BRUNATE PRIVATE LIMITED

What BRUNATE PRIVATE LIMITED does

Sidekick, operated by Brunate Private Limited, is an India-based direct-to-consumer brand that designs, manufactures, and sells assistive mobility devices for dogs with movement challenges, supplemented by a veterinary physiotherapy teleconsultation service. Founded in 2025 by engineer Sabhya Arora after his own dog suffered hind leg paralysis, the company operates from Gurugram, Haryana, and ships across India through a Shopify-powered e-commerce store. Core products include a rear-support dog wheelchair (Rs. 12,990 sale / Rs. 18,990 regular), rear lift harnesses (Rs. 1,800), full body support slings (Rs. 1,600), and a neoprene knuckling brace marketed as a neuroplasticity-based rehabilitation tool (Rs. 1,200), plus a catalogue of spare parts (belly belts, front harnesses, leg loops, stirrups, wheel assemblies) priced between Rs. 350 and Rs. 1,500.

The products are differentiated by proprietary engineering features including 3-dimensional adjustability, cambered wheels for manoeuvrability, an Easy Click removable wheel system, a V-spring pin tool-free locking mechanism, aerospace-grade aluminum frames weighing 2.5-3.5 kg, and closed-cell foam padding to prevent chafing. Teleconsultation is delivered by Dr. Bharti, a certified veterinary physiotherapist affiliated with CGS Multi-Speciality Veterinary Hospital in Gurugram, at Rs. 990 per 30-minute session with a discounted introductory call. The product roadmap is supported by a 6-month warranty on aluminum frame components and a 3-month warranty on wheels.

The business model is a hybrid of one-time hardware sales and recurring service revenue. Customer acquisition relies on organic social (Instagram, LinkedIn), content marketing with customer testimonials, WhatsApp-based consultation, founder-led home demonstrations, and a pre-purchase teleconsultation funnel. The company runs a donation program that recycles used wheelchairs through partner shelters and rescue organisations. Headcount is reported at 1-10 employees, the company is privately held with no disclosed institutional funding, and the storefront displays only 11 product reviews at the time of observation, indicating an early-stage commercial footprint.

Name

BRUNATE PRIVATE LIMITED

Legal name

Brunate Private Limited

Website

https://mysidekick.pet

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Brunate Private Limited (Sidekick) is an India-based, founder-led direct-to-consumer brand that designs and sells dog mobility aids — wheelchairs, harnesses, slings, and braces — alongside a veterinary physiotherapy teleconsultation service, serving pet parents across India with mobility-challenged dogs.

Ownership category

akta.pro rank

Product category

Pet Mobility Aids

NAICS

Veterinary Services (54194), Veterinary Services (541940), Pet and Pet Supplies Retailers (45991)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLAMAFAN

DME, Mobility & Assistive Devices (Wheelchairs, Braces, Recovery Collars)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Medical Devices & Supplies

SECONDARYHLAMAAAJ

Rehabilitation & Physical Therapy (Hydrotherapy, Sports Med)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

Keywords

• Pet mobility aids
• Dog wheelchairs
• Canine rehabilitation
• Veterinary teleconsultation
• Pet physiotherapy

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Mobility Aids: One-time sale of physical mobility products including dog wheelchairs, harnesses, slings, braces, and spare parts. Wheelchair is the primary product with highest price point. Accessories and spare parts drive repeat purchases from existing customers.
2. Teleconsultation Services: Online pet physiotherapy consultations conducted via video call. Initial consultation offered at 50% discount, follow-up sessions at Rs. 990 per 30-minute session. Delivered by certified veterinary physiotherapist Dr. Bharti.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sidekick (Brunate Private Limited) designs, engineers and sells dog mobility aids — including a rear-support wheelchair, lift harnesses, full-body support slings and a neuroplasticity-based knuckling brace — directly to pet parents across India through its own Shopify store. The company also delivers paid online pet physiotherapy teleconsultations via video call with a certified veterinary physiotherapist, providing gait assessment, product recommendations and home rehabilitation plans for dogs with hind leg paralysis or weakness.

