LES SHEPPARD D.I.Y. LIMITED
LES SHEPPARD D.I.Y. LIMITED, trading as Sheppards DIY, is a family-owned independent home improvement retailer in Coventry, UK, selling kitchens, bathrooms, bedrooms, appliances, and general DIY supplies to homeowners through a single showroom, e-commerce website, and eBay clearance store.
- Company typePrivate
- Founded1960
- HeadquartersCoventry, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LES SHEPPARD D.I.Y. LIMITED does
LES SHEPPARD D.I.Y. LIMITED is an independent, family-owned home improvement retailer operating from a single physical showroom at 120 Broad Lane, Coventry, West Midlands, UK, under the trading name Sheppards DIY. Founded circa 1960, the business has traded continuously for over 60 years and serves individual homeowners and DIY consumers undertaking kitchen renovations, bathroom upgrades, bedroom fitting, and general home improvement projects. Its product range spans complete fitted kitchens (modern, shaker, and traditional door styles), bathrooms (furniture, sanitaryware, shower enclosures, baths, taps, radiators, mirrors, wall panelling), fitted bedrooms, major kitchen appliances (Samsung, CDA, Prima, Candy, Amica, Indesit, Neff), sinks and taps (Häfele, Abode, Clearwater), worktops, internal doors, kitchen fittings, flooring with underfloor heating, general DIY supplies, and building panels.
The business is structured as a UK private limited company with 1-10 employees and no disclosed external funding, parent entity, or institutional ownership. Its technology stack is a standard e-commerce web platform (built and maintained with web partner it'seeze) supporting an online catalog, customer accounts, basket/checkout, and product pricing display, alongside a dedicated eBay clearance storefront (sheppardsdiyclearlane). Distribution is omnichannel but geographically concentrated: a single Coventry showroom plus domestic online and eBay channels.
Revenue mechanics are predominantly one-time unit sales of kitchen, bathroom, bedroom, and DIY products priced individually on the website, with finance options offered on higher-value kitchen and bathroom purchases. Marketing relies on the company's own e-commerce site, organic social media (Facebook, Twitter, Instagram), and the eBay marketplace, positioning around local brand recognition and a 'UK's Best Value' value proposition rather than differentiated technology.
LES SHEPPARD D.I.Y. LIMITED firmographics
Firmographics- Name
- LES SHEPPARD D.I.Y. LIMITED
- Legal name
- LES SHEPPARD D.I.Y. LIMITED
- Website
- https://sheppardsdiy.co.uk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LES SHEPPARD D.I.Y. LIMITED, trading as Sheppards DIY, is a family-owned independent home improvement retailer in Coventry, UK, selling kitchens, bathrooms, bedrooms, appliances, and general DIY supplies to homeowners through a single showroom, e-commerce website, and eBay clearance store.
- Ownership category
- akta.pro rank
LES SHEPPARD D.I.Y. LIMITED industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where LES SHEPPARD D.I.Y. LIMITED is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LES SHEPPARD D.I.Y. LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Product Sales: The company generates revenue through direct sales of kitchen, bathroom, and bedroom products to consumers via its physical showroom and e-commerce website. Products include furniture, appliances, fixtures, fittings, and general DIY supplies. Pricing is clearly displayed on the website with specific price points for individual products.
- Finance Services: Sheppards DIY offers financing options to customers purchasing higher-value items such as kitchens and bathrooms, enabling customers to pay over time for large purchases.
- Clearance Sales via eBay: The company operates an eBay store (sheppardsdiyclearlane) for selling clearance and surplus inventory items, providing an additional revenue channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for bathroom, kitchen, and DIY items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LES SHEPPARD D.I.Y. LIMITED product offering
Product offeringCore offering
LES SHEPPARD D.I.Y. LIMITED supplies kitchens, bathrooms, bedrooms and general DIY products, along with related design and fitting services, through a physical showroom in Coventry and an e-commerce website. The company sells complete fitted kitchen, bathroom and bedroom solutions alongside kitchen appliances, sinks, taps, worktops, internal doors, kitchen fittings, flooring, building materials and general home improvement supplies from brands including Samsung, CDA, Prima, Candy, Amica, Indesit, Neff, Häfele, Abode, and Clearwater.
