Aatrium Sisustuskaubamaja AS
Aatrium Sisustuskaubamaja AS is Estonia's largest self-described furniture and home goods department store, founded in 1998, operating a Tallinn retail showroom, warehouse, and e-commerce store serving Estonian consumers and B2B clients.
- Company typePrivate
- Founded1998
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Aatrium Sisustuskaubamaja AS does
Aatrium Sisustuskaubamaja AS is an Estonian private retailer (Aktsiaselts) founded in 1998, self-described as Estonia's largest furniture and home goods department store. It operates a single physical showroom inside the Järve keskus shopping center in Tallinn (Pärnu mnt 238) alongside a co-located warehouse (Pärnu mnt 232/9) holding more than 5,000 SKUs, and a full e-commerce storefront at aatrium.ee built on the Zaproo/Vue Storefront platform. The catalog is organized by room category — living room (upholstered furniture, sofas, TV units), bedroom (beds, mattresses, wardrobes), children's room, dining room, office, hallway, bathroom, lighting, rugs, and outdoor — anchored by sub-brands including Estonian-made Sleepwell mattresses and KUU bedroom furniture, plus third-party lines such as Innovation Living, Hypnos, Hilding, WOOOD, Spinder Design, Vipack, CoreOne, Tenzo, and Bloomingville.
Revenue is generated through one-time product sales across retail and online channels, transaction fees from installment payment referrals (Järelmaks, from ~€0.19/month), and a B2B service line (Ärikliendile) that delivers interior design, procurement, delivery, assembly and old-furniture disposal for corporate, public-sector, and real estate developer clients. The company runs periodic promotional campaigns with discounts up to 70-79% and free-delivery thresholds (€300 for sofas, €500 for beds and summer furniture). Marketing operates through the storefront, email newsletter, and paid digital channels (Meta, Google, Adform), with Hotjar for onsite analytics. No AI/ML capabilities, no proprietary technology, no funding rounds, no parent company, and no disclosed revenue figures are present in the available data.
Aatrium Sisustuskaubamaja AS firmographics
Firmographics- Name
- Aatrium Sisustuskaubamaja AS
- Legal name
- Aatrium Sisustuskaubamaja AS
- Website
- https://aatrium.ee
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aatrium Sisustuskaubamaja AS is Estonia's largest self-described furniture and home goods department store, founded in 1998, operating a Tallinn retail showroom, warehouse, and e-commerce store serving Estonian consumers and B2B clients.
- Ownership category
- akta.pro rank
Where Aatrium Sisustuskaubamaja AS is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Aatrium Sisustuskaubamaja AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture and Home Goods Retail: One-time product sales of furniture, mattresses, lighting, home accessories, and seasonal outdoor furniture through retail and e-commerce channels.
- Installment Payment Services: Partnership with financing provider to offer installment payment plans on purchases, generating referral or processing fees.
- B2B Project Services: Full-service interior design and furniture solutions for businesses, real estate developers, and public sector. Includes consultation, design, delivery, assembly, and furniture disposal services.
- Delivery and Assembly Services: Transportation and furniture assembly services, with free delivery promotions for purchases above certain thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with periodic promotions |
| Other | Monthly | Installment payment option |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Aatrium Sisustuskaubamaja AS product offering
Product offeringCore offering
Aatrium Sisustuskaubamaja AS operates Estonia's largest furniture and home goods department store, selling furniture, mattresses, lighting, rugs, and decorative household items through a physical showroom in Tallinn and an e-commerce website. The company also provides a dedicated B2B service for businesses, real estate developers, and public sector clients covering consultation, interior design, delivery, assembly, and old furniture disposal.
