What OG Studio does

OG Studio is a Belgian Web3 agency that designs and delivers community-building, strategy, education, and blockchain development services to enterprise brands. Founded in 2022 by three co-founders—Gilles Den Haese (operations and tech), Samuel Eggermont (Web3 strategy), and Thomas Lambert (Web3 art direction and creative)—the company is headquartered in Belgium with physical offices in Antwerp and Leuven and a Web3-native virtual office on oncyber.io/ogstudio.

The offering is structured around three pillars: Community Building Services (superfan identification via engagement data and behavior incentives designed to lift CLTV); Web3 Services (interactive education keynotes and workshops, strategic roadmaps, and custom Web3/NFT application development); and Future-Proof Communities—identity-driven, engagement-driven, multiplayer community platforms built on blockchain with member profiles, status, gamified journeys, and experiential rewards. Notable client deliverables include the Creative Belgium NFT Community Platform (profiles, awards, achievements, status), the Adidas KSA Community Platform for a women's football initiative (events, meet-and-greets, and co-creation over a six-month period), Web3 strategy work for the Royal Belgian Football Association (RBFA), and an internal education session for VeePee rated 4.8/5 on content, presentation, and knowledge.

Revenue is generated through professional services engagements: quote-based, custom projects with no public pricing. Go-to-market combines consultative enterprise sales anchored by case studies and testimonials, community-led growth through an in-house 'OG' community of 1,000+ individual members, and event-driven entry points (keynotes and workshops). The firm markets through the 'Vers van de Metapers' podcast on Spotify, a Mirror.xyz blog, LinkedIn, and Twitter/X. OG Studio is privately held, founder-owned, and bootstrapped, with no disclosed institutional investment to date.

Name

OG Studio

Legal name

OG Studio

Website

https://og-studio.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OG Studio is a Belgian Web3 agency offering community-building, strategy, education, and blockchain development services to enterprise brands across sports, retail, creative, and government sectors, anchored by three co-founders and operating from Antwerp and Leuven.

Ownership category

akta.pro rank

Product category

Web3 Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Web3 consulting services
• Community platform development
• Nft strategy consulting
• Blockchain education services
• Brand community building

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web3 Strategy Consulting: Expert advisory services helping businesses understand and integrate Web3 technologies, including actionable strategic roadmaps for competitive advantage.
2. Web3 Education Services: Interactive keynotes and workshops teaching blockchain, NFTs, and metaverse fundamentals with tailor-made sessions providing practical experience in real-time Web3 applications.
3. Web3 Application Development: Custom development of Web3 applications, NFT platforms, and community systems from concept through completion.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

OG Studio is a Web3 agency that helps brands build direct relationships with superfans through community building services, Web3 education, strategy consulting, and custom development of Web3 and NFT applications. The agency works with enterprises, sports federations, and creative organizations to create future-proof digital communities leveraging blockchain technology, gamified member journeys, and token-based engagement models.

Product overview

OG Studio is a full-stack Web3 agency offering a unified portfolio of services centered on community building and Web3 technology. Its core offerings comprise three interlocking service areas: Community Building Services (which increase CLTV and reduce acquisition costs), Web3 Services (spanning Education, Strategy, and Development), and Future Proof Communities (identity-driven, engagement-driven, and multiplayer community platforms). These services are delivered as agency engagements, as evidenced by named client projects such as the Creative Belgium NFT Community Platform and the Adidas KSA Community Platform. The company also produces original content via its Web3 podcast 'vers van de metapers' on Spotify. The portfolio is structured as a service offering rather than a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Building Services End-to-end community building service helping brands create direct relationships with superfans through Web3-enabled engagement, gamified member journeys, and identity-driven multiplayer experiences. Targeted at enterprise brands, sports federations, and creative organizations.

Quantifiable outcome

• Internal education session scored 4.8/5 on content, way of presenting, and knowledge (Veepee case)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Huge: Huge is a large digital agency with capabilities across brand, experience design, and emerging technology — overlapping with OG Studio at the intersection of digital experience, community, and emerging platforms for enterprise clients.
• IDEO: IDEO is a global design and innovation consultancy that frequently engages on community, loyalty, and digital transformation — a broad incumbent whose consulting-plus-prototyping model overlaps OG Studio's strategy-and-build delivery.
• ustwo: ustwo is a digital product studio known for designing and building digital products, including engagement and loyalty platforms — a broader incumbent with comparable boutique studio DNA and similar community/engagement design work.
• R/GA: R/GA is a large global digital agency with an established Web3 and emerging-tech practice serving enterprise clients — a broader incumbent competing for the same enterprise community/loyalty transformation budgets.

Direct peers

• Dogstudio: Dogstudio is a Belgian-born creative and digital studio working at the intersection of design, technology, and immersive experiences — directly comparable given shared Belgian roots, similar team size, and adjacent brand/community engagement work.
• Unit9: Unit9 is a global production and innovation studio delivering interactive, branded, and emerging-tech experiences — a comparable boutique-format peer competing for similar immersive brand and community engagements.
• Serotonin: Serotonin is a Web3 marketing agency that helps brands launch, grow, and measure Web3 products and communities — the closest direct functional peer to OG Studio's community-and-Web3 strategy offering.
• Active Theory: Active Theory is a digital experience studio building immersive web, 3D, and Web3 environments for enterprise brands — closely aligned with OG Studio's community platform development and Web3 application work.
• Coopa: Coopa is a creative and technology studio building brands and products at the intersection of Web3, design, and community — directly comparable to OG Studio's creative-led, identity-driven community platform work.

Emerging players

• Thirdweb: Thirdweb is a Web3 development platform providing SDKs and infrastructure for building NFT and community applications — an emerging player whose tooling increasingly overlaps with the platform-development layer OG Studio builds for clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/OGstudio_eth
• LinkedInlinkedin.com/company/ogstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OG Studio