ACE Cheer Company

What ACE Cheer Company does

ACE Cheer Company, LLC is a privately-held multi-location cheerleading and tumbling gym operator headquartered in Birmingham, Alabama. The company runs five regional facilities across Alabama (Birmingham, Dothan, Tuscaloosa) and Mississippi (Hattiesburg, Jackson) under the unified "ACE Tribe" brand, serving youth athletes ages 2 through 19+ and their families. Core service lines include All-Star competitive cheerleading teams, progressive tumbling instruction (Intro A through Level 5), recreational and school cheer classes, school team training and choreography, birthday party hosting, summer camps, and individual private lessons. The business operates as a collection of independently-owned location-level operations consolidated under a shared brand, with separate owners/directors at each gym and no disclosed venture capital or private equity backing.

The technology layer is built on JackrabbitClass, a third-party SaaS platform that powers online registration, billing, and the Parent Portal across all five locations (each with a unique Jackrabbit organization ID). Mobile apps are deployed for the Birmingham location. There is no proprietary technology development; the company's intellectual property lies in its curriculum (structured skill progressions, team selection handbooks) and competitive track record rather than software. The company holds the "ACE Cheer Company" trademark and "ACE Tribe" brand identity.

Revenue is generated through six primary streams: recurring monthly class tuition (subscription), individual lesson fees (per-session or monthly membership with per-lesson charges), seasonal summer camps and clinics (one-time), birthday party packages ($249-$399 across three tiers with add-ons), school team training and choreography (contract/per-service), and gym rental (transaction-based). Pricing varies by location, with monthly tuition ranging from $55 to $145 depending on class type, level, and city. The go-to-market is direct-to-consumer via five physical facilities, supplemented by digital channels (website, social media, parent portal email), school partnerships, and community word-of-mouth referrals. Notable competitive proof points include over 100 All-Star national championships and 25+ school national titles, attributed primarily to the Hattiesburg program's heritage tracing back to South Mississippi All-Stars founded in 2001.

Name

ACE Cheer Company

Legal name

ACE Cheer Company

Website

https://acetribe.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ACE Cheer Company is a multi-location cheerleading and tumbling gym operator serving youth athletes, families, and school cheer programs across five facilities in Alabama and Mississippi under the ACE Tribe brand.

Ownership category

akta.pro rank

Product category

Cheerleading and tumbling training services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Cheerleading training services
• Tumbling classes
• All-star cheer programs
• Youth athletics instruction
• Birthday party venue

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Class Tuition: Recurring monthly subscription revenue from structured tumbling, cheer, and stunt classes. Students enroll in weekly classes billed monthly through the Jackrabbit system.
2. Individual Lessons: One-on-one or small group coaching sessions billed per lesson or through a monthly membership fee with per-lesson charges.
3. Summer Camps & Clinics: Seasonal camps including Tribe Spirit Summer Camp (full-day and half-day options), Cheerleading camps, and specialty tumbling clinics, generating seasonal one-time revenue.
4. Birthday Party Packages: Three-tier birthday party packages (Starter, All-Star, Champion) with add-on upgrades (Nerf Battle, Superhero Training, Glow Party, Cheerleading Routine), generating event-based one-time revenue.
5. School Team Training & Choreography: Weekly team training, private camps/clinics, and routine choreography services billed to school cheer programs on a contract or per-service basis.
6. Gym Rental: Rental of flat mat floor and spring floor gym space to school teams and external groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ACE Cheer Company operates a regional multi-location cheerleading and tumbling gym network offering All-Star competitive cheer teams, leveled tumbling instruction, recreational and school cheer classes, summer camps, birthday party packages, individual private lessons, and specialty programs. Operations are delivered through five physical gym facilities across Alabama (Birmingham, Dothan, Tuscaloosa) and Mississippi (Hattiesburg, Jackson), with enrollment managed through a Jackrabbit-based online registration system and Parent Portal.