Product overview

Sidekick is a pet mobility brand that designs and sells assistive mobility products for dogs with movement challenges. The product portfolio centers on five core mobility aids: the Dog Wheelchair (rear-support wheelchair cart for hind leg paralysis), the Rear Lift Harness (for back leg support), the Dog Support Sling (full body lift harness), the Knuckling Brace (paw correction brace), and a tele-consultation Pet Physiotherapy service. These products are complemented by a range of spare parts and accessories including belly support belts, front harnesses, leg loops, stirrups, and wheel assemblies. All products are designed in India with veterinary physiotherapist input, manufactured with aerospace-grade materials, and sold directly to pet parents across India through their Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Wheelchair India (Rear Support Wheel Cart for Hind Legs)

Quantifiable outcome

• Some dogs may show visible improvement within 4 to 6 weeks of daily knuckling brace use
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CGS Multi-Speciality Veterinary HospitalcoreStrategic or Co-development PartnerDr. Bharti, who conducts Sidekick's teleconsultations, works at and is associated with CGS Multi-Speciality Veterinary Hospital in Gurugram. She brings hands-on veterinary experience managing neurological and orthopaedic cases at this hospital, lending credibility to the teleconsultation service.
• ShopifycoreTechnology or IntegrationShopify powers Sidekick's e-commerce platform, providing the technology infrastructure for the online store, payment processing, and order management. The platform hosts all product listings, customer accounts, and checkout functionality.
• Partner Shelters and Rescue OrganisationsminorOthersSidekick coordinates wheelchair donations with partner shelters and individual recipients when customers donate their no-longer-needed wheelchairs. Arranges pickup and coordinates delivery to dogs in need within the donated wheelchair's size range.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Vetster: Vetster is a global veterinary telehealth platform offering on-demand video consultations with licensed veterinarians. Adjacent to Sidekick's teleconsultation service because both monetize online vet-adjacent expertise, though Sidekick is physiotherapy-specific.

Direct peers

• K9 Carts: K9 Carts manufactures custom and standard dog wheelchairs for hind, front, and quad support in the US. Directly competes with Sidekick's core product category and shares the focus on adjustable, condition-specific mobility solutions.
• Best Friend Mobility: Best Friend Mobility sells dog wheelchairs, slings, harnesses, and lifting aids alongside a broader pet product catalog. Overlapping SKU structure (wheelchairs, harnesses, slings) and similar end-user positioning make it a direct competitor.
• Walkin' Pets: Walkin' Pets (HandicappedPets.com) is the leading US-based online retailer of dog wheelchairs, harnesses, and mobility aids. Directly comparable assortment and target customer (mobility-challenged dogs) make it the closest global benchmark for Sidekick.
• Eddie's Wheels: Eddie's Wheels is a US-based custom dog wheelchair maker serving dogs with paralysis, degenerative myelopathy, and amputation. Comparable custom-fit philosophy and engineering-led approach to canine mobility.
• Doggon' Wheels: Doggon' Wheels designs and sells dog carts and wheelchairs for pets with mobility limitations. Directly competes on the same core product (canine wheelchair) and serves a similar condition-driven customer base.

Broad incumbents

• Supertails: Supertails is an Indian online pet care retailer covering food, treats, accessories, toys, and vet consultations. Comparable via its accessories/e-commerce motion and inclusion of veterinary consultations in product mix.
• Heads Up For Tails (HUFT): HUFT is India's largest pet care retailer, offering food, accessories, grooming, and vet services across stores and online. Broad incumbent in the Indian pet market whose accessories assortment overlaps with Sidekick's retail context.

Emerging players

• OrtoCanis: OrtoCanis is a Spain-based brand specializing in orthotics, prosthetics, and rehabilitation aids for dogs. Comparable focus on braces (knuckling/hock) and rehabilitation, though Europe-centric and more orthotic-led.

Regional players

• MaxPetz: MaxPetz is an Indian pet retail and care brand listed as a Sidekick trust partner. Operates in the same Indian pet retail market with comparable accessories and care offerings, making it a regional competitor and channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mysidekick-pet
• Instagraminstagram.com/mysidekick.pet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRUNATE PRIVATE LIMITED