PETTRACES PETCARE PRIVATE LIMITED

What PETTRACES PETCARE PRIVATE LIMITED does

PETTRACES PETCARE PRIVATE LIMITED operates an India-based direct-to-consumer e-commerce platform at pettraces.com that sells pet food, accessories, and medicines alongside a broad catalog of pet care services. The platform distributes a wide range of third-party brands (Whiskas, Royal Canin, Pedigree, Purepet, Drools, VetLife, Farmina, Monge, Arden Grange, and others) and offers proprietary private-label products under the Pettrace, Saras/ Sara's Wholesome, Hearty, Sniffy, and Zippy brands. Customers transact through a self-serve online storefront with WhatsApp-based support, and the company is registered as a Private Limited entity in India with operations headquartered in Trivandrum, Kerala.

Beyond product commerce, Pettraces presents itself as an integrated pet care marketplace: it lists 20+ services — onsite veterinary appointments, grooming, boarding, pet scanning, training, transportation, aquarium maintenance, swimming pool bookings, farm settings, pet cakes, care-taking, cleaning/waste removal, a social community at social.pettraces.com, and a 'Petrimony' pet-dating service. The platform supports both first-party merchandising and a third-party seller marketplace (e.g., Nina/Mypuppa alongside the Pettrace store), suggesting both 1P retail margins and marketplace commission revenue potential. Pricing is transaction-based, pay-as-you-go, with SKUs ranging from approximately ₹90 to ₹3,900+ and active MRP discount promotions.

The revenue model is multi-stream: direct product sales, marketplace seller fees/commissions, and fees from professional services. The segmentation approach is horizontal (serving individual pet owners across dog, cat, and bird categories) rather than vertical or enterprise. Ownership is not formally disclosed; the website footer references Nyeste Venture Technologies Pvt Ltd as the operating legal entity. No institutional funding rounds, public listing, app, executive team data, or financial disclosures are present in available material, and the company operates without disclosed certifications, partnerships beyond the corporate parent reference, or geographic footprint beyond South India.

Name

PETTRACES PETCARE PRIVATE LIMITED

Legal name

PETTRACES PETCARE PRIVATE LIMITED

Website

https://pettraces.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Pettraces Petcare Private Limited is an India-based, Kerala-headquartered e-commerce platform that sells pet food, accessories, and medicines alongside a broad catalog of pet care services (vet, grooming, boarding, training, transportation) for individual dog, cat, and bird owners.

Ownership category

akta.pro rank

Product category

Pet Care E-commerce

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910), Veterinary Services (54194)

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet & Animal Supplies Marketplaces (CRAFABAH), Pet Supplies Inventory-led Online Retailers (CRAFADAH)

Keywords

• Pet care marketplace
• Pet food retail
• Pet grooming services
• Pet accessories
• Veterinary care services

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Pettraces generates revenue through direct sales of pet food, accessories, and medicines via their e-commerce platform. Products are sold at listed prices with various brands including Whiskas, Royal Canin, Pedigree, Purepet, Drools, and others. The platform also features their own private label products under the Pettrace and Saras brands.
2. Marketplace Seller Fees: The platform allows third-party sellers (vendors) to list and sell products on Pettraces, suggesting a marketplace model where the company may take a commission or fee from seller transactions.
3. Pet Care Services: Revenue generated from services including onsite doctor appointments, grooming, boarding, pet scanning, training, transportation, and aquarium maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pettraces operates an online pet care marketplace and e-commerce storefront based in Trivandrum, India, selling pet food, accessories, and medicines across multiple third-party brands (Whiskas, Royal Canin, Pedigree, Drools, VetLife, Farmina, etc.) alongside private label products under the Pettrace and Saras brands. The platform also offers a broad suite of on-demand pet care services including onsite veterinary appointments, grooming, boarding, training, transportation, pet scanning, AI-based pet health, aquarium maintenance, and pet-themed experiences, with third-party sellers able to list products on the marketplace.

Product overview

Pettraces is an e-commerce pet care platform offering a comprehensive range of products and services. The platform provides pet food products across multiple categories (Food, Accessories, Medicines) featuring various third-party brands like Whiskas, Royal Canin, Pedigree, Purepet, Drools, Loro, and VetLife. Beyond e-commerce, the platform offers an extensive suite of pet care services including veterinary appointments, grooming, boarding, AI-powered pet health monitoring, pet scanning, training, transportation, and specialty services like pet birthdays (cakes), swimming pools, aquarium services, and farm settings. The platform also features unique services like Petrimony (pet dating) and a social community for pet owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Food

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nyeste Venture Technologies Pvt Ltdparent companyOthersNyeste Venture Technologies Pvt Ltd is the parent/legal entity that owns and operates Pettraces. The Pettraces brand is operated under this corporate entity based in India.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Drools: Indian pet food brand now selling direct via its own e-commerce site alongside retail distribution. Comparable as a multi-brand pet retailer with strong private label push.
• Supertails: India's leading online pet care platform combining e-commerce (food, accessories, medicines) with vet consultations, grooming, and training. Closest functional peer to Pettraces as a one-stop pet care ecosystem.
• Heads Up For Tails (HUFT): Premium Indian pet retail and care brand with both online storefront and a national chain of physical stores. Comparable multi-brand pet retail + services positioning.
• DogSpot: Early Indian online pet supplies retailer covering dogs, cats, and small pets across food, accessories, and health — a direct marketplace competitor for multi-pet e-commerce.
• Wiggles: India-based pet wellness and care platform offering vet consultations, pet pharmacy, and wellness products. Overlaps with Pettraces on the vet and pharmacy services adjacent to product sales.
• Petsy: Online pet care marketplace in India offering food, accessories, and vet consultations. Closely comparable on product-plus-services marketplace model.

Broad incumbents

• Chewy: Largest pure-play US pet e-commerce retailer comparable on catalog breadth, autoship, and customer service model — the most relevant global benchmark for Pettraces's target operating model.
• Amazon India Pet Store: Marketplace with massive pet supplies catalog and Prime delivery. Overlaps with Pettraces on branded pet food and accessories, and is the dominant threat on price and logistics.

Emerging players

• Captain Zack: Indian grooming-focused pet care brand with DTC e-commerce. Comparable on premium positioning and direct-to-consumer pet care commerce.
• Vivaldis: Indian pet health and nutrition company supplying therapeutic/supplementary products. Overlaps with Pettraces's veterinary diet and medicines category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETTRACES PETCARE PRIVATE LIMITED