Dorsey
Dorsey is a direct-to-consumer lab-grown diamond and moissanite fine jewelry brand selling necklaces, earrings, bracelets, rings, and anklets via shopdorsey.com, serving fashion-conscious consumers seeking sustainable alternatives to mined diamonds across price points from ~$140 to ~$19,950.
- Company typePrivate
- Founded1971
- HeadquartersStudio City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dorsey does
Dorsey designs and sells lab-grown diamond and moissanite fine jewelry direct-to-consumer through its e-commerce site shopdorsey.com, based in Studio City, United States, with an 11–50 employee headcount and a founding reference of 1971. The product portfolio spans necklaces, earrings, bracelets, rings, and anklets across three material tiers: sterling silver (~$140–$1,020), 18K gold vermeil (~$290–$1,485), and 14K gold with lab diamonds (~$1,900–$19,950). Signature collections include the Rivière line, the Floating Collection (floating stone settings), the Enamel Capsule, and seasonal drops such as the High Summer Capsule and Spring 2026 Ring Collection.
The underlying technology is the use of lab-grown diamonds, moissanite, and lab-created colored gemstones (emeralds, white sapphire, nano morganite, nano turquoise) set in precious metals, combined with proprietary aesthetic formats such as floating bezel settings and enamel-on-vermeil capsules. The brand maintains no physical retail and ships globally via its owned storefront with complimentary 2-day shipping, while leveraging Instagram, an email newsletter, earned editorial coverage in Vogue/WSJ/NYT, and creator partnerships—most notably as a launch brand for LTK Brand Profiles (announced September 9, 2025).
Revenue mechanics are one-time unit purchases across a wide price ladder, with no subscription or membership component. The customer base is a long-tail of fashion-conscious consumers seeking ethical, sustainable alternatives to mined diamonds, with celebrity endorsements used for awareness rather than as anchor accounts. No funding rounds, ownership details, or revenue figures are disclosed in the available data.
Dorsey firmographics
Firmographics- Name
- Dorsey
- Website
- https://shopdorsey.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dorsey is a direct-to-consumer lab-grown diamond and moissanite fine jewelry brand selling necklaces, earrings, bracelets, rings, and anklets via shopdorsey.com, serving fashion-conscious consumers seeking sustainable alternatives to mined diamonds across price points from ~$140 to ~$19,950.
- Ownership category
- akta.pro rank
Dorsey industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)
- akta.pro secondary industries
- Diamond Jewelry (CRAKAAAA), Colored Gemstone Jewelry (CRAKAAAB)
Keywords
Where Dorsey is headquartered
LocationHeadquarters
- HQ city
- Studio City
- HQ country
- United States
- HQ region
- North America
Markets served
Dorsey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Jewelry Retail: One-time purchase model for fine jewelry products including necklaces, earrings, bracelets, rings, and anklets. Products range from Sterling Silver pieces ($200-$1,000) to 18K Gold Vermeil ($400-$1,500) to 14K Gold pieces ($1,900-$19,950).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sterling Silver with Moissanite or Lab Diamond |
| Unit Pricing | Pay-as-you-go | 18K Gold Vermeil with Moissanite or Lab Diamond |
| Unit Pricing | Pay-as-you-go | 14K Gold with Lab Diamond or Lab Emerald |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Dorsey product offering
Product offeringCore offering
Dorsey designs and sells fine jewelry made with lab-grown diamonds, moissanite, lab-grown white sapphire, and lab-grown colored gemstones, including necklaces, earrings, bracelets, rings, and anklets set in sterling silver, 18K gold vermeil, and 14K gold. The brand operates a direct-to-consumer e-commerce site (shopdorsey.com) offering signature collections such as the Rivière, Floating, and Enamel Capsule lines, with prices ranging from about $140 entry-level sterling silver pieces to approximately $19,950 luxury 14K gold lab-diamond pieces. The company is headquartered in Studio City, California, was founded in 1971, and ships with complimentary 2-day delivery.
Product overview
Dorsey is a lab-grown jewelry brand specializing in fine jewelry made with lab-grown diamonds, moissanite, and lab-created colored gemstones. The company operates a direct-to-consumer e-commerce platform offering a broad portfolio across jewelry categories including necklaces, earrings, bracelets, rings, and anklets. Product offerings span multiple metal types (14K gold, 18K gold vermeil, sterling silver) and price points from affordable sterling silver pieces under $500 to 14K gold pieces exceeding $19,000. The portfolio is organized around signature collections including The Rivière Collection (tennis-style pieces), The Floating Collection (floating stone settings), and The Enamel Capsule (colorful enamel and moissanite combinations), alongside core product lines in lab diamond, moissanite, and lab white sapphire. New seasonal capsules like High Summer and Spring ring collections refresh the assortment regularly.
