Grupo Veramatic

What Grupo Veramatic does

Grupo Veramatic is a privately held Spanish entertainment technology group founded in 1986 in Vera, Almería, and headquartered operationally in Melilla. It operates four interrelated business lines under the JOKERBET brand: (1) a network of more than 250 physical gaming halls (Salones de Juego) across Andalucía, Región de Murcia, Castilla-La Mancha, Comunidad Valenciana, and Melilla, serving over 9,000 customers daily with slot machines, multi-player machines, roulette, and third-party sports-betting terminals from Codere, Sportium, Apuestas de Murcia, and Versus; (2) Jokerbet.es, an online sports betting and casino platform offering Create Your Bet functionality, 40+ roulette tables, 9+ blackjack tables, hundreds of online slots, and the first Spanish interconnected progressive jackpot system that is independent of slot providers; (3) a hospitality slot-machine rental business placing 2,000+ Type B machines in bars and restaurants under a zero-upfront, 50/50 revenue-share arrangement with full installation, maintenance, and regulatory compliance handled by the operator; and (4) JOKERCASH, a proprietary payment bridge enabling ATM cash deposits and withdrawals that interoperate between physical halls and online accounts.

The group is structured as a federation of nine wholly-owned regional operating subsidiaries (Veramatic SL, Automáticos Salobreña SL, Verajoker SL, Verajuegos SL, Recreativos Hispajuegos SL, Veramatic Andalucía Occidental SL, Ilorcitana del Recreativo SL, Jumad SL, and Melmatic SL) that hold the autonomous-community-level gaming operator licenses required under Spanish regulation, plus VERAMATIC ONLINE, S.A. as the digital-operating entity. General management sits with Jorge Juan Justicia as Director General. Revenue is generated transactionally from player stakes across physical halls, online wagers, and the operator's share of hospitality-machine play; the hospitality channel is billed monthly.

Differentiating technology assets include the Bizum payment integration (first Spanish online betting platform to adopt it), the proprietary JOKERCASH payment rail, the interconnected progressive jackpot pool, and multi-station gaming machines capable of serving 3+ simultaneous players. The group is GDPR-compliant under EU regulation. No external institutional investors, funding rounds, M&A activity, or public listing are disclosed in available material.

Name

Grupo Veramatic

Legal name

VERAMATIC ONLINE, S.A.

Website

https://grupoveramatic.es

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Veramatic is a privately held Spanish gaming operator founded in 1986 that runs 250+ JOKERBET gaming halls, 2,000+ Type B slot machines in hospitality venues, and the Jokerbet.es online sports betting and casino platform across five autonomous communities of Spain.

Ownership category

akta.pro rank

Product category

Land-based and Online Gaming Entertainment

NAICS

Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210), Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAEAJAH

Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

SECONDARYMPAEABAK

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

SECONDARYMPAEACAC

Sportsbook Platform & PAM Providers (B2B)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

SECONDARYMPAEAJAC

Electronic Table Games (ETGs) & Stadium Gaming

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

• Gaming hall operations
• Online sports betting
• Slot machine rental
• Hospitality gaming machines
• Online casino gaming

Headquarters

HQ city

Melilla

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Gaming Hall Operations: Operation of JOKERBET gaming halls featuring slot machines, roulette, and sports betting terminals. Revenue generated from gaming activities with customers paying to play slot machines and place bets.
2. Hospitality Slot Machine Rental: Placement of Type B slot machines in bars and restaurants across Spain under a revenue-sharing model. The company installs, maintains, and manages machines while sharing proceeds with establishment owners (typically 50/50 split after prizes).
3. Online Gaming (Jokerbet.es): Online sports betting and casino gaming platform offering sports betting, online slots, roulette, and blackjack. Revenue from online betting stakes and casino gaming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Veramatic operates a multi-channel gaming entertainment business: over 250 JOKERBET physical gaming halls featuring slot machines, roulette, and sports betting terminals across Spain; the Jokerbet.es online platform offering sports betting, online casino, and slots; and a Type B slot machine rental service placing 2,000+ machines in bars and restaurants under a 50/50 revenue-sharing arrangement. The group also operates the proprietary JOKERCASH payment system linking physical and online gaming accounts.

