MAXMAT LIMITED
- Company typePrivate
- Founded1994
- HeadquartersPorto Carreiro, Portugal
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
MAXMAT LIMITED firmographics
Firmographics- Name
- MAXMAT LIMITED
- Legal name
- MaxMat
- Website
- https://maxmat.pt
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
MAXMAT LIMITED industry classification
Industry- Product category
- Home Improvement & Construction Materials Retail
- NAICS
- Home Centers (444110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Small-Format / Neighborhood Mass Merchandisers (CRAGABAD)
- akta.pro secondary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Where MAXMAT LIMITED is headquartered
LocationHeadquarters
- HQ city
- Porto Carreiro
- HQ country
- Portugal
- HQ region
- Europe
Offices29 records
Markets served
MAXMAT LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: MaxMat generates revenue through direct retail sales of construction materials, DIY products, tools, and garden equipment. Products are sold at fixed retail prices through physical store locations and online store. The company positions itself as a low-price retailer ('Os Profissionais dos Preços Baixos').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
MAXMAT LIMITED product offering
Product offeringCore offering
MaxMat operates a discount retail chain and online store selling construction materials, DIY and home improvement products, bathroom, kitchen, garden, lighting, hardware, plumbing, paints, machines, tools, and electrical/smart home goods. The company combines a network of 30+ physical stores across mainland Portugal and the islands (Madeira and Azores) with an e-commerce platform offering Click & Collect and delivery, targeting both DIY consumers and professional builders under a low-price positioning ('Os Profissionais dos Preços Baixos').
Product overview
Maxmat is a Portuguese retail company specializing in construction materials, DIY (bricolage), and garden products. The company operates as a broad e-commerce platform offering an extensive catalog organized across 16 main product categories: Aquecimento e Climatização (Heating and Air Conditioning), Banho (Bathroom), Canalização (Plumbing), Construção (Construction), Cozinhas (Kitchens), Eletricidade e Smart Home (Electricity and Smart Home), Ferragens (Hardware), Iluminação (Lighting), Jardim (Garden), Madeiras (Woods), Máquinas e Ferramentas (Machines and Tools), Mobiliário e Arrumação (Furniture and Storage), Pavimentos e Revestimentos (Flooring and Wall Coverings), Portas, Janelas e Escadas (Doors, Windows and Stairs), and Tintas, Drogaria e Limpeza (Paints, Hardware and Cleaning). The platform features both private-label products (under the MAXMAT brand) and products from third-party brands including Jocel, Bestway, Rodi, Teka, Candy, Titan, V33, Robbialac, Barbot, Hammerite, and Tintas 2000. Maxmat also provides services including delivery service, a paint color studio, wood cutting, customer support, battery collection, and a 3D kitchen project simulator.
Differentiator
Problem solved
Functional benefit
Brands
- MaxMat: The company's own private label brand for various products including paints (Tinta Piscinas MAXMAT, Tinta Master, Tinta Decor Maxmat), enamels (Esmalte Antioxidante MAXMAT), and other construction/DIY products.
Products and services
- Heating and Air Conditioning (Aquecimento e Climatização)
Companies that use MAXMAT LIMITED
Customer profileSegments3 records
Ideal customer profiles2 records
MAXMAT LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAXMAT LIMITED partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MAXMAT LIMITED competitors and assessment
Company assessmentDirect peers
- AKI Bricolage: Portuguese bricolage chain offering construction materials, DIY, tools, and garden products across multiple stores — directly comparable to MaxMat in both format (medium-box retail parks) and category mix, competing for the same DIY and professional customer base.
- Bricomart: Spanish large-format home improvement chain specializing in construction materials, bathroom, kitchen, and tools for professionals and serious DIYers — the Iberian equivalent of MaxMat's discount bricolage positioning with similar category breadth and trade customer focus.
- Leroy Merlin Portugal: Portuguese arm of the French home improvement giant Leroy Merlin, operating large-format bricolage stores with construction, DIY, kitchen, bath, garden, and tools assortment — the most direct competitor to MaxMat in the same product categories and customer base.
- Brico Dépôt Portugal: Portuguese branch of the Kingfisher-owned discount DIY chain, focused on low prices across construction, tools, and home improvement — competes head-on with MaxMat's "Os Profissionais dos Preços Baixos" positioning for price-sensitive DIY and trade customers.
- Mr. Bricolage: French-headquartered independent bricolage and home improvement chain with franchise model across European markets — comparable mid-sized DIY retailer with similar multi-category assortment and small-to-medium box retail park footprint.
- Hornbach: German-headquartered DIY superstore chain with Portuguese locations, combining construction materials, garden, tools, and home improvement — directly comparable large-format bricolage retailer with similar product breadth and professional consumer targeting.
- Bauhaus Portugal: Portuguese operations of the German/Swiss DIY specialist chain offering tools, hardware, garden, and home improvement products across workshop, construction, and household categories — comparable bricolage format with broad multi-category assortment.
Emerging players
- IKEA Portugal: Swedish home furnishings giant with growing Portuguese presence, overlapping MaxMat in kitchen, bathroom, lighting, and furniture categories — adjacent competitor that captures share of the same renovation and home outfitting budgets.
- ManoMano: French-headquartered online-only DIY and home improvement marketplace with Portuguese operations — emerging digital-native competitor offering broader assortment and lower prices in many of the same categories without physical retail overhead.
Broad incumbents
- Kingfisher: UK-listed pan-European home improvement group operating Brico Dépôt, Castorama, and Screwfix — broader incumbent whose Portuguese Brico Dépôt footprint directly competes with MaxMat, providing the parent-group perspective on Iberian DIY scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MAXMAT LIMITED social profiles
Digital presenceMAXMAT LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAXMAT LIMITED leadership team
Management profileNumber of profiles
MAXMAT LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAXMAT LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAXMAT LIMITED
What does MAXMAT LIMITED do?
MaxMat operates a discount retail chain and online store selling construction materials, DIY and home improvement products, bathroom, kitchen, garden, lighting, hardware, plumbing, paints, machines, tools, and electrical/smart home goods. The company combines a network of 30+ physical stores across mainland Portugal and the islands (Madeira and Azores) with an e-commerce platform offering Click & Collect and delivery, targeting both DIY consumers and professional builders under a low-price positioning ('Os Profissionais dos Preços Baixos').
Is MAXMAT LIMITED a public or private company?
MAXMAT LIMITED is a private company. It is classified as unknown and is currently operating.
When was MAXMAT LIMITED founded?
MAXMAT LIMITED was founded in 1994. It employs 501 to 1,000 people.
Where is MAXMAT LIMITED based?
MAXMAT LIMITED is headquartered in Porto Carreiro, Portugal, in the Europe region.
How does MAXMAT LIMITED make money?
One revenue line is on record: retail Product Sales.
Who are MAXMAT LIMITED's main competitors?
Direct peers on record are AKI Bricolage, Bricomart, Leroy Merlin Portugal, Brico Dépôt Portugal, Mr. Bricolage, Hornbach and Bauhaus Portugal. Emerging players are IKEA Portugal and ManoMano. Kingfisher is listed as a broad incumbent.
Does MAXMAT LIMITED have an API?
No public API is recorded for MAXMAT LIMITED.
What industry is MAXMAT LIMITED in?
MAXMAT LIMITED's product category is Home Improvement & Construction Materials Retail. Its primary akta.pro industry code is CRAGABAD, Small-Format / Neighborhood Mass Merchandisers, with a secondary code of CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 444110 and its SIC code is 5399.