What Chrome does

Chrome Inc is a privately held custom automobile coating and customization service provider operating from a single production facility at 10223 196th Ave Unit C, Bristol, Wisconsin. The company delivers four core services: Spectrachrome (a specialized chrome coating process producing color-shifting spectral finishes), powder coating for parts and wheels from small to large order runs, hydrographics (water transfer printing for complex patterns on three-dimensional parts), and full or partial car wraps. An optional Style My Ride 2-hour consultation service is offered at $300, and Spectrachrome work is publicly listed at $100 per hour; the remaining services are quote-based per project.

The business is structured as a direct-to-consumer operation serving individual automobile enthusiasts and hobbyists who seek to personalize their vehicles. Customers bring or ship parts to the Bristol facility, and appointments are scheduled through an online booking system on the company website (thechromeinc.com). Demand generation is driven by an organic social media presence on Facebook, Instagram, and Pinterest, supported by a visual portfolio of completed projects. The company is owned and led by Paul Wiwatowski and operates as part of the Spectra Chrome family, which provides Spectra Chrome and powder coating services across the United States.

The revenue model is project-based professional services for one-time coating and customization engagements, with a small recurring advisory layer through consultations. No external institutional funding has been disclosed; ownership is concentrated with the founder. Headcount is in the 1-10 range, and the company states it has served customers globally despite operating from a single domestic facility, indicating some shipping/send-in volume beyond the Midwest USA trade area.

Name

Chrome

Legal name

Chrome Inc

Website

https://thechromeinc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Chrome Inc is a Bristol, Wisconsin service provider offering Spectrachrome finishing, powder coating, hydrographics, and car wraps directly to individual automobile enthusiasts, with online booking and part-shipping available.

Ownership category

akta.pro rank

Product category

Automotive Customization Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (3328)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAGAC), Automotive & Transportation Coatings (IMAEAHAC)

Keywords

• Automotive customization services
• Spectrachrome coating
• Powder coating services
• Hydrographics printing
• Vehicle wrap installation

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Custom Coating Services: One-time professional services for automobile parts coating and customization including Spectrachrome, powder coating, hydrographics, and car wraps. Revenue generated through per-service transactions at the company's facility in Bristol, WI.
2. Consultation Services: Style My Ride consultation service priced at $300 for 2 hours, providing personalized automobile customization guidance to customers.
3. Spectrachrome Service: Entry-level Spectrachrome service priced at $100 per hour for chrome coating applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chrome Inc provides custom automobile coating and finishing services, including the proprietary Spectrachrome chrome coloring process, powder coating, hydrographics (water transfer printing), and full/partial vehicle wraps. Services are delivered on-site at the company's Bristol, WI facility, with online booking for appointments and a paid Style My Ride consultation service for personalized design guidance.

Product overview

Chrome Inc operates as a unified service business offering automobile customization through four core services (Spectrachrome, Powder Coating, Hydrographics, and Car Wraps) plus an optional consultation add-on. The company is part of the Spectra Chrome family and positions Spectrachrome as its signature process for color-shifting chrome finishes. All services are booked online and cater to automobile enthusiasts seeking to customize cars or parts. The company also provides spray paint, custom stencilling, and custom artwork as part of its service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Spectrachrome A specialized chrome coloring process that applies vibrant, color-shifting chrome finishes to automobile parts and accessories, performed at the company's Bristol, WI facility.
• Powder Coating Durable powder coating application service for automobile parts and wheels, accommodating small to large order runs with quote-based pricing.
• Hydrographics Water transfer printing service that applies intricate patterns and designs to three-dimensional automobile parts and accessories, including spray paint, custom stenciling, and custom-made artwork options.
• Car Wraps Automobile wrapping service for full or partial vehicle coverage with custom graphics, colors, and finishes; quote-based pricing.
• Style My Ride Consultation Two-hour consultation service priced at $300 for customers seeking personalized guidance and design expertise on customizing their vehicles with the company's available services.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Spectra Chrome (Family)coreStrategic or Co-development PartnerChrome Inc is a part of the Spectra Chrome family, providing Spectra Chrome and powder coating services in the United States. This partnership provides access to established processes, techniques, and industry knowledge in the chrome coating industry. The Spectra Chrome brand relationship validates the company's technical capabilities and market positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• CARSTAR: North American collision repair and auto refinishing franchise network. Adjacent competitor serving individual vehicle owners with painting/coating services, though focused on repair vs. customization.

Others

• Tiger Coatings: Industrial powder and coatings manufacturer supplying powder coating shops that compete with Chrome Inc's powder coating service. Comparable as an upstream input supplier in custom automotive finishing.
• Wrap Institute: Provides wrap training, certification, and resources to vehicle wrap installers. Comparable as an ecosystem participant developing the installed base of certified vehicle wrap service providers.
• 3M Wrap Film Series: Supplier of automotive wrap films used by vehicle wrap installers across the industry. Comparable as an upstream enabling supplier in the custom vehicle wrap market.
• Avery Dennison Vehicle Wrap Films: Major supplier of automotive vinyl wrap films consumed by wrap installers nationwide, including those competing with Chrome Inc's Car Wraps service. Comparable as an enabling supplier in the vehicle wrap value chain.

Broad incumbents

• Maaco: National franchise network offering automotive paint and collision refinishing services. Comparable as a scaled multi-service vehicle coating operator targeting individual car owners, though it focuses on refinishing rather than custom decorative finishes.
• Spectra Chrome: Parent brand and family of the anchor company that provides Spectra Chrome and powder coating services across the United States. Comparable as the overarching chrome-coating network whose processes, training, and branding underpin Chrome Inc's service offering.
• LINE-X: Franchise network specializing in protective spray-on coatings and truck bedliners, with many franchisees offering related auto customization. Comparable as a national branded coating-services franchise that competes for similar auto enthusiast customer spend.

Direct peers

• DipYourCar: Specializes in hydro-dip / hydrographics for automotive parts and accessories, selling kits and providing custom dipping services. Direct competitor to Chrome Inc's hydrographics service for DIY and enthusiast automotive customers.

Emerging players

• Cerakote Applied by certified applicators: Specialty ceramic coatings brand with a growing certified applicator network finishing automotive parts and accessories. Comparable as a premium coatings brand distributed through small-shop applicators competing in the custom automotive coating space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Chrome-Inc-139210411630647
• Instagraminstagram.com/da7ef6dd1302486c9a67baebe4b364bc
• Pinterestpinterest.com/767689ba34f143a1a36e49b5f2fbe31a
• LinkedInlinkedin.com/company/chromeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome