Samil PwC
Samil PwC is Korea's largest accounting firm by revenue and the Korean member of the PwC global network, providing assurance, tax, M&A advisory, and consulting services to large enterprises, conglomerates, SMEs, and government clients while developing proprietary AI platforms such as Tax Agent and K-SOX AI.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Samil PwC does
Samil PwC (legal entity: Samil PricewaterhouseCoopers) is a South Korean private limited company operating as the Korean member firm of the PwC global network. Founded as the largest accounting firm in South Korea by revenue, the firm employs 4,100+ professionals and provides professional services spanning assurance (audit), tax (compliance, advisory, transfer pricing, international tax including Pillar Two/GloBE support), deals and advisory (M&A financial advisory, due diligence, valuation, transactions), and integrated financial services advisory for banking, insurance, securities, and capital markets clients. Samil PwC retained the #1 position in Korean M&A financial advisory for the second consecutive year, handling 28.8438 trillion won across 98 management rights transactions in 2025, against a backdrop of an 84% year-over-year increase in South Korea's domestic M&A market to 65.8517 trillion won.
Core technology at Samil PwC centers on proprietary AI-enabled service platforms built on the firm's internal tax law, audit, and transaction datasets. Publicly named platforms include Tax Agent (a generative AI tool that produces tax-law-grounded answers for advisory and information-security disclosure work), Control Testing Automation marketed as K-SOX AI in Korea (which automates corporate internal-control evaluation and has been exported to an overseas PwC member firm as the first AI export by a Korean accounting firm), and additional digital solutions including GloBE Tax Simulator (GTS) for Pillar Two modeling, Easy View for Tax, Worldwide Easy View, VAT ID Validation, Robotic Application, Cash Fraud Monitoring Service, and Global Workforce Services. A dedicated AI development unit, AX Node, has been established with a committed investment of approximately 20 billion won over three years to develop AI-based digital solutions, while the firm has also reorganized PwC Consulting from nine divisions into five industry sectors and seven platform groups to align delivery with AI-native and digital service lines.
Samil PwC's business model rests primarily on professional-services fees from audit, tax, deals, and consulting engagements delivered through enterprise field sales and sector-specialized teams, supplemented by fee-based executive education (e.g., the CAXO Top Course in collaboration with Korea Industrial Intelligence Association), free subsidized programs for early-stage companies (the AI Native Team Scale-up initiative jointly run with Mark & Company offering up to 400 million won of support per selected startup), and an emerging line of AI-platform licensing (K-SOX AI delivered to overseas PwC member firms as SaaS). Customer segments span large enterprises and conglomerates (including Samsung, Hanwha, Woori Bank, and KGDB-related entities), SMEs and mid-market companies (IPO advisory, succession planning, restructuring), and specialized verticals such as Healthcare and MedTech, Aerospace and Defense, and the Public Sector, with global cross-border execution supported through the Korea Business Network and PwC member-firm relationships.
Samil PwC firmographics
Firmographics- Name
- Samil PwC
- Legal name
- Samil PricewaterhouseCoopers
- Website
- https://samil.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Samil PwC is Korea's largest accounting firm by revenue and the Korean member of the PwC global network, providing assurance, tax, M&A advisory, and consulting services to large enterprises, conglomerates, SMEs, and government clients while developing proprietary AI platforms such as Tax Agent and K-SOX AI.
- Ownership category
- akta.pro rank
Samil PwC industry classification
Industry- Product category
- Accounting & Advisory Services
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Offices of Certified Public Accountants (541211), Other Accounting Services (541219)
- SIC
- Services-Management Services (8741), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Testing, QA & Release/Deployment Enablement (BPAEAAAN)
- akta.pro secondary industry
- Remote Monitoring & Management (RMM) Services (BPAEABAA)
Keywords
Where Samil PwC is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Samil PwC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Assurance Services: Audit and assurance services for financial statements and internal controls
- Tax Advisory: Tax compliance, consulting, and advisory services including transfer pricing and international tax
- Deals & Advisory: M&A advisory, due diligence, valuation, and transaction support services; retained top position in Korean M&A financial advisory for second consecutive year handling 28.8438 trillion won across 98 transactions
- Financial Services Advisory: Advisory services for banking, insurance, securities, and capital markets sectors
- AI Platform Licensing (SaaS): Export of proprietary AI platforms like Control Testing Automation to overseas PwC member firms as software-as-a-service, representing shift from traditional advisory to commercializing AI products
- Executive Education Programs: Fee-based training programs like CAXO Top Course for SME executives covering AI transformation, generating revenue from curriculum delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | AI Native Team Scale-up Program - Free support for selected startups |
| Subscription | Annual | CAXO Top Course - Fee-based executive education program |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Samil PwC product offering
Product offeringCore offering
Samil PwC provides professional audit (assurance), tax, M&A/deals advisory, financial services advisory, and management consulting services to Korean enterprises and global clients. It supplements these services with proprietary AI-enabled digital platforms — including Tax Agent, K-SOX AI / Control Testing Automation, Worldwide Easy View, the GloBE Tax Simulator, and the Cash Fraud Monitoring Service — that automate compliance, tax, and audit workflows for clients.
Product overview
Samil PwC offers a portfolio of digital solutions and AI platforms alongside traditional assurance, tax, and advisory services. The AI offerings include Tax Agent (generative AI for tax queries) and Control Testing Automation/K-SOX AI (automated internal control evaluation). Digital solutions span tax technology (GloBE Tax Simulator, VAT ID Validation, Easy View for Tax), process automation (Robotic Application, Cash Fraud Monitoring), and global workforce management. The firm operates AX Node as its dedicated AI innovation unit, and also provides specialized advisory platforms for energy transition, sustainability, and unicorn company support. Traditional services include M&A advisory, IPO services, and cross-border business consulting.
Differentiator
Problem solved
Functional benefit
Brands
- Tax Agent: Generative AI platform providing tax-related answers based on Samil PwC's tax data
- K-SOX AI
- AX Node
- Korea Business Network (KBN)
Products and services
- Assurance (Audit)
- Tax Advisory
- Deals and M&A Advisory
- Financial Services Advisory
- Consulting (PwC Consulting)
- Public Sector Consulting
- Tax Agent
- K-SOX AI (Control Testing Automation)
- Worldwide Easy View
- GloBE Tax Simulator (GTS)
- VAT ID Validation
- Cash Fraud Monitoring Service
- AI Information Security Advisory Service
- AX Node AI Transformation
- Healthcare and Life Sciences Industry Services
- Aerospace and Defense Industry Services
- IPO Advisory and Cross-Border Listing Services
- SME Succession and M&A Support Services
Quantifiable outcome
- Reduced audit standard input time by more than 20% through AI technology adoption
- +3 more outcomes
Companies that use Samil PwC
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles7 records
Samil PwC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Samil PwC partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Seoul Investment Promotion FoundationminorCo-hosted seminar for global biotech executives at BIO USA 2026 in San Diego, explaining KOSDAQ listing procedures and IPO-related systems to approximately 150 attendees.
- Samsung SecuritiesminorPanel discussion participant at Korea Exchange KOSDAQ promotion event, discussing listing procedures with US biotech companies.
- Korea Investment PartnersminorIPO specialist institution participating in panel discussions for Korea Exchange KOSDAQ promotion efforts.
- Law Firm HwawoominorIPO specialist law firm participating in Korea Exchange KOSDAQ promotion panel discussions.
- Korea ExchangeminorKOSDAQ listing promotion support through investor outreach events at BIO International Convention 2026, including one-on-one consultations with US biotech companies.
- Eugene Investment & SecuritiesminorSecurities firm participating in Korea Exchange KOSDAQ promotion panel discussions.
- Kim & ChangcorePartnership with Woori Bank's Corporate Succession Support Center providing integrated legal, tax, and financing support for SME succession programs. Signed MOUs with 554 companies.
- Korea Technology Finance CorporationcorePartnership with Woori Bank providing integrated technology financing support for SME succession programs.
- Woori BankcoreCorporate Succession Support Center partnership providing integrated legal, tax, and financing support for SMEs, with consideration of mobilizing more than 3 trillion won in financial support over five years.
- Woori America BankminorWoori Bank's US subsidiary ($4 billion in assets, 24 branches) participating in US investment seminars and providing local financing support for Korean SMEs entering US market.
- Ministry of SMEs and StartupsminorGovernment ministry co-hosting US investment seminars for Korean SMEs seeking to enter US market amid tariff uncertainty.
- Korea Industrial Intelligence AssociationcoreCollaboration on Chief AI Transformation Officer (CAXO) Top Course program for SME executives, with sessions held at both Samil PwC headquarters and the association's education center.
- Mark & CompanycoreJoint 'AI Native Team Scale-up' program selecting ten startups to receive AI-based operational restructuring support worth up to 400 million won each. Kickoff held at Samil PwC headquarters with accountants assigned as dedicated PMs.
- PwC Global NetworkcoreAffiliation with PwC global network providing international reach, cross-border service capabilities, and technology sharing including export of AI platforms to overseas member firms.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Samil PwC competitors and assessment
Company assessmentEmerging players
- BDO Korea: Mid-tier global accounting network with a growing Korean presence, competing primarily in mid-market assurance, tax and advisory where Samil PwC also has an active SME succession pipeline.
- Grant Thornton Korea: Mid-tier accounting network serving Korean mid-market and growth-stage companies in audit, tax and advisory. Overlaps with Samil PwC's Unicorn Support Center and SME succession focus.
- Baker Tilly Korea: Mid-tier accounting network in Korea offering audit, tax and advisory services to mid-market clients, competing with Samil's SME and growth-company offerings.
Broad incumbents
- Ernst & Young Global (EY): Global Big 4 parent network of EY Han Young; relevant as the originator of the AI tax and audit platforms (e.g., EY.ai) that compete against Samil PwC's Tax Agent and K-SOX AI across cross-border mandates.
- McKinsey & Company Korea: Global strategy consulting firm with a large Korean practice that overlaps with Samil PwC's consulting, deals and transformation advisory, particularly for conglomerates and financial institutions.
Others
- Kim & Chang: Leading Korean law firm partnering with Samil PwC and Woori Bank on SME succession support (legal + tax + financing); an ecosystem partner rather than competitor, but adjacent advisory wallet could shift between legal and professional services.
- Korea Investment & Securities (Korea Investment Holdings): Korean securities and investment banking firm that collaborates with Samil PwC on KOSDAQ promotion panels and IPO mandates, and competes for adjacent advisory wallet in capital markets transactions.
Direct peers
- Deloitte Anjin (Deloitte Korea): Deloitte's Korean member firm and the most direct competitor to Samil PwC across audit, tax, consulting, and M&A advisory in Korea. Competes head-to-head for the same conglomerate and financial institution clients.
- EY Han Young (EY Korea): EY's Korean member firm offering the same Big 4 mix of assurance, tax, deals and consulting. Directly competes for Korean enterprise, IPO and cross-border mandates alongside Samil PwC.
- KPMG Samjong (KPMG Korea): KPMG's Korean member firm providing audit, tax and advisory services with strong sector specializations. Competes directly with Samil PwC in Korean M&A advisory and large-corporate assurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Samil PwC social profiles
Digital presenceSamil PwC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samil PwC leadership team
Management profileNumber of profiles
Profiles3 records
Samil PwC subsidiaries and ownership
Company hierarchySubsidiaries2 records
Samil PwC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samil PwC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samil PwC
What does Samil PwC do?
Samil PwC provides professional audit (assurance), tax, M&A/deals advisory, financial services advisory, and management consulting services to Korean enterprises and global clients. It supplements these services with proprietary AI-enabled digital platforms — including Tax Agent, K-SOX AI / Control Testing Automation, Worldwide Easy View, the GloBE Tax Simulator, and the Cash Fraud Monitoring Service — that automate compliance, tax, and audit workflows for clients.
Is Samil PwC a public or private company?
Samil PwC is a private company. It is classified as corporate owned and is currently operating.
When was Samil PwC founded?
Samil PwC was founded in 2015. It employs 1,001 to 5,000 people.
Where is Samil PwC based?
Samil PwC is headquartered in Seoul, South Korea, in the Asia region.
How does Samil PwC make money?
Six revenue lines are on record. Assurance Services are the primary driver. The others are tax Advisory, deals & Advisory, financial Services Advisory, AI Platform Licensing (SaaS) and executive Education Programs.
Who are Samil PwC's main competitors?
Emerging players on record are BDO Korea, Grant Thornton Korea and Baker Tilly Korea. Broad incumbents are Ernst & Young Global (EY) and McKinsey & Company Korea. Others are Kim & Chang and Korea Investment & Securities (Korea Investment Holdings). Direct peers are Deloitte Anjin (Deloitte Korea), EY Han Young (EY Korea) and KPMG Samjong (KPMG Korea).
Does Samil PwC have an API?
No public API is recorded for Samil PwC.
What industry is Samil PwC in?
Samil PwC's product category is Accounting & Advisory Services. Its primary akta.pro industry code is BPAEAAAN, Testing, QA & Release/Deployment Enablement, with a secondary code of BPAEABAA, Remote Monitoring & Management (RMM) Services. Its NAICS code is 54121 and its SIC code is 8741.