Product overview
LES SHEPPARD D.I.Y. LIMITED operates as an independent Kitchen, Bathroom, and Bedroom showroom and General DIY Store located in Coventry, West Midlands, established for over 60 years. The company offers a comprehensive portfolio of home improvement products organized into distinct categories: complete fitted kitchens with cabinet specifications and various door styles (modern, shaker, traditional); bathrooms encompassing furniture, sanitaryware, shower enclosures (Hydro, Tranquility series), baths, radiators, mirrors, and wall panelling; bedroom furniture; major kitchen appliances from brands including Samsung, CDA, Prima, Candy, Amica, Indesit, and Neff; sinks and taps from Hafele, Prima, Abode, and Clearwater; worktops in laminate, solid surface, and solid wood materials; internal doors; kitchen fittings and organization systems; general DIY supplies; flooring with underfloor heating; and building panels/rails. The business operates as a traditional retail showroom combined with an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchens
Companies that use LES SHEPPARD D.I.Y. LIMITED
Customer profileSegments1 record
Ideal customer profiles1 record
LES SHEPPARD D.I.Y. LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LES SHEPPARD D.I.Y. LIMITED partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
LES SHEPPARD D.I.Y. LIMITED competitors and assessment
Company assessmentEmerging players
- Better Bathrooms: Online UK bathroom retailer with broad shower, bath, and furniture ranges — competes with Sheppards DIY's bathroom e-commerce channel from a digital-first position.
Broad incumbents
- B&Q: Largest UK DIY and home improvement chain with extensive kitchen, bathroom, and general DIY ranges — broader incumbent competing in every category Sheppards DIY addresses.
- Travis Perkins: UK builders' merchant supplying building materials, kitchens, and bathrooms to trade and retail — overlaps with Sheppards DIY's DIY panels/rails and full bathroom offerings.
- IKEA UK: Global furniture and kitchen retailer with UK showrooms — comparable on kitchen, bedroom, and storage categories where Sheppards DIY competes for renovation and furnishing customers.
Direct peers
- Wickes: UK-listed home improvement retailer offering kitchens, bathrooms, bedrooms, and DIY products through showrooms and online — directly comparable to Sheppards DIY's full-scope model at larger scale.
- Homebase: UK home and garden retailer with showrooms covering kitchens, bathrooms, bedrooms, and DIY supplies — direct comparable across the same product breadth Sheppards DIY offers.
- Wren Kitchens: UK fitted kitchen specialist with showrooms and finance options — directly comparable on the kitchen category, finance offering, and showroom-based sales model.
- Victoria Plum: Online-first UK bathroom retailer selling baths, showers, enclosures, furniture, and taps — directly comparable to Sheppards DIY's bathroom product range via e-commerce channel.
- Magnet Kitchens: UK fitted kitchen specialist with showrooms and design services — directly comparable on the kitchen category Sheppards DIY serves with its fitted kitchen offering.
- Howdens Joinery: UK kitchen and joinery supplier selling fitted kitchens, appliances, and components through a depot/showroom network — closely mirrors Sheppards DIY's kitchen and trade showroom offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LES SHEPPARD D.I.Y. LIMITED social profiles
Digital presenceLES SHEPPARD D.I.Y. LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LES SHEPPARD D.I.Y. LIMITED leadership team
Management profileNumber of profiles
LES SHEPPARD D.I.Y. LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LES SHEPPARD D.I.Y. LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LES SHEPPARD D.I.Y. LIMITED
What does LES SHEPPARD D.I.Y. LIMITED do?
LES SHEPPARD D.I.Y. LIMITED supplies kitchens, bathrooms, bedrooms and general DIY products, along with related design and fitting services, through a physical showroom in Coventry and an e-commerce website. The company sells complete fitted kitchen, bathroom and bedroom solutions alongside kitchen appliances, sinks, taps, worktops, internal doors, kitchen fittings, flooring, building materials and general home improvement supplies from brands including Samsung, CDA, Prima, Candy, Amica, Indesit, Neff, Häfele, Abode, and Clearwater.
Is LES SHEPPARD D.I.Y. LIMITED a public or private company?
LES SHEPPARD D.I.Y. LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LES SHEPPARD D.I.Y. LIMITED founded?
LES SHEPPARD D.I.Y. LIMITED was founded in 1960. It employs 1 to 10 people.
Where is LES SHEPPARD D.I.Y. LIMITED based?
LES SHEPPARD D.I.Y. LIMITED is headquartered in Coventry, United Kingdom, in the Europe region.
How does LES SHEPPARD D.I.Y. LIMITED make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are finance Services and clearance Sales via eBay.
Who are LES SHEPPARD D.I.Y. LIMITED's main competitors?
Better Bathrooms is listed as an emerging player. Broad incumbents are B&Q, Travis Perkins and IKEA UK. Direct peers are Wickes, Homebase, Wren Kitchens, Victoria Plum, Magnet Kitchens and Howdens Joinery.
Does LES SHEPPARD D.I.Y. LIMITED have an API?
No public API is recorded for LES SHEPPARD D.I.Y. LIMITED.
What industry is LES SHEPPARD D.I.Y. LIMITED in?
LES SHEPPARD D.I.Y. LIMITED's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install), with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 449 and its SIC code is 5700.