Differentiator
Problem solved
Functional benefit
Products and services
- The Rivière Collection
Companies that use Dorsey
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Dorsey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dorsey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LTKcoreDorsey was selected as one of the initial launch brands for LTK's new Brand Profiles feature in the LTK app. This partnership enables Dorsey to connect directly with consumers and manage creator marketing strategies end-to-end. LTK drives nearly $6B in annual sales and reaches 40 million monthly users including 40% of U.S. Gen Z and Millennial women.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dorsey competitors and assessment
Company assessmentBroad incumbents
- Diamond Foundry: Diamond Foundry is a lab-grown diamond producer and jewelry brand with DTC offerings including Vrai (its consumer brand). Comparable to Dorsey on lab-grown positioning and vertical integration, but operates at greater scale with vertically integrated production.
- Kay Jewelers (Signet Jewelers): Kay Jewelers is a mass-market fine jewelry retailer owned by Signet Jewelers with broad physical and online distribution. Comparable to Dorsey as a competing jewelry destination but operates at vastly larger scale with extensive physical retail and broader price tiers.
- Lightbox (De Beers): Lightbox is De Beers' lab-grown diamond fashion jewelry line, offering accessible lab-diamond pieces at lower price points. Comparable to Dorsey as a lab-grown jewelry brand but with the backing of an industry incumbent and a more accessible price positioning.
Direct peers
- Aurate: Aurate is a DTC fine jewelry brand offering necklaces, bracelets, rings, and earrings with a sustainable ethos and gold-vermeil and solid-gold options. Comparable to Dorsey on DTC model, sustainable positioning, and tiered metal offerings.
- Mejuri: Mejuri is a leading DTC fine jewelry brand offering necklaces, rings, earrings, and bracelets with strong emphasis on social media, influencer, and editorial marketing. Comparable to Dorsey on DTC channel, price-point ladder, and creator-driven GTM motion.
- Ritani: Ritani is an online fine jewelry retailer offering engagement rings and fashion jewelry, including lab-grown diamond options, with a DTC-plus-network-jeweler hybrid model. Comparable to Dorsey on lab-grown assortment and DTC distribution.
- Brilliant Earth: Brilliant Earth is a jewelry retailer focused on ethically sourced and lab-grown diamonds, operating DTC and showrooms. Directly comparable to Dorsey on ethical/sustainable positioning, lab-grown assortment, and bridal/luxury price tiers.
- Clean Origin: Clean Origin is a DTC lab-grown diamond jewelry brand selling engagement rings and fashion jewelry directly online. Comparable to Dorsey on lab-grown-only positioning, DTC-only distribution, and emphasis on ethical sourcing.
- Ring Concierge: Ring Concierge is a DTC and showroom fine jewelry brand specializing in engagement rings and fashion jewelry with strong social-media-driven brand building. Comparable to Dorsey on DTC-led, creator-driven brand building and fine-jewelry category focus.
- Vrai: Vrai is a DTC lab-grown diamond fine jewelry brand selling engagement rings, wedding bands, and fashion jewelry directly to consumers. Highly comparable to Dorsey on lab-grown positioning, DTC model, and price-tier architecture spanning accessible to luxury.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dorsey social profiles
Digital presenceDorsey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dorsey leadership team
Management profileNumber of profiles
Dorsey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dorsey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dorsey
What does Dorsey do?
Dorsey designs and sells fine jewelry made with lab-grown diamonds, moissanite, lab-grown white sapphire, and lab-grown colored gemstones, including necklaces, earrings, bracelets, rings, and anklets set in sterling silver, 18K gold vermeil, and 14K gold. The brand operates a direct-to-consumer e-commerce site (shopdorsey.com) offering signature collections such as the Rivière, Floating, and Enamel Capsule lines, with prices ranging from about $140 entry-level sterling silver pieces to approximately $19,950 luxury 14K gold lab-diamond pieces. The company is headquartered in Studio City, California, was founded in 1971, and ships with complimentary 2-day delivery.
Is Dorsey a public or private company?
Dorsey is a private company. It is classified as unknown and is currently operating.
When was Dorsey founded?
Dorsey was founded in 1971. It employs 11 to 50 people.
Where is Dorsey based?
Dorsey is headquartered in Studio City, United States, in the North America region.
How does Dorsey make money?
One revenue line is on record: jewelry Retail.
Who are Dorsey's main competitors?
Broad incumbents on record are Diamond Foundry, Kay Jewelers (Signet Jewelers) and Lightbox (De Beers). Direct peers are Aurate, Mejuri, Ritani, Brilliant Earth, Clean Origin, Ring Concierge and Vrai.
Does Dorsey have an API?
No public API is recorded for Dorsey.
What industry is Dorsey in?
Dorsey's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading), with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 458310 and its SIC code is 5944.