Product overview
Aatrium Sisustuskaubamaja AS is Estonia's largest furniture and interior goods department store, operating since approximately 1998 with over 25 years of experience in the market. The company operates a unified retail and e-commerce platform (built on Zaproo eCommerce) offering more than 5,000 products across a broad portfolio organized into room-based categories: Elutuba (Living Room — upholstered furniture, sofas, sofa beds, TV units, shelving), Magamistuba (Bedroom — beds, mattresses, continental beds, storage beds, nightstands, dressers, wardrobes), Lastetuba (Children's Room — children's beds, bunk beds, captain beds, mid-height beds, children's furniture sets), Söögituba (Dining Room — dining tables, chairs, bar stools, benches, kitchen furniture), Kontor (Office — desks, office chairs, cabinets, shelves), Esik ja garderoob (Hallway & Wardrobe — shoe racks, coat racks, hallway sets), Valgustid (Lighting), Vannituba (Bathroom furniture), Kodukaubad (Home goods — decorative items, rugs, vases, cushions), Suvekaubad (Outdoor/Summer furniture — garden sets, lounge chairs, umbrellas), and Vaibad (Rugs). The company also offers value-added services including furniture assembly, furniture disposal, delivery with free-shipping thresholds, installment payment plans, and gift cards. A dedicated B2B division provides full-service interior solutions for businesses, property developers, public sector clients, and resellers, encompassing consultation, space planning, procurement, delivery, assembly, and disposal. Core brands carried include Sleepwell, KUU, Innovation Living, Hypnos, Hilding, Stroma, Slept, WOOOD, Spinder Design, Vipack, CoreOne, Tenzo, OYOY, and Bloomingville. Promotional campaigns featuring discounts up to 70% are run regularly across both physical and online channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Beds (Voodid)
Companies that use Aatrium Sisustuskaubamaja AS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Aatrium Sisustuskaubamaja AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aatrium Sisustuskaubamaja AS partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Aatrium Sisustuskaubamaja AS competitors and assessment
Company assessmentDirect peers
- MADE (Made.com): Online design-led furniture retailer serving European markets; overlaps with Aatrium's online channel in design-conscious home furnishings and interior styling.
- Westwing Group: European e-commerce home & living retailer active in multiple EU markets; competes with Aatrium's online channel for share of furniture and home decor purchases.
- Home24: European online furniture retailer focused on mass-market and premium home furnishings; competes directly with Aatrium's online assortment in cross-border European markets.
- IKEA: Swedish-founded global furniture giant operating a major Tallinn-area store; competes head-on with Aatrium across the same broad furniture and home furnishings catalog in the Estonian market.
- Maisons du Monde: French furniture and home decor retailer with omnichannel store and online presence; comparable catalog breadth across living, dining, bedroom, and decor categories.
- JYSK: Danish home goods chain with substantial Baltic-state presence; overlaps with Aatrium on affordable furniture, mattresses, and home accessories in Estonia.
- BoConcept: Danish premium design furniture franchise with showrooms across major European cities; overlaps with Aatrium's premium brand positioning and B2B interior design services.
Broad incumbents
- H&M Home: Home goods and textiles brand from the H&M Group present in Estonia; overlaps with Aatrium's lighting, decor, and soft furnishings categories at a fashion-led price point.
- Wayfair: Global online furniture and home goods marketplace shipping into Estonia; competes with Aatrium's e-commerce channel via sheer catalog scale, though no physical retail presence in the market.
- Zara Home: Home textiles and decor brand under Inditex present in Estonia; competes with Aatrium's home goods, lighting, and decorative accessories categories at a premium fashion-led price point.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aatrium Sisustuskaubamaja AS social profiles
Digital presenceAatrium Sisustuskaubamaja AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aatrium Sisustuskaubamaja AS leadership team
Management profileNumber of profiles
Aatrium Sisustuskaubamaja AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aatrium Sisustuskaubamaja AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aatrium Sisustuskaubamaja AS
What does Aatrium Sisustuskaubamaja AS do?
Aatrium Sisustuskaubamaja AS operates Estonia's largest furniture and home goods department store, selling furniture, mattresses, lighting, rugs, and decorative household items through a physical showroom in Tallinn and an e-commerce website. The company also provides a dedicated B2B service for businesses, real estate developers, and public sector clients covering consultation, interior design, delivery, assembly, and old furniture disposal.
Is Aatrium Sisustuskaubamaja AS a public or private company?
Aatrium Sisustuskaubamaja AS is a private company. It is classified as unknown and is currently operating.
When was Aatrium Sisustuskaubamaja AS founded?
Aatrium Sisustuskaubamaja AS was founded in 1998. It employs 11 to 50 people.
Where is Aatrium Sisustuskaubamaja AS based?
Aatrium Sisustuskaubamaja AS is headquartered in Tallinn, Estonia, in the Europe region.
How does Aatrium Sisustuskaubamaja AS make money?
Four revenue lines are on record. Furniture and Home Goods Retail is the primary driver. The others are installment Payment Services, B2B Project Services and delivery and Assembly Services.
Who are Aatrium Sisustuskaubamaja AS's main competitors?
Direct peers on record are MADE (Made.com), Westwing Group, Home24, IKEA, Maisons du Monde, JYSK and BoConcept. Broad incumbents are H&M Home, Wayfair and Zara Home.
Does Aatrium Sisustuskaubamaja AS have an API?
No public API is recorded for Aatrium Sisustuskaubamaja AS.