Samil PwC

What Samil PwC does

Samil PwC (legal entity: Samil PricewaterhouseCoopers) is a South Korean private limited company operating as the Korean member firm of the PwC global network. Founded as the largest accounting firm in South Korea by revenue, the firm employs 4,100+ professionals and provides professional services spanning assurance (audit), tax (compliance, advisory, transfer pricing, international tax including Pillar Two/GloBE support), deals and advisory (M&A financial advisory, due diligence, valuation, transactions), and integrated financial services advisory for banking, insurance, securities, and capital markets clients. Samil PwC retained the #1 position in Korean M&A financial advisory for the second consecutive year, handling 28.8438 trillion won across 98 management rights transactions in 2025, against a backdrop of an 84% year-over-year increase in South Korea's domestic M&A market to 65.8517 trillion won.

Core technology at Samil PwC centers on proprietary AI-enabled service platforms built on the firm's internal tax law, audit, and transaction datasets. Publicly named platforms include Tax Agent (a generative AI tool that produces tax-law-grounded answers for advisory and information-security disclosure work), Control Testing Automation marketed as K-SOX AI in Korea (which automates corporate internal-control evaluation and has been exported to an overseas PwC member firm as the first AI export by a Korean accounting firm), and additional digital solutions including GloBE Tax Simulator (GTS) for Pillar Two modeling, Easy View for Tax, Worldwide Easy View, VAT ID Validation, Robotic Application, Cash Fraud Monitoring Service, and Global Workforce Services. A dedicated AI development unit, AX Node, has been established with a committed investment of approximately 20 billion won over three years to develop AI-based digital solutions, while the firm has also reorganized PwC Consulting from nine divisions into five industry sectors and seven platform groups to align delivery with AI-native and digital service lines.

Samil PwC's business model rests primarily on professional-services fees from audit, tax, deals, and consulting engagements delivered through enterprise field sales and sector-specialized teams, supplemented by fee-based executive education (e.g., the CAXO Top Course in collaboration with Korea Industrial Intelligence Association), free subsidized programs for early-stage companies (the AI Native Team Scale-up initiative jointly run with Mark & Company offering up to 400 million won of support per selected startup), and an emerging line of AI-platform licensing (K-SOX AI delivered to overseas PwC member firms as SaaS). Customer segments span large enterprises and conglomerates (including Samsung, Hanwha, Woori Bank, and KGDB-related entities), SMEs and mid-market companies (IPO advisory, succession planning, restructuring), and specialized verticals such as Healthcare and MedTech, Aerospace and Defense, and the Public Sector, with global cross-border execution supported through the Korea Business Network and PwC member-firm relationships.

Name

Samil PwC

Legal name

Samil PricewaterhouseCoopers

Website

https://samil.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Samil PwC is Korea's largest accounting firm by revenue and the Korean member of the PwC global network, providing assurance, tax, M&A advisory, and consulting services to large enterprises, conglomerates, SMEs, and government clients while developing proprietary AI platforms such as Tax Agent and K-SOX AI.

Ownership category

akta.pro rank

Product category

Accounting & Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

SIC

Services-Management Services (8741), Services-Testing Laboratories (8734)

akta.pro primary industry

Testing, QA & Release/Deployment Enablement (BPAEAAAN)

akta.pro secondary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• Audit assurance services
• Tax advisory services
• M&A advisory
• Management consulting
• Digital tax solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Assurance Services: Audit and assurance services for financial statements and internal controls
2. Tax Advisory: Tax compliance, consulting, and advisory services including transfer pricing and international tax
3. Deals & Advisory: M&A advisory, due diligence, valuation, and transaction support services; retained top position in Korean M&A financial advisory for second consecutive year handling 28.8438 trillion won across 98 transactions
4. Financial Services Advisory: Advisory services for banking, insurance, securities, and capital markets sectors
5. AI Platform Licensing (SaaS): Export of proprietary AI platforms like Control Testing Automation to overseas PwC member firms as software-as-a-service, representing shift from traditional advisory to commercializing AI products
6. Executive Education Programs: Fee-based training programs like CAXO Top Course for SME executives covering AI transformation, generating revenue from curriculum delivery

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Samil PwC provides professional audit (assurance), tax, M&A/deals advisory, financial services advisory, and management consulting services to Korean enterprises and global clients. It supplements these services with proprietary AI-enabled digital platforms — including Tax Agent, K-SOX AI / Control Testing Automation, Worldwide Easy View, the GloBE Tax Simulator, and the Cash Fraud Monitoring Service — that automate compliance, tax, and audit workflows for clients.

Product overview

Samil PwC offers a portfolio of digital solutions and AI platforms alongside traditional assurance, tax, and advisory services. The AI offerings include Tax Agent (generative AI for tax queries) and Control Testing Automation/K-SOX AI (automated internal control evaluation). Digital solutions span tax technology (GloBE Tax Simulator, VAT ID Validation, Easy View for Tax), process automation (Robotic Application, Cash Fraud Monitoring), and global workforce management. The firm operates AX Node as its dedicated AI innovation unit, and also provides specialized advisory platforms for energy transition, sustainability, and unicorn company support. Traditional services include M&A advisory, IPO services, and cross-border business consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Tax Agent: Generative AI platform providing tax-related answers based on Samil PwC's tax data
• K-SOX AI
• AX Node
• Korea Business Network (KBN)

