MOBITAL GROUP INC.

What MOBITAL GROUP INC. does

Mobital Group Inc. is a privately held Canadian furniture designer, manufacturer, and wholesaler founded in 1992 and headquartered in Surrey, British Columbia. The company designs, produces, and distributes contemporary residential and commercial furniture across six core categories: lounge (sofas, sectionals, sofa beds, armchairs, coffee and media units), dining (tables, chairs, stools, buffets), bedroom (beds, dressers, night tables, mirrors, mattresses), office (desks, chairs), outdoor (chairs, loungers, dining tables), and lighting under the Luminare sub-brand (floor, table, pendant, and wall lamps). Product technology centers on proprietary material applications including Crypton poly-linen performance fabrics (GREENGUARD GOLD Certified), top grain and semi-aniline leathers, and solid surface or concrete polymer tabletops engineered for four-season outdoor durability, alongside modular sectional designs with configurable configurations and electric recliner options.

The company operates a dual B2C/B2B go-to-market model: direct-to-consumer sales through an owned Shopify-powered e-commerce storefront (mobital.com) requiring account registration for pricing access, paired with a formal wholesale trade account program for interior designers, retailers, e-commerce resellers, and hospitality/contract clients that requires business documentation (resale license, tax/VAT ID) for onboarding. Customer engagement is driven by a 15%-off newsletter incentive, a #MyMobital user-generated content campaign, digital lookbooks and Mobital Magazine seasonal editions, and physical presence at major industry events such as High Point Market. Operations are anchored by Canadian offices in Surrey, BC and Laval, Quebec, with showroom presence in Las Vegas, Nevada and High Point, North Carolina — both accessible via virtual tours — supporting North American distribution. Revenue is generated exclusively through one-time/perpetual license sales across both channels; no subscription or recurring pricing models are in use.

Name

MOBITAL GROUP INC.

Legal name

Mobital Group

Website

https://mobital.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Mobital Group Inc. is a privately held Canadian designer, manufacturer, and wholesaler of contemporary residential and contract-grade furniture, serving retail consumers, interior designers, e-commerce resellers, and hospitality buyers across North America through DTC e-commerce, a trade wholesale program, and showrooms in Las Vegas and High Point.

Ownership category

akta.pro rank

Product category

Residential & Commercial Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture Retailers (449110), Furniture Merchant Wholesalers (42321), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020), Retail-Furniture Stores (5712), Office Furniture (2520)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Contemporary furniture
• Residential furniture
• Commercial furniture
• Wholesale furniture
• Outdoor furniture

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: B2C and B2B furniture sales through owned e-commerce platform (mobital.com). Customers can browse, register for accounts, and purchase directly. Trade/reseller pricing requires account registration and login.
2. Wholesale Trade Accounts: Wholesale accounts for retailers, designers, e-commerce businesses, and hospitality/contract clients. Requires trade application approval with business documentation including resale license and tax/VAT ID.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mobital Group Inc. designs, manufactures, and wholesales contemporary residential and commercial furniture across categories including lounge, dining, bedroom, office, outdoor, lighting, and contract-grade furnishings. The company sells directly to consumers through its e-commerce platform and to trade customers through a separate wholesale program, with U.S. showrooms in Las Vegas, NV and High Point, NC.

Product overview

Mobital Group Inc. is a modern furniture manufacturing and design company offering a comprehensive portfolio of residential and commercial furniture. The product lineup is organized into main collections: Lounge (sofas, sectionals, sofa beds, armchairs, coffee tables, media units), Dining (tables, chairs, stools, buffets), Bedroom (beds, dressers, night tables, mirrors, mattresses), Office (desks, chairs), Outdoor (chairs, seating, loungers, dining tables, coffee/end tables), and Lighting (floor lamps, table lamps, pendant lamps, wall lamps). The company also offers Contract Grade furniture for hospitality and commercial spaces. Their seating products include modular sectionals (WHIRL, WEEKENDER, TOBAGO, TEATRO, SWERVE, SWOOP, STRATO, VOLTAIRE, ONZA, NIMBUS, SABA) available in various fabrics, leathers, and configurations. Outdoor furniture features tables like MALDIVES and TULUM designed for all-weather durability. Products are sold through an e-commerce platform with showrooms in Las Vegas and High Point, North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Luminare: Lighting brand offering floor lamps, table lamps, pendant lamps, and wall lamps.

Products and services

• Lounge Furniture Collection
• Dining Furniture Collection
• Bedroom Furniture Collection
• Office Furniture Collection
• Outdoor Furniture Collection
• Luminare Lighting Collection
• Contract Grade Furniture Line

Quantifiable outcome

• Outdoor furniture rated for four-season use with mold/mildew proof, UV resistant, and non-porous properties

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Article: Mid-century and modern DTC furniture brand with vertically integrated sourcing and direct-to-consumer e-commerce as primary channel; directly comparable to Mobital in product aesthetic and target consumer.
• Rove Concepts: Mid-century modern furniture brand with vertically integrated manufacturing and DTC showroom plus trade program; closely comparable business model and product range to Mobital.
• Castlery: Modern DTC furniture brand with strong e-commerce presence and contemporary sectional/sofa focus — closely aligned product aesthetic and channel strategy with Mobital.
• Burrow: Direct-to-consumer modular furniture brand specializing in configurable sectionals and seating — competes directly with Mobital's modular sectional product line.
• Joybird: DTC modern furniture brand offering customizable sectionals and case goods — overlapping product categories and target consumer with Mobital.
• EQ3: Canadian modern furniture manufacturer and retailer with both DTC e-commerce and wholesale trade programs operating across North America — directly comparable vertical integration and product/market profile to Mobital.

Broad incumbents

• West Elm (Williams-Sonoma): Large multi-category modern home furnishings retailer and brand under Williams-Sonoma; competing in the same modern design aesthetic across virtually all of Mobital's categories.
• Wayfair: Largest US online furniture and home furnishings retailer — competes head-on with Mobital's DTC e-commerce while also serving as a marketplace channel that includes Mobital-type vendors.
• CB2 (Crate & Barrel): Modern/contemporary home furnishings retail brand; broader assortment and incumbent scale but overlapping product/market segment with Mobital.
• Restoration Hardware (RH): Premium home furnishings retailer with expansive showroom footprint and broad product portfolio spanning all of Mobital's categories at a higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobital-design-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBITAL GROUP INC.