Product overview

Grupo Veramatic operates a multi-channel gaming entertainment business consisting of: (1) Jokerbet online platform offering sports betting with Create Bet functionality, online casino with 40+ roulette tables and 9+ blackjack tables, hundreds of slots, interconnected progressive jackpots, and Bizum payments; (2) JOKERBET/JOKER physical gaming halls (250+ locations) with slot machines, multi-player machines, sports betting terminals from third-party brands, and roulette; (3) Type B slot machine rental service for hospitality venues (2,000+ machines); and (4) Jokercash proprietary payment method enabling ATM deposits/withdrawals linking online and physical play.

Differentiator

Problem solved

Functional benefit

Brands

• JOKERBET: Online sports betting and casino platform offering sports betting with Crear Apuesta feature, online slots, live roulette, and blackjack.
• JOKERCASH

Products and services

• JOKERBET Online Platform
• JOKERBET Gaming Halls (Salones de Juego)
• Type B Slot Machine Rental for Hospitality
• JOKERCASH Payment System
• JOKERBET Mobile App

Quantifiable outcome

• Daily customer visits exceeding 9,000 across all gaming halls
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• MerkurcoreTechnology or IntegrationMerkur (Novomatic) slot machine provider featured in Jokerbet.es online platform and offered in physical gaming halls as one of the leading brands in slot gaming content.
• CoderecoreChannel Partner/ Reseller/ DistributorCodere, Official Betting Partner of Real Madrid, provides sports betting terminals in JOKERBET gaming halls with over 2,000 betting points across Spanish autonomous communities.
• SportiumcoreChannel Partner/ Reseller/ DistributorSportium provides sports betting and greyhound racing terminals in JOKERBET halls with over 60,000 markets and 100+ bet types per match, distributed across 2,000+ points of sale.
• Apuestas de MurciacoreChannel Partner/ Reseller/ DistributorSports betting operator focused on the Region of Murcia, offering betting on various sporting events and categories across more than 50 halls in Murcia.
• Versus (Grupo Orenes)coreChannel Partner/ Reseller/ DistributorVersus is the in-person gaming brand of Grupo Orenes (50+ years in Spanish gaming sector), operating in over 400 halls across Spain with comprehensive sports betting offerings.
• NovomaticcoreTechnology or IntegrationNovomatic supplies slot machine models including Novo Line Supra Cash, Novo Line Royal Cash De Luxe, GIGASTAR Power Link, Impera Cash HD, and others for both gaming halls and hospitality establishments.
• UnidesacoreTechnology or IntegrationUnidesa supplies slot machine models including Manhattan Mirage Extended, Manhattan Boom, and Manhattan Reelvolution for gaming halls and hospitality establishments.
• BizumcoreTechnology or IntegrationJokerbet.es is the first Spanish online betting platform to offer payments via Bizum, providing convenient instant payment options for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R. Franco: Spanish gaming machine manufacturer and operator with presence in halls and online; comparable multi-channel approach and Spanish market focus.
• Grupo Orenes (Versus): Spanish gaming group operating 400+ halls under the Versus brand with sports betting and casino; structurally analogous to Grupo Veramatic with regional hall concentration.
• Sportium: Sportsbook joint venture between Cirsa and Entain; comparable online and retail sports betting presence in Spanish gaming halls.
• Cirsa: Major Spanish and Latin American gaming operator with casinos, gaming halls, and online operations; most direct comparison given overlapping land-based and online presence in Spain.
• Codere: Leading Spanish gaming operator and partner of Real Madrid; also a current channel partner to Veramatic, operating sports betting terminals in JOKERBET halls.
• Comar/Egasa: Spanish gaming operator active in gaming halls and slot machine distribution across regional Spanish markets.

Broad incumbents

• Lottomatica (Sazka Group): European omnichannel gaming and betting operator with online and retail presence; comparable business model across multiple regulated European markets.
• Novomatic (Merkur): Global gaming equipment manufacturer and supplier to Veramatic; comparable through slot content and machine provisioning across the European gaming value chain.

Regional players

• Betsson AB: Nordic-rooted online gaming operator with regulated-market European presence; comparable as an online sportsbook/casino operator active in southern European regulated markets.

Emerging players

• Casumo: European online casino and sportsbook operator active in Spain; relevant comparison for the online vertical of Grupo Veramatic's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalonesJOKERBET
• LinkedInlinkedin.com/company/18303925

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Veramatic