Products and services

• Assurance (Audit)
• Tax Advisory
• Deals and M&A Advisory
• Financial Services Advisory
• Consulting (PwC Consulting)
• Public Sector Consulting
• Tax Agent
• K-SOX AI (Control Testing Automation)
• Worldwide Easy View
• GloBE Tax Simulator (GTS)
• VAT ID Validation
• Cash Fraud Monitoring Service
• AI Information Security Advisory Service
• AX Node AI Transformation
• Healthcare and Life Sciences Industry Services
• Aerospace and Defense Industry Services
• IPO Advisory and Cross-Border Listing Services
• SME Succession and M&A Support Services

Quantifiable outcome

• Reduced audit standard input time by more than 20% through AI technology adoption
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Seoul Investment Promotion FoundationminorStrategic or Co-development Partner · 25 June 2026Co-hosted seminar for global biotech executives at BIO USA 2026 in San Diego, explaining KOSDAQ listing procedures and IPO-related systems to approximately 150 attendees.
• Samsung SecuritiesminorStrategic or Co-development Partner · 25 June 2026Panel discussion participant at Korea Exchange KOSDAQ promotion event, discussing listing procedures with US biotech companies.
• Korea Investment PartnersminorStrategic or Co-development Partner · 25 June 2026IPO specialist institution participating in panel discussions for Korea Exchange KOSDAQ promotion efforts.
• Law Firm HwawoominorStrategic or Co-development Partner · 25 June 2026IPO specialist law firm participating in Korea Exchange KOSDAQ promotion panel discussions.
• Korea ExchangeminorGTM or Marketing Partner · 25 June 2026KOSDAQ listing promotion support through investor outreach events at BIO International Convention 2026, including one-on-one consultations with US biotech companies.
• Eugene Investment & SecuritiesminorStrategic or Co-development Partner · 25 June 2026Securities firm participating in Korea Exchange KOSDAQ promotion panel discussions.
• Kim & ChangcoreImplementation/ SI/ Consulting Partner · 1 June 2026Partnership with Woori Bank's Corporate Succession Support Center providing integrated legal, tax, and financing support for SME succession programs. Signed MOUs with 554 companies.
• Korea Technology Finance CorporationcoreImplementation/ SI/ Consulting Partner · 1 June 2026Partnership with Woori Bank providing integrated technology financing support for SME succession programs.
• Woori BankcoreStrategic or Co-development Partner · 1 June 2026Corporate Succession Support Center partnership providing integrated legal, tax, and financing support for SMEs, with consideration of mobilizing more than 3 trillion won in financial support over five years.
• Woori America BankminorChannel Partner/ Reseller/ Distributor · 1 June 2026Woori Bank's US subsidiary ($4 billion in assets, 24 branches) participating in US investment seminars and providing local financing support for Korean SMEs entering US market.
• Ministry of SMEs and StartupsminorGTM or Marketing Partner · 30 April 2026Government ministry co-hosting US investment seminars for Korean SMEs seeking to enter US market amid tariff uncertainty.
• Korea Industrial Intelligence AssociationcoreStrategic or Co-development Partner · 5 March 2026Collaboration on Chief AI Transformation Officer (CAXO) Top Course program for SME executives, with sessions held at both Samil PwC headquarters and the association's education center.
• Mark & CompanycoreStrategic or Co-development Partner · 25 June 2025Joint 'AI Native Team Scale-up' program selecting ten startups to receive AI-based operational restructuring support worth up to 400 million won each. Kickoff held at Samil PwC headquarters with accountants assigned as dedicated PMs.
• PwC Global NetworkcoreStrategic or Co-development PartnerAffiliation with PwC global network providing international reach, cross-border service capabilities, and technology sharing including export of AI platforms to overseas member firms.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• BDO Korea: Mid-tier global accounting network with a growing Korean presence, competing primarily in mid-market assurance, tax and advisory where Samil PwC also has an active SME succession pipeline.
• Grant Thornton Korea: Mid-tier accounting network serving Korean mid-market and growth-stage companies in audit, tax and advisory. Overlaps with Samil PwC's Unicorn Support Center and SME succession focus.
• Baker Tilly Korea: Mid-tier accounting network in Korea offering audit, tax and advisory services to mid-market clients, competing with Samil's SME and growth-company offerings.

Broad incumbents

• Ernst & Young Global (EY): Global Big 4 parent network of EY Han Young; relevant as the originator of the AI tax and audit platforms (e.g., EY.ai) that compete against Samil PwC's Tax Agent and K-SOX AI across cross-border mandates.
• McKinsey & Company Korea: Global strategy consulting firm with a large Korean practice that overlaps with Samil PwC's consulting, deals and transformation advisory, particularly for conglomerates and financial institutions.

Others

• Kim & Chang: Leading Korean law firm partnering with Samil PwC and Woori Bank on SME succession support (legal + tax + financing); an ecosystem partner rather than competitor, but adjacent advisory wallet could shift between legal and professional services.
• Korea Investment & Securities (Korea Investment Holdings): Korean securities and investment banking firm that collaborates with Samil PwC on KOSDAQ promotion panels and IPO mandates, and competes for adjacent advisory wallet in capital markets transactions.

Direct peers

• Deloitte Anjin (Deloitte Korea): Deloitte's Korean member firm and the most direct competitor to Samil PwC across audit, tax, consulting, and M&A advisory in Korea. Competes head-to-head for the same conglomerate and financial institution clients.
• EY Han Young (EY Korea): EY's Korean member firm offering the same Big 4 mix of assurance, tax, deals and consulting. Directly competes for Korean enterprise, IPO and cross-border mandates alongside Samil PwC.
• KPMG Samjong (KPMG Korea): KPMG's Korean member firm providing audit, tax and advisory services with strong sector specializations. Competes directly with Samil PwC in Korean M&A advisory and large-corporate assurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8m8sYUApWJA4mRstt-DDYA
• LinkedInlinkedin.com/company/pwckorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samil PwC