MART24 LTD

What MART24 LTD does

MART24 LTD is a United Kingdom-domiciled (Mildenhall) e-commerce retailer founded in 2020 that operates the Arebos brand and three sub-brands — FableKids (children's products), KM-Fit (fitness and sports equipment), and NuaSol (solar mounting solutions) — selling a broad horizontal catalog of home, garden, DIY, automotive, fitness, kids, and light business/industry products. The storefront is built on a standard Magento-based e-commerce platform with conventional functionality including shopping cart, wishlist, product comparison, and customer account management; no proprietary technology, AI features, or differentiated platform architecture is disclosed. The company operates localized country-specific websites across 10+ European markets (UK, Germany, Switzerland, France, Netherlands, Italy, Spain, Czech Republic, Denmark), with prices in GBP (VAT included) ranging from approximately £20 to £230 across categories and free delivery on all orders.

The business model is pure direct-to-consumer one-time product sales with no subscription, recurring, or wholesale revenue streams identified. Unit pricing is used across the catalog with regular promotional discounts of 10–28% on selected items. Customer segmentation spans individual consumers (homeowners and families — the primary persona), DIY enthusiasts and gardeners, and small-business/trade professionals requiring workshop and garage equipment. Marketing is conducted via organic social channels (Instagram, Facebook, YouTube, LinkedIn, Pinterest), email newsletters, SEO-optimized product catalogs, and a content/guide library — all standard digital D2C tactics. Operational logistics are supported by sustainability-positioned partnerships with DHL GoGreen and DPD Carbon Neutral for carbon-offset delivery, and Cloudflare for website security and performance.

Name

MART24 LTD

Legal name

MART24 LTD

Website

https://arebos.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

MART24 LTD is a UK-based e-commerce retailer operating the Arebos brand and sub-brands (FableKids, KM-Fit, NuaSol), selling home, garden, DIY, automotive, fitness, and kids products directly to consumers across 10+ European country-specific storefronts via a Magento-based platform.

Ownership category

akta.pro rank

Product category

Online Home and Garden Retail

NAICS

General Merchandise Retailers (455), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Retail-Auto & Home Supply Stores (5531)

akta.pro industry

PRIMARYCRAFADAA

General Merchandise Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAGAJAH

General Variety & Household Basics Stores

Consumer Products & Retail/General Merchandise & Department Stores/Variety Stores (Five-and-Dime / General Variety)

Keywords

• Home appliances retail
• Garden equipment
• DIY tools
• Automotive accessories
• Fitness equipment

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time product sales through e-commerce storefront. Customers purchase individual items at listed prices with occasional discounts and special offers. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MART24 LTD operates the Arebos multi-category e-commerce storefront, selling home and living appliances, garden and leisure equipment, DIY tools, cars and motorcycle accessories, and business/industry supplies under its own Arebos, FableKids, KM-Fit, and NuaSol brands. Products are listed at fixed unit prices with periodic discounts and shipped directly to consumers from owned online storefronts across 10+ European countries, with free delivery and 30-day returns.

Product overview

AREBOS is a multi-category e-commerce platform operated by AREBOS GmbH, offering a diverse portfolio of products across home & living (kitchen appliances, house technology, beauty & health, pet accessories), garden & leisure (sports equipment, garden supplies, pools & spas, garden furniture), DIY (garage equipment, power tools, hand tools), cars & motorcycles accessories, and business & industry solutions. The platform operates multiple branded sub-lines including FableKids (children's products), KM-Fit (fitness and sports equipment), and NuaSol (solar mounting systems). Products are sold primarily through the arebos.co.uk UK domain, with sister sites across Germany, Switzerland, France, Netherlands, Italy, Spain, Czech Republic, and Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• AREBOS: Primary brand name under which the company operates e-commerce retail of home, garden, DIY, and sporting goods products
• FableKids
• KM-Fit
• NuaSol

