.fr).

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• AccroCamp: French outdoor adventure and treetop adventure parks focused on team building and family outings. Comparable in B2B corporate event and group entertainment positioning but primarily outdoor and outside the direct urban shopping-center catchment of Smile World.

Others

• Vertical World: Indoor climbing and bouldering operator in the Île-de-France region and a documented sister brand of Smile World. Cross-promotes with Smile World and shares customer base, making it a directly comparable sibling in the leisure ecosystem.

Emerging players

• Hapik: French indoor climbing and adventure park chain for families and groups. Comparable in targeting family leisure outings and corporate groups with indoor active entertainment, intersecting with Smile World's climbing activity.
• PF Loisirs (Party Factory): French indoor leisure and entertainment operator with bowling, laser game, karting, and birthday party offerings. Comparable multi-activity positioning to Smile World with similar group and birthday package revenue streams.

Direct peers

• Koezio: French team-based indoor entertainment concept focused on corporate team-building and group events. Comparable to Smile World's Smile Event Solutions division in B2B positioning and group size capacity (10–600).
• Royal Kids: French indoor play and leisure park franchise targeting families and children's birthday parties. Operates similar multi-activity family entertainment centers in shopping centers across France with comparable birthday party package offerings.
• Speed Park: French multi-activity indoor leisure park operator offering karting, bowling, laser game, and arcade activities across multiple locations. Closest direct competitor to Smile World, sharing the same multi-activity indoor leisure park concept, Île-de-France presence, and family/group GTM.
• Laser Game Evolution: French laser game venue chain with strong national footprint, including locations within shopping centers. Directly competes with Smile World's laser game activity and shares the B2B corporate group entertainment channel.
• Team Break: French indoor entertainment chain combining escape games, bowling, karaoke, and laser game. Operates a comparable multi-activity leisure venue model in France targeting similar family, group, and corporate event segments.

Broad incumbents

• Strike (Fun Bowling): French bowling and casual entertainment chain offering bowling, billiards, and bar/dining in urban locations. Overlaps with Smile World's bowling and billiards activities and F&B offering but with a narrower activity focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmileWorldMontignyleBretonneux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile World