Renegade Golf

What Renegade Golf does

Renegade Golf is an Atlanta-based privately held sporting goods company, founded in 2019, that designs and sells golf balls and apparel under a historic/vintage-inspired brand identity. Its core product line is the Renegade Mbu golf ball, priced at $39.99 per dozen, extended by the Blueprint 2026 series (a standard edition at $26.99 and a Limited Edition at $50.00) and a bulk 24-dozen Mbu Tr3 SKU at $455.76. The company positions its products as distinctive, conversation-starting alternatives to performance-engineered mainstream golf equipment, targeting golf enthusiasts drawn to nostalgic aesthetics and, increasingly, junior golfers through the Camden Guyton Future Forward Award program.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (a Shopify-powered storefront at renegade.golf with USD pricing and global shipping capabilities) and physical retail distribution through a partnership with PGA Tour Superstores and over 40 retail locations nationwide. Revenue is generated through unit-priced product sales at retail and online, with no disclosed subscription, licensing, or recurring service model. Customer acquisition leans heavily on earned media coverage from Forbes, Golf Channel, Sports Illustrated, Golf Digest, and AfroTech, supplemented by organic social on Instagram and X and an email newsletter offering exclusive discounts and early product access.

The company is founder-operated at a small scale (1-10 employees) with no disclosed institutional funding, no parent company, no subsidiaries, and no patents or trademark filings in the available data. Operating geography is the United States at retail, with global direct shipping enabled online. There is no disclosed revenue, headcount trend, or unit volume data, and the company does not currently publish any AI/ML, API, or software-product capabilities.

Name

Renegade Golf

Legal name

Renegade Golf

Website

https://renegade.golf

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Renegade Golf designs and sells vintage-inspired golf balls and apparel through a direct-to-consumer Shopify storefront and 40+ U.S. retail locations including PGA Tour Superstores, targeting golf enthusiasts and junior golfers seeking distinctive, nostalgic alternatives to mainstream equipment.

Ownership category

akta.pro rank

Product category

Golf Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Balls Retail (CRAMAGAB)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf balls
• Golf equipment
• Golf apparel
• Vintage golf
• Sporting goods

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales via renegade.golf, selling golf balls and apparel directly to consumers
2. Wholesale/Retail Distribution: Revenue from distributing products through retail partners including over 40 retail locations and PGA Tour Superstores

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Renegade Golf designs and sells golf balls and golf apparel with a distinctive historic/vintage-inspired aesthetic. Its core product lines are the Renegade Mbu family (standard and bulk variants) and the Blueprint 2026 line (Limited Edition and standard), sold both directly through its own e-commerce storefront and through retail partners including PGA Tour Superstores.

Product overview

Renegade Golf is a golf equipment company specializing in historic-style golf balls and apparel. The product portfolio centers on golf balls, with the core offerings being the Renegade Mbu line and the Blueprint series. The Mbu line includes the standard Renegade Mbu (sold by the dozen at $39.99) and the Mbu Tr3 (bulk 24-dozen format at $455.76). The Blueprint line includes both a limited edition version ($50.00) and a standard Blueprint '26 version ($26.99). The company sells directly to consumers through its e-commerce platform and is available at over 40 retail locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Renegade Mbu Golf ball sold individually by the dozen at $39.99, featuring a historic/vintage-inspired design aimed at golfers seeking distinctive on-course equipment.
• Mbu Tr3 - VNPK (24dzn WMT) Bulk golf ball product consisting of 24 dozen balls in the VNPK colorway, priced at $455.76 (approximately $18.99 per dozen), positioned for high-volume buyers and retail/wholesale distribution.
• Blueprint 2026: Limited Edition Limited edition golf ball from the Blueprint 2026 product line priced at $50.00, aimed at collectors and golfers seeking a distinctive premium offering.
• Blueprint - '26 Standard edition golf ball from the Blueprint 2026 product line priced at $26.99, providing a more accessible price point within the Blueprint series.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PGA Tour SuperstorescoreChannel Partner/ Reseller/ DistributorRenegade Golf secured a deal with PGA Tour Superstores for retail distribution, placing their golf ball products on shelves at major golf retail locations. This partnership was covered by AfroTech and represents a significant retail expansion.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Callaway Golf: Major golf equipment conglomerate spanning balls, clubs, and apparel. Competes head-to-head with Renegade on pro-shop shelves and through its own lifestyle-adjacent marketing.
• Srixon (DUNLOP): Established golf ball and equipment manufacturer with broad retail distribution. Comparable as a mid-tier incumbent in the same golf ball category.
• Titleist (Acushnet Holdings): The dominant premium golf ball manufacturer and a flagship Acushnet brand. Sets the performance and pro-shop standard Renegade must compete against in any retail door.
• Bridgestone Golf: Major golf ball manufacturer with strong tour and pro-shop presence. Comparable as an established performance-led ball brand competing for the same retail real estate.
• TaylorMade Golf: Leading golf equipment brand owned by adidas, with golf balls and apparel under the same roof. Comparable as a portfolio competitor in the same retail channels Renegade is trying to crack.
• Topgolf Callaway Brands: Parent of Callaway and Topgolf, controlling major golf ball, club, and entertainment venues. Comparable as the broader golf-lifestyle ecosystem player whose retail relationships influence shelf access.

Emerging players

• PUMA Golf: Athletic-lifestyle golf apparel and footwear brand with growing relevance in lifestyle-led golf. Comparable as a brand extending from apparel/footwear into the lifestyle-golf consumer Renegade targets.
• Cut Golf: Lifestyle-leaning golf apparel and accessory brand with golf ball offerings, targeting a younger, style-conscious consumer. Comparable overlap on lifestyle positioning and adjacent golf apparel.

Direct peers

• Vice Golf: Direct-to-consumer golf ball brand built around premium design and limited drops. Closely comparable to Renegade on DTC-first distribution, lifestyle-led positioning, and a focus on the premium consumer golf ball.
• OnCore Golf: Independent golf ball company competing with patented core technology and a challenger brand identity. Comparable as a non-OEM challenger in a category dominated by Titleist/Callaway/TaylorMade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GolfRenegade
• Instagraminstagram.com/renegade.golf
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/renegadegolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renegade Golf