Products and services

• Home & Living product range Curated selection of kitchen appliances, house technology, home accessories, beauty and health items, and pet accessories sold directly to European consumers via the Arebos online storefront.
• Garden & Leisure product range Sports equipment, garden supplies, pools and spas, garden furniture, and luggage sold directly to European consumers via the Arebos online storefront.
• DIY product range Garage equipment, power tools, hand tools, and specialized construction equipment sold directly to consumers and small trade buyers via the Arebos online storefront.
• Cars & Motorcycles product range Automotive and motorcycle accessories such as jacks, ramps, tie-down straps, engine stands, creepers, and lifts sold to European consumers via the Arebos storefront.
• Business & Industry product range Storage and order-picking solutions, file cabinets, office chairs, and height-adjustable desks sold to small businesses via the Arebos online storefront.
• FableKids branded product line Arebos sub-brand offering children's products including tricycles, child car seats, hand trolleys, and children's seating areas, sold via the Arebos storefront.
• KM-Fit branded product line Arebos sub-brand offering fitness and sports equipment such as football goals, basketball hoops, exercise bikes, weight benches, yoga mats, and balance boards, sold via the Arebos storefront.
• NuaSol branded product line Arebos sub-brand offering solar mounting solutions such as roof mounting kits, adjustable brackets, balcony railing brackets, hanger bolts, and Z-brackets, sold via the Arebos storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• DHL GoGreenminorOthersSustainable delivery partnership using DHL GoGreen carbon-neutral shipping option for environmentally conscious deliveries.
• DPD Carbon NeutralminorOthersCarbon neutral delivery partnership providing customers with sustainable shipping options through DPD's carbon offset program.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Home24: European online retailer specializing in furniture and home furnishings with multi-country presence. Comparable in DTC model, multi-market European storefronts, and home/lifestyle category focus.
• ManoMano: European online marketplace specialized in DIY, home improvement, and garden products. Directly competes with Arebos's DIY and garden categories across the same European geographies and shares the value-oriented customer segment.
• VidaXL: European-headquartered, value-positioned multi-category online retailer selling home, garden, DIY, sports, and kids products across 30+ countries. Closest direct competitor to Arebos in breadth, geography, and price-tier positioning.
• Tchibo: German multi-channel retailer rotating home, lifestyle, garden, and family product categories through online and physical channels. Comparable in mid-market value positioning and broad household category coverage across German-speaking markets.
• Westfalia Versand: German multi-category mail-order and online retailer selling home, garden, DIY, and lifestyle products. Highly comparable in product breadth, German heritage, and price-tier targeting of family/homeowner customers.
• Aosom: Online value retailer of home, garden, outdoor, sports, and kids products sold across Europe and North America. Directly comparable in broad assortment, value pricing, and multi-category DTC model.

Broad incumbents

• Amazon: Global e-commerce platform whose home, garden, DIY, sports, and kids categories directly overlap with Arebos's full assortment across all European markets Arebos serves. Sets the baseline for assortment breadth, pricing, and delivery expectations.
• Otto: Major German multi-category online retailer covering fashion, home, tech, and lifestyle. Competes with Arebos across several categories in the German-speaking market and operates a similar multi-brand marketplace-style platform.
• Wayfair: Large US-headquartered online home goods and furniture retailer with European operations. Operates in overlapping home, garden, and DIY-adjacent categories at broader scale, but with a more focused home-furnishings assortment.

Emerging players

• Contorion: German online retailer specializing in tools, workshop, and industrial supplies serving both trade professionals and DIY buyers. Directly comparable to Arebos's DIY/garage equipment and Trade Professionals customer segment.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xtwitter.com/arebos_de
• YouTubeyoutube.com/@arebos252
• Facebookfacebook.com/arebos.de
• LinkedInde.linkedin.com/company/canbolat-vertriebsgesellschaft-mbh
• Instagraminstagram.com/arebos_de
• Pinteresttr.pinterest.com/arebos_de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MART24 LTD