Product overview

ACE Cheer Company operates as a multi-location cheerleading gym network offering a comprehensive suite of athletic training programs. The core offerings include All-Star competitive cheerleading teams, progressive Tumbling Classes (Levels 1-5 plus specialty classes), and Recreational & School Cheer programs. These are supported by add-on services such as Individual/Private Lessons, Clinics & Special Events, and School Team Training & Choreography. The company also provides event services including Birthday Parties with various themed packages, and Summer Camps (Tribe Spirit). Specialty programs include Warrior Ninja Training and Super Hero Training for younger children. Technology infrastructure includes a Parent Portal powered by JackrabbitClass for registration, scheduling, and account management. Services are delivered across five locations in Alabama and Mississippi: Birmingham, Dothan, Hattiesburg, Jackson, and Tuscaloosa.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Star Cheerleading Competitive cheerleading program where athletes train for and participate in All-Star competitions. Includes team selections, competition schedules, and travel to various cheerleading events. Targeted at youth athletes seeking competitive cheer experience.
• Tumbling Classes Progressive tumbling instruction from beginner to advanced levels, including skills such as forward rolls, cartwheels, back handsprings, tucks, layouts, and fulls. Classes are structured by skill level (Intro A/B, Level 1-5, Beginning Tumbling, Twisting Tumbling). Targeted at youth athletes building acrobatic skills.
• Recreational and School Cheer Recreational cheerleading classes and school team training that teach cheers, jumps, motions, stunting, and dance for non-competitive athletes and school programs. Targeted at non-competitive youth athletes and school cheer programs.
• Summer Camps Tribe Spirit Cheerleading Summer Camp offering week-long full-day and half-day camps combining traditional camp activities with cheerleading, dance, and tumbling instruction. Targeted at youth athletes entering 1st grade and older during school breaks.
• Individual and Private Lessons One-on-one or small group coaching sessions booked through the Parent Portal, allowing athletes to receive personalized instruction on specific tumbling or cheerleading skills from qualified coaches. Targeted at athletes needing targeted skill acceleration.
• Birthday Parties Facility rental packages for birthday celebrations including gym access, bounce houses, open play time, and optional add-ons such as Nerf battles, superhero training, glow parties, and cheerleading routines. Targeted at families seeking active birthday party venues.
• Clinics and Special Events Specialized workshops including back handspring clinics, tuck clinics, cheer tryout prep, holiday camps, and open gym events (ACEmazing Fridays) for skill development and extra practice. Targeted at athletes seeking concentrated skill training.
• School Team Training and Choreography Training and choreography services for school cheerleading teams including weekly sessions, private camps and clinics, pep rally routines, and competition choreography for state and national competitions. Targeted at middle school, high school, and college cheer programs.
• Gym Rental Rental of flat mat floor and spring floor space for teams or organizations needing space for practice, rehearsals, or events. Targeted at cheer teams and external groups needing practice space.
• Warrior Ninja Training Parkour-inspired class incorporating martial arts, gymnastics, and obstacle course training for boys and girls ages 6-11, teaching flips, rolls, kicks, and building strength and agility. Targeted at children ages 6-11.
• Super Hero Training Gymnastics-based class for ages 3-5 combining rescue academy activities, ninja training, obstacle courses, and basic tumbling with social development focus. Targeted at preschool-age children ages 3-5.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ragland Screen PrintingcoreChannel Partner/ Reseller/ DistributorRagland Screen Printing operates the ACE Pro Shop, providing branded merchandise, screen printing, and cheer apparel for all ACE locations. This is a dedicated partner fulfilling the company's merchandise and uniform needs.
• VarsitycoreChannel Partner/ Reseller/ DistributorVarsity brands (Varsity Spirit Shop, Varsity All Star Fashion Specialist) provides branded uniforms, competition merchandise, and spirit products. Referenced across Birmingham and Jackson locations with dedicated pro shop links.
• JackrabbitcoreTechnology or IntegrationJackrabbit class management software powers the class registration system, Parent Portal, staff login, billing, and enrollment management across all ACE locations. Each location has a unique organization ID in the Jackrabbit system.
• Competition TravelminorChannel Partner/ Reseller/ DistributorCompetition Travel (competitiontravel.com) is the official travel booking partner for ACE All-Star competition events, providing hotel and travel arrangements for families attending competitions.
• USASFminorOthersACE follows USASF (United States All Star Federation) age grids for All-Star team eligibility and competition standards.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cheer Athletics: Large multi-location all-star cheer and tumbling gym network with a similar model of progressive tumbling curriculum, competitive All-Star teams, and branded locations. Highly comparable in service mix and championship-driven positioning.
• Cheer Extreme: Multi-location all-star cheer gym operating across the Southeast US with progressive tumbling levels, All-Star teams, and school team training — directly overlapping with ACE's geographic and program footprint.
• The Stingray Allstars: National all-star cheer gym chain offering tumbling classes, All-Star teams, and competitive programming across multiple states; closely matches ACE's curriculum and competitive team structure.
• Maryland Twisters: Established all-star cheer gym network with multiple facilities, progressive tumbling levels, and school team partnerships — structurally similar to ACE's multi-location operating model.
• California Allstars: Premier all-star cheer program with a branded multi-location network and elite competitive reputation; comparable in championship-driven brand value and progression-based tumbling curricula.
• East Celebrity Elite: Multi-location all-star cheer and tumbling gym in the Northeast offering progressive classes, All-Star teams, and event services — comparable in service breadth and multi-gym branding approach.
• GymTyme Allstars: Multi-location all-star cheer and tumbling operator with progressive skill levels and a strong competitive track record — directly comparable in program design and championship positioning.
• World Cup Allstars (WCA): Multi-location competitive cheer and tumbling operator with national-championship-caliber programs and structured level-based curricula, comparable to ACE's championship-driven, multi-gym model.

Broad incumbents

• Varsity Spirit: Dominant industry incumbent in cheerleading — operates competitions, uniforms, and camps rather than direct gym ownership, but is ACE's core merchandise partner and shapes the competitive ecosystem in which ACE operates.

Regional players

• CheerSport: Large cheer and dance gym chain based in the Southeast US with multiple locations offering tumbling, All-Star teams, and competitive programming — geographically adjacent to ACE's footprint with similar service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aceallstars
• Facebookfacebook.com/ACECheerCompany
• LinkedInlinkedin.com/company/ace-cheer-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Cheer Company